Follow by Email

Sunday, June 16, 2019

How Can Authors Go Viral -- & Sell Books?



Everyone wants to be a social media sensation.  On the surface it looks deceptively simple – post some cool images or an attention-grabbing video – or tweet some witty quips – and watch your views, likes, and connections grow by the millions.  But it usually doesn’t work that way.  In fact, most people are lucky to have over 5,000 followers on any platform.  Authors believe they can sell books if they just can just get their social media following to grow.  They’re just one viral post away from being a best-seller.

So what makes something go viral?

Though it doesn’t seem like you can plan it out, there does appear to be a formula for things that generate a lot of clicks, views, shares, likes, and downloads.  So listen up authors, this is what gets things to go viral.  Can you produce such content and share it like a well-oiled machine pumping oil?

First, the basics.  You need to come up with a piece of content that gets posted online.  Determine where you’ll post it (which platform) and what will it consist of:  Video? Photo? Illustration? Text?

Second, what will be the subject matter of the content and will it be funny, sexy, adorable, emotionally tugging, brilliant wit, or something else that is sure to get attention?

Third, do you challenge something?  Rip an institution, person, place, ideal?  Do you inspire, enlighten, educate, entertain, or praise others?  Do you make people feel, think, or act?

So what moves the needle?

1.      Dogs, cats and animals doing human-like things, doing something odd, funny, dangerous or ultra cute. 

2.      Commentary on push-button topics: politics, sex, religion, money, sports, and war.

3.      Something atypical, unusual, risky, empowering, or rare.

4.      Combining things you don’t normally associate together like a tank on a beach or a dog at a strip club or a child addressing Congress.

5.      Insightful comments on news, figures, or events of the day -- both current or historical.

6.      A focus on things we’d like to stare at but feel shamed for doing, such as looking at a car crash, witnessing a crime but not responding, staring at a beautiful person, admiring an enemy, or studying a dead body.

7.      Fantasizing things we can never actually experience or permit.

8.      Artsy images or images distorted via technology.

9.      Things that fictionalize reality or give a sense of reality to non-existent things, people, or places.

10.  Something that relates to things we have a strong allegiance to – God, country, family, city pride, favorite team, hobby, etc.

Look, usually it’s something dumb and replicable, something any of us could do that gets a ton of attention – and yet we didn’t think to do it. Who can’t come up with a dress that gets voted on for its color?  Who can’t post some cute image of a drunk-looking dog or a baby dressed in a suit and tie?

After determining what to post and where – and figuring out how to make the content as unique, timely, and interesting as possible, the two ways to get it to go viral are:  one is luck and the other is intentionality.  Let’s discuss the latter.

You need to go out of your way to share your content with others.  First, you need to post it on your site so the site gets massive traffic when it goes viral.

Second, you must send a link to this content in your posts on all of your platforms – Facebook, Twitter, YouTube, Linked In, Pinterest and Instagram.

Third, you need to repost it and build up your followers on all platforms prior to posting it.

Fourth, you may need to pay to advertise your viral content, in the hopes to jumpstart it.  The power of the content can drive those who view it to voluntarily share it, but by pushing it out there you expose more people to it who can potentially share it.

Fifth, you need to get your viral content in the hands of influencers.  Send it to those with big followings across all social media platforms. Some may share it organically.  You can determine if you want to pay one or more influencers to reshare your content.

Sixth, think of organizations and groups that have large memberships or online followings.  Is there something about your post that might draw them to it?  Could you ask them to share it?

Lastly, email your content to all that you know and beg them to share it with others, especially on social media.

So let’s say your content goes viral, so what?  Will it translate into book sales?  Will you now be able to cash in on your 15 seconds of fame?  Can you commoditize clicks into a career?

Good questions.

Some people will not see many book sales or financial gain from their efforts to go viral, while others will generate book deals, speaking gigs, bulk book sales, and long-term growth from having something go viral.  So what separates the two?

It depends on what you sent out and how it relates logically to your book or area of expertise.  It also depends on whether your content moves people to go from saying “Oh, that’s interesting or funny” to “Oh, I have to buy her book.”

If something goes viral you now have the chore of posting great follow-up content.  Not everything has to go viral, but you want to sustain people’s interests and keep them coming back for more.  You may get others to pay you to send out their content to your followers as you then become an influencer.  You may also tally up your increased follower numbers and seek to convince publishers to take on your next book. Who knows what may come of your fame?

