Wednesday, October 3, 2018

Why Authors Can’t Rely On Ads To Build A Brand




I exchange emails and have many calls with authors every day.  Some of them are under the mistaken belief that the centerpiece to their marketing campaign is Facebook ads.  I don’t know why this type of thinking persists but allow me to clearly debunk it.

First, when you look at how to market a book, you need to have an expansive strategy.  Look at these key areas:

·         Traditional Media
·         Social Media
·         Book Reviews
·         Speaking Appearances in Bookstores and Libraries
·         Targeted E-mail blasts
·         Exchanging Favors/Resources with other Authors
·         Advertising
·         Affiliate Sales
·         Contacting Relevant Organizations:  Business, Religious, School, Non-profit, Government
·         Influence Campaign

Second, as you can see, advertising is one small part of the bigger equation.  Further, there are all types of advertising campaigns.  Pick a medium, TV, print, radio, online, local or national?  Pay per click or pay for access to subscribers and viewers/listeners? Which online platform – FB? Twitter? You Tube? Pinterest?  Instagram?

Third, what do ads really accomplish at best? Sell books.  It’s an if, not a given, that ads sell a lot of books.  There’s a big cost involved.

But what ads do little of is brand an author.  You need third-party validation from being interviewed by the media, having your book reviewed, and being covered by a media outlet.  When people Google you, look at your website, or discover you online, it’s likely because of the media attention that you garner.

An author brand is impacted by numerous things but it begins with what you say and do and how you are portrayed publicly.  Facebook ads don’t accomplish this. Only the impact of quality, frequent media placements – interviews, reviews, stories, and byline articles -- can do that.

Ads, if targeted and purchased at a good price, serve a purpose to some authors and absolutely can be useful. But they are not branding tools that work effectively.  They are short-term blips and because they are paid for you don’t get lasting mileage out of them.

People are saturated with ads and burdened by them.  Who is really reading or watching these ads?  But if you are heard by hundreds of thousands of people on a radio show, read by tens of thousands of people in a newspaper article, or seen on influential blogs, podcasts and book review sites, isn’t that a far more powerful and lasting means to build a brand, sell books, and share your message?

If you don’t agree with me, knock yourself out. Go buy lots of FB ads and sponsored tweets. Then come back to me for something useful, like a publicity campaign.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

Tuesday, October 2, 2018

Interview with Authors RENE DEFAZIO and TAMARA VEITCH



THE EMISSARY


1. What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book?
THE EMISSARY is the first of four books in The One Great Year series.  The idea is based on an alternative view of world history that is much more exciting than anything we ever learned in school.

Rene was greatly influenced by this alternative history and after backpacking around the world, visiting ancient ruins in Egypt, England, and Indonesia, he wrote a brief treatment for The One Great Year series that he kept to himself.  Then he met Tamara.

We began dating in 2009.  Six months after meeting, we broke up.  We were miserable for about 24 hours and it was then that Rene heard a voice in his head say, “Write the book you idiot!”  We instantly knew that was what we would do. Rene gave Tamara the book treatment and she loved the concept.  We began writing the very next day.  We have been writing for nine years now, creating the stories that make up The One Great Year Series.

THE EMISSARY  is an action adventure story that brings the alternative view of history alive.  But the novel goes even deeper. This reincarnation tale explores the many facets of love, life, and the breadth of anguish and joy that all souls must endure.

2. What is it about and whom do you believe is your targeted reader?
THE EMISSARY’s main characters, Marcus and Theron, are soulmates who reincarnate throughout the ages of the Great Year Cycle.  Marcus has past life memory, but Theron does not and he searches for her in every lifetime. 

When we first meet Marcus, he’s a laid-back, pot-smoking blogger living in Seattle.  But we quickly learn that thirteen thousand years ago, Marcus, Theron - and the book’s villain, Helghul - were born into the Golden Age of the Great Year Cycle. 

They were chosen to be Emissaries – beings who are responsible for protecting the ancient knowledge and ensuring the evolution of mankind.  Marcus and Theron remain true to their mission, but Helghul is corrupted by a desire for power.  As the world descends from a Golden Age into a Silver, Bronze, and then Iron Age, humanity grows darker. The true Emissaries must keep hope, light and love alive in the world as the illusion of separation and the malevolence of their adversaries grow stronger.
THE EMISSARY is an unforgettable tale of eternal love, betrayal and the hope that binds us all. Our target readers love original, romantic fantasy fiction based on real world history, philosophy, and infinite imaginative possibilities.  Our readers are looking for a gripping new series to immerse themselves in.
3. What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down?
“This is my story!” “I feel like an Emissary.” These are the comments we have received from readers. At the end of a great book readers should feel as though they lived the experience they read about. After reading THE EMISSARY we hope people will consider the possibility that there is more to life than what we see.

An underlying theme of our novel is that everything in our universe is ultimately connected in a vast web of consciousness.  If that feeling of connection stays with people, the world can only be a better place. It was important to us that THE EMISSARY be entertaining so that people can escape into it, but we also want to make you think.
4. What advice or words of wisdom do you have for fellow writers?
There are two things that are critical: READ and WRITE! Absolutely read as much as you can especially great literature. Study your favorite authors and read the classics. While reading, ask yourself questions about why they write so well. Why did you love that sentence, character, storyline? It doesn’t matter if you blog, journal, write poems, novels, graphic novels, letters, anything just as long as you practice. We have both been writing all our lives. Even if you can’t make a living, never stop writing and GOOD LUCK.
 5. What trends in the book world do you see and where do you think the book publishing industry is heading?
We are very excited by the rising audiobook market. We have recorded the audiobook for THE EMISSARY and with Rene’s acting background and our huge array of interesting characters, it was a blast! Recording and acting out our words as we intended them to be heard is incredibly rewarding. We’ve also enjoyed the rise of social media in the past decade because it allows us to connect more intimately with our readers and with the authors who inspire us.
6. What great challenges did you have in writing your book?
There were so many amazing storylines and possibilities on the table, deciding which ones would stay and which would go, took a long time. As we wrote and researched, the lifetimes were so strong and interesting, it took time studying all the material but we kept writing non-stop and a compelling series naturally developed. We’ve had to be patient and have endured plenty of budget-minded months in order to work as full time writers, researching and perfecting our craft, but it has absolutely been worth it! We are very proud of the work that the last nine years has brought through.  And there are amazing opportunities on the horizon, even a potential TV or movie series!
7. If people can only buy one book this month, why should it be yours?
The Emissary is full of fresh ideas. We have written a book that is entertaining and allows people to lose themselves, but that also make them think--in a good way. We have been incredibly humbled and grateful for the outpouring of love from our readers. The ideas in THE EMISSARY will stick with you long after you’ve finished reading it and when Book II The Emerald Tablet is released in February 2019, and this series becomes the next BIG series, your readers can say they were among the first brilliant bibliophiles to discover it.


About the Authors:

Rene DeFazio, who was born and rasied in Canada, currently lives in the Vancouver area with his wife and writing partner, Tamara Veitch.  Rene is an actor and producer with numerous film and television roles to his credit, as well as countless commercials and print ads.  A world traveler and lifelong adventurer, Rene has called upon his unusual and exciting experiences in co-creating the One Great Year book series of which THE EMISSARY is the first installment.  His tireless research and first-hand knowledge of exotic locations, customs, sights, and smells help to bring this epic story to life.

Tamara Veitch is a writer, mural artist, and mother of three.  She grew up in Canada and attended Simon Fraser University, studying English and Psychology.  Tamara has had a lifelong interest in spiritual wisdom and has carefully researched ancient teachings from many traditions to ensure historical accuracy through the One Great Year book series.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

When Writers Need The Right Words




Writers – and many Americans – get their words mixed up.  It happens.  The language can be complex to some, and even for those who love it and pride themselves on being strong communicators, they may find themselves at a loss for the right word or misuse some words accidentally.  If you want to avoid over a thousand abused words, read Bill Bryson’s book, Bryson’s Dictionary of Troublesome Words:  A Writer’s Guide to Getting it Right.

Here’s an example:  disinterested and uninterested.  Which one means a person who doesn’t care?  Which reflects a person who has no stake in the outcome of an event?  The uninterested don’t care; the disinterested don’t have an investment in the outcome. Get it?

How about complement (to fill out or make whole or match nicely with something) vs. compliment (to praise)?

Did you know that androgynous means having both male and female characteristics but androgenous applies to the production of male offspring?

His book covers words and terms, that may be misunderstood.  Some of us mix up contractions, abbreviations, and acronyms.  Then again some people mix up exports and imports, think irregardless is a word, and mistakenly use its for it’s and vice versa.  Thus, the need for Bryson’s book.  

His useful work also covers a glossary of grammatical terms, such as conjunction, gerund, predicate, and infinitive.  His appendix on punctuation is brief but useful, going over colon basics, ellipsis strategies, and parentheses gymnastics. It even provides the low-down on the proper use of a comma.

Bryson, a best-selling author of books on travel, language, and life, has seen some of his works turned into Broadway plays, including. A Walk in the Woods, A Stranger Here Myself, and In a Sunburned Country.  The resident of England was praised by the L.A. Times for “putting together a worthwhile addition to any writer’s or editor’s reference library.”  I would agree.

He points out redundancies, such as “advance planning,” takes us through split infinitives, and clarifies such homophones like stationery and stationary.  He makes clear how similar words (torturous, tortuous) are so very different.  He reminds us not to misspell the word that denotes a wrong spelling, and he defines the words we’ve heard but don’t always quite admit we understand or spell correctly, such as grand eloquence, gourmand, high jinks, encumbrance, dowse, discrete, and bate.

I leave you with Bryson’s introduction as a way to think about his approach to language:

“One of the abiding glories of English is that it has no governing authority, no group of august worthies empowered to decree how words may be spelled and deployed. We are a messy democracy, and all the more delightful for it. We spell eight as we do not because that makes sense, but because that is the way we like to spell it.  When we tire of a meaning or usage or spelling – when we decide, for example, that masque would be niftier as mask – we change it, not by fiat but by consensus.  The result is a language that is wonderfully fluid and accommodating, but also complex, undirected and often puzzling – in a word, troublesome.”

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

Monday, October 1, 2018

Interview with author Michael Shusko




Evil Winds: Tradecraft Phase Two


1. What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book?
Not too unlike the main characters in my book who were inspired to act after witnessing atrocities committed in front of them, I draw inspiration from my experiences. They’re the basis for my writing. The things I’ve seen through my travels, the people I've met, the stories I've listened to others tell, the events I've witnessed — I’m moved by these interactions. I feel compelled to write about the world I live in and I want these stories to be heard, so I share them — albeit through the lens of their fictionalized retelling.  

2. What is it about and whom do you believe is your targeted reader?
Evil Winds explores the current plight of Darfurian refugees through the eyes of the displaced Darfurians themselves, as well as those who would both help and harm them. It shines a light on the humanitarian crisis currently occurring in the region in an effort to make that a greater part of the global political conversation.

Its target audience encompasses pensive readers who appreciate realism and want to know more about the world around them. My books are works of fiction, but the characters, emotions, struggles and scenes are plausible, realistic and identifiable to the reader. I hope to stir the reader’s emotions as well as stimulate his or her intellect through thought-provoking, realistic thrillers.

3. What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down?
I hope that when my readers put down Evil Winds, they do so with greater understanding of the bigger picture, which is that people are living their lives throughout the globe in much the same way, even if their circumstances are different. The experience of good and evil, of love and despair, is universal — and each person is trying to make it through their day in much the same way, trying to meet their basic needs and achieve their dreams of a better life.

4. What advice or words of wisdom do you have for fellow writers?
Develop a routine and schedule protected time to write every day. Keep true to your passion and never give up on your goals. Like many writers, I have had my fair share of rejection letters. I analyze the advice and criticism I receive and use it to improve my writing, but I never allow external feedback to derail my goals of bringing my finished story to the readers — and neither should other writers. 

5. What trends in the book world do you see and where do you think the book publishing industry is heading?
I can be a bit old-school in my thinking about books and book publishing, and so I've been very surprised by the success the ebook versions of my Tradecraft thriller titles have seen. In the beginning of 2018, I ran a promo in which the first title in the series, Vector: Tradecraft Phase Zero, was free to download on Amazon for 5 days — and over 4K people downloaded the book. That was shocking to me. And I think it really means times have changed. People are reading ebooks more and more these days, and these digital version of print books certainly aren't going away anytime soon.

6. What great challenges did you have in writing your book?
I struggled to find an agent early in my writing career. It was at a time when my writing skills were not as developed as they could have been, but I learned greatly from the process and focused on improving my writing through workshops, conferences, and reading. When I finally found an agent, our goals were not aligned so I chose to self-publish. It’s been a long road, but I’ve been happy to maintain my own voice and style as my writing has matured. 

7. If people can only buy one book this month, why should it be yours?
The topic is relevant and provoking, not only emotionally, but intellectually — and it's exciting. In the book, an eager young journalist and a disillusioned NGO doctor make it their mission to reveal the truth in Darfur regardless of personal or professional cost. The characters are sympathetic and the story itself both entertains and informs, while remaining realistic and relatable. People should pick Evil Winds as their read this month if they want to both be entertained and gain a deeper insight into a part of the world they may not know much about.

About Michael Shusko, MD, MPH, FAAFP, FACOEM: He is an author, medical doctor and decorated Marine and Naval officer who has worked on intelligence and medical missions across the globe. Fluent in Arabic, he holds a bachelor's degree in Middle Eastern studies from Rutgers University, Medical Degree from Wake Forest University, and Masters of Public Health from Harvard University. His Middle Eastern experience and language skills coupled with his background in special operations and intelligence keep him busy deploying around the world and he has been awarded the Bronze Star twice for service in Iraq and Afghanistan. He currently lives in Japan with his wife and 18-year-old triplet sons. For more info, please see: http://www.michaelshusko.com/

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

Authors Should Learn From Movie Theater Rainout



Recently, after a long, hard day at the office I went to a movie theater some 20 minutes from work.  I had looked forward to seeing this escapist movie all day.  However, when I got to the theater’s box office, the worker, who looked exhausted from doing nothing, told me the 8:00 p.m. showing of the film was cancelled.

“Cancelled?  Why?,” I asked, with shock and disgust in my voice.

“The rain.  We cancelled the 8 o’clock. Next one is at 10:30,” she informed me, her eyes gazing away, her voice trailing off as if she’d run a marathon.

“Are you kidding me?” was all I could utter in amazement. I walked away an unhappy man.

I never heard of such a thing.  Here’s an idea – people go to the movies because of the rain.

To be clear, it did rain most of the day.  Nothing unusual for NYC.  It’s not like the street flooded and there was a super storm with high winds.  Just rain.  Water.  And for this, they cancelled the movie.  They didn’t even change their info online, so I was working blind here. The theater remained open -- it just wasn't showing the movie. Odd.

Ok, so aside from wanting to vet about an idiotic approach to business, I think there’s a lesson to share for authors and book publishers.  You must meet a consumer’s needs, desires, and expectations.

No bait and switch, please.  Advertise and promote your book as is, nothing more, or people will feel cheated.

Don’t miss out on your commitments or appearances – people will never forget that you didn’t show up or fell short of delivering what was promised.

Do not lie or mislead the media – they will never cover you again if you bullshit them.

I know, I know, it sounds contradictory to what you’d expect a book marketer and promoter would say, but it is true.  You can’t sneak away from what you need to do – and you can’t dilute or overstate your message.  As a published author, you are responsible for comporting yourself with dignity and class.

I’m so angry that I’m not able to rely on what usually is a reliable thing – to go to the movies, on schedule, to escape life for a few hours, turn off the phone, shun the burdens of the world, and ignore the ills of the world.  I was deprived of something that should be consistent 100% of the time.  Trust me, there was no blizzard that day. Businesses didn’t close. Kids had school.  The subways ran, albeit on delay.  Restaurants were open.  It was business as usual – except at this movie theater.  Authors, learn from this.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.