Wednesday, July 6, 2016

A Primer On Self-Publishing



Where do writers turn when they want guidance on their book publishing options, especially, if they are seeking to explore the self-publishing world?  One source would be the recently released sixth edition of The Fine Print of Self-Publishing:  A Primer on Contracts, Printing Costs, Royalties, Distribution, Ebooks, and Marketing.

The author, Mark Levine, is the CEO and founder of Hillcrest Media Group, a company celebrating its 10-year anniversary.  Under his organization, he has published over 6,000 titles (Mill City Press).  He has another imprint, North Loop, which features up and coming authors as well as a handful of established writers.

For the uninitiated, the book provided a good overview of the self-publishing landscape. I especially found his quoting of statistics to be of interest.  He noted the following:

·         As of the first quarter of 2015, self-published books made up 18 percent of the entire US book market. Ebook sales now account for 30 percent of all books sold in the United Sates.  Less than 10 percent of all books are now sold through independent bookstores.

·         In 2013, there were approximately 5,000 fewer titles traditionally published than in 2012.

·         One of the best reports chronicling the reality of book sales was done in 2004 by Nielsen BookScan, which tracked the sales of 1,200,000 books through retail locations (including online retailers) in the United States.  Of all books sold, 79 percent sold fewer than ninety-nine copies.  Another 200,000, or 16.67 percent, sold fewer than 1,000 copies. Only 25,000 books, or 2.1 percent, sold more than 5,000 copies.  Fewer than 500 books, or 0.04 percent, sold more than 100,000 copies, and only ten books, or 0.0008 percent, sold more than a million copies each.

·         The number of self-published print titles in the US alone has exploded by 437 percent between 2008 and 2013 with 458,564 titles published in 2013 alone (up 17 percent over 2012).

·         In 2013, Amazon’s CreateSpace published 62 percent of all self-published print books that have ISBNs, a 42 percent increase over 2012.  Lulu increased the number of titles it published by 48 percent in 2013 over 2012. 

·         Small independent publishing companies published 71 percent more titles in 2013 than they collectively did in 2012.

There are many, many self-publishing options out there, including:

Abbott Press
Arbor Books
Archway Publishing
Author House
Aventine Press
Balboa Press
Book Baby
Book Locker
CreateSpace
Dog Ear Publishers
Dorrance Publishing
Freesen Press
Infinity Publishing
Ingram Spark
iUniverse
Lightning Source
Llumina Press
Lulu
Mill City Press
Outskirts Press
Publish America/America Star Books
Redemption Press
Tate Publishing
Trafford Publishing
Wasteland Press
West Bow Press
Xlibris Press
Xulon Press

Self-publishing has evolved from being seen as a vanity press scheme to a self-empowering, democratized way of being a writer-entrepreneur.  No longer is self-publishing a last and desperate option; for some, it’s a desired choice. Even big-name authors, for a variety of reasons, have opted to self-publish.

Let’s conclude by quoting the author’s four lessons for a self-published book to succeed:

  “The first is that a book needs to fill a void or create a market that didn’t exist before…

      “The second lesson is that your book needs to read and look like it came out of a New York publishing house.  That means spending the money to have it properly edited and designed…

 “The third lesson is that you need to spend time and money marketing the book…

      “The fourth lesson is that, above all, you need to get lucky – or else the first three lessons might not even matter.”

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016
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Tuesday, July 5, 2016

The Endangered Writer



How dangerous is it to be an author or book marketer?

The question may sound silly, for it seems there are few physical risks associated with writing. After all, it’s an activity practiced by many when sitting down, drinking alcohol, and munching on junk food.  On the other hand, maybe authors, because of their sedentary lifestyle and because they often write to fulfill a part of their life that’s lacking, those who take up the craft of writing may be slowly endangering their lives.

A report issued at time.com/job-danger lists the most dangerous jobs in America for 2014.  Authors did not come close to making the top ten, but in viewing the list I did wonder if being a writer posed its own health risk -- mentally or physically  – or is it the other way around: Are those at risk taking up writing?

