Saturday, October 1, 2022

Do You Give Readers An Orgasm?

 



What do people really want?  

An orgasm.  

From sex, food, and entertainment, the gremlin in us wants to release a flood of positivity, where our bodies uncontrollably twitch and vibrate from the orgasmic chemicals, body parts, and content that we are always open to consuming.  

How do you move someone from curiosity to commitment, where they decide to give your book a chance and purchase it?  

Promise an orgasm.  

People buy your book based on a promise. They are lured by the genre, the title, the cover, the author, and the back cover copy. Maybe a review wins them over. They are not buying it because they know it will be very good; they buy on hope and optimism, on your promise that they will enjoy it.  

So, how do you win potential readers over to get them to try your book?  

Be ready to answer these questions without being asked: 

·         Do you solve a problem, fill a need, quench a desire? 

·         What is your elevator speech?

·         What is your one-sentence tagline?

·         Do you tap into the reader’s emotional state? Are you providing lots of relevant and useful information? 

·         Do you offer an escape from life? 

You must present your offering as a way for one to achieve a reading orgasm. 

Your book’s promotion must be one or more of these things: 

·         Cute and clever

·         Humorous

·         Alerting us to a danger

·         Empowering

·         Sexy

·         Appeal to our morals

·         Offer red meat to our tribal perspective

·         Commit to providing value

·         Overcome unstated objections

·         Solve problems, reducing risks, mitigating damages

·         Add value

·         Move from pain or towards pleasure

·         Give them hope, curiosity, desire

·         Connect with them so they like and trust you 

Answer these questions:

·         Who does your reader want to become?

·         Who are they now?

·         What are they not getting that you offer? 

Cast a vision for their life that includes your book. 

You need to win a reader’s trust by

·         Stating agreeable beliefs

·         Being logical and stating common sense

·         Speaking their language 

·         Showing you understand their space

·         Dropping reference points: accomplishments, titles, experiences, years of work

·         Being relatable as a person

·         Sounding passionate, smart, and pleasant

·         Sounding authentic

·         Providing testimonials, reviews, references, or media clips: third-party validation 

Finally, you can help deliver a reading orgasm based on: 

·         Your book’s subject and quality

·         Your life’s experiences and personality and qualifications

·         Your visuals: book cover, your looks, your site, your branded content like a biz card or flier or sign

·         Connecting to current times in news and trends

·         Appealing to the human condition  

Give your reader an orgasm!

 

Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.

 

Read These Posts

How To Make America Read Again!

https://bookmarketingbuzzblog.blogspot.com/2022/09/how-to-make-america-read-again.html

 

How Do Authors Spend Their Time?

https://bookmarketingbuzzblog.blogspot.com/2022/09/how-do-authors-spend-their-time.html

 

What Are Authors Willing To Do?

https://bookmarketingbuzzblog.blogspot.com/2022/08/what-are-authors-willing-to-do.html

 

  Authors Can Make Headlines Without News

https://bookmarketingbuzzblog.blogspot.com/2022/09/authors-can-make-headlines-without-news.html

 

Blogging 101 For Authors

https://bookmarketingbuzzblog.blogspot.com/2022/08/blogging-101-for-authors.html

 

33 More Ways To Generate Book Sales

https://bookmarketingbuzzblog.blogspot.com/2022/08/33-more-ways-to-generate-book-sales.html

 

How Can Your Book Get Discovered?

https://bookmarketingbuzzblog.blogspot.com/2022/08/how-can-your-book-get-discovered.html

 

Will Authors Cross The Line?

https://bookmarketingbuzzblog.blogspot.com/2022/08/will-authors-cross-line.html

 

Why Do Authors Pursue Fame?

https://bookmarketingbuzzblog.blogspot.com/2022/08/why-do-authors-pursue-fame.html

 

Advice For Authors Who Say Nothing Works

https://bookmarketingbuzzblog.blogspot.com/2022/07/advice-for-authors-who-say-nothing-works.html

 

The Truth That Authors Need To Hear

https://bookmarketingbuzzblog.blogspot.com/2022/04/the-truth-that-authors-need-to-hear.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum

Friday, September 30, 2022

Authors: Plant Your Seeds For A Harvest

 


It is okay if you don’t sell a single book today, tomorrow or even next month. But you need to be planting seeds — often months in advance — to secure sales down the road.

It is a marathon — not a sprint — when it comes to securing book sales for authors.

The long game includes a repetition of garnering these things over time:

* Bookstore signings

* Book reviews

* Social media

* Media coverage

* Testimonials

* Book awards

* Cultivating connections

* Developing a mailing list

* Targeted advertising

Everything you do is geared towards getting book sales — for either now or the future. Build your brand and keep growing it.

But some things definitely take time to secure and often, they involve a timeline that needs to be followed.

For instance, bookstore signings typically take several months advance notice to secure.

Additionally, getting major book reviews means you need to send out advance review copies four months prior to your book’s scheduled publication date.

Further, to build your brand and mailing list, you need to offer free downloadable content that can be accessed via signing up at your web site. This can be done many months before your book launches and will continue for as long as you are a writer.

Essentially, your book marketing starts a good six months prior to your book launch date. Use this lead-up time to plan and execute accordingly. That said, there are always things that you can do that require little or no advance notice, so don’t despair if you squandered your lead time.

Today you can join a social media platform. You can post a blog.  You can hand out fliers.

You can always do things to take ownership of your marketing — for today and tomorrow.

 Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.

 

Read These Posts

How To Make America Read Again!

https://bookmarketingbuzzblog.blogspot.com/2022/09/how-to-make-america-read-again.html

 

What Are Authors Willing To Do?

https://bookmarketingbuzzblog.blogspot.com/2022/08/what-are-authors-willing-to-do.html

 

  Authors Can Make Headlines Without News

https://bookmarketingbuzzblog.blogspot.com/2022/09/authors-can-make-headlines-without-news.html

 

Blogging 101 For Authors

https://bookmarketingbuzzblog.blogspot.com/2022/08/blogging-101-for-authors.html

 

33 More Ways To Generate Book Sales

https://bookmarketingbuzzblog.blogspot.com/2022/08/33-more-ways-to-generate-book-sales.html

 

How Can Your Book Get Discovered?

https://bookmarketingbuzzblog.blogspot.com/2022/08/how-can-your-book-get-discovered.html

 

Will Authors Cross The Line?

https://bookmarketingbuzzblog.blogspot.com/2022/08/will-authors-cross-line.html

 

Why Do Authors Pursue Fame?

https://bookmarketingbuzzblog.blogspot.com/2022/08/why-do-authors-pursue-fame.html

 

Advice For Authors Who Say Nothing Works

https://bookmarketingbuzzblog.blogspot.com/2022/07/advice-for-authors-who-say-nothing-works.html

 

The Truth That Authors Need To Hear

https://bookmarketingbuzzblog.blogspot.com/2022/04/the-truth-that-authors-need-to-hear.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum

 

 

 

Thursday, September 29, 2022

Can Authors Imagine Their Future?

 



I recently read Imaginable: How To See The Future Coming and Feel Ready For Anything, Even Things That Seem Impossible Today, by Jane McGonigal. It offered powerful thoughts about the future -- how to predict it, handle it, create it, and mine it.   

Authors need to be inventive and creative -- not just with their writings but with their marketing. Writers must open their hearts and minds to new approaches to getting the word out about their books. Imaginable, in some ways, is a refreshing look at the future and how we choose to see it. If we can adjust our vantage point, perhaps we’ll be more productive, creative, and happy as a result.   

Avoid dismissing something as impossible, no matter how outrageous or unusual it would be if it were to happen. Plan for all possibilities and seek beyond what’s merely probable.  

Challenge what you believe. Prove your views. You may find out that things have changed, even your own stand on things Audit and challenge your beliefs.   

Nothing stays the same forever. We know this, yet we cling to what is, as if it must remain that way without acknowledging change is on its way -- whether we accept it or not.   

Ponder the unthinkable and unimaginable.  

Rethink your fate. Look past yesterday. 

Sometimes you need to suspend your disbelief.   

“History is made up of nothing but an endless series of shocking things happening for the first time: shocking scientific discoveries, shocking technological advances, shocking social progress, shocking reforms, shocking natural disasters, shocking violence, shocking government actions, shocking economic collapse. If anything, human brains should have a shock bias rather than a normalcy bias. But constantly expecting everything around us to change unpredictably would be too mentally taxing. It would wear down our nervous system. It would exhaust us emotionally, so we stick to our normalcy bias, which helps us stay sane and feel reasonably in control of our lives. Still, we can at least, occasionally and intentionally, give ourselves a little shock.” (excerpt from the book)  

Authors must balance dreaming and doing, writing and marketing. Having an eye on the future may help authors take better ownership of their present. 

 Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.

 

Read These Posts

How To Make America Read Again!

https://bookmarketingbuzzblog.blogspot.com/2022/09/how-to-make-america-read-again.html

 

How Do Authors Spend Their Time?

https://bookmarketingbuzzblog.blogspot.com/2022/09/how-do-authors-spend-their-time.html

 

What Are Authors Willing To Do?

https://bookmarketingbuzzblog.blogspot.com/2022/08/what-are-authors-willing-to-do.html

 

  Authors Can Make Headlines Without News

https://bookmarketingbuzzblog.blogspot.com/2022/09/authors-can-make-headlines-without-news.html

 

Blogging 101 For Authors

https://bookmarketingbuzzblog.blogspot.com/2022/08/blogging-101-for-authors.html

 

33 More Ways To Generate Book Sales

https://bookmarketingbuzzblog.blogspot.com/2022/08/33-more-ways-to-generate-book-sales.html

 

How Can Your Book Get Discovered?

https://bookmarketingbuzzblog.blogspot.com/2022/08/how-can-your-book-get-discovered.html

 

Will Authors Cross The Line?

https://bookmarketingbuzzblog.blogspot.com/2022/08/will-authors-cross-line.html

 

Why Do Authors Pursue Fame?

https://bookmarketingbuzzblog.blogspot.com/2022/08/why-do-authors-pursue-fame.html

 

Advice For Authors Who Say Nothing Works

https://bookmarketingbuzzblog.blogspot.com/2022/07/advice-for-authors-who-say-nothing-works.html

 

The Truth That Authors Need To Hear

https://bookmarketingbuzzblog.blogspot.com/2022/04/the-truth-that-authors-need-to-hear.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum