Friday, May 26, 2017
Thursday, May 25, 2017
Wednesday, May 24, 2017
Good access so the writer can get something besides
what is being pitched. Tons of athletes and coaches have an endorsement deal or
wrote a book, so it’s hard to do a story about that and make it newsworthy. But
if I’m offered time with them to talk about other topics besides that, I’m much
more receptive. And often, their story gets more attention.
As you reflect back on your career, do any particular events or stories that you reported on stay with you?
Jeremy Lin’s run of Linsanity with the Knicks in 2012
was pretty unforgettable, and the NBA’s work stoppage just before that was an
important story because it meant so much to the fans and there were so few of
us covering it. Michael Jordan’s Hall of Fame induction was fun. But I’d say
covering the 2008 Olympic basketball team will probably always be my career
highlight. Kobe and LeBron will go down as two of the all-time greats and a
bunch of other Hall of Famers were on the team, and the atmosphere in China was
great. Their first game was against the Chinese, and when Yao Ming made a
3-pointer for the first basket of the game, the crowd roar was about as loud as
I’ve ever heard.
Brian, what advice do you have for those interested in pursuing a career in journalism and the media?
First, consider being a doctor or a lawyer instead. But if you really want to be a journalist, particularly in sports, know as much as you can about all of them. Everyone wants to cover the Super Bowl and you may know every football fact there is, but you’re more likely to be doing high school softball instead at first. For me, my first year at a previous job was Tiger Woods’ rookie year on the PGA Tour. I had barely ever watched or played golf, but suddenly the demand for coverage shot up, so I got myself involved in that and sort of figured it out. So, follow a wide array of voices and experts on social media so you can be a jack of all trades.
How did you break into journalism and what inspired you to enter the fray?
I always hoped there would be a way to work in sports but didn’t think it would be possible. Then my junior year at UConn, the Daily Campus had an ad in the paper seeking sports writers, and would have free pizza at a meeting. A buddy told we should go check it out because we needed an activity on the resume, and luckily I was to get a few assignments quickly and prove myself. From there, I got to cover a number of sports over the next two years and I was on my way.
You have interviewed a number of sports authors, including Hall of Fame athletes. Which books or players stand out in your mind?
It’s always fun when you get to talk to someone you
watched as a kid, now that they’re away from the game and more relaxed. Michael
Jordan, believe it or not, was never on the cover of an official NBA video
game until after he retired. I interviewed him about that. I talked to Magic
Johnson when a play was made about his friendship and rivalry with Larry Bird.
They enjoyed talking about that stuff. Mike Krzyzewski, the coach, and Jerry
Colangelo, the USA Basketball chairman, both wrote books after the 2008
Olympics, so it was neat to learn some details I hadn’t already known. And
Chris Mullin, who now coaches St. John’s, was my favorite player when I was a
kid, so it was a thrill when I got to meet him and then cover his Hall of Fame
You have covered the Olympics, NBA Finals, NCAA Finals, and baseball. Which one is the hardest to cover -- why?
They all have certain types of challenges. The
Olympics has the most obstacles with things like security, foreign languages,
etc. Are your phone and internet going to work? Does the person you have to
interview speak any English? But, it’s the most rewarding of them once you get
everything all figured out. With baseball, you never know how long your day is
going to be. You can start around 3 or 3:30 for pregame, then have a game that
goes extra innings and next thing you know you get home at 2 a.m. and they have
a day game the next day.
Have you contemplated writing a book?
Yes, I have. In fact at one point I thought I was
going to do one. I had been asked by a company, and I started working on it but
while I was waiting for all the necessary approvals from my company, they got
someone else. The thing I realized then is how difficult it would be for
someone like myself, whose average story is probably about 600-700 words, to
write long enough. It’s like going from a 40-yard dash to a marathon.
What trends do you see going on in the media that concern you? Do you also see opportunities?
Obviously we all saw the recent layoffs at ESPN. I have a lot of friends out of work. So I think we’re all concerned. Players and teams have found ways to lessen the importance of the media by using their own writers and websites to provide (positive) coverage. But, I also think this last election and what’s gone on since has reinforced the importance of a professional, honest media that’s providing straight facts, so that’s encouraging.
Can you give hope to the fans of the team you cover, the Knicks, and tell us one day James Dolan will sell the team?
No, I cannot. To his credit, Dolan cares greatly about delivering a good product at Madison Square Garden, and the arena, entertainment, concessions and everything else are as good as you’ll find. But he’s terrible at owning a basketball team and makes poor decisions, such as firing good people too soon and sticking with the wrong ones too long. So, hope for the Knicks is hard to find.
- Pursue traditional, social, and digital media – don’t single out one type of media while ignoring the rest.
- Hire a promoter if you can’t or won’t invest time to garner media coverage.
- Look at all portfolios of media: TV, print, online, radio and come up with realistic strategies to succeed in each area.
- Be prepared to put more effort into areas where you are having success – and to move away from areas that yield little or no dividends.
Book PR doesn't work that way.
Tuesday, May 23, 2017
Does Book Industry Need Its Own Snap Chat IPO?
Why Authors Need To Get Physical With Their Book Marketing
Monday, May 22, 2017
2. What is it about and whom do you believe us your targeted reader? All owners, founders, managers and board members will answer yes to the question "Is your company a system", yet the vast majority of them have never studied systems thinking, systems dynamics and natural system behaviors. This is a huge over sight. So the book is targeted as an approachable introduction to the topic and a supplement to all of the great managementliterature already written about the discrete, individual topics - Leadership, culture, marketing, sales, etc. Peter Senge, in The Fifth Discipline" tried to promote systems thinking, but his work was seen as too academic and somewhat unapproachable. I set out to write an approachable management book about systems thinking.
3. What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down? That they never stop thinking about their enterprise as a living, changing system that must be managed as such. I hope they see the dynamics that have been swirling around them with a new set of lenses provided by systems thinking and my models and begin to manage accordingly.
5. What trends in the book world do you see and where do you think the book publishing industry is heading? I am too new to be an expert, but I think authors now have to have a broad platform and genuinely connect with their audience in a holistic way. There will be sometransactional readers who buy and read the book, but the real results will come from expanded connections with the audience.
6. What great challenges did you have in writing your book? The biggest challenge I faced was having to stop refining and adding. As much as I wanted to stop and publish, I also wanted to keep adding anecdotes and notes from the field and content.
7. If people can only buy one book this month, why should they buy yours? If you are a manager, or owner, or board member and you haven't been exposed to systems thinking, you are missing out on a set of tools, lenses, mental models, and techniques that can bring you much greater clarity. I have had three CEOs (each a CEO multiple times) read Simple_Complexity and immediately buy it for their whole staff and start the process of group learning using a systems perspective. Thinking in systems is truly transformational, and not just in business.
Does Book Industry Need Its Own Snap Chat IPO?