The ultimate viral content would be something that leads people to your book and encourages them to buy it.  Could you make a commercial that doesn’t feel like one, where your book is worked into it in such a way that people see the content as irrevocably linked to your book?

Think about the principles of going viral.  Even if you never get something to circulate to a million people.  Even if you learn how to get 20,000 or even 2,000 or 200 people to click on your content, you will slowly build up a loyal fan base who will become your go-to market to sell your future books to.

You are always marketing your brand – your persona, expertise, experiences, insights, and content – and as you build up a following you will start to get eyeballs turned on to your books.

It’s not easy but it’s not complex either.  You can go viral with dedication, creativity, luck, and a mindset of thinking big. There are stupid cat videos to prove that anything can go viral.  Why not your stuff?


DON”T MISS THESE!!!
How Book Publishers Grow Their Brand & Sales With Their Authors’ Help

How Authors Get Bulk Sales Now

A podcast on book publicity that you need to listen to today

How Authors Can Market To Libraries Successfully

Unfu*k Your Book Marketing

How Authors Get A Yes Out Of Others

Some key principles to rally your book marketing around

How to write powerful, effective book advertising copy that sells tons of books

So what is needed to be a champion book marketer?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Saturday, June 15, 2019

15 Interesting Things From Word Nerd



I came across a fast read Word Nerd, which features oddities of the English language.  I am sharing 15 that interested me. Perhaps you, too, shall find them worthy of your time:

·         A bibliophile likes the feel, look, and smell of books and to collect or display them, but a bibliophagist is one who is a voracious reader.

·         A logolept is another term for word nerd.

·         Epeolatry means the worship of words.

·         Dreamt is the only word in English that ends with “mt.”

·         96 of the 100 most common English words have Germanic roots, and just those words make up more than half of all English used today.

·         Queueing is the only word in English that contains five consecutive vowels.

·         4,000 words are added, on average, to the English language each year.  That’s about one every two hours.

·         A bookery is another name for a library, first seen in writing in 1798.

·         A contronym is a word with contradictory meanings.  For example, to bolt something is to secure it – or to flee from it.  Bound means you’re heading for somewhere or it means restrained from movement. 

·         Silent letters in words, like the k in knee or the second b in bomb, are called apthongs.

·         To bowdlerize is to remove sexually offensive words or passages from a book prior to publication.  It is a sanitizing or censoring of a book.

·         The first English dictionary was Richard Mulcaster’s Elementarie, a list of 8,000 words published in 1582.

·         Dermatoglyphics is the study of fingerprints and skin patterns.  It is also the joint longest English isogram (a word comprised entirely of different letters), tying with "uncopyrightable."

·         The word maverick comes from Sam Maverick, a Texan politician and land baron who refused to brand his cattle, making such people known as mavericks.

·         Do you think someone is not as beautiful as she thinks she is?  Call her a callomaniac.  But if you try to date her with flirtatious talk that leads to nowhere, that is called sphalblalia.

DON”T MISS THESE!!!
How Book Publishers Grow Their Brand & Sales With Their Authors’ Help

How Authors Get Bulk Sales Now

A podcast on book publicity that you need to listen to today

How Authors Can Market To Libraries Successfully

Unfu*k Your Book Marketing

How Authors Get A Yes Out Of Others

Some key principles to rally your book marketing around

How to write powerful, effective book advertising copy that sells tons of books

So what is needed to be a champion book marketer?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Friday, June 14, 2019

Great Stories Can Be Found at Writers Conferences



If you want to hear some wild stories, attend a writer’s conference.  Attendees not only are capable of spinning good yarns that their books emanate from, but they may have unusual takes on life, odd experiences, and imaginative ways of viewing the world.  I was reminded of this when I participated in the Philadelphia Writers Conference this past weekend.

I took the day off from work to hop on an Amtrak train, New Rochelle, NY to Philadelphia.  Some two and a half hours later I arrived and walked from 30th Street Station down to 4th Street and one avenue over, to Arch.

I have been to the city of Brotherly Love many times.  When you live in New York you tend to hit cities like Philadelphia, Boston, and DC numerous times in your life.  It seems like so much of our nation’s founding history and politics come from those three places – and New York. You get reminded of the Colonial Days and the era of Ben Franklin as soon as you step foot onto this city.

The conference has been going on for 71 years, but this was the first time I attended.  The company I work for, MEDIA CONNECT, advertised its services as the leader in book publicity by sponsoring the event.  Our fliers were made available to attendees and I manned a table for three hours, ready to answer the questions of eager participants.

I was stationed to absorb an incoming barrage of wild stories from people who had such unique experiences that often served as inspiration for their writings.  One woman lived all over the world and had heartbreak when dating a bipolar alcoholic.  Another guy was a poet who shared some of his life with me.  Another person relayed how she is transgender, going from male to female.  Each one told me things with such passion and conviction.  To be a writer you must be a good researcher, have rich experiences worth writing about, and have a wonderful imagination, but the key is to be able to tell a good story and captivate people.

Where would some of these people be without their writing? Dead, perhaps.  Addicted, surely.  In therapy?  Probably there already.  Writers sacrifice their lives for writing— not just their time or money but their souls and their hearts.  It is how they make sense of things and justify whatever bad experiences that may have injured them.  Their writing is an outlet, a path to redemption, a lottery ticket for fame, and a way to validate their sense of worth.

I love writers.  They are my people.  They observe, feel, think, imagine, analyze, and visualize a better world.  They help us live our current lives while giving us a peek into the lives we may never get to live or know from.  Writers live for us.  They take the blows that life deals us and puts them into a neatly packaged book that leads us on an inescapable journey.


DON”T MISS THESE!!!
How Book Publishers Grow Their Brand & Sales With Their Authors’ Help

How Authors Get Bulk Sales Now

A podcast on book publicity that you need to listen to today

How Authors Can Market To Libraries Successfully

Unfu*k Your Book Marketing

How Authors Get A Yes Out Of Others

Some key principles to rally your book marketing around

How to write powerful, effective book advertising copy that sells tons of books

So what is needed to be a champion book marketer?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Thursday, June 13, 2019

What Really Inspires Others to Buy Your Book?



·         They sense a need to buy/try something new.
·         They believe you can deliver what they need.
·         They feel a sense of urgency to act.
·         They are convinced you will make or save them money.
·         They become aware of the consequences of inaction.
·         They feel the risks are minimal or non-existent if they buy from you.
·         They feel desperate for help and insecure – but you offer hope..
·         They feel you care about and understand them.
·         They believe your prices are reasonable.
·         You help them envision a bright future.
·         They like you and your energy.
·         Your message fits in with their beliefs.
·         You were recommended from a trusted/valued source.
·         You touched them emotionally.


DON”T MISS THESE!!!
How authors get their book marketing mojo – and avoid failure

Authors cannot succeed without the right attitude

So what is needed to be a champion book marketer?

Should You Promote Your Book By Yourself?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Tuesday, June 11, 2019

Advice For Writers Who Need To Sell Themselves



If you cannot discover at least a dozen markets from flipping through the phone book, you are either thinking too narrowly or your book really isn’t marketable.

Another source for ideas is the classifieds. Whether you look in a newspaper or on a site like craigslist.com or an auction site like ebay, you will get ideas on markets to sell to and you will see samples of ad copy as to how others are marketing their books, products, or services.

If you want to get your brain juices flowing about how to present yourself to others, consult career advice books such as the ones that talk about the job interview process and how to write a resume. Though you are not applying for a job, you are selling yourself all the time.

Here are some questions I recently saw in a book about job hunting. I modified them so you can apply it to yourself. Try to answer these questions:

1.      Can you tell me about yourself?

2.      Why do you want to work with us?

3.      How much do you know about us?

4.      What jobs have you enjoyed the most? The least? Why?

5.      Where do you see yourself in five years?

6.      Where do you see our industry heading?

7.      What kinds of contributions could you make to our company?

8.      Tell me about some of your major successes,/a major failure,/and what you might have done differently.

9.      What do you consider your major strengths? Weaknesses?

10.  How would your most recent boss describe your strengths?

11.  What rubs you the wrong way?

12.  Which character traits of your friends do you admire most?

13.  Who is your idol or model?

14.  Tell me about your last performance review.

15.  What do you do in your spare time?

16.  Why should we hire you?

17.  What questions do you have for us?



DON”T MISS THESE!!!
How authors get their book marketing mojo – and avoid failure

Authors cannot succeed without the right attitude

So what is needed to be a champion book marketer?

Should You Promote Your Book By Yourself?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.