Does The Media Prefer Digital or Print Books?

Many authors, when working with a publicist, ask if physical copies are needed for the media, or whether digital copies will suffice.  The answer is yes, no, and depends.

Authors and publishers, always looking to cut costs, would rather not have to foot the bill for review copies but in certain cases they are desired or needed.  For instance, fi you want to get people’s attention, a call may go to voicemail and emails may go to spam filters or not get read, so you need to mail a physical book to major media outlets. They might skim it and see if something appeals to them.

In other cases, the media requests a physical copy.  The producers of TV shows or editors of newspapers may prefer the physical book in hand.  Other outlets may prefer a digital copy, such as bloggers or online book reviewers.

Media that demands it receive an advance review copy of the book three to four months prior to publication date, such as book trades, major magazines, or top reviewers at leading dailies, almost always want a physical book.

The rule of thumb here: don’t be cheap and feed the media the book format that it prefers.

Physical books can make a big impression, especially ones that:

·         Are printed on glossy or ice paper

·         Have textured covers

·         Are written by famous people

·         Contain photographs and images

·         Are historically significant or stylistically appealing

·         Are autographed and packaged nicely

Digital books can also make a nice impression when:

·         The digital book is much lighter than the physical one

·         It adds more materials, videos or documents not found in the print version

·         It comes immediately vs. a few days for print

·         The reporter prefers it over print

·         Its supplemented by sound

·         The reader can change the font size

Just remember that what the media wants is based on its needs, preferences, and priorities – and not your budget or personal preference.  Make print and digital available to all media, all of the time.  Same with the content you make available to consumers – have your book in all formats.  Eventually, your book will be simultaneously released in all languages online.  Maybe one day the media will ask for your book and you’ll send it telepathically.  Now, that would be super convenient – and save time and money.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

Will A Pop-Up Bookstore Open By You?

This holiday season communities across the country will see pop-up stores mysteriously appear out of nowhere.  They will sell items that are seasonal, great gift items, or something that people will be open to buying with year-end disposable income.  Why aren’t any of these stores ones that sell books?

On the one hand, bookstores shouldn’t be temporary.  They should be long-lasting structures that support the community they serve, as if a church, school, or hospital.  On the other hand, books should be sold everywhere, and if it means this comes in the form of a pop-up store, so be it.

What would be great is if a pop-up bookstore arrives, it does so well that it decides to stay permanently.  Let the pop-up audition lead to long-term success.

Pop-up stores fill voids.  Landlords want something to fill their space and get some rent.  Communities benefit when these stores sell something useful.  Nomadic commercialism goes with our freelancer economy. Everything is temporary, from outsourcing labor overseas to part-time workers domestically.

Perhaps what would be helpful to the book industry would be to have pop-up and permanent stores have book displays in their otherwise non-book stores.  Let’s have candy, clothing, electronic, and sporting goods stores sell books.  Some already do, but the vast majority don’t.

Maybe what’s needed is a dual-usage store.  How about a location that has books on display during certain days of the week or hours of the day, and then alternatively, something else is sold during the other hours.  It’s similar to how community spaces or athletic fields or sports arenas are used for multiple things.

Another way to use space creatively is to have a split store, where a portion of the space is used to sell something other than books.  Many bookstores sell music, games, magazines and gift items, but what if a bookstore sold women’s shoes or wine or pizza?

One model book publishers can adopt is the farmer’s market concept.  Once a week or once a month, a town’s parking lot or vacant space is used to house fresh food sales, organic foods, or home cooked items.  How about a book market comes every Saturday to a public space in town?

I think all libraries should sell books, new or used.  Some will hold a sale once every so often to dump donations they don’t need or can’t house, but libraries should have a commercial venue as part of their establishment.  Have a coffee bar, sell books, and serve the community.

Books thrive when they are purchased and recommended to others.  The more places that sell books, including pop-up stores, the better chance we’ll see more books sell and further growth in the book industry.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

Bookstore Sales Are Up This Year, But Are Book Sales Up?

Bookstore sales reflect the sale of non-book items as well as books, so though store sales are up just less than 1% for the first three quarters of 2015 vs. a year ago, it is not yet known if books sold at those stores have shown an increase in sales.  Nevertheless, it’s good to see an increase.  On the other hand, such a small increase will be challenged by a rise in expenses, from land to labor.

But bookstores aren’t the only source of book sales.  Who else buys up books? Libraries, schools, and businesses.  People buy from Amazon and other websites, including directly from some publishers or authors.  Books are sold at events or bought and given away.  How are all of these sales being accounted for?

The non-bookstore sales can be more profitable to publishers and authors.  For instance, if an author speaks at an event and on her own sells 100 copies after paying the publisher 50% of the cover price, she’s left with a 50% royalty off the cover price.  Nice!  Bookstore sales yield an author 7 ½ - 15%, depending on the book's format and the author’s contract terms.

So there are two questions here: Are books sales, from all formats and all revenue sources, up or down?  Are the net funds from such sales up or down?  Is the profit per book sold up or down?

There are public indications from the Big 5 that e-book sales have dropped off, though it’s too early to say if this will continue.

Bookstore sales, according to a preliminary U.S. Census Bureau report, jumped 6.7% in September compared to a year ago.  August was down a little.  Over time, should Amazon open more stores and do as well as expected, we could see bookstore sales continue to rise.

The non-bookstore sale seems to be what authors should be striving for.  This doesn’t mean they don’t support bookstores or stop selling through this traditional venue, but it does mean that authors should look to expand beyond that revenue stream.  Look at the many ways authors can sell books:

·         Street fairs

·         Seminars

·         Conventions

·         Mail order

·         Bulk sales to corporations

·         Sales to non-profits

·         Sales to temples/churches

·         Sales to government agencies

·         Used as a premium

·         Packaged with another product or service

·         Infomercials

It’s a good thing to see bookstore sales are up.  It’s a healthy sign.  But it’s only one way to measure book sales and just one means to sell books.  Keep your eyes open for all of the opportunities around you to move books and make extra money.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

It’s Happy Holiday’s At The Bookstore Now

Each year during the holiday season certain rituals tend to appear – major movies and music albums are released, families gather to exchange gifts, people eat a lot more than usual, the weather turns from a cool fall to a cold winter, and bookstores bubble over with books and shoppers.

Right around the time things begin to heat up – a week and a half before Black Friday and two weeks leading up to Cyber Monday – I visited a bookstore I was pleased to see shelves stuffed with new books and display counters with piles of gifty items.  Things were beginning to sell, but many consumers are just inventorying what’s out there.  They’ll begin to pull their wallet out around Thanksgiving Day and it will get used over and over again until early January, right through the return-and-exchange and cash-in-gift-card period.

It’s amazing how many wonderful books and gift items there are.  I wanted to buy at least a dozen things, but refrained from going crazy. I did buy two inexpensive books - $6.95 specials – The Little Book of Answers by Doug Lennox and Trivia For The Toilet by Gavin Webster. Both will come in handy for some planned road trips.  Americans love books like these – books of quotes and wisdom, explanations to popular phrases and questions, or pieces of facts and stats about things we’re curious about.

There were many coffee table books on display, including some great photography books, 50-year retrospectives, or books about major celebrities like Frank Sinatra.  There were classics repackaged in beautifully bound cases and perennial bestsellers on display.  There were also fancy journals, bookends, decorative statues, toys, and other items for sale.

Instead of buying all of this stuff, I just need to discipline myself to keep visiting the store and treating it like the living room of a friend’s house – enjoy it while you play with it, but then go home without it.

But plenty of people – including me- plan to drop hundreds of dollars on books, gift cards, and related items that are found in the bookstore.  Some people love being in a fancy home furnishings store, a car showroom, at a design clothing trunk sale, or a jewelry store, trying things on and comparing different looks – but usually leaving empty-handed.  But at the bookstore, not only do you become someone else with every book you examine, you get to take home plenty of stuff without going into debt.  The way some women buy shoes, I like to buy books.  But books last a lot longer!

What will you buy this holiday season – for yourself or others?  Go to the bookstore and try the world on – and come home with a piece of it.  Keep repeating this process until January 6^th.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

12 Things Writers Fear But Can Overcome

Writers, generally speaking, have strong convictions, wild imaginations, and creative ideas.  But they lack the ability to close the door on their fears, insecurities, and late-at-night concerns.  They can let things needle them, sometimes letting the stress and pressures of being a writer get to them.  Here are a dozen things many writers fear – and how to put such worries into perspective so they don’t cripple their efforts to write, pursue publication, seek out publicity, and market their life’s work:

1.      Fear of Rejection
Most people will reject, ignore or dismiss your book for any reason.  You just need a few yesses – from a literary agent, then a publisher, then from book buyers.  Remember, even if you sell 3.2 million copies of a book, 99% of America rejected it.

2.      Fear of Criticism
Many writers have a big ego but nothing deflates you like a bad review.  Expect bad reviews.  Not everyone will like everything you write.  Learn from the critics or dismiss them, but don’t obsesses over a fear of getting a few bad reviews when the vast majority may turn out positive.

3.      Fear of Success
Yes, some believe success will come to them and at too fast of a pace that they won’t be able to handle it.  News flash: You would be lucky to have such a problem. Success will come when it chooses – and from when you work hard, smart, and purposely.  Go with the flow and grow with whatever success you achieve.

4.      Fear of Not Having Time to Write
Make the time.  I don’t care if you get up early, stay up late, steal time from your lunch break, cut down on watching TV, or whatever, but real writers find the time.  Even if you write two pages a day, you have a book in less than four months.

5.      Fear of Lacking Time or Ability to Market A Book
This fear is real because you’ll never have enough time to properly market a book, assuming you know how to go about doing it.  The solution is that you do what you can and make a real effort to support your writing.  Then leave the rest to a professional book promoter.

6.      Fear of Not Being Recognized By Awards
There’s nothing to fear.  Apply for the awards and see what happens.  There are many awards out there.  Find ones that are relevant and where you can be competitive.  If you write plenty of books and submit each one to many awards, you have a chance of placing high in some.

7.      Fear of Your Writing Not Changing The Lives of Your Reader
Every book can impact a life, perhaps many lives, just by being informative, inspiring, enlightening or entertaining.  Writers contribute to the world in so many ways, on so many levels.  We may never truly understand or come to realize our impact on others, but rest assured, good books change lives.

8.      Fear That Your Best Book Is Behind You
Writers aren’t athletes who peak at a young age.  In fact, writers do better with age, accumulating experiences, and formulating full, informed views.  Your best work is always yet to come.

9.      Fear of Old Age Stealing a Chance To Write One More Great Book
As we age we realize arthritis, bad backs, eye strain, and other ailments settle in.  Physically, tomorrow will not be as good as today, so let that urgency fuel your writing now.  Don’t wait to write the greatest book as an octogenarian, though writing at any age can be rewarding.

10.  Fear You’ll Recognize Other Books Are Better Than Yours
Someone always has a better, bigger, faster, whatever, but that doesn’t mean you aren’t better than many or most.  Who cares about the competition?  Write what you know, do your best, and have fun with it.  Put your work out there and let the masses determine your fate.

11.  Fear That People Will Stop Buying Books
It’s natural to be concerned about the future of books, considering how much free content is out there, but so far, with all of the competition for a reader’s wallet or time, people continue to spend more on books than they did a year ago.  The book world will be here for many years to come.

12.  Fear That You Wasted Your Time Writing About Life, Not Living It

Nonsense.  Writing is living.  Writers supplement reality with fantasy, philosophy, and selectively focusing on the lives of others.  Writing and living are not mutually exclusive – you can live life fully and enjoy being a writer.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

Would Book Debates Draw A Crowd?

I like that there are so many televised debates of the presidential candidates – and that people are watching them.  Sure the political season is too long and done way too far in advance of the national election, but still, the notion that our leaders discuss major ideas, issues, and problems and engage in dialogues to bring about solutions is a good thing.  I wish there’d be such debates by authors and those in the publishing industry, and I wish such debates would be televised nationally and widely reported by the media.

·         How far should we go with the First Amendment?

·         Will e-books replace printed books?

·         Should Amazon open up physical stores?

·         Who is the best author of our time?

·         Should publishers change how they compensate authors?

·         Is it fair The New York Times doesn’t review self-published books?

These are but a handful of the many topics and themes authors, editors, literary agents, promoters, publishing executives and others could address.

Debates for president, of course, have a lot at stake, such as who will lead our nation to address life-death and quality-of-life issues.  Authors and publishers have important things to debate, but they seem secondary to global politics.  Still, a lot of important issues plague the world of books today.

I think a panel of publishing experts should gather, more to brainstorm and collaborate than to debate or compete. These discussions could look into generating new ideas and identifying best practices on things like:

·         What’s being done to battle piracy and copyright law violations of published books?

·         How can self-published authors compete with those of the Big 5?

·         What should the industry do with Amazon?

·         How do we ensure books aren’t censored, banned, or boycotted?

·         How do we improve literacy?

·         How can communities help grow their libraries?

·         Can books help society fix its problems?

The presidential debates get attention from the media, and rightfully so, because they are important and people perceive them to be relevant to their life.  If people place a similar value to books and debates about them, we could create a strong theater of ideas.

Maybe the book industry needs its own political party.  Republicans, Democrats, Independents, and the Bookish Party.  Imagine having a candidate champion books and the role they play in our lives.  Imagine a candidate who spoke out for all things books.  Why not?  Why not have a political spokesperson for books on a grand stage?  I’d watch the book debates.  Would you?

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Can Books Counter Terrorism?

The devastating terrorist attacks in Paris this past weekend reminded the world how some people are so committed to the death of innocent people that the perpetrators of such violence would sacrifice their own lives.  There is no way to completely stop the violence that consumes nations, terrorists, gangs, or individuals, but we can always hope to reduce the number of these unnecessary and unfortunate killings.  Armies and the police can only do so much to keep us safe.  In addition to their services, we need to enlist another source of help: Authors.

Yes, I believe writers of books can play a big role in helping to bring about a more peaceful, loving, and safe society.  Now I know you are probably thinking that I’m a liberal do-gooder who naively thinks we can solve the world’s problems through talking and education, but the fact is the world is a violent place and what we’ve been doing has not fully worked to bring peace and security across the globe.  Why not seek alternative methods?

So, what could a writer do to bring about peace?  The power of the writer is his intellect and her imagination, and the author’s ability to put things into context.  Writers, like others, want justice and for us to live in a fair world.  Can writers lead the way to peace, without firing a gun shot, igniting a bomb, or throwing a punch?

What if we recruited an army of writers, each tasked with a specific mission?  Each writer would write about some aspect of terrorism, war, crime, or violence.  He or she would seek to propose unique solutions to the crisis they write on. More importantly, others would need to be drafted to promote these books so that those who need to read them the most do so.  This will require an effort to spread literacy as well.  Perhaps we use audiobooks for those who don’t/can’t read.  We must use the weapons of peace – pens and keyboards – to puncture the balloon of violence engulfing the streets of all nations.

We already have many books written about peace and how to stop the violence.  I don’t believe they are read by those who need to read them.  I also believe many of these books are written in a way that takes one side over another. We need books with real creative ideas on how to stop the violence and bring about a world that everyone values enough to want to live in it and to do so in a way that doesn’t force others to enslavement, subjugation, or death.

Books that say we should bomb everyone are not the answer, nor are books that support appeasement or isolationism.  We need a way to understand, negotiate with, and co-exist with those who find us detestable, and vice versa.  It’s not easy, but it’s the only way.

The power of books to inspire, influence, and enlighten is proven, but we must go beyond such success.  We need a global effort to inform, educate, and lead others to live a life filled with peace and love, and not violence and hatred.

Perhaps the reason there are so many conflicting ideologies and violence to support them is that the world lacks a cohesive mission statement.  We let too many things serve as barriers to us from getting to know and appreciate each other. Something is gravely wrong when people put death over life, when they are willing to commit to hate instead of love, when they see the world as a battleground and not a shared community.

It’s easier to understand when someone desperately resorts to violence when they feel wronged, disenfranchised, and isolated, such as when Americans revolted against the British.  We can’t have a world of haves and have nots without expecting violence.  This certainly needs to be addressed and may come down more to dividing wealth and resources more equitably.  But the violence in Paris is less understandable and harder to stop because it’s driven by a faulty ideology that has no solution other than for one group to die and for another to rule.  It’s insanity at its worst.  There’s nothing to negotiate.

Books are great at helping people learn how to improve their lives and to live a more fulfilling life.  We now have to call upon our best authors to dedicate themselves to leading us to peace.  It won’t be easy.  Every president and military general of every land of every era has failed us when it comes to bringing about a lasting peace.

We need new ideas or new ways to see existing ones.

We need all sides to read the same books.

We need everyone to feel invested in the same world.

We need peace, or at least the hope of it coming soon.

Otherwise, the events in Paris will repeat themselves elsewhere, with greater intensity and frequency.

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Explore a guided tour through the English language

http://bookmarketingbuzzblog.blogspot.com/2015/08/a-guided-tour-of-english-language.html

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015