Monday, April 22, 2024

Interview With Author Alicia Jennings


  

1. What inspired you to write this book?   I wrote this book for my nephew, Neo. I wrote it during the pandemic when we were all stuck indoors. I wanted to be able to give my nephew the sense of adventure without leaving the house. 

2. What exactly is it about and who is it written for?  The book is about the adventures you can have with just a cardboard box and your imagination. This is written for young children aged 2-5 year-olds.  

3. What do you hope readers will get out of reading your book?  I hope that it will spark their imaginations and creativity. We live in a world of technology. Where screens are so commonplace every day. It would be lovely to encourage readers to have adventures without the need of pads and television.  

4. How did you decide on your book’s title and cover design?  I wanted to keep the cover design quite simple and almost like it is the beginning of their adventure. I’m a big fan of Judith Kerr’s work so wanted to emulate her with a blank background and just the characters. I wanted to keep the title simple and easy to read for young readers. It sums up the story in that one title. 

5. What advice or words of wisdom do you have for fellow writers – other than run!?  I would say don’t doubt yourself. Keeping trying and pursuing what you love. You will get there, it might be hard at times but all the hard work you put in will pay off. It’s a marathon not a sprint. Most importantly don’t forget to have fun along the way, enjoy the process from idea to a finished book!  

6. What trends in the book world do you see -- and where do you think the book publishing industry is heading?   I see that in the book world it is definitely more inclusive of everyone. It’s lovely to see all the representation in books now. I feel we are still in the early stages of this but just the nature of being able to get more diverse books out into the world is such a good start and great for building an understanding of others from different backgrounds. 

7. Were there experiences in your personal life or career that came in handy when writing this book?  We were going through the pandemic so having the spare time on my hands from having to stay indoors gave me the time to focus solely on my book. From an early age I was always encouraged to read and I loved picture books. I would get lost in the pages and knew that one day I would also like to create my own children’s book.  

8. How would you describe your writing style? Which writers or books is your writing similar to?  My writing style is fairly similar to other author illustrators such as Judith Kerr and Mick Inkpen. I wanted to keep my writing style simple and easy. I’m dyslexic myself so I just wanted it to be a book that everyone can read.  

9. What challenges did you overcome in the writing of this book?  I’m dyslexic so the main challenge I faced was the spellings and making sure the pace of the sentences made sense. Sometimes being dyslexic you don’t always read your mistakes properly so it was important to me to have other people read through my book too.  

10. If people can buy or read one book this week or month, why should it be yours?   You should read my book because it shows there is no limit to your imagination. Also it’s a good story about friendship and looking after one another. A little spirit booster. 

About The Author: Alicia Jennings is an author and illustrator. She loves nothing more than drawing and doodling and has a sketchbook to hand at all times. Alicia has been drawing since she was a small and has never stopped, going on to study illustration at the University of Hertfordshire.  For more info, please see: https://www.aliciajenningsillustration.com/


Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with 3.6 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.8 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

Sunday, April 21, 2024

Interview With Author Cecile Lewis


 



1. What inspired you to write this book? My book is inspired by the celebration of kindness. I was sent to boarding school at age six, a long way from home. It soon became apparent that kindness was the best way to endure the environment I found myself in. 

2. What exactly is it about and who is it written for? The book is written to equip young children with emotional insight. The story relates to the child's encounters with other personalities in daily life. Each character is unique. One is bossy, another is dedicated to family tradition, and the third enjoys eating. The main character resembles people who tend to be sidelined due to their differences. The story ends with a kindhearted soul we should all want to emulate.  

3. What do you hope readers will get out of reading your book? My book is aimed at parents who want to encourage a love of reading. I am a firm believer in grammar development at a young age. I have read books to both of my children since birth. It helped them academically and added a lifelong love of learning. Time spent reading on a parent's lap encourages an interest in books. 

4. How did you decide on your book’s title and cover design? My love of cats inspired the cover design. The image is typical of a feline, including the tiger family. As for the book title, it is intended to make people question the oxymoron—tigers don't have spots; they have stripes. 

5. What advice or words of wisdom do you have for fellow writers – other than run!? Write about your life experience. Your readers are no different to yourself. 

6. What trends in the book world do you see -- and where do you think the book publishing industry is heading?  I have noticed an increase in self-published authors. This suggests that there is a future with two types of publications: traditional and self-published. 

7. Were there experiences in your personal life or career that came in handy when writing this book?  Absolutely! My answer is twofold. First, my childhood in a boarding school provided ample challenging life experiences. Second, I have worked with young children for more than 30 years, and telling stories is a part of my daily life. This has inspired me to pen numerous stories I hope to publish. 

8. How would you describe your writing style? Which writers or books is your writing similar to? My writing style is aimed at making children laugh. I want to encourage the love of reading without lecturing the reader. My books are not similar to any others, but I am inspired by the author David Walliams. 

