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Tuesday, December 29, 2020

Honor Our Heroes: Journalists

 The world lost some true heroes this past year. I am not just talking about police, firemen, doctors, nurses, and soldiers, though all of them risked their lives for us. I am talking about journalists.


It is time to honor them and pause to reflect on the sacrifices they make to preserve our democracy.

Journalists, on the whole, receive little pay that is not proportionate to the hours they put in, nor are they compensated for the abuse they take from people who don’t understand their role as the guardians of truth. 

Unfounded claims against the media of fake news that are indiscriminately thrown about with no regard for the facts diminish their jobs. 

This past year at least 30 journalists were killed worldwide, doubling the prior year’s total. Though that seems like a relatively low number, it is an ugly one. For every death that takes place, what truths was the world denied hearing? How many more journalists were threatened, jailed, fined, hampered in doing their job, or self-censored out of fear of death, prison, or retaliation?

Mexico, Afghanistan, and the Philippines were particularly dangerous places, due to drug gangs, war, and corruption. How many journalists were blackmailed, paid off, or victims of family members being threatened? There are no statistics kept on such realities.

It is an ugly, ugly landscape for journalists. It always has been. The Mafia, nations at war, civil unrest, drug dealers, and too powerful politicians have always been job hazards for the media. This year, you can also throw in a pandemic.

Our mainstream news media is under attack, literally and figuratively. The media, far smaller in influence and size than a decade ago, much less trusted and respected than in years past, needs help. It needs more citizens to consume and embrace it. It needs protection against frivolous lawsuits, violence, threats of harm or jail, and it needs authoritative figures to stop undermining it with baseless fake-news claims. 

It is not up to the government, big business, charities, churches or any institution to singularly resolve this problem, though their help is needed. It is up to citizens to support free speech, speak truth, and help those who serve as a checks-and-balances force. There is no justice, peace, or freedom without an independent, protected, and supported media.

We cannot live in a news-by-tweet world. We are not informed when we rely on mere Google Alerts or a pre-set Apple Newsfeed. We need professional, trained, and protected journalists to give us the facts and perspective about the real world. We need insulation against an ever-expanding universe of social media, where things get filtered, undermined, and manipulated to appease conflicting agendas that leave us confused, conflicted, and misinformed.

Want to help?

Buy a newspaper. Read a magazine. Diversify the media that you consume. Question everything but do not automatically doubt or believe what you are told. Support legal funds for journalists. Protest in support of free speech. Respect free speech by not abusing it and repeating unfounded or inappropriate claims. Call people out on their bullshit claims. Be a part of the solution and not the problem.

Take a moment of silence to honor our fallen journalists, the sacrifices they make, and the risks they take. Then, break your silence by getting informed and speaking out on behalf of a vibrant, free, and sane media.

Learn, Grow, Succeed!!

Are You A Book Marketing Badass?

https://bookmarketingbuzzblog.blogspot.com/2020/12/are-you-book-marketing-badass.html

The Ultimate 2021 Book Marketing Guide

https://bookmarketingbuzzblog.blogspot.com/2020/12/the-ultimate-2021-book-marketing.html

33 Ways Authors tie Their Book To The News

https://bookmarketingbuzzblog.blogspot.com/2020/12/33-ways-authors-tie-their-story-into.html

Authors Should Embrace The Butterfly Effect

https://bookmarketingbuzzblog.blogspot.com/2020/11/authors-should-embrace-butterfly-effect.html

Don’t Pardon Book Industry Scoundrels, Failures & Losers

https://bookmarketingbuzzblog.blogspot.com/2020/12/dont-pardon-book-industry-scoundrels.html

Authors Need to Know Why They Write Books

https://bookmarketingbuzzblog.blogspot.com/2020/09/authors-need-to-know-why-they-write.html

Authors Want Their Drop-The-Mic Moment

https://bookmarketingbuzzblog.blogspot.com/2020/11/authors-want-their-drop-mic-moment.html

Do Writers Know The Power They Wield?

https://bookmarketingbuzzblog.blogspot.com/2020/11/do-writers-know-power-they-yield.html

How Authors Should Build A Platform

https://bookmarketingbuzzblog.blogspot.com/2020/10/how-authors-should-build-platform.html

Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  brianfeinblum@gmail.com.  You can – and should -- follow him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum

 

Saturday, December 26, 2020

What’s Your Book Marketing Plan B?


Many authors don’t have a plan for marketing their book, thus, they plan to fail. But for those who give some thought as to what they will do to promote their brand and market their book, they have a chance at success. So, what do they do when their plans don’t yield the results they had hoped for?

Have a Plan B.

Or just throw your hands up and quit on yourself.

That would be too easy, to just play the blame and excuse game before you fully dig in to give this experiment a chance.

But if you don’t want to be a loser — and you still believe in yourself and your book — you will need to:

Honestly assess what works/doesn’t 
Understand why something worked or didn’t
Tweak things and try again
Overhaul things and take a different strategy
Combine tweaking of some things and adding new things
Consider hiring professional help
Reset your goals and increase your efforts to achieve them
Simply do more of what works, less of what doesn’t

Plan B is about not giving up. It is about reasserting yourself, with confidence. It is about taking a deep breath, rolling up your sleeves, and recommitting to breaking through.

Plan B means trying again — and again. And again. Opportunity comes to those who remain in the game. More than half of all authors do little to nothing to promote their book. Another 25% dabble in marketing but quit too soon. Be resolute. You can do this. You can succeed.

Learn, Grow, Succeed!!

Are You A Book Marketing Badass?

https://bookmarketingbuzzblog.blogspot.com/2020/12/are-you-book-marketing-badass.html

The Ultimate 2021 Book Marketing Guide

https://bookmarketingbuzzblog.blogspot.com/2020/12/the-ultimate-2021-book-marketing.html

33 Ways Authors tie Their Book To The News

https://bookmarketingbuzzblog.blogspot.com/2020/12/33-ways-authors-tie-their-story-into.html

Authors Should Embrace The Butterfly Effect

https://bookmarketingbuzzblog.blogspot.com/2020/11/authors-should-embrace-butterfly-effect.html

Don’t Pardon Book Industry Scoundrels, Failures & Losers

https://bookmarketingbuzzblog.blogspot.com/2020/12/dont-pardon-book-industry-scoundrels.html

Authors Need to Know Why They Write Books

https://bookmarketingbuzzblog.blogspot.com/2020/09/authors-need-to-know-why-they-write.html

Authors Want Their Drop-The-Mic Moment

https://bookmarketingbuzzblog.blogspot.com/2020/11/authors-want-their-drop-mic-moment.html

Do Writers Know The Power They Wield?

https://bookmarketingbuzzblog.blogspot.com/2020/11/do-writers-know-power-they-yield.html

How Authors Should Build A Platform

https://bookmarketingbuzzblog.blogspot.com/2020/10/how-authors-should-build-platform.html

Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  brianfeinblum@gmail.com.  You can – and should -- follow him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum

 

Friday, December 18, 2020

Interview With C-SPAN’s Howard Mortman About His New Book

 



1. What motivated you to write your book, to force you from taking an idea or experience and turning it into a book? This book is a result of me watching Congress on C-SPAN for a living.  I've always been intrigued by the first thing the House and Senate does every day: open with a prayer.  Sometimes the official chaplain isn't there, and a guest chaplain rabbi offers the prayer.  That made me curious about the history of rabbis praying in Congress: who they are and what they say.

2. What is it about and who is it for? This book is about rabbis praying in Congress, but it's not just for the Jewish community.  Few have written before about the tradition of prayer in Congress based on academic research perspective, so it's geared as well for lovers of Congress history, American history, and others who are interested in the intersection of religion and politics. Or folks who just love a good prayer!

3. What do you hope the reader will be left with after reading it? Not just a deeper understanding of the history of prayer in Congress, but any understanding at all would be the win.  I'm a lover of American political history, and I hope the reader will come away knowing about a little-reported aspect of everyday life in Congress.

4. What advice or words of wisdom do you have for fellow writers? This book defines passion project.  I was personally motivated to research and write this project because it deeply interested me and was connected directly to my real job (C-SPAN Communications Director).  I was struck early on by how little had been written on the subject.  Being the first to a topic is both thrilling and daunting.  In the end, thrilling won out.  I created a lane where none had existed.  And the book isn't my story -- it tells the story of others, hundreds of rabbis who have prayed in Congress.  That's incredibly rewarding. So bottom line advice: find something unique to say and keep hammering at it.

5. What trends in the book world do you see -- and where do you think the book publishing industry is heading? I'm so new to this I'm still learning what your question even means!  But I would say that the marketing of this kind of book would have been nearly impossible without social media.  I use YouTube, Twitter, Facebook, and Instagram to get the word out -- consumer-focused social media -- and every personal connection helps.

