Wednesday, September 27, 2017
Book Marketing Lessons From Kids, Clergy, Women, Contractors & TV Sportscasters
Authors who are seeking attention for their books should learn from how others find a way to get noticed, stick out, or differentiate from others. Look no further than kids, women, sports announcers, clergy, and home contractors for inspiration.
They scream and are loud. They don’t always follow social norms or adult behavior cues. They get in your face and say “look at me.” Can you tap into the carefree, confident, and daring kid within you to sell yourself to others?
Women use the right clothes, perfume, shoes, hairstyle, accessories, and mannerisms to look appealing, even alluring. They draw attention because they look good and exude a warmth or beauty that keeps all eyes on them. Can you learn from how women use color, style, texture and appearance to draw people to you and your book?
3. TV Sports Announcers
They use energy and voice to give off a feeling of urgency, passion and excitement. They rouse you with their melodic voices and exaggerated utterances. They use wit, emotion, and insight to engage listeners. Can you copy what a lively sportscaster does to entice others to pay attention to you?
They too use their voice to make a point, often varying their tone with rising and quieting exclamations. Sometimes a good silent pause after a profound statement gives more resonance than any additional words could. Clergy have a way of tapping into the communal psyche and find a way to unite, inspire, and heal us. Can you minister to others and show compassion for and interest in your potential readers?
5. Home Contractors
These guys have a way of convincing you to use them and to feel confident that they will deliver on time, quality work, within a stated budget. However, they often go over budget, have job delays, and don’t quite do the job the way you were told it would be done. They may not lie, though some surely do, but they withhold knowledge that would impact your buying decision if you were aware of it. Can you tap into the sides of you that can sell without thinking about whether the book is truly what that consumer would want or need? Can you market yourself aggressively and play on a consumer’s ignorance, fears, or needs to make a book sale?
We really could learn from every person and type of profession on how to sell, get attention, and make a positive impression. Study those that you admire and find effective. Think about what they said or did or looked like as they convinced you to open your wallet or look in their direction. Selling books is something anyone can do, especially when you have the right people to model.
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