A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Free speech, literacy, and great books are also discussed. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Monday, April 30, 2012
Blogs, Catalogs, Ads & Words
Did You Know…
·There are no English words that end in the letter “u” or “v”?
·All words have at least one vowel in them?
·A sentence must have a noun and a verb but some sentences are the exception, such as one-word commands or single-word responses to questions?
·The most frequently used words make up 50% of all written material and the top 300 most used words make up 65%?
·No words contain two “i”s next to each other (But some names do, like Hawaii)?
·Some words are spelled the same regardless of their tense (I will read a book or I read a book)
·The company to spend the most on advertising in 2010 was AT&T—324.9 million dollars—outspending its nearest competitor by over 50 million bucks?
·Three of the top four advertisers were telecommunication companies in 2010—AT&T, Verizon, and Sprint Nextel?
·Four of the top eight advertisers were computer-related companies- - Microsoft, IBM, Hewlett-Packard and Apple?
·25 companies spent 50-plus million dollars each in 2010 to advertise their products and services?
Or if you want to sell your book via mail-order catalog houses…
·By mid-2011, Twitter users sent 200 million tweets a day.In January 2009, just 2 million were sent daily.25 billion tweets were sent in 2010.By September 2011, there were over 100 million active Twitter users worldwide.
·LinkedIn, founded in 2003, has over 135 million members from 200-plus countries.In 2010, more than 2 billion people searches were conducted on LinkedIn.The average LinkedIn user is 46 and earns more than $88,000 annually.
·Over 800 million global users of Facebook have an average of 130 friends each.80% of users are outside of the U.S. After the U.S., the nation with the second most users is Indonesia—than India and Turkey.Over 400 million active FB users access the site through mobile devices.
·Google+, as of February, reports over 90 million users are global.After the US, India has the second most users.Then Brazil.
Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, a leading book publicity firm. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person.