In
celebration of International Flirting Week (February 13-19, 2013) and
Valentine’s Day, Zoosk.com,
the romantic social network, conducted a survey among more than 13,000 of its
members around the world to gather their thoughts on flirting – why they do it,
how they do it, and who does it best.
“Flirting
is the playful art of catching someone’s eye, and while some are natural
flirts, others require practice to do it well,” says Robin Gorman Newman, founder
of International Flirting Week and the author of How to Marry a Mensch. “As
the Zoosk survey shows, many view flirting as fun even if they don’t want to
date the person, but it’s also a way to jumpstart a relationship or rekindle
romance. In our busy lives, flirting can be a quick and effective way to
remind your mate that you love and are excited by them.”
The
firm I work for, Media Connect, has had the pleasure of promoting Zoosk for
several radio tours over the past year. Their surveys are always interesting.
Their survey findings include:
It’s a battle of
the sexes!
- The majority
of men (60%) think that women are the biggest flirts, and the majority of
women (53%) think that men are more flirtatious!
#1 reason why
people flirt? It’s fun.
- 41% of men
and women around the world say, “flirting is just playful fun!”
- 20% say is
it a good ice breaker when dating, although only 11% say they flirt to
attract a partner.
- 18% say
flirting helps keep the romance alive in a relationship
Both men and
women admit to flirting just for fun.
- More than
half of men (54%) will flirt with a woman even if he is not interested in
pursuing a relationship with her.
- 41% of
women will flirt with a man even if she is not interested in pursuing a
relationship with him.
Flirting keeps
the romance alive.
- 89% of men
and women think that it is important to flirt with your significant other
even when in an established relationship.
Biggest turn-off
when it comes to flirting?
- Coming on
too strong and invading personal space (32%).
- 20% say
corny pick up lines are a turn off.
- 20% say
inappropriate comments about one’s physical appearance.
- 7% say
suggestive body language.
We all know it
and they admit it: Italians are flirts!
- 97% of
Italian men consider themselves a flirt, but American men are not too far
behind at 76%.
Zoosk
conducted the survey online in January 2013.
The survey garnered 13,611 responses from members of Zoosk in Australia,
Canada, Denmark, Italy, United Kingdom, United States, and Sweden.
About Zoosk
Zoosk
is the romantic social network that helps members create and share their
romantic journeys, with millions of members from around the globe enjoying the
service each month. Zoosk provides members at different stages of their
romantic journey with a fun and social set of tools such as Romantic Moments,
Couple Profiles, and the Personals application. Members can easily access
Zoosk’s services from its website, its Facebook app, mobile devices, and a
downloadable desktop application. Zoosk is available in 25 languages and has
members in more than 70 countries. Founded in 2007 by Shayan Zadeh and Alex
Mehr, Zoosk, Inc. is based in San Francisco and backed by Canaan Partners,
Bessemer Venture Partners, and ATA Ventures.
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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog 2013 ©
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