A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Sunday, June 28, 2020
Interview with a Drug Company Whistleblower Turned Author
Exposes Illegal Off-Label Drug Marketing
Practices That Contributed to Opioid Epidemic