9. What challenges did you overcome in the writing of this book? I have threatened to write books since my early teens. Still, as a teacher, I have never found the time to get started on my series of books, which I refer to as Literature for Littles. 

10. If people can buy or read one book this week or month, why should it be yours?  My book will inspire readers to develop a lifelong love of reading while enlarging their vocabulary list. 

About The Author: Cecile Lewis has worked with children for more than thirty years. Based on her broad experience, she recognises pre-schoolers capacity to grasp knowledge, believing we should not overlook their potential. Cecile noticed that advanced vocabulary develops the child’s proficiency and fosters a robust understanding of the narrative. With this knowledge, she felt inspired to build her picture book range. Her delightful tales encourage shared laughter between the child and the parent. She refers to her story collection as Literature for Littles. For more information, please see:  https://cecilelewis.ampbk.com/

 

Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with 3.6 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.8 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

Interview With Author Brenda Beckelman

 

 


1. What inspired you to write this book? While volunteering with children in Mexico to learn English I found that I would make up stories and read to them.  This inspired me to write a children’s book.   

2. What exactly is it about and who is it written for? Get ready for an intergalactic adventure as Walter, a shapeshifting pup travels through a Vortex to new worlds where he finds mysterious Wind Monsters twirling around and the local village being destroyed.  Did I mention that the elephants fly.  Will Walter and his new friends find their way through the Golden Valley to save the alien village? This is a fun filled fully illustrated adventure story all set off world for children ages 4-10.   

3. What do you hope readers will get out of reading your book? Learn to accept differences, develop friendships, work together, problem solve, be brave and that things are not always as they appear.  

4. How did you decide on your book’s title and cover design? I love dogs, so Walter is a creation of what I think a dog might be on another world.  I gave him shape-shifting abilities, he speaks any language and is fun loving.  

5. What advice or words of wisdom do you have for fellow writers – other than run!? Enjoy the creativity.  

6. What trends in the book world do you see -- and where do you think the book publishing industry is heading? It is challenging for new authors as there seems to be "publishers" who are not true publishers and looking to charge authors instead of helping get books published and distributed.  

7. Were there experiences in your personal life or career that came in handy when writing this book?  Raising children, volunteering with children.  I believe they teach us as much as we teach them.  

8. How would you describe your writing style? Which writers or books is your writing similar to? I'm not sure I have a style yet but I love science fiction, fantasy and mystery.  I have not seen any books out there that are similar.  

9. What challenges did you overcome in the writing of this book? The self-publishing process.  

10. If people can buy or read one book this week or month, why should it be yours? Because it can change their life by changing their thoughts.  If you get any concept from my book, it is that things are not always as they appear and if you are open to new friendships, new cultures (a pup from another planet that speaks) and look for ways to work together to solve problems you can change your life.  

About The Author: Hi I’m Walters creator, Brenda.  I loved reading adventure book’s when I was a child, oh wait, I am still a child at heart, with 5 grown children, a husband of 20 plus years and a dog named Skooby do. I enjoy traveling, learning new things and am passionate about food, especially dessert! Most of the time you can find me south of the border where I volunteer teaching English as a second language to young children.   For more information, please see: www.WalterTheWoogobee.com


Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with 3.6 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.8 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

Interview with Author David Thomspon

 

1. What inspired you to write this book? I never before thought about writing a book. This is an area completely new to me, but I felt inspired and almost compelled to record this chance encounter with a former bodyguard of Malcolm X. It was not planned. It can out of this encounter. I felt strongly that there was something to be shared with the general public that pertained to this American icon, but that was also linked to the Sufi Order to which I belong.  

2. What exactly is it about and who is it written for? It is about this chance meeting with the last surviving member of Malcolm X's entourage of bodyguards. The photo I saw of him walking in Harlem had about 10 of them. Hence the title The Tenth Lieutenant. The book is about the Malcolm that is mostly ignored, but the Malcolm whose Islamic ideology had moved away from the ideology of the Nation of Islam (NOI) to more traditional Islamic teachings. This redirection placed Malcolm at a crossroads that may have been equally troublesome. He had had exposure to Islam as observed in Mecca, Egypt, and Sudan, among other Islamic experiences, and he was assigned a seasoned Islamic teacher from Mecca. Had he lived, he would have had to make a choice between this teacher's Islamic ideology or the Sufi influences he had also encountered. The book tries to argue that the bodyguard, Malcolm, and his protege, Minister Farrakhan, all seem to have been set on Islamic trajectories converging with Sufism. This required that the book discuss some history of 'Islam' in the NOI, of Islam in America from its early beginnings, Islamic influences in British colonial history, and to present some basic information about the Sufi way as I had learned as a member of the Burhani Sufi Order in America. It was a way to introduce Sufism to the American audience who may be unaware of this tried and tested method for character reformation. As such, it is written for the widest possible audience.  

