Next, one company told us their estimate-assessment visit would cost $150. My wife had spoken to them. At first I said cancel them but then I thought maybe there was a misunderstanding. I called back to explain we don’t need a repair or service call, but just an estimate. They said there’d be no charge. Rule #2: Always clarify what you are asking for. Communication is key.
Authors need to ride out their book marketing storm
Get media coverage for your book by not directly discussing it