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Sunday, October 21, 2012

25 More Tips On What The Media Truly Wants


I recently published a blog post:

25 Tips On What The Media Wants

Here are 25 more things the news media really wants, demands, likes, and needs:

1. For an author to talk to them without assuming they’ve read the book – because they likely have not.

2. Authors who are not egocentric and come off like know-it-alls.

3. Publicists to deliver on whatever was promised to them.

4. Those that contact them to think like them and understand their needs, goals, and challenges.

5. Examples or demonstrate details of the story angles that you assert should be used.

6. A good quote. Everyone wants that take-away zinger from an author that leaves a lasting impression.

7. Definitive, even extreme viewpoints to ponder.  If you espouse middle-of-the road ideas you are merely pitching mediocrity.

8. To cover people with large social media followings since they know the author will tweet about the interview or story.

9. Lists.  Top 5, 7, 10 of anything are always in demand.

10. Original content and not material that already ran on a blog or another media outlet.

11. To be treated respectfully and honestly with.

12. To hear a unique take on a hot topic.

13. Insight on trends, predictions, and long-term forecasts.

14. Access to polls, surveys, and studies.

15. Background information on the topic it will interview you about.

16. Suggested interview questions-and prefers a Q&A.

17. To see you have a media brand and credibility in the area you claim to be an expert in.

18. Fact over opinion or analysis over question-raising – or outrageous claims that can be backed up.

19. To cover topics of interest to their advertising demographic.

20. To follow the lead of other types of media.  If a newspaper breaks a story, TV will follow. If a blog covers something, print may follow.  But big TV doesn’t like to follow big TV too often.

21. Celebrities, heroes, beautiful people, star athletes, leaders, and the already famous.

22. Tomorrow’s news today and not yesterday’s news tomorrow.

23. To expose the ridiculous, champion what’s right, question authority, and come off looking like geniuses.

24. Something that the reporter/host is personally interested in.

25.  To hear from people it trusts and knows, such as MEDIA CONNECT!

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person


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