One
way to keep books alive is to visit the library. The more people that visit the library, the
better the world is. When the library’s
resources are used it means minds are expanding, knowledge is being consumed,
and ideas are being shared.
Unfortunately, Americans are not running to the library.
Unfortunately, Americans are not running to the library.
Now,
you might say that people have a library in their homes – on their tablets and
smartphones. Bookstores sell so many
different titles that they may exceed the collection of a small library, so why
go to a library?
For
one, it’s free.
Two,
because of the librarian. The Internet
doesn’t have a librarian. Google search
hasn’t replaced an educated and experienced human who can tend to your
inquisitive needs.
Three,
because older or unique collections not available in stores or online can be found in the library.
Four,
because of databases and research materials not available online or in stores,
or if they are, they cost thousands of dollars.
Five,
it’s an excellent environment to nurture learning and for a community to come
together.
But,
according to a Pew Research Center survey in 2013, less than one in two Americans
even stepped foot in a library in the past year.
Libraries
have to scrape by for funding, begging donors and the government to keep them
alive. Meanwhile, Americans have
forgotten to embrace the library the way it sometimes forgets its senior
citizens. Libraries are a treasure to be
adored.
Not
surprisingly, the adults that tend to go to the library are the ones with
kids. People ages 30-49 went to the
library – or 52% of them went at least once last year, likely accompanying a
child. Some 48% of 18-29 year olds went at
least once, but that includes college and graduate students who live in the
library. Only 46% of 50-64-year-olds
stepped inside the library a year ago and a paltry 39% of those 65 and older
went, but that may be due to health reasons.
Of
those who do use the library, I hope they get good use out of it. The library appears to be our secret
treasure. Publishing should do what it can
to preserve the library system. Even
though libraries may seemingly compete with publishers (libraries give away
what publishers sell), they are great customers. They buy books, don’t return them, and
provide a showcase for people who read and then tell other potential paying
customers about a book.
Libraries
are far from dead, but they sure could use some company. Remember to visit and support your local
library.
Brian Feinblum’s views, opinions, and ideas expressed in this
blog are his alone and not that of his employer, Media Connect, the nation’s
largest book promoter. You can follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog © 2014
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