Are Authors The CEOs Of Their Writing Business?

 

You may think that you are creative, smart, and a good story teller. Perhaps you have life experiences or career moments that help inform your writing. You likely fancy yourself as a talented writer. But, are you ready to step up to being a small business entrepreneur?

Whether you are or not, this is in fact who you have to be when you are an author.

Granted, you are not selling widgets or providing services like that of a financial or medical doctor, but you do have a product — a book; a brand — you; and a storefront — your website. When you get into the business of writing books, you are a business.

You are the CEO of your writing career and publishing business.

What would help you to run your business more effectively and successfully?

* Be Organized: sloppiness is not an asset
* Stay Informed: keep an awareness of trends, news, and current events
* Use An Advisor: hire a book marketer
* Be Prepared: anticipate the potential of multiple paths and opportunities developing
* Stay Scheduled: or time gets wasted
* Have A Business Plan: or plan to fail
* Increase Your Communication: be clear and concise or suffer bad results
* Honor Your Commitments: or people will not deal with you
* Deal With Chores: conducting research, paying bills, keeping up with social media
* Take & Check Your Notes: always be learning

As the CEO of your writing business, you need to lead, not follow.  Your skills now involve managing others, working long hours, and doing many things that do not involve the act of writing. Shift your focus from just being the artist to business owner/talent. Once your frame of mind switches and you mature into a more complete person — and don’t just whine that you wish you could just write and leave all that other stuff to others — you will be ready to start experiencing real success as a writer.

 

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,400,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum