Monday, November 4, 2024

The Good & Evil of Marketing, Even Books

 


I have always known that book marketing is a skill and resource that can be used to highlight and promote truly great books that not all people have access to. I am also aware that bad books or even books with bad intentions can use the power of marketing to sell a ton of books. Marketing is like a loaded gun — and anyone can shoot at anybody, regardless of the reason.

We see this in the political arena. It is getting harder to determine who the good guy is.

History has shown how propaganda has allowed for revolutions and sweeping changes of governments to occur. Adolph Hitler’s Nazi Party is perhaps the most powerful example in modern times of how a republic can buy into charisma and lies to elect someone who almost destroyed the world.

Political races here get decided by parties and opponents who implement their use of advertising, news media, social media, and public appearances. War chests and campaign advisors play as big of a role as the issues and facts in deciding who will govern our communities. Things have gotten so nasty that any attempt at political discourse quickly devolves into name-calling, threats, and lies — whether from political candidates or even two friends discussing things.

I am sad to say I recently lost someone whom I considered a good friend for nearly 20 years. We disagreed on politics and had heated discussions by text, and then go back to politely and enthusiastically discussing sports, movies, or our kids when out to dinner. But he at some point had reached his capacity to accept an opposing viewpoint can exist, or that it can be stated in a certain manner, and like most Americans, retreated to a preferred silo. Our great debate experiment had failed.

Most people who passionately see the world differently through a political prism are incapable of befriending the other side. This increasing chasm amongst fellow Americans will get worst before it gets better.

While the 2024 election may have concluded with a new Congress, White House, and local governments across the country getting voted in, this was anything but a celebration of democracy. The sides with the most money, best lies, and savviest marketing campaigns won — but America lost.

I blame an uninformed electorate, one swayed by rumors, lies, and distortions for the mess that we are in. I blame a system that rewards those who use obscene amounts of money to influence election results. I blame a lazy republic for not taking a few minutes to register and a few more minutes to vote.

* We need civics taught to every adult and child.
* We need to fact-check and punish blatant liars.
* We need lobby money kept out of the ballot box.
* We need voters not to be one-issue ballot-casters.
* We need voters to check their biases.
* We need people not to opt out of the voting process.
* We need more than two political party choices.

* We also need marketing awareness courses taught, so regular people can see through the bullshit that they are fed.

Marketing a book may not seem to have the same sinister gravitas as marketing a political candidate, but there is a lot of power in the influence derived from book marketing. Wield that power wisely but do use it for something good.

Put out great, useful, inspiring, entertaining, and enlightening books — and use the advantages of marketing to be heard. We need to counter the weaponization of marketing that lousy writers and ill-intentioned authors use to push less-than-worthy books on an unsuspecting and gullible public.

Our political campaigns have shown us how far a marketing campaign can take someone. It is time we use marketing for good and to promote the books that many of us need or want, if only they knew of their existence.
 

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).  This award-winning blog has generated over four million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Sunday, November 3, 2024

Book Marketing Lessons From Pickleball


  

Pickleball mania has swept the nation for several years and I finally got a chance to play America’s fastest-growing sport the other day. I love it! There is a book marketing lesson here, so listen up.

Learning a new sport and its rules, acquiring new skills, and developing the right muscles and body to perform well are all part of anyone attempting to embark on any new sport. It is a similar feel to how authors need to learn a new sport, and it is called book marketing.

So, there I was, with 10 other newbies to the sport, ready to see if I have what it takes to hit a wiffle ball and with a plastic paddle.

The court is half the size of a tennis one, and games are scored differently from other sports.

The ball doesn’t have much bounce and the holeless paddles don’t allow for particularly big whacks to occur. It is a game of finesse.

It is a game built for doubles, a team sport, one in which your ability has to synch up with that of your teammate.

It reminds me of tennis and paddleball, but it really has carved out its own story. The success of the sport should remind us that even in a crowded field, something new and unknown can catch on from word-of-mouth.

Think about it. Not that long ago, where was this sport? It just did not exist. And there was little reason to think it would catch on. Then it did. Just like your book. It is unknown now, with little demand for its existence. But one day, we may reflect back and wonder what our lives would have been like if your book had not entered it.

Pickleball has no reason to exist. We have paddleball, ping-pong, paddle tennis, tennis, badminton, racquetball, and other similar sports. What is it about the noisy sport of pickleball that draws us in?

* It’s the new shiny toy and everyone finds it trendy to say they play it.
* It is familiar enough to anyone who plays a racquet/paddle sport.
* The wiffle ball makes you feel like a kid.
* It is genuinely fun.
* Games don’t take long to play.
* Low entry point to playing — old people, fat people, short people, and dumb people can play.

Now look at your book. Why would people want to read it? You should have some answers.

Now ask, why would one invest their time or money in your book when they could easily be reading something else? What is the pickleball factor for your book?

As with all sports, there is are elements of strategy and execution to pickleball — where and to whom to hit it; and how fast or low? Authors need to strategize how they will go about marketing their book — and then start volleying to see where the ball lands.

Perhaps a book on pickleball, if marketed well, would be a big seller? Then the author can retire…. And have time to play pickleball!
 

 

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).  This award-winning blog has generated over 3.9 million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Saturday, November 2, 2024

Authors: Change Your Way Of Thinking


  

What will help authors grab hold of their books and market the crap out of them? How about a ¨thinking makeover?”  

After reading an amazing book, Think Again by Adam Grant, a NYT bestselling author, my own thinking changed. Though the book was not about books or book marketing, it was about how we can be more persuasive, which comes in handy when marketing an idea or selling a book.  

“Öur ways of thinking become habits that can weigh us down, and we don't bother to question them until it’s too late,” he writes. He’s correct. We are slaves to bad instincts. It’s time to approach your book marketing with a new frame of mind.   

If you can rethink the way you view or approach your book marketing, you will discover the best ways to promote yourself. So, keep an open mind, and purposely challenge others and yourself. Remove your calcified ideologies, beliefs, or habits that no longer serve you well.   

He encourages us to be anchored in flexibility rather than strict allegiance to consistency.  

¨A hallmark of wisdom is knowing when it’s time to abandon some of your most treasured tools and some of the most cherished parts of your identity.¨ 

Because science, technology, and life accelerate at a pace of change that is much faster than in generations past, we must question our assumptions, challenge what we know, and rethink what we do, and how we do them. This doesn't mean we throw out everything - but some parts of us need an update or even an outright replacement. Recognize it - and do something about it.  

Grant suggests that we get into the habit of forming our own second opinion and to stop ¨favor feeling right over being right.” We should be more like a scientist, who Grant points out is “paid to be constantly aware of the limits of your understanding. You're expected to doubt what you know, be curious about what you don’t know, and update your views based on new data.” Search for the truth, run experiments, test hypotheses, discover knowledge, and then confirm what works in the real world.  

Grant says we can’t always politic, prosecute and preach - we need to remain curious and neutral. Let the facts lead us to a truth. Inspect, investigate, interrogate, and interpret but do so without an obligation to defend a preconceived belief. So, too, must you be open with your marketing efforts.  

Don’t be quick to dismiss social media or to praise public speaking. Take a deep look at how these tools can work or won’t work for your situation. Then, whatever you conclude, be open to new ideas, especially when new times present themselves.  

Grant concludes: “Every time we encounter new information, we have a choice. We can attach our opinions to our identities and stand our ground in the stubbornness of preaching and prosecuting. Or we can operate more like scientists, defining ourselves as people committed to the pursuit of truth even if it means proving our own views wrong.” 


“Progress is impossible without change; and those who cannot change their minds cannot change anything.”  -George Bernard Shaw  

 

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).  This award-winning blog has generated over 3.9 million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Friday, November 1, 2024

Interview With Author Karen C. Allard

 

 

1.       What inspired you to write this book?  

The Crafty Old Thief was born out of a mundane but stressful activity: paying the weekly bills. As was often the case, I found myself with a surplus of expenses and a deficit of funds. I knew I’d have to perform that delightful little dance—you know, the one where you’ve got to time the mailing just right so that the payment gets to the payee soon enough not to be considered late but far enough out so that your next paycheck has been deposited and you’re not overdrawn on your account? Yeah, fun times. So there I sat in my kitchen, unpaid statements strewn across the table before me as I stewed, anxious and silently grumbling about the injustice that the Rockefellers had somehow failed to claim me as a long-lost heir, with my eyes fixed firmly on what I didn’t have.  

Feeling defeated, I slumped back in my chair, sighing as I glanced out the bay window beside me, and my eyes fell on one of the two huge old evergreens that separated my yard from my neighbor’s. It faced the east, and the morning sun had glazed its outstretched branches in the most dazzling golden light. It had rained the night before, and the remaining raindrops that still clung to the tips of the branches became before my eyes miniature rainbows, glistening like diamonds in the sunlight. It was glorious!  

Natures beauty has always captivated my soul. But this was more than just a pleasant moment; it was a teachable one. God was meeting me in the everyday worries that come with being human and was exposing a deeper spiritual battle behind them. I realized I had been deceived into believing a lie about my true situation and was allowing fear to reign over my heart instead of the God who loves me. And I was being suckered into letting my enemy the devil rob me of my joy.  

All at once I felt such a peace wash over me, and I thought, How silly am I? I am a child of the Most High God. And here I am fretting over dollars and cents when He’s given me diamonds and gold right outside my window! My Father owns the cattle on a thousand hills. He clothes the lilies of the field and freely feeds the birds of the air. He knows how to care for me; He’s proved that over and over. I’m rich beyond measure and blessed all the day long.  

That was the fountainhead from which the rest of the book would flow.  

(And yes, the bills got paid just fine in the end.)  

2. What exactly is it about and who is it written for?  

The book depicts a battle between the devil and a teenaged child of God. He creeps into her bedroom one winter’s night and finds her softly singing a joyful song. Thinking she’ll be easy prey, he taunts her, threatening to steal everything she has in this world, beginning with her financial security, represented by a gold coin she has in her hand. The tension escalates as the devil’s threats grow increasingly more pernicious and as he becomes more enraged, crazed, and frantic at the girl’s blithe resistance. Will he be able to break her spirit and steal her joy—his ultimate prize?  

I wrote the book primarily for those of the Christian or Messianic Jewish faith (or those open to such a faith). Scripture teaches that in Christ we, though many, form one body, and each member belongs to all the others. We have different gifts, according to the grace given to each of us” (Rom. 12:5-6 NIV). I believe that one of my main gifts is that of encouragement, and I feel a distinct calling to encourage my fellow believers through my writing.  

That’s not to say that The Crafty Old Thief holds no encouragement or value for those of different faiths—or no faith, for that matter. Anyone who acknowledges evil or experiences the pain of loss and suffering (and isn’t that all of us?) can appreciate a story in which the main character aims to resist evil and not succumb to fear and despair in the face of trials.  

And there are still other readers who may find pleasure in the book out of a love of poetical verse, since I use narrative poetry to tell the story.  

However, since the book specifically references Christ and the promises found in the Judeo-Christian Scriptures, believers in Christ will find that the message speaks most directly to them.  

My first book, Have You Seen Enoch?, was written for young children, and I had initially thought The Crafty Old Thief would be much the same. But the vocabulary and subject matter lend themselves to a more mature reader, so the target age group for this one is young adults on through adulthood.  

3. What do you hope readers will get out of reading your book?  

My greatest hope is that those who read The Crafty Old Thief will grow in spiritual courage. I pray that it will equip them to trust in God’s promises and to stand and triumph in the physical, emotional, and spiritual battles that will surely come their way.  

I want to pass on the valuable truth I embraced that day in my kitchen: Though I may endure trials and tragedies, as long as I remember who I am in the Lord and all I have in Him, the devil’s wily schemes are ultimately powerless against me. Thats incredibly liberating!  

In a world where violence and death, financial instability, natural disasters, pandemics, cancel culture, and war threaten to shake us to our very core, I would hope the book would remind my fellow believers that if you have Christ, you have everything you need. You are not a pauper. You are not a victim. No matter your circumstances, you are rich and blessed with eternal treasures that the enemy can never take from you. Despite this world’s chaos and uncertainty, you dont have to be ruled by fear and anxiety. You are free—free to be bold, to be brave, to be a lover of truth over comfort, to be filled with joy, to be a light in the darkness.  

I believe the children of God are about to be tested like never before. Sadly, many in the faith have grown complacent and spiritually weak—and I don’t exempt myself from that assessment. My intent is that this book would encourage and bolster us so that we might stand in our hour of testing. My desire is that, in some small way, The Crafty Old Thief will be used as a spiritual wake-up call to strengthen what remains so that we can face our challenges in a manner that honors God and leaves a powerful, joyful witness to this present generation and any future one to follow.  

4. How did you decide on your books title and cover design?  

That day in my kitchen, once I realized how Satan was manipulating me and redirecting my focus away from the reality of all my blessings in an effort to shake my faith and steal my joy, I thought to myself, Boy, he’s a crafty old thief, isn't he? Well, that seemed a perfect descriptor for his character in the book; thus, The Crafty Old Thief naturally became the title.  

As to the cover, I used a scene depicting the first item the thief attempts to steal from the child of God in the story—a gold coin. I thought that would be ideal because written on the coin is “In God We Trust,” and while the thief is threatening to steal the girl’s finances, he’s really targeting her faith in God, the true source of her security and joy, which is the underlying theme of the story. As there are only two key characters in the book, I included them both on the cover, but I didn’t show the girl’s face. I wanted the readers to be confronted directly by the crafty old thief, to make it more personal for them. That’s why he’s looking out toward the reader, not at the girl. And this also shows his craftiness and deception; he’s looking in one direction, but his action is directed somewhere else; he’s reaching back for the coin. So, although he’s stealing from the girl, the message is that you, dear reader, are his next target. The thief’s other hand is drawn close to his chest in a clutching motion, as if he’s saying, “I want it all for myself. It’s all mine!”  

Trying to depict Satan was a bit challenging. I didn’t want the standard red suit and pitchfork, but I still needed the reader to recognize who he was. I chose an ash color for his skin because that seemed a logical result of his having spent his time in the fires of hell. His flaming eyes are intended to show that he is the embodiment of hell itself; it burns within him. The goat’s horns are typical in renderings of Satan and they confirm for the reader that this is not a human. He has a tail as well, but the reader only sees that on the interior illustrations. He wears a cloak, which conjures the idea of the dark arts and an air of secrecy, because he’s hiding his true evil motives. His wings not only communicate his supernatural nature, they’re also partially blocking the cross hanging on the girl’s wall. Readers may not know what the cross is at first glance until they see it fully on the interior illustrations, but it represents how Satan is always trying to obstruct anything that has to do with our faith.  

I intentionally chose to depict the girl as being of mixed race because, honestly, there’s enough division being stirred up in our world. And in the family of God there’s not supposed to be any division; we’re called to love one another and live in unity. Are there times when in our fallen humanity some people—even people of faith—fail to live up to that ideal? Regrettably, yes. And that’s where repentance and forgiveness come into play. Anyway, this was just my little way of reaching out in a spirit of love and unity. I didn’t want anyone to feel that the book’s message wasn’t for them. I wanted it to be welcoming for all.  

5. What advice or words of wisdom do you have for fellow writers – other than run!?  

#1—Never discard your work or ideas. I was nearly 60 when my first book was released, and it was something I had written decades earlier. Publishing trends and methods change, and that can work to your advantage. Also, you might return to an earlier idea or project after the passage of time and find that you have fresh insights born of greater wisdom and experience that can breathe new life into what you’d originally written.  

#2—Stay connected to the sources of your inspiration. For me, that’s the Scriptures, nature, music, and the works of my favorite writers and poets. And don’t forget your contemporary fellow writers. Even though writing is typically a solitary sport, we artistic types tend to come alive and thrive when we engage with others of our ilk. It doesn’t need to be anything as formal as a writers’ club, although I wouldn’t discount that. But it can just be a one-on-one friendship where you exchange ideas with someone who shares your love of the written word, especially someone who challenges you mentally or creatively.  

#3—Seek honest feedback on your writing. Remember, the heart and soul of an artist is not just to create, but to have that creation reach out, speak to, and connect with another human being. It’s incomplete otherwise, like a signal pulsing out into the void of the ether, never received or returned. Take any constructive criticism as it comes, as hard as that can be, and improve your writing wherever you can. That’s necessary for honing your craft. But—and this is the really important part—don’t let the naysayers crush you! If you believe there is anything good or beautiful or true in what you’ve created, never stop trying to share it with the world. After all, it may just be that you haven’t found your true audience yet.  

6. What trends in the book world do you see -- and where do you think the book publishing industry is heading?   

With the pace of life growing ever more frantic and the average attention span growing ever shorter, I think the demand for audiobooks will continue to rise. That’s why I decided to offer an audiobook version of The Crafty Old Thief, and I’m glad I did; the narrator I chose is a talented actress who really brought the book to life. Audiobooks are great for when you’re in the car or at the gym or for some other scenario when you’d like to multitask. Of course, true bibliophiles like myself will still always prefer the feel and scent of a physical book. And maybe it’s just me, but I think there’s a greater intimacy and bond that forms between the reader and author when you allow yourself the time to curl up in some private, comfortable nook and immerse yourself in the world, characters, and content that the author has created and invited you to share.  

Another trend I anticipate is the desire for more inspirational books. People are desperately yearning for truth and a place of grounding amid the chaos all around them. Faith-based books or books that fortify moral courage can meet those people at their point of need and—lofty as it sounds—serve to promote a more peaceful and mentally and spiritually healthy society. Never underestimate the power of the written word to change a life. Or, as Martin Luther put it, “If you want to change the world, pick up your pen and write.”  

One not-so-good trend I’m noticing in our world overall is an increasing intolerance for alternative points of view and, in some cases, outright censorship of legitimate facts. How prevalent is this in the book publishing industry? I don’t know. I do note that certain bookstores will more prominently display books that align with their management’s worldview than those that don’t. And some authors who have sold more books than their fellow authors have nonetheless intentionally been ranked lower on certain bestsellers’ lists due to “internal algorithms.” While this disturbs me, it doesn’t surprise me. I believe we live in a fallen world. Now, I certainly wouldn’t advocate that any writer self-censor their work to fit a prevailing narrative or be intimidated into not expressing what they truly believe. But be aware that, depending on your book’s content, you may face additional challenges, so be wise regarding whom you choose to engage with to produce and distribute your work. And stand up for the First Amendment in every way you can; otherwise, the next voice to be silenced could be yours.  

7. Were there experiences in your personal life or career that came in handy when writing this book?  

Absolutely. I began my personal relationship with Christ in February of 1988, so I’ve had quite a few opportunities to witness and appreciate God’s faithfulness over the years, especially in the area of my finances. I can’t tell you the number of times I’ve had a financial need, not knowing where the money would come from, and out of nowhere an unanticipated refund check would suddenly show up in the mail—for roughly the same amount as what I needed. Or an envelope of cash, that I’d swear wasn’t there before, would mysteriously appear in a handbag or drawer. Or just recently, extra unexpected funds showed up in my bank account—from the government, of all places!  

You’d think I’d have learned by now to trust in the promise of Scripture that says, “He who did not spare His own Son, but delivered Him up for us all, how shall He not with Him also freely give us all things?” (Rom. 8:32 NKJV) But, no, I still sometimes struggle and still need reminders. And even that works to my good because it led to the inspiration for this book.  

Another helpful experience was my background in lay biblical counseling. Having ministered to hurting people has made me sensitive to how someone in the midst of great suffering might find the encouragement in The Crafty Old Thief to “keep singing” in the face of trials or loss to be too simplistic. As a result, they might miss the comfort, strength, and joy that a deep, authentic faith can offer. So, I made a special effort to reach out to such individuals in my Note to the Reader at the back of the book. I imagine that, for some, those few pages of encouragement alone would be worth the price of the book and would be the part that touches their heart most.  

8. How would you describe your writing style? Which writers or books is your writing similar to?  

Naturally, I’d like to think that I have my own unique voice, and that’s basically true, but no doubt all artists are to some degree the product of their influences. My influences growing up were drawn from the classics of English literature. As an example, in my teens, while my girlfriends giggled and gossiped, splashing happily in the waves at the Jersey Shore, I was typically the one sitting quietly on the sandy blanket, fully engrossed in my dog-eared volume of Shakespeare’s tragedies. (Just a little light reading for the beach.)  

As a writer, though, I do try to keep my style flexible enough so that it can be informed by the particular project at hand. For The Crafty Old Thief, the style seems to my ear a rather curious amalgam of Dr. Seuss meets Edgar Allan Poe meets C.S. Lewis. The writing is rhythmic and at times playful, with dark and menacing overtones, but it’s resting squarely on a foundation of hope and biblical truth.    

9. What challenges did you overcome in the writing of this book?  

Sleep deprivation, for one. This wasn’t a book I had long intended to write. I have a stack of other projects in various states of completion that I had expected to focus my attention on at that time. But God clearly had other plans. And much as I’d rather report that I’m always obedient to the Lord’s prompting, too often that’s not the case. I continually struggle to overcome the “tyranny of the urgent” that crowds out the truly important tasks, as Charles E. Hummel so aptly exposed in his essay of the same name.  

So, God had given me that beautiful revelation, that teachable moment beside my kitchen window that I previously described, and I instinctively knew it was a message I was meant to share. But day after day, tyrannical life kept crowding out the minutes and hours I should have used to commit the idea to the page. Sure, I’d work a little here, a little there, but invariably I’d soon be drawn away by my distractions or, worse, paralyzed by my insecurities (you fellow writers know what that feels like, right?). What I really needed to do was spend time alone with God, listening for His voice and writing what He gave me. But there were family obligations to meet, as well as cooking, laundry, and those dreaded bills to do (not to mention that great new series on Paramount+ my hubby and I wanted to watch!). So God did what a loving father would do; when I made no time for Him, He made time for me, during the only part of my day in which He could consistently get me alone—which was while I was sleeping, typically around 4 a.m. Much of the book was written at that hour. He simply wouldn’t let me go back to sleep otherwise.  

10. If people can buy or read one book this week or month, why should it be yours?  

Let’s face it, life is filled with uncertainty, loss, and suffering. That causes us all to wrestle with fear and anxiety at times. In fact, I’ve heard reports that anxiety is one of the fastest-growing mental health conditions in our country today. The Crafty Old Thief empowers readers with spiritual insights, a positive perspective, and practical coping skills so they may develop the resilience needed to confront their fears, embrace joy, and find strength in their spiritual convictions despite the uncertainties and struggles of life.  

We don’t have to live our lives in fear. As the days grow darker, this message is going to be increasingly crucial for those who believe in God and try to live their lives in line with biblical truth. We need courageous warriors—grounded in the certainty of their identity, purpose, and destiny—to stand as a light for truth in a world of darkness and lies. The weapons of our warfare are clear eyes and a joyful heart.  

For those readers who don’t believe, as I do, in a literal Satan who’s actively trying to tempt, frighten, manipulate, and deceive you, I would say that, for you, the crafty old thief may be used as a metaphor for anything that’s attempting to defeat you and steal your joy. If you accept the principle that at times you will find yourself in a battle, be it against other people, hard times, or even your own negativity, this book can help you to take a step back and reassess your attitude toward your trials, so you can focus on the good that you have rather than what you don’t have or could lose.  

Just being able to pause, to not take the bait and react emotionally or out of anxiety can give a person clarity and strength. So many times since I wrote this book, my husband and I have come home after a particularly trying day and instead of being overwhelmed by our struggles, we’ve been able to make light of them and say, “Yeah, Ol’ Crafty was really working on me today.” Simply recognizing the battle can give you the wisdom to stand and the courage to fight.  

For my brothers and sisters in the Lord, the take-home message of The Crafty Old Thief is this: When what you know you have eternally is greater than what you fear you could lose temporally, you become an indomitable force because you are truly free. You can bear up under the pain, pressures, and uncertainties of life that pummel you and not only not be broken, but actually face them with invincible joy. And you can then look the enemy in the eye and quote that fabulous line from Mary Shelley’s Frankenstein: “Beware, for I am fearless and therefore dangerous.”

About The Author: Karen Allard lives in Virginia with her husband, best friend, and soul mate, Fred. Her mother, Fran, also shares their home. Karen is the author of Have You Seen Enoch?, which encourages little ones to walk with God, as Scripture tells us Enoch did. She holds a BA in English from Rowan University and has received a certificate in advanced biblical counseling from the Christian Counseling & Educational Foundation. Karen has worked in various healthcare settings and as a copy editor and proofreader of books and magazines for both secular and Christian markets. She has led various publishing ministries and has served as a lay counselor in her church. She is currently blessed to serve as her mothers caregiver. Karen is a lover of art in all its forms and nature in all its glory. Her hope is that The Crafty Old Thief will inspire, strengthen, and encourage readers to trust in the awe-inspiring truths and promises of Scripture and, as a result, to live in irrepressible, fearless joy. For more information, please see: http://covenantbooks.com/books/?book=the-crafty-old-thief 

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).  This award-winning blog has generated over 3.9 million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

Interview With Author Joyce E. Bolton


    

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1.      What inspired you to write this book? I Love God. I have loved God ever since I was a little girl. God has helped me to be independent and adventuresome instead of lonely. He has made me a leader instead of a follower and filled my life with so many things to be grateful for. It breaks my heart that there are so many children in the world who don't know anything about God because they live in a home or environment that the adults don't think God is important or the adults just do not know anything about God themselves. No one should every say, "I do not believe in God," if they do not know anything about God. In writing this book, I was hoping to reach some people who are curious and have no idea where to start or even that it is up to each one of us to find out. How many people can truly answer intelligently when asked the question, What is God?

 

2.      What exactly is it about — and who is it written for? It is an inspiring story about an eight-year-old boy named Rusty who brings this question to his mother after pondering the importance his best friend puts in attending Sunday school. Rusty and his mother together set off to find the answer about God and what they discover. It is written for anyone who is asking this question to themselves or has someone who is asking them this question.

 

3.      What do you hope readers will get out of reading your book? Inspiration to start searching for themselves the answer, along with the basic principles of God to start with.

 

4.      How did you decide on your book's title and cover design? Title was what I wanted it to say.

The cover picture lets you know it is a book from the heart written in simple language and not some scholarly reference text. God is simple, not hard. 

5.      What advice or words of wisdom do you have for fellow writers - other than run!? It is all about exposure.  

6.      What trends in the book world do you see -- and where do you think the book publishing industry is heading? Sadly, I see hardback books suffering but I happen to love to hold a book in my hands when reading. I feel the social media has taken away from a "good book" experience time.  

7.      Were there experiences in your personal life or career that came in handy when writing this book? I have studied this topic my whole life.  

8.      How would you describe your writing style? Which writers or books is your writing similar to? I do not write like anyone I have read.  

9.      What challenges did you overcome in the writing of this book? Finding a publisher to look at.  

10.  If people can buy or read one book this week or month, why should it be yours? My book topic is not like anything else they have read. It maybe all new concepts to them.

 

About The Author: I am Joyce Bolton and I live in Florida, where I enjoy running, golfing, and all the water sports in the beautiful warm waters of the Gulf of Mexico. I love the outdoors and one of my life's ambitions is to hike all the trails in every National Park around the world. I love to laugh, I mean really laugh, so humor is a must for each day; if it's not there, then I need to bring it. I love stories, listening to them, telling them, and reading them. I always have a story that I am working on in my head. My daily motto is simple, listen and dance to great music, fill your day with laughter, and always do the right thing.

 

 

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).  This award-winning blog has generated over 3.9 million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.