Wednesday, September 19, 2012
Are You Practicing Fusion Marketing?
A new book, The Fusion Marketing Bible: Fuse to Maximize Your Marketing, written by Lon Safko, the best-selling author of The Social Media Bible, lays out how one can and should combine traditional media, social media, and digital media to successfully market a product or service.
His book shows how to analyze the cost of acquiring a customer, calculate alternate or supplemental methods to win customers, and how to integrate or fuse “social media and traditional media into a wide variety of specialized, cost-effective marketing outreach tactics to fit each of your target marketing segments.
Lon examines 18 segments of marketing that can combine, in some kind of ratio, to help you launch a marketing campaign with a solid return or investment. He explores the following areas:
1. Print advertisements in newspapers, magazines, and trade journals
2. Radio and TV ads
3. Printed mailers: brochures, catalogs, postcards
4. Direct mail letters
7. Trade show exhibits
8. Product packaging
9. Telephone-based customer service
10. Your guarantee or warranty offered
11. Events to sponsor or participate in
12. Specialty advertising, such as a free pen
13. Business cards
14. Door hangers
15. Response cards
16. Seminar presentation
18. Marketing and PR campaigns
For more information, please consult: www.thefusionmarketingbible.com.
Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person.