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Tuesday, November 22, 2016

Interview with author Lennox Augustine Cornwall


Embracing Failure: Your Key to Success


Lennox is regarded as a Renaissance Man applying his creativity, leadership and entrepreneurial skills in several ventures. He graduated in economics, then became a corporate banker. Thereafter he fulfilled a boyhood dream of becoming a business owner which, after initial success, was a miserable failure. To understand this failure, Lennox wrote a journal of its causes and how they may have been avoided. His journal eventually morphed into the manuscript for what is Embracing Failure: Your Key to Success, a book explaining how to turn any failure into sustained success.


1.    What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book?
Initially for understanding and emotional relief, after losing everything – business, money & wife. Journaling helped with both, to such an extent that I wanted to help others who had experienced similar loss. In such circumstances, one must choose to go on, or give in. In writing the book, I believed – and still believe – it can, for some, be the factor that encourages them to go on, rather than give in.

2.    What is it about and whom do you believe is your targeted reader?
a.    The book is specifically about reframing failure as the acronym F.A.I.L.U.R.E. (Fruitful and Informative Lesson Urging Renewed Effort). In general, it is about principles that, if followed, significantly increase one’s chances of success.
b.    In general, the book is for anyone who has tried and failed, or failed to try for fear of failing. More specifically, I’m targeting small business owners and entrepreneurs as well as those interested in their personal growth.

3.    What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down?
a.    That the acronym F.A.I.L.U.R.E. becomes part of their language and mindset, ingrained in their culture;
b.    That they accept failure and success as inseparable attributes of a worthy life, like the heads and tails of a coin: for the coin to exist, both must exist; for a life that is rich with meaning, both success and failure WILL be experienced;
c.    To use the book as a “keep-close-at-hand” success manual;
d.    That they are permanently enthused to share the book and its ideas with others.

4.    What advice or words of wisdom do you have for fellow writers?
a.    Treat writing, whether part- or full-time as a business, with plans, targets and a definite purpose;
b.    Write from experience;
c.    Write only about what you have a passion for;
d.    Always place yourself in the readers’ shoes;
e.    Always be focused on giving the reader maximum value;
f.    It does not have to be perfect, but it does have to convey value.

5.    What trends in the book world do you see and where do you think the book publishing industry is heading?
a.    Continued trend toward self-publishing;
b.    Books increasingly being used as calling cards;
c.    Individuals creating authority for themselves and credibility for their businesses by writing;
d.    Books being used by their authors as lead magnets (and giveaways for higher value products & services);
e.    Traditional publishers taking an even bigger slice of the self-publishing market;
f.    Continued growth of electronic books;
g.    The continued democratization of all aspects of book production.

6.    What great challenges did you have in writing your book?
a.    Remaining disciplined in allocating time while leading a busy life;
b.    Leaving out, then editing out the interesting, though superfluous elements;
c.    Writing it in a way that allows the reader to accept failure as okay…to readily embrace it. Hence the use of humorous illustrations and my self-styled poetry preceding each chapter.
d.    To continue believing in the project despite the doubting Thomases.

7.    If people can only buy one book this month, why should it be yours?
There is no doubt that within each of us there is a conscious (or unconscious, for some) desire to succeed…to grow. Unlike competing books in the self-help and business genres, Embracing Failure: Your Key to Success deals head-on with the biggest fear of anyone wanting to succeed and, yet, failing to go for it; and, that is the fear of failing. The tenor of books in the aforementioned genres is to gloss over the Yin—failure—and focus only on the Yang—success; and by doing so, provide the aspirant of success with half a recipe for fulfillment.

For more info, check out: www.LennoxCornwall.com

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2016 ©.
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