6. What challenges did you overcome to write this book? You can't get any more niche than the topic of my book, rabbis who pray in Congress.  So, from the outset, the biggest challenge was the obvious one: who would want to publish this. It's not like there would be movie tie-ins, in which Brad Pitt plays a rabbi praying in Congress.  There won't be souvenir 7-11 drinking cups of your favorite rabbis in the House and Senate.  No, this is a serious subject (although I do try to keep it light-hearted when possible.) I overcame the obstacle in two main ways: Through cold pitching, I lucked into a publisher, Academic Studies Press, which "got" the concept immediately.  They've been so supportive of the project in both the manuscript phase and now the marketing phase.  I'm so happy to be with them.  And the second "win" to getting this book concept into reality: partnership with Washington Hebrew Congregation.  They have had the greatest number of rabbis pray in Congress, and much of the story is theirs. They gave me resources to get the book published.  I'm deeply grateful to both organizations.

7. If people can buy or read one book this week or month, why should it be yours? You'll learn about something you probably had no idea was even a topic! The American Jewish experience, history of Congress, the greatness of American democracy, and spirituality -- now THAT's something you don't often get packaged into a single book.

Howard Mortman is communications director for C-SPAN, the privately-funded public service providing television coverage of the U.S. Congress. A veteran of Washington, D.C., media organizations, he joined C-SPAN in February 2009 after serving in positions at MSNBC, National Journal’s Hotline, the Broadcasting Board of Governors, and New Media Strategies. Mortman graduated from the University of Maryland in 1988.  Published by Academic Studies Press, "When Rabbis Bless Congress: The Great American Story of Jewish Prayers on Capitol Hill" is his first book.  For more information, please consult:  https://www.whenrabbisblesscongress.com

 

 

Learn, Grow, Succeed!!

Are You A Book Marketing Badass?

https://bookmarketingbuzzblog.blogspot.com/2020/12/are-you-book-marketing-badass.html

The Ultimate 2021 Book Marketing Guide

https://bookmarketingbuzzblog.blogspot.com/2020/12/the-ultimate-2021-book-marketing.html

33 Ways Authors tie Their Book To The News

https://bookmarketingbuzzblog.blogspot.com/2020/12/33-ways-authors-tie-their-story-into.html

Authors Should Embrace The Butterfly Effect

https://bookmarketingbuzzblog.blogspot.com/2020/11/authors-should-embrace-butterfly-effect.html

Don’t Pardon Book Industry Scoundrels, Failures & Losers

https://bookmarketingbuzzblog.blogspot.com/2020/12/dont-pardon-book-industry-scoundrels.html

Authors Need to Know Why They Write Books

https://bookmarketingbuzzblog.blogspot.com/2020/09/authors-need-to-know-why-they-write.html

Authors Want Their Drop-The-Mic Moment

https://bookmarketingbuzzblog.blogspot.com/2020/11/authors-want-their-drop-mic-moment.html

Do Writers Know The Power They Wield?

https://bookmarketingbuzzblog.blogspot.com/2020/11/do-writers-know-power-they-yield.html

How Authors Should Build A Platform

https://bookmarketingbuzzblog.blogspot.com/2020/10/how-authors-should-build-platform.html

Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  brianfeinblum@gmail.com.  You can – and should -- follow him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

 

Monday, December 14, 2020

Who Is A Promotable Author?

 


Authors write books because they feel they need to tell their story, share their experiences, or offer advice. They hope to inform, enlighten, inspire — maybe even entertain — with their creative expressing of words of wit and wisdom. They believe their lives, ideas, and writings matter. But are their books promotable?

Many authors love to write but want to run from the marketing of their books. Even those with a huge ego may not be jazzed over the prospect of spending time, money, and mindshare to push their brand, hawk books, and seek the media spotlight. Still, promote they must.

So, if authors understand they must promote their books, they must begin to see that the process begins with writing a promotable book. Then one must actively promote their book and sell their brand to those they need to impress, such as the news media, social media, book retailers, and potential readers.

To write a promotable book means an author would need to write on a subject that others have not picked to death but that has a big enough base of potential readers. It is what you write about, not just how you write about it, that matters. And if who writes the book is noteworthy, then that may be the biggest factor of all. Notice the concept of purely writing a great book doesn’t rank in the top three factors to marketing a book. Size of possible readership, what you write about, and who writes it are the three largest factors that determine one’s marketability.

Another factor in determining who is promotable? You.
 

Do you believe in PR — and that you can promote your book. 

Will you dedicate resources to promotions? 

Will you learn how to market your book effectively? 

Attitude, skills, and time play big roles in determining an author’s marketability. 

There are many ways to market a book — speaking, social media, advertising, traditional media — but the marketable author determines which area or combination of areas works best with his or her skill set, needs, resources, and book. There is no one-size-fits-all formula that an author has to follow to be successful.  

Having an interesting or unique persona can go a long way to being promotable. The book is one thing, but who the author is and how he or she projects an image will potentially get attention. Being quiet, reserved, or ordinary won’t cut it. But you also don’t have to be over-the-top flamboyant to get attention. Just speak with confidence and conviction, as if on a mission.  

The promotable author believes he or she is promotable, that the world needs his or her book, and that only he or she is uniquely positioned to write such a book. It is perception over reality and style over substance that will make an author promotable. 

 

Learn, Grow, Succeed!!

Are You A Book Marketing Badass?

https://bookmarketingbuzzblog.blogspot.com/2020/12/are-you-book-marketing-badass.html

 

 

The Ultimate 2021 Book Marketing Guide

https://bookmarketingbuzzblog.blogspot.com/2020/12/the-ultimate-2021-book-marketing.html 

33 Ways Authors tie Their Book To The News

https://bookmarketingbuzzblog.blogspot.com/2020/12/33-ways-authors-tie-their-story-into.html 

Authors Should Embrace The Butterfly Effect

https://bookmarketingbuzzblog.blogspot.com/2020/11/authors-should-embrace-butterfly-effect.html 

Don’t Pardon Book Industry Scoundrels, Failures & Losers

https://bookmarketingbuzzblog.blogspot.com/2020/12/dont-pardon-book-industry-scoundrels.html 

Authors Need to Know Why They Write Books

https://bookmarketingbuzzblog.blogspot.com/2020/09/authors-need-to-know-why-they-write.html 

Authors Want Their Drop-The-Mic Moment

https://bookmarketingbuzzblog.blogspot.com/2020/11/authors-want-their-drop-mic-moment.html 

Do Writers Know The Power They Wield?

https://bookmarketingbuzzblog.blogspot.com/2020/11/do-writers-know-power-they-yield.html 

How Authors Should Build A Platform

https://bookmarketingbuzzblog.blogspot.com/2020/10/how-authors-should-build-platform.html 

Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  brianfeinblum@gmail.com.  You can – and should -- follow him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

 

Saturday, December 12, 2020

Are You A Book Marketing Badass?

 


Number-one New York Times Best-Selling author Jen Sincero is at it again. Her newest book, Badass Habits, is a hit. In all honesty, there is not a shred of anything new in her book when it comes to how we can make changes to our practice of bad habits. I am not even sure what qualifies her to dole out advice, but hey, who really is qualified? If you read enough self-help books you will recognize everything here. It is Self-Help 101, but it is also as good as any book on the subject of motivating us to change our lives for the better. Every so often we need this kind of reminder, a boot camp of the soul, to recharge us. With the new year upon us, no better time than the present to discuss how to take her advice and turn yourself into a stronger book marketer. It’s time to embrace your inner badass and implement proven techniques and inspirational common sense to promote your brand and market your book.

“Our thoughts become our words, our words become our beliefs, our beliefs become our habits, and our habits become our realities,” she writes in her newest book. “One of the main reasons we don’t stick to the habits we’d love to adopt, or permanently give the heave-ho to the habits we’d love to lose, is that we focus on taking action – which is important – but we don’t get on board emotionally and mentally, which is more important.”

So, how can authors develop good habits when it comes to marketing?

Essentially, all habits are equal. The bad ones are bad and we want to cease doing them. But something stops us. We drink, drug, eat, gamble, sex, shop, smoke, or do something to an unhealthy excess. Good habits are harder to come by but we crave them.

We need to get our head and heart on board. Each of us needs to commit to marketing our brand and promoting a book. There can be no vacillation or confusion here. You must agree , down to your core fibers, that marketing is needed, and that it is up to you to do it. Now go find a way to make it happen!

Based on Sincero’s advice, I suggest the following: 

·         Schedule new habits for the morning – before distractions and problems impede progress.

·         Be patient. You may not get instant gratification from what you do today, but rest assured, there will be a pay-off tomorrow.

·         Your beliefs, thoughts, feelings, and words are also habits, so think, believe, and say positive things regarding book marketing.

·         Don’t be afraid to change. Give it a chance.

·         Take stock of your beliefs, thoughts, feelings, habits, and words as it relates to book marketing and affirm the positive and eliminate the negative.

·         Develop an empowering mantra about book marketing and your brand.

·         Make a plan and track your progress.

·         Anticipate your excuses and distractions – and refrain from them.

·         Reward yourself every time you move forward on book marketing.

·         Examine your environment: the people in your life, your physical place of marketing, and your emotional state of being. Create a working environment that supports you to be more productive.

·         Create rituals around your marketing efforts.

·         Act as if your book marketing is going well and do what you need to do to maintain success.

·         Find successful habits that work for you –but review them periodically and repeat things that keep on working for you.

Authors can market their books – and they can do it effectively. It begins with a commitment to it – and the development of good habits.

What habits do you need to develop? Try these: 

1.      Be consistent and vigilant about marketing daily.,

2.      Allow x amount of minutes to social media daily.

3.      Spend x amount of minutes weekly to pursue speaking engagements.

4.      Dedicate time each week to research/learn about book marketing.

5.      Make sure you regularly blog and or podcast.

6.      Leave time each day or week to keep writing books.

7.      Attend conferences and events to network, learn skills, and sell books.

8.      Not to let rejection, failure, or mistakes define you.

9.      Keep pushing your creative buttons and experimenting.

10.  Get used to asking for favors and book sales.

11.  Find ways to overcome challenges and objections.

12.  Set goals, fulfill them, and then set new, higher goals.

13.  Ask for help, hire professionals, and trade favors.

This year could be the one where you tackle some bad habits and develop some great ones. Become a badass at book marketing just by putting your mind to it. The rest will follow.

 

“All the little moments in our lives add up to the whole of who we are.”

--Jen Sincero

“There are few better accountability partners than panic, nonrefundable expense, and the threat of public humiliation.”

--Jen Sincero

“You will experience whatever you believe. And you will believe whatever you repeatedly tell yourself is true.”

--Jen Sincero

“commit to change and conviction will follow.”

--Jen Sincero

“Our ‘realities’ are determined by how we habitually perceive ourselves and our worlds.”

--Jen Sincero

 

“The only true voyage would be not to travel through a hundred different lands with the same pair of eyes, but to see the same land through a hundred different pairs of eyes.”

-Marcel Proust

“Our fears are always more numerous than our dangers.”

-Seneca the Younger

“Don’t hire a dog, then bark yourself.”

-David Ogilvy

“A cynic is a man who knows the price of everything and the value of nothing.”

-Oscar Wilde

“It’s not what you look at that matters, it’s what you see.”

-Henry David Thoreau

“In all affairs, it’s a healthy thing now and then to hang a question mark on the things you have long taken for granted.”

-Bertrand Russell

“Anyone who lives within their means sufferers from a lack of imagination.”

-Oscar Wilde

“Diversity in counsel, unity in command.”

-Cyrus The Great

“If you are distressed by anything external, the pain is not due to the thing itself, but to your estimate of it; and this you have the power to revoke at any moment.”

-Marcus Aurelius

“Some men see things as they are and say ‘why?’ I dream of things that never were and say ‘why not?’”

-Robert Kennedy

It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all-in which case you fail by default.”

-J.K Rowling 

“The best defense is a good offense.”

-Dan Gable

 

Learn, Grow, Succeed!!

The Ultimate 2021 Book Marketing Guide

https://bookmarketingbuzzblog.blogspot.com/2020/12/the-ultimate-2021-book-marketing.html

33 Ways Authors tie Their Book To The News

https://bookmarketingbuzzblog.blogspot.com/2020/12/33-ways-authors-tie-their-story-into.html

Authors Should Embrace The Butterfly Effect

https://bookmarketingbuzzblog.blogspot.com/2020/11/authors-should-embrace-butterfly-effect.html

Don’t Pardon Book Industry Scoundrels, Failures & Losers

https://bookmarketingbuzzblog.blogspot.com/2020/12/dont-pardon-book-industry-scoundrels.html

Authors Need to Know Why They Write Books

https://bookmarketingbuzzblog.blogspot.com/2020/09/authors-need-to-know-why-they-write.html

Authors Want Their Drop-The-Mic Moment

https://bookmarketingbuzzblog.blogspot.com/2020/11/authors-want-their-drop-mic-moment.html

Do Writers Know The Power They Wield?

https://bookmarketingbuzzblog.blogspot.com/2020/11/do-writers-know-power-they-yield.html

How Authors Should Build A Platform

https://bookmarketingbuzzblog.blogspot.com/2020/10/how-authors-should-build-platform.html

Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  brianfeinblum@gmail.com.  You can – and should -- follow him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.