Friday, December 4, 2015

Why Writers Need The World Almanac



I recently came across the new edition of one of the best annual resources, The World Almanac and Book of Facts: 2016.  It calls itself “America’s Best-Selling Reference Book,” as it has been informing Americans since 1868 – nearly 150 years ago.  I recommend any serious writer, researcher, or editor – or curious human – own a copy of this book.

One might say this book is obsolete, something that need not exist in light of the Internet.  But it’s exactly because of the Internet that this book should exist.  We need something that collects information and says “these are the things you need to know,” rather than just leaving it to whim as to whether one searches for some random factoid.  Here, in a single, trusted source, we come across all kinds of interesting things that, upon their discovery, could better inform a fragmented society that feeds off of scattered information.

So what’s in this 1008-paged book?
·         A look back at the significant events of 2015, with words and photos
·         Their umber of sexual partners for US adults by sex and age, as of 2008
·         Cancer risk factors and warning signs or symptoms of diseases
·         Domestic leisure travel patterns
·         A list of the world’s largest corporations and top US franchises
·         Chronology of events in US history
·         Notable explosions and disasters
·         Presidential election results

It also has things pertaining to authors.  Pages 41-42 feature historical anniversaries dating 25-50-100 years ago, such as the publishing of James Joyce’s A Portrait of the Artist as a Young Man a century ago or Naomi Wolf’s The Beauty Myth 25 years ago.  It also listed seven pages of notable deceased and living writers.  You could probably have an entire almanac or fact book just about the world of books.

For some, such a thick book of numbers, dates, and details about so many aspects of the world and its history could be overwhelming, but for many, like me, it is so inviting to consume, however impossible it is to digest even 10% of its alluring content.

Random page turns reveal so many interesting things about science, history, culture, sports, and statistical marvels.  One page lists the tallest buildings while another ranks world populations.  There are profiles of every state and country, Olympic game results, a list of who is in the football Hall of Fame, famous Supreme Court descriptions, profiles of major religions, and things about animals, astronomy, and a timeline of major terrorist attacks are all here.

To see the book as a mere resource, to use when you need to look up some specific thing, is a mistake.  It’s much more than that, especially for writers.  It is an inspirational source for authors.  As you flip through its soft pages of hard data, one is instantly bombarded with timely and relevant factors that help the reader form a shaped view of the world. You begin to understand its size, depth, and history and feel that by knowing these things you have a grounded foundation of knowledge.  In order to write well or to imagine other worlds, you need to know a lot about the one we live in right now.

Not all of the facts will seem interesting or even useful, but over time you will come to call upon what you know in order to inspire the kind of writing that takes you to where you’ve never been.

Writers write out of experience, emotion, and education.  One’s imagination is spurred on by reality, as the more expanded your reality so, the more likely you’ll grow and nurture your creativity.

At the very least, readers of the book should be entertained, but I suspect the benefit of repeatedly referring to it will be greater than that.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

Thursday, December 3, 2015

Novel Fantasizes About Hotel Cuba


I received the following pitch about a new book that was too alluring to turn away from:

“Open relationships are not as shocking a concept today as they were 50 years ago, they’re still regarded with overwhelming skepticism but the more people speak about it the less unusual the concept sounds. Author Brian White’s new novel Hotel Cuba explores how the desire for realizing sexual fantasies in today’s world is widely accepted and being practiced by men and women alike, for the obvious reason that sexual fantasies are part of being human.

“White writes about the risks and rewards of realizing sexual fantasies within the context of a committed relationship.  “How far is each individual in a marriage willing to go to please their partner when their sexual desires differ,” asks White.  In Hotel Cuba, Don and Carrie Nightengale navigate psychological and physical obstacles in their own relationship as Don opens a resort in Cuba that provides sexual fantasies for couples as each partner approaches their 40th birthday.   Like a train wreck, we watch helplessly as Don and Carrie embark on a threesome and watch as their life implodes through the pages with that one act. It breaks your heart to watch the devolving of what was a successful, loving marriage with two children into the hell it becomes.”

As a result, I interviewed the author, Brian White:

1.      Brian, what’s your new book, Hotel Cuba, about? Hotel Cuba is a cautionary tale for married men and women alike who think living out all of their sexual fantasies comes without consequences. The protagonist, Don Nightengale and his wife Carrie both learn a hard lesson as they take a journey to expand their sexual appetites.  As they embark on their first threesome, life as they knew it, (a successful, loving marriage with two children) begins to implode like a train wreck.  Don fuels the fire by then opening a resort in Cuba that caters to couples turning 40 and looking to for the answer to the mid life crisis through sexual fantasy.  In the ashes of his marriage does Don realize that he should have been careful for what he wished for.

2.      Where did the idea for the cover come from? It’s very provocative, with a bare-backed woman putting his big cigar towards her plump lips. The image came from a PR company that found it in a cigar ad. 

3.      After college you toured Europe with a punk rock band.  How did you road life experiences influence your writings? Spending three months in a van my choices were play a gameboy all day or start a journal. The journal turned into a first book called Zero Tolerance. That was my practice book, then years later and lots more practice. Hotel Cuba was born.

4.      You are now an insurance consultant but you used to be a restaurateur in Manhattan. Is writing about several fantasy as exciting as living it out?  Writing is always going to be far more exciting then the real thing. 

5.      Your book raises questions about redefining marriage.  Is it considered cheating if a partner informs their spouse about their acting out several fantasies? No it is definitely not cheating. Cheating implies hiding, this is full disclosure. Only each couples themselves can define how they want their marriage to me. No broad definition.

6.      Does marriage have to mean monogamy? No. Monogamy is a learned behavior practiced over thousands of generations. Our DNA is not monogamous.

7.      Brian, you’re married and live in Westchester, just like me. Shall we plan a wife swap – or is that best left for another book? Best left for next Novel.  Hotel Cuba 2 "Carrie's Revenge"  

8.      Hotel Cuba’s back cover reads:  “Imagine, an island off limits for so many years, a forbidden fruit Americans have been deprived of tasting.  Then, the gates open.  Imagine that island guaranteeing erotic fantasies with no consequences.”  When can we sign up? Soon. Each month the barriers get lowered to Cuba. Hotel Cuba needs to become a movie, then I can fund the Hotel. Self-Fulfilling Prophecy at its best!

For more information, go see: www.hotelcubabook.com.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

January Marks The Births & Deaths Of Great Writers


January 2016 is filled with anniversaries for the births or deaths of great writers.  Here’s a look at some to celebrate:

January 1 – J.D. Salinger, The Catcher in the Rye, born 1919
January 3 – J.R.R. Tolkein, The Hobbit, born 1892
January 6 – E.L. Doctorow, Ragtime, born 1931
January 8 – Stephen Hawking, A Brief History of Time, born 1942
January 9 – Marco Polo, The Travels of Marco Polo, died 1324
January 11 – Thomas Hardy, Tess Of The d’Urbevilles, died 1928
January 14 – Lewis Carroll, Through the Looking Glass, died 1898
January 16 – Mary Karr, The Liars’ Club, born 1955
January 18 – Rudyard Kipling, The Jungle Book, died 1936
January 19 – Edgar Allan Poe, The Raven, born 1809
January 21 – George Orwell, 1984, died 1950
January 22 – Lord Byron, Don Juan, born 1788
January 24 – Edith Wharton, The House of Mirth, born 1862
January 25 – Lewis Caroll, Alice’s Adventures in Wonderland, born 1832
January 28 – WB Yeats, The Tower, died 1939
January 29 – Robert Frost, North of Boston, died 1963
January 30 – Sidney Sheldon, The Other Side of Midnight, died 2007

The source of my information is A Reader’s Book of Days by Tom Nissley.  The eight-time jeopardy champion, who owns a bookstore, penned the book for WW Norton.  Not only does he note the births and deaths of significant writers for an entire calendar year, he sprinkles in nearly 2,000 stories regarding key dates in literary history.

You begin to realize, as you thumb through the 448-page book, that every single day has ten or more writers of note with a history tied to it.  Over the years thousands of great writers have left their mark on us.  With the mass publishing of today, we’ll no doubt soon double and triple the number of big books, great writers, and important literary moments in time.

After a while you realize there’s little significance in any specific calendar day.  Every single day connects to moments and people in time that are worth noting, remembering, and discussing.  We don’t need for a certain date to roll around to discuss an author or a specific book, but we tend to look at birthdays and anniversaries as a springboard to discussing things.

Calendars have changed over the years and perhaps one day they will change again.  Maybe the way we record time will change as well.  But for now, when we hear something happened on February 26 (Victor Hugo of Les Miserables was born in 1802), we instantly relate and attach other things of significance to that date.  But Hugo could’ve been born on any date, and what’s important is not a date, but the person and more importantly, his or her works.  

What lives beyond you matters more than any date, but if knowing Walt Whitman celebrated May 31 as his birthday helps you appreciate his works, then so be it.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

Wednesday, December 2, 2015

Should You Write Less Or More?


November was National Novel Writing Month.  In the last few years people have been encouraged to pen 50,000 words in the 30-day month, averaging 1,667 words per day.  Last year, out of 325,142 official global participants, 58,917 reached their goal by November 30.  Can we simply train ourselves to write by the numbers and produce books this way?

On the one hand, I think it’s great to set a goal, break it up into smaller steps, and to steadfastly tackle such an enormous project.  On the other hand, inspiration can’t be forced or scheduled.  Some days, all you want to do is write and the words flow.  Other days, as much as you love writing, the book project could seem like a chore.

Writers need goals and deadlines to force themselves to take direction and ownership of their creation.  But the question is: What’s the right pace for you?

Authors can write at a pace that’s faster than they can keep up with.  Books need to be edited, promoted, and marketed.  If a writer was left to just write and not tend to other aspects of selling the book, he or she could write hundreds of books.  But, alas, most writers have other jobs, busy lives, and they must tend to their books so they will sell and find their readership.

Most writers have a variety of stories inside of them, but they tend to write with a certain style and theme that connects their books.  Many writers know which book is their best one. They don’t have to think about it.  It could be their first book or some other title, but they know which one stands out to them. So it appears, though writers just want to write, the real goal is to write the one masterpiece and then market the heck out of it.

Easier said than done.

Authors struggle with:
·         Starting – and finishing – books
·         Making time to market their published books
·         Properly researching their marketplace
·         Applying for awards and recognition
·         Locating a literary agent
·         Finding a publisher
·         Selling their foreign rights, movie rights, audio rights, etc.

Authors, in order to be successful in the long run, may have to write less, but research, market, and brainstorm more.  Keep in mind this is one theory, and most writers couldn’t stick to this because they are naturally drawn to spend any spare moment writing.  Still, if authors can discipline themselves to write fewer books but really go all out to make each one a success, they would likely come out ahead from their current approach of flooding the market with books that don’t get a lot of marketing support.  They just hope people will discover their book, fall in love with it, and champion it to others.  But writers need to get enough people to read it and then convert others.

Although many writers live their whole life to write the one book that they believe is great – and that garners critical praise, wins awards, sells like hotcakes, and makes an impact on the lives of its readers – many will write books as if they find oxygen, gold, and water in them, as if life’s necessities can be consumed only by writing.

Writers love to write.
They have a lot to say.
They have love to give and passion to share.
Writers want recognition and praise.
They want a pay-off in the form of not just money, but fame.
Writers want to know they make a difference – and that a piece of them will live beyond their days.

Will you set out to write a book in a month?  You could turn out a dozen books in 2016, but will you give enough attention to any of them to become a success?  Maybe the compromise is to write many books but publish only a few of them.  Build them up and make it easier to then release additional titles.  Or write just one book and keep editing and rewriting it until it’s perfect – and then market the heck out of it. 

The choice is yours.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015


Tuesday, December 1, 2015

Can A Writer Create A Better World?



How can a writer change the world?

It’s a big question.  It’s one that many writers may have asked themselves.  Have any found an answer?

A lot of writers simply write because they feel drawn to crafting something, using words and/or images to create a book that not only the writer enjoyed penning, but that the readers will enjoy reading.  Others write out of ego, dreams of fame, and pride.  Some writers hope to win the lottery and get rich off of their books.  How many write books with an intention to change the world?

Deep down, I think a lot of readers want to change the world, influence lives, or contribute to a better life for many.  Some writers hope they can at least turn one reader’s life around and inspire that person to greater heights.  Writers want to create a world that they’d like to live in and at a minimum, their writing helps them transform their own mindsets, and frees them to live through their words.

What is the best way to change the world with a book? 

 Does one write fiction, non-fiction, poetry, short story, essay, a children’s book, a photography book or some other format or genre to expedite such a change?  

Should the book come in certain format – audiobook, vook, eBook, trade paper, hardcover, mass market – or all of them? 

Does it need to be translated into multiple languages in order to impact a planet of 200 nations and 7.3 billion people?

Should the book be given away or should the proceeds from its sale be donated to a particular cause?

Do you need to enlist someone with a big social media following or status to endorse you and open doors to the public at large for your book?

Should you write a book and then hope people read it, spread word-of-mouth praise, and watch the book take off in a grassroots effort?  Or do you first do something – accomplish something major – and then hope to parlay your fame into getting people to adopt your book?

Is it ethical if someone pulls of a hoax and writes a book filled with lies if that very book somehow helps people to change the world in a major, positive way?

Authors try to write what they know.  Their work comes from a place of knowing, believing or experiencing.  Writers are inspired by who they know, their past, their environment, their fears, their desires, and dozens of other factors.  But they can’t write what they don’t know, what they haven’t seen or felt, what they didn’t even believe was possible.  Writers are humans and limited by the laws of nature, the courts, and science in their conceptualization of what is or of what could be. They are limited by the time in history that they exist.

What would it take for a writer to write a great book that brings about a revolution either in action, thought, or spirit?  Some authors have certainly found ways to influence millions of people, as well as other writers and leaders, but even the most successful ones have been limited in their ability to reach and impact everyone.  

Does this mean that whatever an author writes, in order to truly be influential, he or she will need a massive publicity and marketing campaign to get the job done?  Of course, but most writers don’t want to spend time promoting a book.  They’d rather keep writing.  

I guess a real book-centric movement would eventually take off on its own, where an author’s disciples take up the job of spreading the word to others.

Many books tackle singular topics – love, peace, wealth, humor, beauty – but few seek to tie every aspect of life together so that we find a way to give life meaning, a purpose to our existence, and a means to live a rewarding life.  Even that formula is limited – it sounds self-helpish.  How do we write a book that changes minds, influences hearts, and leads other to real action that makes the world better and people’s live more fulfilled?

Maybe the world simply can’t be changed by a book.  The world is very tribal.  No matter what some book says, 1.5 billion Muslims or 1 billion Christians will live in accordance with their faith.  Their book of importance is either the Koran or The New Testament.

In other cases, it’s hard to unite a world that is divided by many things.  For people who lack running water, how could they understand or appreciate people in America who waste more resources than others could ever hope to attain?  For educated youth of the West, how can they relate to impoverished African communities where disease, violence, and nature scheme against its residents?

This isn’t to say different people and places can’t find common ground, but you can see just how difficult it is to get people of different circumstances, knowledge, resources, histories, and needs on the same page.

Even if you write a book that influences one billion people, you still missed more than 85% of the world.  

And even if you have the whole world united behind your book, for it to last, we’d need to make sure the next generation adopts it.  It’s a never-ending process to get people to buy into something – and then to continually resell it to them and for them to hand it down to their progeny.

Where do some books go wrong in their attempt to change the world?

1.      They are too ambitious or they don’t shoot high enough.

2.      They propose simplistic or unrealistic measures.

3.      They present an interesting idea but fail to give substantive how-to-implement details.

4.      They fail to take into account the built-in prejudice or opposition to what is being suggested in their book.

5.      They fail to write clearly and concisely, and instead ramble on, almost incoherently, to the point people can’t fully focus on a tangible solution.

6.      The book will seek to change so many things that too many readers feel challenged or threatened by it.  We want things to change for the better – but for it to not cost us anything.

7.      Readers think the change proposed is for other people to adopt and not really for themselves.\

8.      Some books are misunderstood and misinterpreted.\

9.      Some great books get dismissed because something negative about the writer is revealed, thus undermining the world.

10.  Some books conflict with one’s core beliefs, such as religious ones, and thus, won’t be explored by all.

So, even if we get through the numerous barriers of why or how a book can or can’t impact everyone – and we get past the fact that not everyone reads and that not everyone has access to the same book or even to a digital device to download it for free – let’s explore what kind of writer one would need to be to pull this off.

1.      What type of education or training would be required of a writer who can change the world?

2.      What kind of experiences would he or she need to have to not only be an informed writer but one who is viewed as worldly?

3.      Would the writer need some type of credential or professional position or title to give people a feeling the author is qualified to write such a book?

4.      Would the writer need to be neutral on so many issues, so as not to alienate or offend anyone?

5.      What if a writer had one bad or questionable experience, perhaps an indiscretion as a youth, or social media caught him doing or saying something inappropriate one drunken night?  Would the writer have to live a perfect past or risk being seen as illegitimate?

6.      What if the writer has a negative lineage, like his dad was in the KKK or his mother was a prostitute or an uncle is in jail? Would things the writer didn’t even do be enough to dismiss him?

Ok, you see what this sounds like, right?  A litmus test to be the president of the country.  There are no saints or superheroes that can serve a political office or write a world-saving book. Such people are as fictional as a fairy tale.  So will people accept a less than ideal author to be the one to transform their lives, alter their thinking, make great sacrifices, and act in a revolutionary way?

Maybe we ask for too much.  Maybe the world can’t be changed by one book or one writer.  Perhaps it takes many books by many writers to bring about a new world.  Or maybe our greatest truth won’t come from a book authored by a human. Could it be that it will be a computer, stacked with the best artificial intelligence, that will create the book that inspires humans how to live and coexist with one another?

Ok, so we’ve discussed many issues that could impact the world’s ability to embrace a single book that changes it on a grand and possibly permanent scale, including book distribution, format, genre, language barriers, tech accessibility, literacy, affordability, writer credentials, etc.  Now let’s tackle the main event – what will this book say that its readers will come to forever see the world in a new light?

·         What will the content focus on?
·         How will it be presented?
·         How long will it be?
·         Will the book tell stories or merely provide facts?
·         Will the book raise questions and present ideas, but not demand actionable steps?

So many questions.  I can’t presume to know the answers about an unwritten book by a non-specific author who may or may not be human. I would guess that a book, in order to have great influence would need to be written for all people, which means, taking a book and then rewriting it to fit the norms and needs of its readers.  Have a book for Americans – then customize it for Russia, both in language, its references, and its voice.  Further, create a teen version, a children’s book, and one that appeals to different age groups.  Just the way corporation’s customize an ad or product to fit the customs of various age levels, regions, or other demographics, a book that wants to change the world will need to change with the crowd it runs with.

Would a history-book approach work?  How about a book of humor?  Maybe a true-crime tale or an erotic fantasy?  Could a photography book or a spiritual self-help manual do the trick?  Yes, to all of the above.  Take a great work and reinterpret it through all media and genres.  Find a means to reach people’s hearts, minds, and wallets.  Use whatever format, genre, or writing style that will work for each faction of people.  The way to be on the same page is to have people read the same book – but to present it in a variety of ways.

I know of only one book this is done with:  The Bible.

The Bible has been revised and presented in numerous ways over the years, as people look to find friendly ways to feed the core teachings of The Good Book to all people.  But even those attempts have fallen short.  The world is divided and in trouble.  All is not well.

So what book will change the world, who will write it, how will it be published and distributed, and how can we get everyone to rally around a united approach?

Someone should write a book about writing the ideal book.  I’d read it.  Would you?

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketing