What
will influence authors as to whether they will promote their books to the news
media?
It’s
not a trick question. The author of the
21st century must be very active in promoting one’s book and
brand. If the author gets help from a book
publisher – if a publisher’s involved -- an author will still heed to
supplement its efforts. No one can do
everything that is necessary to properly promote and market a book. It takes a village.
Given
there are so many ways a book can be marketed, one must divide and
conquer. First, an author must identify
what could be done and then narrow down what should be done.
For
instance, think about all of the things that can be done, from speaking,
affiliate sales, direct marketing, traditional media, digital media, social
media, advertising, etc. Narrow down
which areas are of most importance to your situation, based on preferences,
skills, resources and the nature of your book.
Next,
identify your resources. Who do you know
that can help? Who can you hire to
assist in some areas? How much time do
you have to dedicate to this? What
skills or knowledge do you lack for some of this?
Authors,
at the very least, are responsible for quarterbacking their writing
career. They must take ownership of
their fate and actively champion their brand – every day, all year, whether a
new book is out or not.
All
too often, fear, ignorance, ego, or myths play a much greater role in this
process than they should. After
promoting and marketing authors for decades, from the fax-a-pitch to
tweet-a-pitch era, I can tell you that authors have to take it upon themselves
to ensure they are getting maximum exposure for their books, brand and
ideas. No one else is looking out for
them
Authors
need to educate themselves so that they don’t fall in love with the wrong
vision. An author’s brand is like their
health. You need a holistic approach
with specialists tackling specific diseases and body parts. Just as it is not enough to only diet or to
only exercise, one needs the right balance of proper movement, nutrition, and
mental therapy in order to live a healthier, more fulfilling, longer-lasting
life. You need to take a comprehensive,
long-term approach to your writing career and branding efforts.
But,
just as America has largely failed to remain healthy, too many authors have
failed to maintain their brand the way they need to. You’re not alone if you feel lost or are
falling short, but you can and must do better
So
what will it take to get an author more involved with his or her publicity? Hopefully I made the case here. It’s simple.
If you want something, you need to work at it, and anything worthwhile
usually requires help, guidance, and teamwork.
Seek out your team and take care of your writing career.
DON”T MISS THESE!!!
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clicks?
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Enjoy New 2018 Author Book Marketing & PR Toolkit --
7th annual edition just released
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