It is okay if you don’t sell a single book today, tomorrow or even next month. But you need to be planting seeds — often months in advance — to secure sales down the road.
It is a marathon — not a sprint — when it comes to
securing book sales for authors.
The long game includes a repetition of garnering these things over time:
* Bookstore signings
* Book reviews
* Social media
* Media coverage
* Book awards
* Cultivating connections
* Developing a mailing list
* Targeted advertising
Everything you do is geared towards getting book sales — for either now or the future. Build your brand and keep growing it.
But some things definitely take time to secure and often, they involve a timeline that needs to be followed.
For instance, bookstore signings typically take several months advance notice to secure.
Additionally, getting major book reviews means you need to send out advance review copies four months prior to your book’s scheduled publication date.
Further, to build your brand and mailing list, you need to offer free downloadable content that can be accessed via signing up at your web site. This can be done many months before your book launches and will continue for as long as you are a writer.
Essentially, your book marketing starts a good six months prior to your book launch date. Use this lead-up time to plan and execute accordingly. That said, there are always things that you can do that require little or no advance notice, so don’t despair if you squandered your lead time.
Today you can join a social media platform. You can post a blog. You can hand out fliers.
You can always do things to take ownership of your marketing — for today and tomorrow.
Contact Me For Book PR Help
Brian Feinblum, the founder of this award-winning
blog, can be reached at firstname.lastname@example.org He is available
to help authors promote their story, sell their book, and grow their brand. He
has over 30 years of experience in successfully helping thousands of authors in
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About Brian Feinblum
Brian Feinblum should be followed on Twitter
@theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and
raised in Brooklyn, he now resides in Westchester with his wife, two kids, and
Ferris, a black lab rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent. This blog, with
over 4,000 posts over the past decade, was named one of the best book marketing
blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2021 and 2018 as one of the top book marketing
blogs. It was also named by WinningWriters.com as a "best resource.” For
the past three decades, including 21 as the head of marketing for the nation’s
largest book publicity firm, and two jobs at two independent presses, Brian has
worked with many first-time, self-published, authors of all genres, right along
with best-selling authors and celebrities such as: Dr. Ruth,
Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey
Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne,
Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a
panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA,
Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers
Association, Willamette (Portland) Writers Association, and Connecticut Authors
and Publishers Association. His letters-to-the-editor have been published
in The Wall Street Journal, USA Today, New York Post, NY Daily News,
Newsday, The Journal News (Westchester) and The
Washington Post. He has been featured in The Sun
Sentinel and Miami Herald. For more information,
please consult: linkedin.com/in/brianfeinblum.