3. What do you hope readers will get out of reading your book? Readers should realize that Malcolm X had abandoned his radical racial pronouncements and had moved to the center while at the same time maintaining his commitment to addressing the human rights issues of black in America and elsewhere. Readers should also realize that there is a tried and tested methodology for elevating human character to claim the spiritual status with which Allah (God) honored our father, Adam. It is my hope that this book would pique the reader's interest to investigate Sufism further - in particular The Burhani Sufi Order.  

4. How did you decide on your book’s title and cover design? The title came from one of the photos of Malcolm X I researched showing him walking to a 1963 rally in Harlem. He was leading his entourage of immaculately dressed lieutenants to the venue. I counted ten and that gave me the idea for the title since the lieutenant I encountered is most likely the last alive. I thought of calling it The Last Lieutenant, but settled on the Tenth Lieutenant which seemed more appealing. As for the cover design, at first I was leaning towards the photo with Malcolm and his ten lieutenants walking in Harlem. Having to include discussion of the possible movement of the NOI under Minister Farrakhan towards traditional Islam and towards Sufism itself, I felt that the photo with both Malcolm and Farrakhan would have been the most appropriate. Also, I included the last photo taken of Malcolm alive on the back cover in addition to the photo selected for the front cover to represent 'bookends' of the content that focused on the early bombastic and the later serene tolerant Sufi-leaning Malcolm    

5. What advice or words of wisdom do you have for fellow writers – other than run!? This experience has been an eye-opener into the world of book publication. I had limited funds and therefore had to learn all aspects. I designed the cover; I had to learn basic Adobe Illustrator to do so; I had to learn formatting for e-books and print books; I had to file copyright documentation and assign ISBN numbers to each format. It was a great learning experience which I would advise others could save you a lot. There are publication packages that range from around $2000 to $15,000. I didn't have the funds for the lowest level so I had to learn every aspect of the process. While I can speak with authority on the outcomes associated with package purchases, I would recommend self-publishing because you have full control of content etc. I would also have to warn new writers about the sharks in the knock-off waters. My attention was drawn to the fact that my book was being advertised and sold on both e-bay and Amazon without my permission. As a result, I had to learn about take-down notices as well.  

6. What trends in the book world do you see -- and where do you think the book publishing industry is heading? The Tenth Lieutenant took me three year to finish. I followed some leads and some friends provided information that developed into leads. So, it was always a product in the making. With AI applied to the same task, much relevant research could have been completed, cover designed, content generated, and relevant videos incorporated in a fraction of the time. Already there are authors using AI to transform their ideas into book format in an instance. This has the potential to both kill creativity and enhance it... it depends on the motivation of the writer and the content. In terms of publishing, the industry is already heading towards self-publishing which would benefit from AI technology. AI could be no more than an aide in my subject area of interest - Sufism.  

7. Were there experiences in your personal life or career that came in handy when writing this book? Certainly. I referenced my answer to an undergraduate honors professor who asked what differentiates man from animal. I gave the answer then that was good and accepted, but which I would be forced to revise since my years as a disciple of the Burhani Sufi Order. I mentioned my first encounter with the Malcolm Shabazz Mosque in Harlem during a real estate venture in which I got involved. And most certainly, my upbringing as a Christian gave me valuable insight into discussion about the Eastern Orthodox and Western Catholic Churches.   

8. How would you describe your writing style? Which writers or books is your writing similar to? This question is difficult to answer. Malcolm X was an avid reader. I, on the other hand, am not. I think my fear of reading as a child and teenager had some bearing on this. I was not a good reader and it affected my confidence and social interaction in a household of siblings who loved reading. Still, I think I write better than I speak. If there are other writers who can claim the same, I suppose my writing would be like theirs. Additionally, my life is always full of activity, even in retirement, so much so that I don't seem to have enough time to read my daily Sufi readings.  

9. What challenges did you overcome in the writing of this book? I learned enough to start a new career. I am a retired high school science teacher. I never guessed that I would be so deeply involved in the publishing world as to start a new career with a website, fledgling as it is, for book publication. I also had to learn to admin a site on an ecommerce platform. Of all the challenges, I found learning Adobe Illustrator and designing my own cover, and the covers of other books I am writing, the most rewarding.  

