Authors who are
seeking attention for their books should learn from how others find a way to
get noticed, stick out, or differentiate
from others. Look no further than kids,
women, sports announcers, clergy, and home contractors for inspiration.
1. Kids
They scream and are
loud. They don’t always follow social
norms or adult behavior cues. They get
in your face and say “look at me.” Can
you tap into the carefree, confident, and daring kid within you to sell
yourself to others?
2. Women
Women use the right
clothes, perfume, shoes, hairstyle, accessories, and mannerisms to look
appealing, even alluring. They draw
attention because they look good and exude a warmth or beauty that keeps all
eyes on them. Can you learn from how women
use color, style, texture and appearance to draw people to you and your book?
3. TV
Sports Announcers
They use energy and
voice to give off a feeling of urgency, passion and excitement. They rouse you
with their melodic voices and exaggerated utterances. They use wit, emotion, and insight to engage
listeners. Can you copy what a lively sportscaster does to entice others to pay
attention to you?
4. Clergy
They too use their
voice to make a point, often varying their tone with rising and quieting
exclamations. Sometimes a good silent
pause after a profound statement gives more resonance than any additional words
could. Clergy have a way of tapping into
the communal psyche and find a way to unite, inspire, and heal us. Can you minister to others and
show compassion for and interest in your potential readers?
5. Home
Contractors
These guys have a way
of convincing you to use them and to feel confident that they will deliver on
time, quality work, within a stated budget.
However, they often go over budget, have job delays, and don’t quite do
the job the way you were told it would be done.
They may not lie, though some surely do, but they withhold knowledge that would impact your buying decision if you were aware of it. Can you tap into the sides of you that can
sell without thinking about whether the book is truly what that consumer would
want or need? Can you market yourself
aggressively and play on a consumer’s ignorance, fears, or needs to make a book
sale?
We really could learn
from every person and type of profession on how to sell, get attention, and
make a positive impression. Study those
that you admire and find effective. Think
about what they said or did or looked like as they convinced you to open your
wallet or look in their direction.
Selling books is something anyone can do, especially when you have the
right people to model.
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