According to federal data on death rates, being a logger is the most dangerous job.  For every 100,000 loggers, 110.9 die – about 1 in every 900.  Fishers and related fishing workers die at a rate of 80.8.  Aircraft pilots and flight engineers die at a rate of 64.0. Roofers are fourth at 47.4 and rounding the top 5 at a 35.8 rate are refuse and recyclable material collectors.

I was surprised not to see certain people, like construction workers, police, or other rough and tough professions, crack the top five.

I shouldn’t be surprised that book marketers aren’t on there but I imagine a number of them develop heart attacks and certain cancers due to the stress of the job and the lifestyle habits it engenders.  Every day the book marketer has the stress of dealing both with clients and those he or she is trying to market them to, not to mention the burdens associated with securing new clients.

Authors are more likely, I believe, to kill themselves, than to die on the job.  Writers are definitely participants in the nation’s growing suicide rate.  Those that think a lot – or worry, create, or analyze – tend to be at risk of hurting themselves compared to a lot of other professions.

Okay, this is quite morbid.  Maybe we should end on a high note.  I think writers – more than most professions – contribute to saving lives. They inspire, motivate, and lead others to live better lives.  Writers have helped millions with their problems – and helped many more avoid such problems.  Books make us better human beings.

Writers, particularly journalists, who seek to uncover truths that others don’t want to be made public, certainly are at risk.  More so outside the U.S., there are hundreds of reports about journalists that are jailed, held hostage, or killed each year.  For those who literally risk their lives to help make this a better world, I give you a standing ovation.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016
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Sunday, July 3, 2016

Book Explores The Fun Of The Pun



I was in the town of Newburyport, Massachusetts just before July 4th.  It’s a nice water town nestled on the eastern seaboard, midway between Maine and Boston.  It still has a colonial look to it.  This quaint community of old brick buildings was settled in 1722.  It’s the kind of place you want to stroll through for a few hours, sit outside on a sidewalk bench, and eat ice cream while you people watch.

It’s also the kind of place perfectly set for a bookstore.  HUGO Bookstore shares an open wall with its neighbor, a café.  They are of equal size and certainly pair well together.  On one of the shelves of this flourishing indie since 1972 (it has two sister stores, one in Andover dating back to 1809) held a book of interest – The Pun Also Rises, by John Pollack.  Its subtitle more than adequately summarizes its contents:  “How the humble pun revolutionized language, changed history, and made wordplay more than some antics.”

The author is well-positioned to pen such a book.  The former speechwriter for President Bill Clinton was a winner of the World Pun Championship.  He boldly asserts that punning has revolutionized language and made possible the rise of modern civilization.

Puns are often used in advertising, pop music, literature, plays, politics, news media and academia.  Comedians like them too.  Pollack notes, however, that puns used to mean something other than what they’ve become.  He wrote:  “In ancient, Babylonia and Greece, to wit, punning often had religious implications and could even lead to armed conflict.”

Them’s fightin’ words!

“Critics and curmudgeons often deride the pun as the lowest form of humor," writes the author. “Others would counter that if that’s true, it would make punning the foundations of all humor.”

So what exactly is a pun?

“Webster’s dictionary defines a pun as ‘the humorous use of a word in such a way as to suggest different meanings or applications or of words having the or nearly the same sound but different meanings,’” says the author.  “But such definitions don’t capture all forms of what we commonly consider puns a failure these dictionaries tacitly acknowledge with the additional, much broader definition of ‘play on words.’”

The writer correctly notes that “whether any given pun is clever, funny or neither always depends on the audience.”

Puns will always be with us, especially for those who love language and books and who recognize there’s power in using puns.  Did we need a whole book on puns?  Maybe not, though it is an interesting exploration into how we can benefit from using puns.  I leave you with a few select excerpts:

1.      “Another close cousin of these transposition puns is the chiasmus derived from the Greek word for cross-wise arrangement.  A chiasmus simply reverses the order of words in similar phrases to give them different meanings  For instance, an epitaph to a nineteenth-century musician summed up his life as follows:  “Stephen beat time, now time beats Stephen.”  In a different context, movie star Mae West once quipped that ‘it’s not the men in my life that count – it’s the life in my men.’”

2.      “Incidentally, both irony and sarcasm are, like puns, a way to say one thing and mean another.  However, irony and sarcasm don’t suffer the pun’s poor reputation. Maybe this is because punning, which seeks to create a connection between words or ideas, is inherently an attempt at intellectual construction.  Irony and sarcasm, by contrast, tend to be acts of criticism or destruction.  Generally speaking, it’s much harder to create than to criticize, and so fewer people are willing to take the risk.  This may explain why many people arbitrarily prefer irony and sarcasm to punning, because they’re easier and safer.  Which isn’t to say that one can’t be creative and funny with irony or sarcasm, as Jerry Seinfeld has proven to hilarious effect. “

3.      “Richard Lederer, author of Get Thee to a Punnery and many other books on language and humor, argues that puns help us find such meaning in a chaotic world.  “Human beings love uniting things that seem disparate,” He said. “We love finding significance in what appears to be swirling data.”  A former English teacher, Lederer believes that the increasing use of digital technology actually heightens people’s inclination and ability to make connections, both logically and lexically.  ‘I think we’re in a renaissance for puns.’”

4.      “This observation would likely ring true to many of his contemporaries, and to every generation that has gone before. Language has always been in flux as words, spelling and grammar constantly mutate, along with meaning.  Trying to control this evolution is like squeezing a fistful of sand – the harder you grip, the more it slips away.  Over the course of human history entire civilizations, languages and alphabets have risen and fallen, even some that long seemed invincible.  But through all of this epic change, over tens of thousands of years, puns and punsters have always survived.  Often, it was they who actually drove such change.

“Inevitably, some people will never like punning because it fogs up the lens of clarity through which they view the world and impose order, or at least the illusion of order.  But if puns seem, at times, to confuse, they actually enlighten us through both laughter and insight.  They keep us from taking ourselves too seriously, and sharpen our capacity for creative thinking.  Ultimately, puns keep our minds alert, engaged and nimble in this quickening world, revealing new connections and fresh interpretations.  And that’s why, even as we hurtle into a future of uncertain opportunities, puns will always be more than some antics.”

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016




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Interview With Author Greg Grant


Author of Let’s Fly


  1. What inspired you to write your book?  What inspired the book, Firstly I will say I am disabled with mild Cerebral Palsy, which helped me write down my feeling.  But   six and half years ago, I sufferd a mental break down and I began write again to figure out my problem.  All the doctors said that I was sick but I wouldn’t believe them so when I started writing it made me realize I was.

  1. What is it about? The purpose of the book is to show how disabled people are able to be as normal as possible like you, and we all should be treated the same.

  1. What do you hope will be the everlasting thoughts for reader who finish your book?  My thoughts would be that they see  a disabled person can write this book who also has a mental illness, and also show people that the disabled or mentally ill person has feelings and that’s a good sign that they are in touch with themselves & others

  1. What advice do you have for writers? The advice I have for writers is to not be afraid to write down your feelings. It can help to figure out what the problem is.

  1. Where do you think the book publishing industry is heading? With the Internet it is so easy to buy and download books so I think that one day we won’t publish books, but they will all be downloadable.

  1. What challenge did you have writing the book? I like writing books/poetry that means something to the reader and sometimes that can be a challenge in itself, also sometimes it felt I  had nothing to write about.

  1. If people can buy one book this month, why should it be yours? A.  It should be mine because it is a great read and it is a learning tool for young able body men & women.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016


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Saturday, July 2, 2016

Book Industry Should Test-Drive Tesla Marketing Blueprint



Tesla, the innovative electric car company, could serve as a model to the book industry when it comes to creating retail partnerships.

No, books won’t be sold via Tesla, but if you believe books can and should be sold anywhere and everywhere, you should look no further than Tesla and Nordstrom for a blueprint.

A Los Angeles mall’s Nordstrom just debuted an electric-car boutique in its men’s section, showcasing a white Model X crossover with its upward-opening gull wing area windows.  Patrons could go on a test-drive in the parking lot.

Tesla, based in Palo Alto, California is an industrious auto upstart that seeks to defy industry wisdom and convention.  It doesn’t depend on dealerships but it has its own company stores selling cars.

Tesla had staged a smart pre-order campaign a few months ago that netted over four billion dollars in cash before any of the 400,000 ordered cars were built.

The book industry can learn from Tesla and do as follows:

·         Create book sections within large stores, like Nordstrom’s.  It will attract people to the store and it will take store traffic and turn some of it into book purchases.

·         Cross-promote with a specific brand that has a lot of stores – like The Gap – allowing for marketing to sell both the store and the book industry.

·         Place those expresso-type book machines in non-bookstores, so people can print any book out in less than eight minutes.

·         In places like New York, where buildings of 50 or more floors – both corporate and residential – are popping up all over – throw in a book kiosk.  Books need to be easily available, so why not be there for places people gather?

As for pre-orders, the industry does pre-sell online and if you go to Kickstarter, there are people who seek to raise funds before they write their book.  Those efforts are smart – and needed – but I would take it a step further.

We need a book fundraiser where people commit not to buying a specific title but to buying books in general.  Why can’t Barnes & Noble create a campaign to get people to commit to buying gift certificates – not for others as a gift but to themselves, to guarantee a future purchase?

B&N could incentivize people by telling them they get a free book when purchasing a certain size gift card.  The free book would come via numerous new authors who donate them, seeking to get exposure for their book and to build up fans. Everyone wins!

Tesla, though it is innovative and may one day control a big share of the auto market, is still in its infancy and has not yet turned a profit.  It lost about 282 million bucks in the previous quarter.  But it has the right idea and books could learn from them.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016
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Friday, July 1, 2016

Interview With Author Dave Barrett


Author of It’s All Fun and Games 

1. What inspired you to write your book? This is a two part question.  The first part is that Chris Baty and National Novel Writing Month inspired me to write a novel.  NaNoWriMo had been a part of my life since 2007, and I love the challenge of it.  Making yourself sit down and pound through word after word - even if they're terrible - is a great experience.  I recommend everyone give it a try at least once.   The second part is that I'm a huge fantasy nerd, and have been since the day I opened Lloyd Alexander's The Book of Three.  I was probably eight years old or so at the time, and since then I've spent countless hours inside my own daydreams fighting dragons, forging friendships with other adventurers, and saving the kingdom.  And so the inspiration for this particular story began with "what if...?"

2. What is it about? Allison's best friend TJ is an avid Live Action Roleplayer, and he finally convinces her to join his friends for a weekend adventure.  The adventure starts off well enough for the high school friends, but at some point the group finds itself trapped inside the game world, fighting for survival.  This is the first in a series of books that follows the friends as they pursue their assigned quest in an attempt to get back home.  

3. What do you hope will be the everlasting  thoughts for readers who finish your book?
Above all, I hope that my readers will do exactly what I've done all these years - cast themselves as my characters within their own minds, second guessing, forging relationships, and emerging victorious.  I also hope that they like it enough to read the sequels!

4. What advice do you have for writers? Find a professional editor.  It's All Fun and Games went through four or five revisions over several years, and I was convinced it was ready for prime time.  Was I ever wrong!  The first round of developmental comments from my editor, Kiele Raymond, were so insightful, and her line edits streamlined the writing in ways that blew me away.  As I responded to each of her points, I found myself constantly shaking my head and saying, "Wow, did I really think that was a good sentence?"  It was a humbling experience, to be sure, but it improved the quality of my manuscript immensely.  My copy editor at Girl Friday Productions, Michael Trudeau, improved it even more.  Find a professional editor.

5. Where do you think the book publishing industry is heading? Boy, that's a heck of a question for a first-time author.  I think that the book publishing industry will continue to become more bifurcated.  The barriers of entry have all but disappeared, which has resulted in a massive flood of new authors.  This is a wonderful thing.  The more people there are in the world being creative the better.   The unfortunate side is that much of the flood is made of of authors with books that were similar to mine pre-professional editing.  They read well enough, and family and friends give positive feedback, but lack polish.   My Goodreads challenge is 50 books a year.  In the grand scheme of things, that's not very many, given the number of books there are.  I don't want to use up one of those slots for a so-so book.  I want every one of them to wow me.   So, where I see the book publishing industry heading is on the one had toward tons of pretty good self published stuff, with traditional publishing houses (including my on home, Inkshares), continuing to be successful in releasing high quality writing.


6. What challenges did you have in writing your book? It's always a challenge to find time to write.  Between a full time job and a full time family, getting solid blocks of time to let the thoughts and the words flow can be tricky.  I'm lucky in that my family is very supportive of my writing time.  Every November they give me a free pass on just about all my responsibilities so that I can sit down and write.   The other challenge was in the editing process.  My first drafts have always been mostly rubbish, with little nuggets of goodness here and there that need to be teased out.  It's always heartbreaking to axe material that I originally felt good about but no longer works. 

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016
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Do Confessional Memoirs Sell?



I’ve come to represent a fair share of memoirs and I have noticed two patterns:  You can get media for the really sensational, high-profile people but still not sell a ton of books.  You can also get shut out on media and sales even when a book reveals a lot of crazy stuff, provided the author is not a known entity. In either case, many of these books fall short of sales expectations.

It’s easy to know why.

First, these books struggle to shock us. Too many books and media reports have exposed how nuts some people will behave.  They will rape, kill, go to jail, get high, get drunk, beat their kids or spouses, cheat on their lovers and lie or steal their way through life.  It’s well documented how screwed up musicians, actors, and athletes are. It’s well known that the rich and powerful behave poorly.

Second, when the news comes out about what’s revealed in a book, people settle for free accounts rather than plucking down their credit card to read the details in a book. Case in point:  I just read excerpts from House of Nails:  A Memoir of Life on the Edge.  It’s a memoir confessional by former Mets World Series hero Lenny Dykstra.  It’s been well-chronicled that he went to prison, went bankrupt a year after being worth $58 million, did drugs, assaulted women, etc.  The book may have new stories of partying with Charlie “Winning” Sheen and Jack Nicholson, but as much as I love Met-related books, I don’t see anything to draw me in.

Third, there’s a bit of a morality factor here.  Will people pay to reward losers who did some really bad shit?

Fourth, some won’t buy these books because they cut too close to the core.  The reader may have struggled with being a victim of abuse, addiction, and abandonment and don’t find it entertaining nor healthy to read about how his or her heroes are crappy role models.

On the other hand, these books sell some copies and then get made into movies.  People are still curious – at heart – as to what life was really like for their favorite singer, actress, or ballplayer.  Some take a guilty pleasure in seeing how these champions crash and burn.  Whatever the reason, people will read these stories and feel their stars deserve redemption or a second chance.  For these readers, they applaud the confession as if it’s the first of many healing steps even though we know that most people, like Sheen or Dykstra, will always tow a troubled line.

Maybe the success these tell-all books breed whether in media attention or book sales, perversely encourages others to live recklessly, knowing they too will profit from a comeback book. Don’t put it past them.

I also wonder, for all their sharing, what did Dykstra and the like leave out of their books?  Even these jailbird cheaters have pride or other reasons why they can’t share certain stories that could cast them in an even darker light.  It’s one thing to say you did too many drugs but another to say you violated your underage sister or tried to poison your dad.  They may say they cheated on their wives but they won’t say they like it when a guy takes a dump on them.  You get where I’m going.  They admit to half of what they’ve done, though, or wanted to do.

These books of self-destruction admissions may serve a public need. They continue to warn us that unchecked fame and stardom can lead to behaviors that destroy lives.  Prince, Michael Jackson and others never got to write their confessionals because their reckless lives took over before an intervention could save them.  Maybe they did us a favor, sparing us of their confessions.  They went out with a bang and fans can now martyr them.

I do find that memoirs by powerful people that reveal their vision for success sell in big numbers.  Look at the memoirs of Bill Clinton, Elie Wiesel, Barack Obama and Donald Trump.  Maybe books that show how to be on top rather than how to bottom out are the ones that really sell and deserve our attention.
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