Does Your Book Marketing Appeal To Our Senses?

 

When authors and publishers are looking to sell more books, market a brand, or elevate their voices publicly, they look to share a powerful message in a targeted way. Most of the time they will fail to produce their intended results.

How can we get more click-throughs, more yesses, more sales when it comes to the content shared via our:

* Website
* Blogs
* Podcasts
* Social media posts
* Pamphlets or fliers
* Postcards
* Press releases
* Posters
* Swag
* Texts or Emails
* Amazon pages

First and foremost, we need to have good subject matter, hopefully based on a really good book. No grammatical errors or sloppy word usages. Ok, assuming you have a decent message that looks professional, how do we ensure it appeals to one’s senses, emotions, needs, or desires?

Let’s see how the message literally sounds and looks. Are you making the most of:

* Fonts
* Point Size
* Bolding
* Italicizing
* Color
* Underlining
* Spacing/Margins

Are you using more than typed words, and utilizing any of these:

* Video
* Audio
* Pictures
* Illustrations
* Graphs

How much imagery and description do you give in your writing, explaining how things sound, feel, look, smell, or taste?

Start thinking in a multi-media, multi-dimensional way, where your message is conveyed on so many levels that you have maximized an opportunity to be persuasive.

 

Do You Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over 4.5 million pageviews. With 5,300+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum