For instance, if your book appeals to these demographics – white, middle-class, middle-aged, then say so. If it’s for women who have kids, say so. If it’s mainly for African Americans or people who enjoy soccer, say so. It becomes a strength or a selling point to the class of people that you appeal to. If you capture even a tiny percentage of a specific group, you’ll be a best-selling author or a wild success.
Sell the benefits of your book’s contents and presentation, as well as your background, and you’ll be in a much stronger position to secure a book review, interview, feature story, byline article, or guest-post.