The first question that I ask authors when they are seeking publicity or marketing support is: Why did you write this book and how does it fit into your short- and long-term goals? Not only are they appreciative to be asked, they are perplexed at exactly how to respond.
Writers write for so many reasons, some of which they may not even be aware of.
Here are some of them:
· They find writing to be therapeutic, even cathartic.
· They want their writings to serve as their legacy.
· They truly want to help others.
· They want to sell more books, even to become a best-selling author.
· They hope to influence and impact society on many levels.
· They want to expose the bad or spotlight the good.
· They just want to grow their brand or advance their career.
· They believe the book’s exposure will help them to sell other products or services.
· They want to correct perceptions, pursue justice, or fix historical records.
· They want to entertain, enlighten, inform, or inspire others.
· They just want to be famous and serve their egotistical needs.
Why do you write? Why do you promote your book?
You really need to honestly answer these questions. Prioritize what you are doing based on why you are doing it.
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Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at firstname.lastname@example.org.
His insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are the product of his genius. You can – and should -- follow him on Twitter @theprexpert. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo.