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Wednesday, February 13, 2013

How Do You Celebrate International Flirting Week?



In celebration of International Flirting Week (February 13-19, 2013) and Valentine’s Day, Zoosk.com, the romantic social network, conducted a survey among more than 13,000 of its members around the world to gather their thoughts on flirting – why they do it, how they do it, and who does it best.  

“Flirting is the playful art of catching someone’s eye, and while some are natural flirts, others require practice to do it well,” says Robin Gorman Newman, founder of International Flirting Week and the author of How to Marry a Mensch. “As the Zoosk survey shows, many view flirting as fun even if they don’t want to date the person, but it’s also a way to jumpstart a relationship or rekindle romance.  In our busy lives, flirting can be a quick and effective way to remind your mate that you love and are excited by them.”

The firm I work for, Media Connect, has had the pleasure of promoting Zoosk for several radio tours over the past year. Their surveys are always interesting. Their survey findings include:

It’s a battle of the sexes!
  • The majority of men (60%) think that women are the biggest flirts, and the majority of women (53%) think that men are more flirtatious!
#1 reason why people flirt? It’s fun.
  • 41% of men and women around the world say, “flirting is just playful fun!”
  • 20% say is it a good ice breaker when dating, although only 11% say they flirt to attract a partner.
  • 18% say flirting helps keep the romance alive in a relationship
Both men and women admit to flirting just for fun.
  • More than half of men (54%) will flirt with a woman even if he is not interested in pursuing a relationship with her.
  • 41% of women will flirt with a man even if she is not interested in pursuing a relationship with him.
Flirting keeps the romance alive.
  • 89% of men and women think that it is important to flirt with your significant other even when in an established relationship.
Biggest turn-off when it comes to flirting?
  • Coming on too strong and invading personal space (32%).
  • 20% say corny pick up lines are a turn off.
  • 20% say inappropriate comments about one’s physical appearance.
  • 7% say suggestive body language.
We all know it and they admit it: Italians are flirts!
  • 97% of Italian men consider themselves a flirt, but American men are not too far behind at 76%.
Zoosk conducted the survey online in January 2013.  The survey garnered 13,611 responses from members of Zoosk in Australia, Canada, Denmark, Italy, United Kingdom, United States, and Sweden.

About Zoosk
Zoosk is the romantic social network that helps members create and share their romantic journeys, with millions of members from around the globe enjoying the service each month. Zoosk provides members at different stages of their romantic journey with a fun and social set of tools such as Romantic Moments, Couple Profiles, and the Personals application. Members can easily access Zoosk’s services from its website, its Facebook app, mobile devices, and a downloadable desktop application. Zoosk is available in 25 languages and has members in more than 70 countries. Founded in 2007 by Shayan Zadeh and Alex Mehr, Zoosk, Inc. is based in San Francisco and backed by Canaan Partners, Bessemer Venture Partners, and ATA Ventures.


Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog 2013 ©

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