Can A Blog Sell Lots Of Books?

 

I get asked often by many authors as to what works to help sell their books. The answer is always the same: Plenty of tings – provided you do them well, have a good book that’s priced right, and remain persistent in your efforts. One of these areas is to have a blog. 

Authors can use their blogs to:

·         Build up site traffic and get people to discover your books.

·         Showcase your writing skills and personality.

·         Post on social media something of substance.

A blog works best when: 

·         You publish consistently (ie: every Tuesday or every 1^st and 15^th of the month).

·         You publish often (ie: weekly).

·         Your content relates to your book (s), on being a writer, or about your background if it is linked to your book’s themes.

·         It is well-written.

·         Not too long (usually no more than 1,000 words) and not too short (no less than 450 words).

·         It has a catchy, short headline and an attractive image to draws a reader in.

·         It concludes by mentioning the name of your book, your website, and if you like, a tagline about who you are.

 

So, what should you write about, you ask?

 

You can:

 

·         Interview other authors or experts related to your book. This allows you to not have to create content while still having the blog post link to their list of people and expose you to new people. They may decide to return the favor and you can be interviewed on their blog and gain additional access to his or her platform.

 

·         Discuss writing techniques, challenges to dialogue writing, how you develop characters m trends in your genre, or the challenges and rewards of being a writer.

 

·         Provide storis that relate to the subject matter that you write about. If you write fiction, discuss tips and ideas that are helpful. For instance, if you write a historical fiction romance story, write a blog about “how romance in 1850 differs from today” or provide “7 ways to date a woman in 1865.”

 

·         Look at www.brownielocks.com and see if nay one of over 1500 honorary days, weeks, months, holidays or anniversaries of significant events can prompt you to write about something that connects to these special dates. 

 

·         Publish poems, essays, or short stories as a blog post, showcasing your work.

 

·         Make outrageous claims, pose provocative things, start a debate, or protest, launch into a tirade, or anything else that makes your post viral worthy.

 

·         Give advice, tell jokes, celebrate something, or provide a favorite list or resources. 

 

Your blog should reflect your creative spirit, cover topics of interest that connect to your books, and above all, be interesting enough to inspire people to want to check out your books.

 

A blog can help you sell books, provided you follow my tips AND promote the blog on social media. Try it.

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,750,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum