1. What inspired you to write this book? It started the night before Biden’s inauguration in January 2021, when I saw a bunch of posts on a friend’s Facebook page. One was, “Bye Don thinks he’s going to be inaugurated tomorrow!” accompanied by that GIF of Michael Jackson eagerly eating popcorn in a movie theater from the beginning of “Thriller.” Another was a repost of a tweet telling people, essentially, “Keep the faith. This is all part of the plan. But just you wait.”
Then Biden was sworn in, and the posts continued: Keep the faith despite appearances. Everything is unfolding as it’s meant to. Martial law will be imposed soon, and Trump will be back in the White House.
I couldn’t believe what I was reading. I knew this woman was estranged from her adult children because of her beliefs. Meanwhile, her online friends were applauding her courage for continuing to post. When a few people expressed alarm, she responded, “This is my page. I’ll post what I want. If you don’t like it, go elsewhere.” And that brought more applause from her online community—and more reinforcement to keep going.
I didn’t understand as much about algorithms then as I do now, or how much these systems can infer about us—including moments when we may be particularly vulnerable—or how relentlessly an engagement-driven algorithm can keep serving us more of whatever holds our attention. Our online behavior can reveal an astonishing amount about what’s happening in our lives, including loss and grief.
And of course someone who has lost a spouse or a child can find enormous solace in a community of people who have experienced the same thing. But the algorithm’s job is to keep us engaged—to keep us online, clicking, scrolling, and coming back. Sometimes what begins as connection can lead us farther and farther down a rabbit hole.
Then I started imagining what it would have been like to turn on the news on January 6, 2021, and recognize someone you loved in the crowd.
That was the impetus for Valley High, Mountain Low. I began with the algorithms, the rabbit holes, and a family being pulled apart by them. And then, like all my stories, it took on a life of its own.
2. What exactly is it about—and who is it written for? Valley High, Mountain Low follows Mariella, a high-powered Silicon Valley marketing executive who finally torches the life that looks so enviable from the outside—her techstar career, her picture-perfect marriage, and the world she helped build—and heads to her childhood home in Colorado to regroup.
But home isn’t exactly a refuge. Her teenage nieces are disappearing into social media’s “thinspo” culture, while her mother has fallen deep into conspiracy theories, culminating in Mariella seeing her at the Capitol on January 6. Suddenly, the algorithms she helped promote aren’t an abstract social problem; they’re sitting in her family’s living room.
As her old life continues to unravel, she has to reckon with grief, fractured relationships, motherhood, and the unintended consequences of the digital world she once believed was connecting people. It’s ultimately a story about reinvention, forgiveness, and what can rise when you let it all crash—with plenty of humor amid the wreckage.
I wrote it especially for readers who love smart, character-driven women’s fiction about complicated families, messy lives, and women reinventing themselves when the life they carefully constructed blows up spectacularly. But I also hope it speaks to anyone who has looked around at the people they love and wondered, “How did we get so far apart—and is there a way back?”
3. What do you hope readers will get out of reading your book? First, I hope they’re thoroughly entertained. I never want the message of a book to get in the way of telling a really good story. But underneath that, I hope readers come away thinking about how easily we can lose one another—not just to technology or politics, but to grief, certainty, anger, and the stories we tell ourselves about people who see the world differently. One of the questions at the heart of the book is whether we can find our way back to one another without requiring everyone to agree first.
I also hope readers see something of themselves in Mariella’s reinvention. Sometimes the life we’ve worked so hard to build has to fall apart before we can discover the life that actually fits us. And finally, I hope readers think a little more about our relationship with technology. As Mariella and a former coworker say, “We thought we were connecting the world… but we forgot to connect families at the dinner table.”
4. How did you decide on your book’s title and cover design? The title made itself known to me, like they always do. Valley High, Mountain Low works on several levels: Mariella is leaving the high-pressure world of Silicon Valley and returning to the mountains of Colorado, while emotionally she’s moving through some pretty dramatic highs and lows. I love titles that reveal more of themselves after you’ve read the book, and this one does that.
The cover features an orange sunset over the mountains, and Colorado sunsets are something I describe throughout the book. Mariella is going through a period when so much of her life is ending, but of course a sunset is both an ending and a transition—there’s always another sunrise coming.
The mountains are also central to the story, not just as a setting but as a contrast to the Silicon Valley world she leaves behind. I wanted the cover to have that sense of beauty, spaciousness, and possibility after everything in her life has come crashing down.
5. What advice or words of wisdom do you have for fellow writers – other than run!? Definitely run first. LOL. After that, follow your heart—but listen to the wisdom of professionals along the way. Learn the craft, take good advice, find people who know more than you do, and then ultimately write the story that won’t leave you alone.
I’ve been writing since I could hold a pencil, and I honestly couldn’t not write books. It’s simply how I move through the world. I think if that’s true for you, too, you keep going.
Publishing changes, markets change, trends come and go, and some days the whole business can make you completely crazy. But none of that changes the reason you sat down and started putting words on a page in the first place. Keep learning. Keep getting better. And keep writing what only you can write.
What trends in the book world do you see—and where do you think the book publishing industry is headed? The biggest thing I see is that writers have more ways than ever to reach readers—and it’s harder than ever to get their attention. There are so many books, so much content, and so many things competing for those few precious hours people have to read. At the same time, the old walls around publishing have come down considerably. Authors can publish professionally, produce audiobooks, reach readers all over the world, and build communities without waiting for someone in New York to give them permission.
AI is obviously going to change publishing, too, although I hope we figure out how to use it as a tool without losing the very thing readers come to books for: a human voice, a human imagination, and the experience of one person telling another person a story.
I also think readers are becoming increasingly important as the gatekeepers. Word of mouth, book clubs, online communities, librarians, independent booksellers, and individual recommendations can give a book a life that no marketing campaign can manufacture.
Publishing will keep changing—as it always has—but I don’t think our hunger for a wonderful story is going anywhere.
7. Were there experiences in your personal life or career that came in handy when writing this book? Definitely. I’ve lived in both California and Colorado, so those two very different landscapes and cultures were already in my bones. I’ve also worked in advertising and other corporate environments, which gave me plenty to draw on for Mariella’s professional world.
My years as a documentary filmmaker probably came in handy most of all. Documentary work taught me to be intensely curious about people, especially people whose lives or beliefs are very different from my own. You have to listen long enough to understand how the world looks from where someone else is standing. That was essential for this book because I didn’t want to write caricatures or create heroes on one side and villains on the other. I wanted to write a family.
And, like most people, I’ve had my share of lives falling apart and putting themselves back together in unexpected ways. I know something about reinvention. That certainly found its way into Mariella’s story.
8. How would you describe your writing style? Which writers or books is your writing similar to? I describe what I write as “Big WOW Stories with Humor & Heart.” I tend to take on fairly big subjects—grief, love, spirituality, technology, family, the strange ways human beings manage to hurt and heal one another. But I almost always find the humor in them, because that’s how I experience life. Even in our hardest moments, something absurd usually happens.
My style is character-driven, conversational, emotional, and often funny. I like books that can make you laugh on one page and hit you in the heart on the next.
For Valley High, Mountain Low, readers who enjoy Liane Moriarty’s mix of complicated relationships, contemporary issues, humor, and emotional depth would probably feel at home. I’m also drawn to writers who aren’t afraid to explore serious subjects while still making the reading experience entertaining.
I never want readers to feel as though I’m teaching them something. I want to tell them a great story—and if it leaves them thinking about something afterward, all the better.
9. What challenges did you overcome in the writing of this book? I’m still overcoming them! Honestly, writing the book is the easiest part for me. Marketing it is much harder, especially because the book world—and the world in general—has gotten so much louder. Getting someone’s attention long enough to say, “Hey, I wrote this book I think you might love,” can feel like standing in the middle of Times Square whispering.
As for the writing itself, the challenge was taking on subjects that can instantly divide people—politics, conspiracy theories, social media, technology—and keeping the focus on the human beings rather than turning the novel into an argument. I wanted these characters to be complicated people who love one another, frustrate one another, hurt one another, and still have to figure out whether they can find their way back to each other.
That required a lot more nuance than simply deciding who was right and who was wrong. But that was also one of the reasons I wanted to write the book in the first place.
10, If people can buy or read one book this week or month, why should it be yours? Because I think it will make you laugh, make you feel, make you think, and maybe make you see someone in your own life a little differently. Valley High, Mountain Low is about the world we’re living in right now—technology, polarization, families struggling to understand one another—but it’s also about things that never change: love, grief, friendship, motherhood, forgiveness, and the courage it takes to begin again when the life you thought you wanted falls apart.
And despite some of those heavy subjects, I promise it’s not a heavy book. Mariella is funny, messy, occasionally outrageous, and very human. Ultimately, it’s a hopeful story about what can rise when you let it all crash.
And if you read it, please tell somebody.
Remember that Times Square whisper? Authors need all the help we can get.
About The Author: Ann Crawford is an award-winning documentary filmmaker and the author of eleven books spanning literary and women’s fiction, historical fiction, visionary fiction, romantic comedy, and nonfiction. Her work explores the places where big cultural forces become deeply personal, usually with plenty of humor and heart along the way. A lifelong traveler, she has visited all 50 states and more than 75 countries and circumnavigated the globe twice. Ann has worked as an editor, filmmaker, and in an assortment of other careers that have given her no shortage of material. She lives in Colorado with her family. For more information, please see: https://anncrawford.net
Marketing Help?
Brian
Feinblum can be reached at brianfeinblum@gmail.com He is available to help authors like you to promote
your story, sell your book, and grow your brand. He has over 30 years of
experience in successfully helping thousands of authors in all genres. Let him
be your advocate, teacher, and motivator!
About Brian Feinblum
This award-winning blog has generated over
9, 750,000 page views. With over 5,700+ posts over the past 15 years, it was
named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2026, 2021
and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” Copyright 2026.
For
the past three decades, Brian Feinblum has helped thousands of authors. He
formed his own book publicity firm in 2020. Prior to that, for 21 years as the
head of marketing for the nation’s largest book publicity firm, and as the
director of publicity at two independent presses, Brian has worked with many
first-time, self-published, authors of all genres, right along with
best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen,
Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard,
Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C.
Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.
His
writings are often featured in The Writer and IBPA’s
The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs
He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, three times at BookCAMP, Independent Book Publishers
Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod
Writers Association, Willamette (Portland) Writers Association, APEX, five
times at Morgan James Publishing Red Carpet, and Connecticut Authors and
Publishers Association. He served as a judge for the 2024 IBPA Book Awards.
His
letters-to-the-editor have been published in The Wall Street Journal,
USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester)
and The Washington Post. His first published book was The
Florida Homeowner, Condo, & Co-Op Association Handbook. It
was featured in The Sun Sentinel and Miami Herald.
Born
and raised in Brooklyn, he now resides in Westchester with his wife, two kids,
and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.
You
can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum



