Are You Practicing Fusion Marketing?

A new book, The Fusion Marketing Bible: Fuse to Maximize Your Marketing, written by Lon Safko, the best-selling author of The Social Media Bible, lays out how one can and should combine traditional media, social media, and digital media to successfully market a product or service.

His book shows how to analyze the cost of acquiring a customer, calculate alternate or supplemental methods to win customers, and how to integrate or fuse “social media and traditional media into a wide variety of specialized, cost-effective marketing outreach tactics to fit each of your target marketing segments.

Lon examines 18 segments of marketing that can combine, in some kind of ratio, to help you launch a marketing campaign with a solid return or investment. He explores the following areas:

1.      Print advertisements in newspapers, magazines, and trade journals

2.      Radio and TV ads

3.      Printed mailers: brochures, catalogs, postcards

4.      Direct mail letters

5.      Billboards

6.      Telemarketing

7.      Trade show exhibits

8.      Product packaging

9.      Telephone-based customer service

10.  Your guarantee or warranty offered

11.  Events to sponsor or participate in

12.  Specialty advertising, such as a free pen

13.  Business cards

14.  Door hangers

15.  Response cards

16.  Seminar presentation

17.  Coupons

18.  Marketing and PR campaigns

For more information, please consult: www.thefusionmarketingbible.com.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person.