After
having posted some 2640 times to my blog of six and a half years I can say a
pattern has emerged. My readers value
quality content and advice on the topic of promoting and marketing books. But not all posts are equal. Some barely registered 100 clicks while others topped nearly 30,000. Why is that?
Certainly
some posts simply don’t connect with readers.
They see the headline and choose to dismiss the piece. So lesson one: Headlines matter more than the actual article
or blog post when it comes to getting clicks.
Another
lesson learned is that you have to keep sharing old posts. Just because something posted today doesn’t
mean you can’t share it tomorrow, next week or even next year. I will sometimes tweet out and FB post old
blog entries from several years ago, hoping to give them new life, provided
they are still relevant and timely.
When
posting a new blog entry I also like to reference links to recent blog posts at
the bottom. It’s a nice, easy reminder
to call attention to specific blog posts.
Another
lesson learned is some of the best posts pack a lot of content. Five of my top-performing eight posts
actually contain multiple posts in them.
They are my annual book publicity and marketing toolkits, each
containing up to a few dozen posts.
Every
time someone clicks on it I get page views not only for the toolkit post but
for each of the posts contained within it.
These meaty, resource-rich posts often get shared by my
readers, so some of the work of getting clicks is performed by others.
I
notice that I get above-normal traffic when I mention anything online, from
digital sales trends to social media strategies. If you want more clicks, include tech-related
terms and words in your headline.
The
lower-performing posts are the ones I most enjoy but fail to resonate with
others, the opinion pieces about something important like free speech,
literacy, or the need to protect books.
Oddly,
my best-performing blog post of all-time is one entitled Discovering Writer Archives,
penned a little over two years ago. But
right behind it has been a heavily promoted one, the 2017 All-new Book Marketing
and Book PR Tool Kit.
I
only had five posts cross the 10,000 mark and just nine have registered five thousand or
more page views. But I steadily average
about 25,000 page views per month. I invite
you to enjoy my top 10 blog posts and certainly welcome you to share them!
Here
are my Top 10 of all time:
Entry
|
Pageviews
|
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|
Jul 28, 2015
|
29006
|
|||||||||
|
Nov 30, 2016, 11 comments
|
28662
|
|||||||||
|
Jan 10, 2014, 7 comments
|
14689
|
|||||||||
|
Dec 4, 2012, 174 comments
|
11389
|
|||||||||
|
May 8, 2012, 6 comments
|
10494
|
|||||||||
|
Nov 12, 2013, 18 comments
|
8093
|
|||||||||
|
Dec 2, 2014, 29 comments
|
7798
|
|||||||||
|
Dec 13, 2015, 22 comments
|
7476
|
|||||||||
|
Nov 10, 2015, 1 comment
|
5852
|
|||||||||
|
Sep 10, 2013, 23 comments
|
4957
|
READ THESE!!
9 things all
authors must get right in every media interview
Why is what you know about book marketing all wrong!
Should authors go
big – or for a sure thing?
16 ways to increase
book sales
Study this exclusive
author media training video from T J Walker
What does it really take to land on a best-seller list?
Can you sell 10 copies of your book every day?
Great book PR lessons from kids, clergy, women, contractors &
sportscasters
How do authors get on TV?
Here’s the 2017 Author Book PR & Marketing Toolkit
Brian Feinblum’s views, opinions, and ideas expressed in this blog
are his alone and not that of his employer. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more important
when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog
2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of
the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs
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