Sunday, August 14, 2016

Can Freelance Writing Promote Your Book?

I am always encouraging writers to seek opportunities to promote themselves.  This time I took my own advice and promoted myself with the penning of a four-page article for the September issue of The Writer.  My piece was appropriately about the branding of writers.

The high you get from seeing your name in print is always a great feeling.  For a moment, your words seem so concrete and real, as if they’ve been validated by the mere fact they are to be part of a prestigious magazine’s permanent record. The natural reaction is to shape the news of your publication and to distribute the piece as widely as possible.  You want to feel the support and encouraging words of congratulations from those who know you the best and longest.

The first time I saw my name in print was in a letter to the editor of a comic book.  I was fairly young – in elementary school.  Then came my high school newspaper, then college newspapers and letters-to-the-editor of daily newspapers in New York City.  I would go on to write a book and pen articles for other publications, such as the IBPA’s Independent.  I’m inspired to get more articles published but I realize that every day I get to see my words impact others with my blog.  In a little over five years, I’ve put out over 2,000 posts. 

So, if you are to pursue freelance writing for magazines, where would you start?

A really good source for uncovering magazines, by genre, that accept freelance submissions is Writer's Market.  The annual edition features detailed profiles of each magazine, along with contact info and helpful submission tips.

Think about what you want to write about and what you are going to be viewed as qualified to write about.  Magazines will want to see great examples of your writing and many will aprreciate seeing you were published elsewhere.  They will want to know how you are positioned to write about the topic you are querying them on.  Perhaps you earned a degree in this area or had a particular experience or connection to the proposed subject.  Or maybe your article idea is so unique, wild, or cool that you excite the editor and entice her to follow her curiosity and give you a shot.

Establishing your portfolio is the hardest thing but once you do it, things get easier.  These days one can begin with a blog, letters-to-the editor, guest-posts on other blogs, articles for community newspapers, newsletters, or non-profits, or pieces for an alumni publication.

The best way to promote a writer is getting his or her writings published.  One piece of writing promotes another.  Check-out The Writer this month on newsstands.  I’m in it!

To learn more on how to promote books, read my greatest blog posts from the past five years and 2,000 posts:

2016 Book Marketing & Book Publicity Toolkit

2015 Book Marketing & PR Toolkit

2014 Book Marketing & PR Toolkit

Book Marketing & Book PR Toolkit: 2013

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2016 ©.

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