10. If people can buy or read one book this week or month, why should it be yours?  As mentioned in The Tenth Lieutenant, after I introduced Malcolm's sole surviving lieutenant to Sufism, he said he was interested in anything uplifting. That is the main thrust of my book. It points to something uplifting. At a time when moral decay is at its highest and when the daily mass shootings flood the news, people need to know that there is a trusted methodology for refining human character. That methodology is the cure-all for the multitude of social ills developed over centuries of spiritually rudderless misguidance humanity has had to face. AI may take it to the tipping point. Immediate action is needed to stem the tide and to help humanity revert to our real strength - our spirituality. The only way is to be informed of the character-building process used by the prophets and their inheritors, and to spring into immediate action to reclaim our spiritual birthright. This book attempts to point the way. The need is critical, the information included here vital to the process, and the time is now or never. 

For more information, please see: www.sidiqpublishing.com 

Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with 3.6 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.8 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Mia

Friday, April 19, 2024

Book World Is Strong Despite Shrinking Print Sales


According to Bookscan, which is believed to capture 75-80 percent of all book sales, the number of printed books sold last year dipped to under 800 million. In 2021, a record 840 million were registered.

However, when you factor in e=book and audiobook sales — or the fact that hundreds of millions of books are sold each year that Bookscan doesn’t register, such as from an event or direct sale from an author — the book world is quite healthy and conservatively moves about 1.5 billion book units annually.

However, printed books purchased in physical stores is still the key to success for many authors and publishers. Retailers displaying books means they are discoverable. The person reading a printed book in public further promotes the title. And as long as people value books and are willing to pay $20-$40 or more, we have a healthier bookconomy.

Printed book sales, to a degree, are the lifeblood for certain genres and formats. A children’s picture book really needs to be in paper form. So do coffee table books involving travel, cooking, beauty, photography, art, etc. Same with boxed gift sets.

I think print book sales will go up this year. It is an election year, with the Olympics, and busy news events that lead to books, such as the Israel wars, Trump trials, solar eclipse, etc.

Ideally, authors should be prepared to offer their book in as many formats and price points as possible, available through as many retail venues as possible. The book industry is healthy but there is still plenty of room for lots of growth.


Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with 3.6 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.8 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

Thursday, April 18, 2024

Do You Know Your Book’s Market?

 

It sounds simple enough, but ask yourself why you market. I am guessing it is for a number of reasons and benefits, and that is fine. All that I ask is that you set specific goals and targets. Once you know WHY you are marketing your book, you will be able to figure out WHO you are marketing to.  

Is your marketing purpose based on getting sales? If so, how many books do you hope to sell this week, this month, this year? How many do you need to sell to break even? To make a certain profit size?  

Is your marketing purpose based on building up your ego? If so, how many books must you sell to satisfy such a need? What do you hope will happen as a result of your newfound fame? Do you need to make a best-seller list?  

Is your marketing purpose based on building up your credentials?  If so, what do you need to do in order to make the book a useful bullet point to your resume? What will you need to do with the book to establish your credibility as an expert?  

If your marketing purpose is based on helping others and making them aware or informed by reading your book, how many books do you need to sell or give away to build up critical mass?  

Is your marketing purpose geared towards using the book to sell other products and services or to support the branding of a business? If so, what will you need to achieve that goal?  

Is your marketing purpose centered on getting news media coverage, and if so, what steps will you take to contact the media and earn their attention?  

Analyze Your Target Market

  • What is the level of income and education of your potential readership?
  • What other books would they likely read?
  • When would they choose or need to buy your book?
  • What would motivate them to buy?
  • How would they learn about your book?
  • What would their common life activities involve?
  • Where do they congregate and who do they affiliate with?
  • What types of discussions would they engage in? 

Explore The Competition

·         How would you position your book against others?

·         What will you say about yourself to sound like an expert?

·         What can you say to get another to take an action step – to go from knowing to doing – and buying your book? 

Do A SWOT Analysis

Know your strengths, weaknesses, opportunities, and threats. 

Strengths

1.      What do you offer others that is positive, new, unique?

2.      Why are you best positioned to be the expert on your book’s topic?

3.      What resources do you have at your disposal?

4.      What circumstances or marketplace elements are favorable to you? 

Weaknesses

1.      What do you lack and where do you fall short?

2.      Is there something wrong with your industry?

3.      Do people not buy into or agree with your message?

4.      Are your competitors too advanced, too numerous, too well funded to compete with? 

Opportunities

1.      Is there something happening that you can capitalize on, piggybank, exploit, or use to help you?

2.      Will laws change soon or some event occur that will open up things for you?

3.      Are there people or groups you can approach who can elevate you?

4.      Is there something in the news you can use to market yourself?

5.      Are there any special days, honorary weeks/months or anniversaries to tap into?

Threats

1.      Is there someone or something that looms out there that could steal or destroy your marketplace?

2.      Do you have any enemies dedicated to sabotaging you?

3.      Is there something going on in your life – health, relationship, family, death, moving – that will greatly distract you or impede your ability to market successfully?

You can market successfully once you understand why you market, who you market to, and what your SWOT is. good luck.

Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with 3.6 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.8 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.