When involved in marketing or promoting anyone or
anything, the question you should ask is: What’s the ROI?
No one wants to waste time, money, or brainpower on
fruitless efforts or on things that will yield worthless results. Is guest
blogging useful to the writer?
To answer that you need to ask yourself:
Who
would I guest blog for?
How
long would it take for me to create the post?
Once
it posts, how involved will I be able to share it?
But
before you delve into the nuts and bolts of guest blogging, ask yourself:
Do
I like to write guest posts?
Can
I deal with the word count requirements or deadline demands of the blog?
What
else can I do if I don't guest blog -- and what are the potential benefits of those things?
How
would I prioritize guest blogging compared to how else I could spend my life?
If
a site or blog is targeted to the people you want to reach, that’s a plus. If
the blog post can net you potential readers, connections, sales, branding, or
something of value you should strongly consider doing it. If you can reuse or
repurpose existing content, it becomes an easier proposition.
Guest
blogging, like all facets of marketing, is an experimental venture. To see if
it works for you, try it five or six times. See if it moves the dial. Weigh
your efforts vs. rewards. Stack it up against all options available to you and
measure its utility.
Guest
blogging is a good way to test ideas and see what resonates. Those who normally
follow your blog will likely be supportive of what you write on your blog but when
you guest blog you get introduced to people who are otherwise unfamiliar with
you and your work. Here’s your digital laboratory at work.
Guest
blogging helps when people Google you and they see you come up in all kinds of
places. If you want to be perceived as an expert, thought leader, or a go-to
voice, guest blog away.
I
invite you to guest post on my blog, but please strictly follow the following
format so I can use what you send while ensuring I do not have to get sucked into wasting my
time fixing things or answering questions.
Email
me your blog post at brianfeinblum@gmail.com.
Don’t email me question about topic ideas. Don’t send me something you’ve
already posted elsewhere- only new content, please.
Limit
your post to 1,000 words. If it’s too long, it gets deleted.
Do
not include any links within the post, BUT, at the end of the post, please use
a paragraph to describe yourself and include up to four links for a site,
Twitter handle, blog, Facebook page, etc.
Please
create a title for your post that is not very long and sounds catchy.
Your
blog post has to be into any of the following themes:
·
Why
you write books
·
What
you have learned as a mentor
·
How
you overcome obstacles as an author
·
What
you think the future of publishing is
·
How
you promote or market your book
Certainly
personalize the post, but where possible, make it about others and give ideas
and information people would find useful and resourceful. I want to help build
a community for my readers.
Guest
blogging may not be the best use of your time and efforts, nor might this blog
be the best place for you to guest blog for. But if you have the time and
desire -- and recognize the value (and follow my instructions), I welcome you to guest blog. There’s no deadline to this offer but I ask that you not submit a guest blog to me more
than once in a six-month period, so as to keep my site’s content diverse and
fresh.
Lastly,
you can submit a jpeg of your current or upcoming book cover (only one) and one
photo of yourself. I can’t guarantee I’ll use either. Also, once the guest post
is live, I’ll send you the link and I welcome you to share it with everyone.
Good
luck in your efforts to guest blog.
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Brian Feinblum’s views, opinions, and
ideas expressed in this blog are his alone and not that of his employer, Media
Connect, the nation’s largest book promoter. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This
is copyrighted by BookMarketingBuzzBlog © 2014.
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