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Wednesday, April 7, 2021

Authors Should Employ This Old-School Marketing Tool!

 


Telemarketing is so 1970s. Direct marketing mailers and catalogs are so 1980s.  Newsletters and infomercials are so 1990s. Emailing is so 2000s. Texting is so 2010s. What will dominate the 2020s? How about handing out fliers to promote your book?

One rule of thumb in marketing is to do what others don’t. Less competition that way. Plus, you will stick out. Well, handing out fliers may just fulfill the need for authors seeking an edge.

Why not? It is:

*Inexpensive
*Measurable
*Targeted
*Proven

Now, I haven’t lost my mind, and I know an author still needs to embrace technology and to pursue commonly used tools such as social media, speaking, traditional media, awards, etc, but why not go back to basics and diversify your book marketing with old fashioned fliers?


For well over a century-and-a-half, stores, activists, politicians, and entertainers would take to the streets with paper handouts and seek to get people’s attention with an offer they could not refuse. From Most Wanted reward posters and Missing Cat fliers, to advertisements for a product, cause, service or event, America inspired all kinds of activities and purchases by way of an ink-on-paper handout.

Today’s megaphone largely passes through the massive but clogged arteries of a mobile device. What happens when we get screen fatigue, overwhelmed by the digital bazaar of offers and solicitations mixed with work, bills, memes, blogs, TV, and notes from friends? We cling to a digital box but wish for emancipation. And what happens when spam filters take your missive and block it from getting a readership?

We need to reach people beyond our handheld computers. Marketing requires multiple contacts through a variety of touch points. If so much flows through one source, why not go where few seem to be soliciting?

Fliers can be:

*Handed out on a street corner, in a parking lot, or at a event location.
*Tucked in a door handle.
*Placed on a car windshield.
*Left in public places — tables, bathrooms, parks.
*Left on a counter of a participating store.

They can be shared outside of:

*Bookstores
*Libraries
*Schools
*Malls
*Coffee Shops

Identify your book’s targeted reader demographic and then hand your flier out where such readers tend to circulate.

Considering you can print fliers from your computer, your cost should be five cents a page. Maybe it’s even less at Kinko’s. For 50 bucks you can certainly create 1000 fliers.


How many books do you need to sell to recoup that investment? Even if 98% reject you, 20 books will be sold. Could be more.

If you have multiple books for sale, this method will have an even bigger pay-off. If you have paid seminars, online courses, products, or services to sell, fliers will be sure to provide a worthwhile return.

So what should your flier say?

*Headline
*Sub-headline
*One to two short paragraphs
*5-6 bullet points highlighting benefits
*An image of your book cover

*Your photo — if attractive
*Mention your website and order info

Your goal is not just to sell a book, but to develop a relationship. Have them sign up for your blog or newsletter. Get them to connect to your social media. Create an interest and lure them to your website, where you can give a bigger pitch and upsell other books, services, and items.

Handing out fliers puts you in touch with your potential readers. Take yourself out of your house and stand up from your desk. Go out there and press the flesh a little. The pandemic is still heating up before things wind down, so let’s peg the time to employ my strategy as June 21. Stores and minds will open up by then. More than half the nation could have at least one vaccinated shot by that point. Summer will arrive and life will be good again.

The way to move forward is to revive a relic of the past. Tweet all day and night if need or habit demands it, but leave some time to hand out your fliers. It will feel like you just printed money.

Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.

Learn, Grow, Succeed!!

I Guarantee Books will Soar Post-Pandemic

https://bookmarketingbuzzblog.blogspot.com/2021/03/i-guarantee-books-will-soar-post.html

 

Are Literary Agents – Or Authors – Full Of Crap?

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The Psychology of An Author’s Book Marketing

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Is Social Media A Bust Or Boon For Authors?

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Here’s Why Authors Need A Dominatrix!

https://bookmarketingbuzzblog.blogspot.com/2021/03/heres-why-authors-need-dominatrix.html

 

How To Get More Social Media Connections

https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html

 

How Authors Can Build Their List Of Potential Book Buyers

https://bookmarketingbuzzblog.blogspot.com/2021/03/how-can-authors-build-their-list-of.html

 

How Much Should Authors Spend On Book Marketing?

https://bookmarketingbuzzblog.blogspot.com/2021/03/how-much-should-authors-spend-on-book.html

 

Are You A Book Marketing Badass?

https://bookmarketingbuzzblog.blogspot.com/2020/12/are-you-book-marketing-badass.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

 

 

Tuesday, April 6, 2021

Interview with Author A.J. O'Connell


 

1. What motivated you to write your book, to force you from taking an idea or experience and turning it into a book?

I've been using my personal Facebook page as a way to make jokes for several years. I've always wanted to be funny, but I tend to be quiet in groups of people I don't know well. Facebook let me make jokes to a large number of people without having to be face to face with them. A couple of years ago, a colleague from my MFA program encountered a book of micro-memoirs. He told me that's what my Facebook page was and encouraged me to take my jokes and statuses and repurpose them into a collection.  I didn't think I'd have enough interesting material for a book, but as I compiled the book I suddenly realized I had an entire manuscript. My publisher thought it was funny and asked if they could release it.   

2. What is it about and who is it for?

The book is humor, and details my life as a work from home mom who raises chickens and reads too many comic books. I aspire to a sort of "Erma Bombeck meets the digital age" feeling with this book. Who is it for? Probably other work-from-home parents, or anyone over the age of 35 who spends a lot of time on Facebook and needs a chuckle.    

3. What do you hope the reader will be left with after reading it?

I'd love for people to be left with a smile, and also the idea that our social media lives might be "perfect" but the real lives behind them are flawed, unique, and often utterly ridiculous.  

4. What advice or words of wisdom do you have for fellow writers?

Write when you can, where you can, however - even if you're only on social media. Twitter, Facebook and Instagram updates count as writing too. Also, be kind to yourself. Many times, we're expected to be tortured artists, but if you can be kind to yourself you might find yourself writing more.  

5. What trends in the book world do you see -- and where do you think the book publishing industry is heading?

I love the #ownvoices movement. I am a huge sci-fi and fantasy reader and it's been wonderful to read books in my favorite genres that aren't written by people who look like me. I've read Muslim and Middle-Eastern fantasy, Indiginous fantasy, and Black fantasy in the last few years and it's been amazing.   

6. What challenges did you overcome to write this book?

Memoir has always been tough for me because while we own our stories, other people are characters in our stories as well. I've had to think about what to include about my husband and son, and be judicious about how to refer to them.   

7. If people can buy or read one book this week or month, why should it be yours?

A Perfect Facebook Life is relatable and funny. Many of us spend time on social media, and many of us need a laugh. I hope my book can provide that laugh for others. 

About The Author: A.J. O’Connell is a freelance writer who got started as a newspaper reporter before she started writing books. Her work has been published by NPR.org, The Establishment, and Electric Literature magazine. She's had two novellas published and earned an MFA in creative fiction from Fairfield University in 2011. Her newest book, "A Perfect Facebook Life" will be released on April 6 by Woodhall Press. For more information, please see: ajoconnell.com

Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.

Learn, Grow, Succeed!!

 

Why Do Great Books Go Undiscovered Like A Great Treasure?

https://bookmarketingbuzzblog.blogspot.com/2021/04/why-great-books-go-undiscovered-like.html

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Are Author Confessionals Traumatizing The Media?

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Market Your Book Like It’s 1981?

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Authors: Don’t Say No So Fast

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How To Get More Social Media Connections

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Are Literary Agents – Or Authors – Full Of Crap?

https://bookmarketingbuzzblog.blogspot.com/2021/03/are-literary-agents-or-authors-full-of.html


The Psychology of An Author’s Book Marketing

https://bookmarketingbuzzblog.blogspot.com/2021/03/the-psychology-of-book-marketing.html

 

Is Social Media A Bust Or Boon For Authors?

https://bookmarketingbuzzblog.blogspot.com/2021/03/is-social-media-bust-or-boon-for-authors.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

Why Do Great Books Go Undiscovered Like A Hidden Treasure?

 


How Does Your Book Get Discovered?

Anyone can write a book — and in the last few years, millions have done just that. How many are really good — or really bad? Who would be in a position to know — and by what measuring tool would they go by?

Think about it.

There are 1,440 minutes in a day. Three times that number is how many new books are published every single day. Assuming one works 10-hour days... which is a lot... that is 600 minutes a day. 3,000 minutes a week. Taking sick days, vacations, weekends, and holidays, one might work 44 weeks. That is 132,000 minutes. But you have at least 12 times as many books published in a year.

Even if you had access to every book published — and no one has that — and you spent all of a minute to glance at the cover and read back cover copy or a random page of a book, you would miss out on some 92% of all books.

So when The New York Times Book Review says s book is good or bad, it may seem good or bad on its own and in the context of the experience, training, biases, passions, mood of that reviewer. But the review was done without having even an awareness of all books that could be reviewed, and it certainly was done without having read even one out of every 1500 books published that year — and that is if he or she reads three books every single day, 365 days a week.

Do you get my point?

Literary agents, acquisition editors, librarians, book awards, and teachers are in the same boat.

One person is lost at sea with all of the books freshly pulped every day. But if you create some type of system or standard for evaluating books and then have a team of 1000 people divide and conquer, you will get closer to having a legitimate, uniform way of evaluating all books. Separate things by genre. Make sure your team if 1,000 have the abilities, mindsets, and passion to make appropriate decisions.

So, when you get rejected or ignored by literary agents, book publishers, news media outlets, or bookstores, just know that these decisions are made in a matter of seconds — if they even ever got to your email, manuscript, or submission.

We now lack a proper way to have all great books discovered.

How many really good books never get published? How many are published and go unpurchased because we couldn’t get even one gatekeeper to shine a spotlight on them?

Then again, shouldn’t greatness find its readers, even if it is self-published? After all, social media allows for a huge word-of-mouth megaphone at no cost, tight?

Nope.

Books require marketing. They must be championed and advocated for. All of the words in a book form a message that could change lives, but that book needs a voice.

You see the math. For your book to stick out you must be its advocate. It needs to be pushed out and put in front of people. You need to take a diverse approach. Mix it up with social media, speaking, advertising, traditional media, awards, freebies, reviews, e-mail blasts, partnerships, and many tactics from scores of guerrilla marketing approaches.

You can’t depend on being discovered. Too many books are out there. Too little time for any of the gatekeepers to take notice. It is up to you to be heard, and to show others how great your book actually is. Otherwise, it’s as if your book was never really published or written.

Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.

Learn, Grow, Succeed!!

I Guarantee Books will Soar Post-Pandemic

https://bookmarketingbuzzblog.blogspot.com/2021/03/i-guarantee-books-will-soar-post.html

 

Are Literary Agents – Or Authors – Full Of Crap?

https://bookmarketingbuzzblog.blogspot.com/2021/03/are-literary-agents-or-authors-full-of.html

 

The Psychology of An Author’s Book Marketing

https://bookmarketingbuzzblog.blogspot.com/2021/03/the-psychology-of-book-marketing.html

 

Is Social Media A Bust Or Boon For Authors?

https://bookmarketingbuzzblog.blogspot.com/2021/03/is-social-media-bust-or-boon-for-authors.html

 

Here’s Why Authors Need A Dominatrix!

https://bookmarketingbuzzblog.blogspot.com/2021/03/heres-why-authors-need-dominatrix.html

 

How To Get More Social Media Connections

https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html

 

How Authors Can Build Their List Of Potential Book Buyers

https://bookmarketingbuzzblog.blogspot.com/2021/03/how-can-authors-build-their-list-of.html

 

How Much Should Authors Spend On Book Marketing?

https://bookmarketingbuzzblog.blogspot.com/2021/03/how-much-should-authors-spend-on-book.html

 

Are You A Book Marketing Badass?

https://bookmarketingbuzzblog.blogspot.com/2020/12/are-you-book-marketing-badass.html


About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 


Monday, April 5, 2021

Interview With Insightful Author Mark Johnson

 


 

1. What motivated you to write your book?

The book was 50% intuition and 50% playfulness. I wanted to use my story as an initiation into a life of Play. The kind of Play I encourage can only be expressed by a mature adult who can appreciate and embody the Playfulness of the Universe in its many expressions of synchronicities, paradox, humor, and being “in the zone.” My experience tells me it is often more difficult to transcend a small, self-restricted life rather than one that is more open, expansive, and willing to evolve. This book looks to create a spiritual path towards that evolution.

2. What is it about and who is it for? 

The book is a profound investigation into how to discover your innate divinity. I did not write this book for what it will do for me, because I am already content with my life. I wrote it to alert every person on the planet that they are not mere waves on the vast ocean of life. They are, in fact, the entirety of the ocean NOW. All they need to do is be open to their innate divinity and allow it to flow through them until they realize they have always been the great oneness. Everything is energy and all energies resonate with like frequencies. Therefore, all they have to do is live compassionately, intuitively, spontaneously, and synchronicities and miracles will happen! 

3. What do you hope the reader will be left with after reading it?  

Read my book if you want to know my techniques. You will spend half the time laughing your ass off and the rest of the time you will be saying, “WOW - that was profound! Hence the title.. “Life As Play!”  

4. What advice or words of wisdom do you have for fellow writers?  

Let the cosmos guide you to find your spiritual calling. Allow your passions speak through you to help spread your message. Your wisdom is your power, and that power can be exercised by telling your story  to the world.  

5. What trends in the book world do you see -- and where do you think the book publishing industry is heading?  

I’m afraid it’s not an area in which I can offer any expertise.   

6. What challenges did you overcome to write this book?  

My biggest challenge in writing that book was discovering how many people are not ready to hear the message because their subconscious is sabotaging their lives. So, I put in a few more chapters as to how to integrate their subconscious. Then I noticed how much fear and doubt most people have because of their childhood training. There is so much knowledge and so little wisdom! Most people would rather live a life of drugs and surgery rather than how to strengthen their immune system! So, I added more chapters on how to do that. Too many are used to their dark caves and shadows that they won't come out of the cave and greet the sunshine!  

7. If people can buy or read one book this week or month, why should it be yours?  

It is the only book that integrates the 9 Chakras of Daoists to cure themself. (The Hindus have seven) and deep breathing techniques to direct it to the area of the body that needs it.

Author Bio: Few Westerners have training in the multitude of Chinese disciplines that Mark Johnson has. In addition to Tai Chi instruction, Mark specializes in Qigong (which is self-healing through moving high frequency energies throughout the body.) He also taught three styles of Feng Shui (which is the study of the energies of an area) and he was also involved in writing one of the most popular versions of the E Jing (which is China's ancient classic on how things change). He also teaches Chinese calligraphy to his students on his many trips to China and he is also a founder of the National Qigong Association and has conducted many Tai Chi tournaments in the past 28 years. For more information, please check out: Facebook: @alifeasplay and his Website: daopublishing.com.

Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.

Learn, Grow, Succeed!!

I Guarantee Books will Soar Post-Pandemic

https://bookmarketingbuzzblog.blogspot.com/2021/03/i-guarantee-books-will-soar-post.html

 

Are Literary Agents – Or Authors – Full Of Crap?

https://bookmarketingbuzzblog.blogspot.com/2021/03/are-literary-agents-or-authors-full-of.html

 

The Psychology of An Author’s Book Marketing

https://bookmarketingbuzzblog.blogspot.com/2021/03/the-psychology-of-book-marketing.html

 

Is Social Media A Bust Or Boon For Authors?

https://bookmarketingbuzzblog.blogspot.com/2021/03/is-social-media-bust-or-boon-for-authors.html

 

Here’s Why Authors Need A Dominatrix!

https://bookmarketingbuzzblog.blogspot.com/2021/03/heres-why-authors-need-dominatrix.html

 

How To Get More Social Media Connections

https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html

 

How Authors Can Build Their List Of Potential Book Buyers

https://bookmarketingbuzzblog.blogspot.com/2021/03/how-can-authors-build-their-list-of.html

 

How Much Should Authors Spend On Book Marketing?

https://bookmarketingbuzzblog.blogspot.com/2021/03/how-much-should-authors-spend-on-book.html

 

Are You A Book Marketing Badass?

https://bookmarketingbuzzblog.blogspot.com/2020/12/are-you-book-marketing-badass.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.