All media, big and small, is worth your time, especially when undergoing your first publicity campaign. PR is all about visibility and frequency of your message being heard. You can’t ignore any medium --radio, TV, print, and online are each valuable. Local coverage, national reach and even international publicity can be of value to you.
- Small to mid-level radio markets
- Local media in your hometown or cities where you have a connection – a business office, or if you conduct a seminar, or if you have consulting clients there.
- Online media – create your own blog, podcast, and Web site and seek to get interviewed or mentioned on other people’s blogs, podcasts, or Web sites.
- Write op-eds or 500-1000 word by-line pieces that can be published by daily newspapers, industry trade journals, newsletters, smaller magazines or community papers.
So which media should you do? Themedia that you can get!
Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter, Media Connect (www.media-connect.com). . You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person. Copyright 2012 Brian Feinblum