Friday, October 15, 2021

Are World’s Largest Publishers Growing?

 


What are the biggest publishers in the world? Who are the top made-in-USA publishing companies?  Wonder no more.   

According to an annual analysis released under the aegis of Livres Hebdo and published in Publishers Weekly, four out of the world’s top 15 publishers in 2019 brought in less revenue in 2020, but 11 showed increases despite a pandemic. Though the Big 5 in book publishing shrunk to the Big 4, leaving us with Harper Collins, Hachette livre, Penguin Random House, and Macmillan, there are bigger publishing companies out there.   

The top five publishers in the world are:

  • Reed Elsevier PLD, NV
  • The Woodbridge Co. Ltd
  • Bertelsman AG
  • Pearson
  • Wolters Kluwer 

They combined for 25 billion bucks in revenue in 2020 -- up a half-billion dollars from a year ago. Bertlesman owns Penguin Random House but the other top publishers don’t own any of the really big book publishers.   

So, five publishing companies are in the world’s top 25 that are 100% American-owned. They are: 

 

  • Wiley No. 8 
  • Harper Collins No. 10 
  • McGraw-Hill Education No. 11 
  • Scholastic No. 13
  • Simon & Schuster No. 25

The nations that feature publishing companies in the top 25 are: 

  • UK
  • US
  • Canada
  • Germany
  • Netherlands
  • France
  • China
  • Japan 
  • South Korea
  • Cayman Islands

Most authors don’t pay too much attention to the finances or national origins of book publishers, but the take-aways here are: 

\

  • Publishing as an industry is seeing a revenue increase.
  • America is home to many of the top publishing companies.
  • The biggest book publishers continue to consolidate.

The publishing world is growing, yet getting smaller.

 

“There is one thing stronger than all the armies of the world, and that is an idea whose time has come.”

-Victor Hugo

“You don’t really have a problem if the problem can be solved with doing something about it.”

-Jessica Simpson

“Try and fail, but never fail to try.”

-Jared Leto

“There is only one thing worse in life than being talked about, and that is not being talked about.”

-Oscar Wilde

“No matter who you are, no matter what you did, no matter where you’ve come from, you can always change, become a better version of yourself.”

-Madonna


Contact For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.

 

Catch Up With These Posts

 

Are Poor Book Sales Preventable?

https://bookmarketingbuzzblog.blogspot.com/2021/10/are-poor-book-sales-preventable.html

 

Breakthrough Marketing Tips For Authors

https://bookmarketingbuzzblog.blogspot.com/2021/10/breakthrough-marketing-tips-for-authors.html

 

Can Authors Fail Successfully?

https://bookmarketingbuzzblog.blogspot.com/2021/10/can-authors-fail-successfully.html

 

Why Is Procrastination A Strategy For Some Authors?

https://bookmarketingbuzzblog.blogspot.com/2021/10/why-is-procrastination-strategy-for.html

 

How Should Authors Answer The Social Media Question?

https://bookmarketingbuzzblog.blogspot.com/2021/09/how-should-authors-answer-social-media.html

 

Are You Atop the Book Marketing Pyramid?

https://bookmarketingbuzzblog.blogspot.com/2021/09/are-you-atop-book-marketing-pyramid.html

 

Top 100 Book PR Blog Posts

https://bookmarketingbuzzblog.blogspot.com/2019/10/the-best-100-book-marketing-pr-blog.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

Thursday, October 14, 2021

Are Poor Book Sales Preventable?

  


Many authors are dissatisfied with their book sales activity. It is never enough, but sometimes it is downright pathetic. Authors wonder why they are in this predicament, without questioning their role in this. Like most diseases and medical conditions, poor book sales are preventable. We need to take ownership of our bodies — and book sakes.

Preventive measures, maintenance of good habits, and smart decisions can make a big difference.

I went to my dermatologist today for an annual skin checkup. It turns out I was last there when Obama was president. I had gone at least bi-annually for a number of years and then fell off the wagon. I was spurred to go back the minute my wife was told that she had skin cancer.

Thankfully it was caught early and treated effectively. She is fine, but now has to be mindful in using sunscreen and doing annual checkups.

At the visit, my doctor biopsied one suspicious area and treated another. She gave me a prescription for a shampoo that removes dryness and told me to use sunscreen on my face daily. She said:” A lot of these skin cancers are preventable”

So are lousy book sales.

I wonder if we should look at book marketing the way we do our health.

It is time, dear author to stop seeing bad sales as your destiny without fighting back. It is time to cease thinking poor sales are an unfortunate random act that just happens to find you. You should no longer act as if you are independent or mutually exclusive of your book sales.

Book sales don’t happen to you. No, you impact sales. There is a direct correlation to what you do and how well you do it when it comes to book sales — and your health.

Sunscreen applied daily prevents skin cancer.
Proper nutrition fights disease.
Going to the gym improves body health.
Vaccines prevent unnecessary sickness and death.

We know these things to be true.
 

Ignorance is no longer a defense. Laziness is not excusable. Time and money can be factors, true, but where are your priorities? Take care of yourself today so that you avert problems tomorrow.

I am as guilty as anyone about not taking care of my health as optimally as one should. But I see now I can screw myself over if I don’t chart a new course. I just need to give myself permission to succeed. That is it. There are no other barriers but the ones I put up or decline to knock down.

That brings us back to book marketing. You need to make sales happen. All of the tools and resources are there for you. Use social media to your advantage. Pursue traditional media for interviews. Secure book reviews. Pursue speaking engagements. Pay for targeted advertising. Exploit your network of connections and support.

Make shit happen, or shit will happen to you. 
 

Contact For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.

 

Catch Up With These Posts

Breakthrough Marketing Tips For Authors

https://bookmarketingbuzzblog.blogspot.com/2021/10/breakthrough-marketing-tips-for-authors.html

 

Can Authors Fail Successfully?

https://bookmarketingbuzzblog.blogspot.com/2021/10/can-authors-fail-successfully.html

 

Why Is Procrastination A Strategy For Some Authors?

https://bookmarketingbuzzblog.blogspot.com/2021/10/why-is-procrastination-strategy-for.html

 

How Should Authors Answer The Social Media Question?

https://bookmarketingbuzzblog.blogspot.com/2021/09/how-should-authors-answer-social-media.html

 

How Do Authors Achieve Podium Power?

https://bookmarketingbuzzblog.blogspot.com/2021/09/how-do-authors-achieve-podium-power.html

 

Are You Atop the Book Marketing Pyramid?

https://bookmarketingbuzzblog.blogspot.com/2021/09/are-you-atop-book-marketing-pyramid.html

 

Top 100 Book PR Blog Posts

https://bookmarketingbuzzblog.blogspot.com/2019/10/the-best-100-book-marketing-pr-blog.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

 

 

Wednesday, October 13, 2021

Can Authors Fail Successfully?

 


 

When writers fall short -- and most do on a daily basis -- do they make adjustments and move forward, continue to fail, or worse, quit?

 

After skimming a new book by a woman who has helped thousands of professional baseball players perform at their highest level, it occurred to me that this approach can apply to authors. She teaches them the art of making minor, but crucial, adjustments in their response to failure Authors should be able to relate

 

The book, Million Dollar Adjustments: The Power of Small Changes On Performance, Productivity, and Peace, is written by Linda Wawrzyniak (Post Hill Press).

 

She writes this: “I have learned that in times of uncertainty, when failure looms, or right after some kind of failure or disappointment, we have to make adjustments in order to go forward. Adjustments help us appreciate the timeless truth we often overlook in the moment: success isn’t stability, and failure isn’t forever….

 

“Success isn’t stability. No matter how wonderful the performance or great the achievement, it isn’t stable or guaranteed to continue. Once we reach a goal, it can change. We change. Circumstances change.

 

“Failure isn’t forever. Even when we don’t hit the mark, this is also temporary. Once we accept that our attempt was just that -- an attempt that did not achieve the desired result, then we can own it, learn from it, and accordingly, make some change in our next attempt.”  

 

Wawrzyniak says we need to “fail successfully.” This means that we learn from defeat, loss, or setbacks-and make adjustments to grow, preserve, and win. We can meet the challenges before us, regardless of how many times we’ve fallen short. 

 

Her five elements of adjustment are as follows:

 

1.      Take strategic actions. This means, “start thinking action steps into blocks and prioritizing their sequence,” she says.

 

2.      Believe in yourself. “The truth is” she writes, “when we are just serving ourselves, our beliefs may be too self-centered. If we believe we can do anything we want, we can begin to see ourselves as more important than we should. We have to believe we can make the adjustment, not just for glory or greed but to help ourselves or others grow in an important way.”

 

3.      Internal timing. The sooner you wake up and take urgent action, the better. But our minds don’t always align with our bodies or even our hearts. 

 

4.      Information synthesis. How well you absorb new information and apply it to your unique situation will dictate your success. The author suggests that you “look for and see patterns, clues, and information” in your environment, and use them to reach your goals.

 

5.      Knowledge. “Some people think instinct is some magical skill,” writes the author. “But in reality, instinct is long-term memory put into action….. All learning changes the brain and can change the heart as well. Some people learn action and consequence faster than others, meaning they need less repetition and exposure to it in order to learn it and put it in their memory for later retrieval.” 

 

Authors may need to examine how they meet challenges, embrace change, and actually make  adjustments. Ask yourself:

 

1.      How much do you slow down when you need to work through a new problem?

 

2.      Do you ignore or dismiss failure as an aberration, or as something that randomly occurred and out of your control?

 

3.      How do you respond to loss or a setback?

 

4.      How do you go about analyzing each of the reasons, in any given situation, that you failed?

 

5.      Are you open to learning new things, trying things in a new way, and trying new things?

 

6.      How confident are you in your strengths and ability to accomplish a goal?

 

7.      How often do you seek the familiar when attacking something new? 

 

8.      How proactive are you when tackling a new project or task?

 

9.      Do you tend to blame others or things that are out of your control for why you fell short?

 

10.  Are you committed to trying again and again?

 

“Failure isn’t the only time we need to know what our adjustment pattern is.  We need to know it to help us navigate change, uncertainty, and even detrimental temptations,” writes the author. 

 

So, the next time you:

 

·         Get rejected by a literary agent,

·         Receive a bad review, 

·         Find one of your blog posts didn’t get traction,

·         Are turned down in your quest for a speaking engagement, or 

·         See the news media shows no interest in talking to you,

 

get right back in there and continue playing the game. Do not let defeat or injury of ego shut you down or leave you trying again without changing your approach. Make the necessary adjustments and proudly fail successfully.

 

“I am not accepting the things I cannot change.”

“I am changing the things I cannot accept.”

 

--Angela Davis


Contact For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.


Catch Up With These Posts

Breakthrough Marketing Tips For Authors

https://bookmarketingbuzzblog.blogspot.com/2021/10/breakthrough-marketing-tips-for-authors.html

 

Why Is Procrastination A Strategy For Some Authors?

https://bookmarketingbuzzblog.blogspot.com/2021/10/why-is-procrastination-strategy-for.html

 

   Do Authors Need An Upgrade?

   https://bookmarketingbuzzblog.blogspot.com/2021/10/do-authors-need-upgrade.html

 

   How Do Authors Craft A Website Bio?

https://bookmarketingbuzzblog.blogspot.com/2021/10/how-do-authors-craft-great-website-bio.html

 

How Should Authors Answer The Social Media Question?

https://bookmarketingbuzzblog.blogspot.com/2021/09/how-should-authors-answer-social-media.html

 

How Do Authors Achieve Podium Power?

https://bookmarketingbuzzblog.blogspot.com/2021/09/how-do-authors-achieve-podium-power.html

 

Are You Atop the Book Marketing Pyramid?

https://bookmarketingbuzzblog.blogspot.com/2021/09/are-you-atop-book-marketing-pyramid.html

 

How Do Authors Sell A Book?

https://bookmarketingbuzzblog.blogspot.com/2021/09/how-do-authors-sell-book.html

 

Top 100 Book PR Blog Posts

https://bookmarketingbuzzblog.blogspot.com/2019/10/the-best-100-book-marketing-pr-blog.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html


About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.