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Saturday, May 8, 2021

Glut Of Books Due Amidst Book Sales Boom

 


The book publishing world is exploding with books. It has been for some time. Over 4,000 books are published every single day. That is almost three per minute, every single minute – day or night, holiday, work day, snow day, sick day, weekend. That number is sure to surge as we drift out of the pandemic and thrust into the Roarin’ ‘20s.

 

A little over a year ago, major publishers halted some book releases – delaying many, and cancelling others. Printing delays, closed book stores, a panic-stricken populace, and a crashing economy – all due to Covid – made major publishers and some authors slow down their rate of publication. But these books were already written. And authors, who had nothing to do but stay home and gain weight and watch Netflix, wrote even more books.

 

Now we have a glut of books to be unleashed, upon a public that is back on its feet, shopping again, and moving towards a hybrid version of normalcy. By the fall, when bookstore events and speaking engagements, resume, we’ll see a ton of books dumped onto the market. This holiday season, consumers will be overwhelmed by the choice in books available for purchase.

 

The book economy is booming. Book sales were up a healthy amount during the pandemic and as more bookstores open up, even more books are being purchased. But because so many books are being published – coupled with an enormous backlist of millions of available books – the average book sells far fewer copies today than its predecessor from a decade ago.

 

So, what does this mean for book publishers and authors? They will continue to produce more titles, sell more books, and see profit margins per book dwindle. Or maybe not.

 

Authors spend less money to print books now than they used to. Many can do economical small-print runs. A lot of presses and authors use print-on-demand, so they only print what is needed.

 

E-books, of course, have no print or return costs associated with them, so that saves publishers and authors money, too.

 

Books can make money in other ways than just being sold. They can have their rights sold – movie, film, theatre, audio, video, foreign. They can be used as a calling card to upsell a bigger, more expensive product or service, such as a course, seminar, or consultation.

 

A bigger concern than a market being flooded by books for sale is a market flooded with free books. So many books are given away for free, to help promote an author’s brand, induce word-of-mouth buzz, and to introduce a reader to an entire series that can be purchased. Though “free” makes sense for many individual authors, as a whole, it is going to injure the industry.

 

We can’t stop the addiction now, but if we are to grow the book industry’s profitability, fewer titles and fewer freebies may be the cure.

 

Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.


Catch Up With These Posts

 

What’s The Secret To Marketing Your Book?

https://bookmarketingbuzzblog.blogspot.com/2021/05/whats-secret-to-book-marketing.html

 

Book PR Workshop: Toronto Business Journal Interview With Book Marketing Guru Brian Feinblum

https://www.youtube.com/watch?v=yNahiwP-BZI

 

  Are Writers Heroes, Even The Unpopular or Unpublished?

https://bookmarketingbuzzblog.blogspot.com/2021/05/writers-are-heroes-even-unpopular-or.html

 

   Are Writers Happy?

   https://bookmarketingbuzzblog.blogspot.com/2021/05/are-writers-happy.html

 

Why Authors Must Give It Away To Sell Books

https://bookmarketingbuzzblog.blogspot.com/2021/04/why-authors-must-give-it-away-to-sell.html

 

How To Get More Social Media Connections

https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html

 

Is Social Media A Bust Or Boon For Authors?

https://bookmarketingbuzzblog.blogspot.com/2021/03/is-social-media-bust-or-boon-for-authors.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html


About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

Friday, May 7, 2021

Boring Headlines Kill Books! Are You A Killer?

 


Look at this blog post’s headline. Did it draw you in and lure you to me? Of course it does. That is why you are reading this.

But I wrestled with a few options before settling on a headline. The runner-ups included these:

* Authors Make Headlines By Writing Great Ones
* You Better Read This Post — Or Else!
* How Authors Can Write Great Headlines
* Authors: Why Do Your Headlines Bore Me?

You need to seduce others with powerful headlines— otherwise they won’t read your blog, email pitch, or social media post.

Exactly how do you plan to do this?

Tell me. Show me. I’m waiting.

Being timid, shy, or reserved won’t cut it. Being good enough is not good enough.

Headlines need to grab one’s attention. The best ones make us want to read more because they provoke or intrigue us. They say enough to keep us riveted, but not enough to tell us the whole story.

The best headlines may:

* Ask a thought-provoking question

* Declare something profound or powerful

* Say something controversial

* Inspire or motivate us

* React to things in the news

* Instill rage and hate

* Respond to a problem

* Call attention to an issue

* Bring us to fears and tears

* Make us laugh or use sarcasm

* Look to rally or unite us

* Revolve around a celebrity or known entity

* Tie into a trend

* Comment on legislation, trials, or campaign promises

* Highlight what is new, unique, first, or different

* Point out a tragedy or an injustice

* Expose a fraud, reveal a secret, or challenge a norm

* Link to a holiday/anniversary/honorary day

* Contradict popular thought or expectation

* Confront taboos, prejudices, and beliefs

* Debunk myths or false assumptions

* Spread rumors

* Address push-button areas: sex, politics, religion

* Link to kids, beauty, nature, or travel

* Focus on wealth, health, or relationships

* Zero in on life-death matters

* Stir up a competition or rivalry

* Make a bold prediction

* Reveal a shocking statistic

* Deliver powerful poll or survey results


Headlines generally can or should:

* be short
* use small words
* play on words
* explore alliteration
* violate punctuation
* play fast with spelling rules
* lean on idioms
* use abbreviations
* do not spell numbers out
* be in a pro-active tense
* experiment with rhymes
* use Ebonics, Yiddish, Spanglish, or reference other commonly used words
* serve up blue language with some letters blocked out

Headlines are basically something to bait us. They excite us. They hold promise. They are the shiny, colorful, and new toy that we desire. Craft your best headline idea. Then edit it. Or trash it for a better one. You can't be lazy about this. The headline is king.  


Just as one judges another by his or her looks, or a book by its cover, so too do people make a determination on whether to read a post, an email, or a story pitch by the headline presented. 

Why write a book of 60,000 or 80,0000 or more words and fall flat on your ass because you couldn't string together 3-10 words for a decent headline? That is like spending a million bucks for a home -- and then cheaping out on its interior decoration. Or it's like cooking a great meal but serving it on a dirty plate. Or it's like dressing up a hot body with ugly, ill-fitting clothes. Come on, what were you thinking?  

Ok, so how do you write strong headlines? 

Practice. Write out 5 10, or 30 options. See which ones resonate more. Take an idea or theme and look up stronger, more colorful words to express it. Take the words and put them together, and like a soup or puzzle. mix the ingredients or pieces around into different combinations until you find the secret recipe or solution. Don't wuss out on me. Tax your brain a little and think like a marketer. Rise to the occasion or your efforts to get people to read your media pitch, blog post, or email will just fall flat. 

Look, if you really need to make a good headline, consider killing someone, saying something racist, or posing nude. Those typically get the most attention. 

 

Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.


Catch Up With These Posts

 

What’s The Secret To Marketing Your Book?

https://bookmarketingbuzzblog.blogspot.com/2021/05/whats-secret-to-book-marketing.html

 

Book PR Workshop: Toronto Business Journal Interview With Book Marketing Guru Brian Feinblum

https://www.youtube.com/watch?v=yNahiwP-BZI

 

  Are Writers Heroes, Even The Unpopular or Unpublished?

https://bookmarketingbuzzblog.blogspot.com/2021/05/writers-are-heroes-even-unpopular-or.html

 

   Are Writers Happy?

   https://bookmarketingbuzzblog.blogspot.com/2021/05/are-writers-happy.html

 

Why Authors Must Give It Away To Sell Books

https://bookmarketingbuzzblog.blogspot.com/2021/04/why-authors-must-give-it-away-to-sell.html

 

How To Get More Social Media Connections

https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html

 

Is Social Media A Bust Or Boon For Authors?

https://bookmarketingbuzzblog.blogspot.com/2021/03/is-social-media-bust-or-boon-for-authors.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html


About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

Thursday, May 6, 2021

When Book Publishers Are Sold Like Best-Sellers

 


Harper Collins recently announced it is acquiring Houghton Mifflin Harcourt Books and Media, for 349 million bucks. Houghton Mifflin Harcourt brings along some impressive backlist bestselling authors, including George Orwell, Philip Roth, and J.R.R. Tolkien.

As predicted, the consolidation in book publishing continues. Authors do not benefit from it. Nothing new here. But should we be concerned?

Yes.

There were six monster publishers a decade ago. Now there will be four when Penguin Random House finalizes its swallowing of Simon & Schuster. Along with Harper Collins. Macmillan Publishing, and Hachette Books, these four behemoths will run the book industry.

But there are other opportunities to publish a book. There are hundreds of vibrant university presses and many smaller, independent presses. Amazon, which controls a lot of the sales side of publishing, is also a publisher, both on the traditional and self-publishing side. Speaking of self-publishing, three out of every four new books are self-published. But even with all of that competition swirling around, more than 80 % of all Publishers Weekly best-sellers come from the Big 5.  

So, what does all of this consolidation really mean? Less competition for the best authors means authors have fewer bidding wars and fewer places to run to – unless they want to go the small press-university press-self-publishing route.  

Consumers could lose out, starting with the pricing of books. Prices go up in any industry without competition. Consumers may not care who publishes which authors, but authors and literary agents pay close attention to how they are getting squeezed.  

“Several industry groups,” says the New York Times,” including the American Bookseller Association, and the Author Guild, have said the Simon & Schuster deal could destabilize the industry and leave authors with fewer opportunities. Critics of the deal have also noted that consolidation often leads to more consolidation, as smaller companies try to build up to compete.  

Still, the good news is that authors have many remaining options to get published, and even more to market and promote their books. This consolidation is worrisome and will have some impact on things, but the book world is still big and diverse enough to handle it.  

For now.

 

Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.

 

Learn, Grow, Succeed!!

 

Book PR Workshop: Toronto Business Journal Interview With Book Marketing Guru Brian Feinblum

https://www.youtube.com/watch?v=yNahiwP-BZI

 

Are Writers Heroes, Even The Unpopular or Unpublished?

https://bookmarketingbuzzblog.blogspot.com/2021/05/writers-are-heroes-even-unpopular-or.html

 

Are Writers Happy?

https://bookmarketingbuzzblog.blogspot.com/2021/05/are-writers-happy.html

 

Why Authors Must Give It Away To Sell Books

https://bookmarketingbuzzblog.blogspot.com/2021/04/why-authors-must-give-it-away-to-sell.html

 

How To Get More Social Media Connections

https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html

 

Is Social Media A Bust Or Boon For Authors?

https://bookmarketingbuzzblog.blogspot.com/2021/03/is-social-media-bust-or-boon-for-authors.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

 

 

Wednesday, May 5, 2021

Why Authors Must Sell What’s Free

 


Authors mistakenly think that what they sell is a book.

They think people will discover their book and buy it on the merits. Wishful thinking.

What they really sell is something free — which eventually leads to a book sale.

Think about it.

You offer free content — a blog, podcast, social media post, video, white paper — to lure people to your site and expose them to your brand and book. It is the freebie that you convince people to consume that then transitions the moocher into a paying customer.

Free is a lead generator to...


* Get them to your site, where a book or more stuff is for sale.
* Get them to your social media, which gets them to your site.
* Get them to sign up for something that gives you permission to keep them on your customer list for future upsells until they opt out.

Then, the book gets people to buy more. It gets them to purchase another product, even another book, which advertises your services, other books, courses, events, and products. And you can funnel the books and stuff of others — and earn a commission through affiliate sales.


Some people will even give their book away, but not because they feel charitable. They see the book as a loss leader, as something to sell a training or consulting service, a product, or even other books.

Emails, connections, clicks. It is raining money when you shower people with a blizzard of free content. Give a gift; earn a big payday.

People are not just merely buying a book or product. They are buying a solution to a problem, a window into another world, a chance to escape and be entertained. Thus, your free candy that lures people to you must also provide something of perceived value.

Seduce them by promising to meet their needs, fulfill desires, explore dreams, and meet their expectations. Solve problems. Entertain. Inspire. Educate.

Getting others to take something free is what leads to sales. You are not really selling a book, product, or service. You are selling what’s free, so start giving stuff away. Now. More. Again.

 

Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.

 

Catch Up With These Posts

 

What’s The Secret To Marketing Your Book?

https://bookmarketingbuzzblog.blogspot.com/2021/05/whats-secret-to-book-marketing.html

 

Book PR Workshop: Toronto Business Journal Interview With Book Marketing Guru Brian Feinblum

https://www.youtube.com/watch?v=yNahiwP-BZI

 

  Are Writers Heroes, Even The Unpopular or Unpublished?

https://bookmarketingbuzzblog.blogspot.com/2021/05/writers-are-heroes-even-unpopular-or.html

 

   Are Writers Happy?

   https://bookmarketingbuzzblog.blogspot.com/2021/05/are-writers-happy.html

 

Why Authors Must Give It Away To Sell Books

https://bookmarketingbuzzblog.blogspot.com/2021/04/why-authors-must-give-it-away-to-sell.html

 

How To Get More Social Media Connections

https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html

 

Is Social Media A Bust Or Boon For Authors?

https://bookmarketingbuzzblog.blogspot.com/2021/03/is-social-media-bust-or-boon-for-authors.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.