Monday, September 14, 2026

Interview With Author Barry Hoffner

 



 

 

1. What inspired you to write this book? I was inspired by a devastating loss. My wife, Jackie, died in a tragic accident in Africa in 2017, just as we were entering a new stage of life together. After months of intense grief and loneliness, I began traveling again. At first, travel was a way to escape a home filled with memories, but gradually it became a form of healing.

The turning point came during my trip to Afghanistan, a year after the Taliban takeover. Instead of fear, I felt curiosity and an unexpected connection with the people I met. I realized I wasn’t simply searching for countries, I was searching for human stories. That was when I knew I needed to write this book.

 

2. What exactly is it about and who is it written for? Belonging to the World is a memoir about my quest to travel to every country on Earth and the emotional journey that  accompanied it, from grief and disconnection to renewed purpose and belonging.

But it isn’t simply a travel book or a checklist of countries. It is about the people I met, especially in places such as Syria, Iraq, Afghanistan, Yemen, and Sudan, countries most of us know primarily through headlines about war and danger. Those encounters challenged my assumptions and expanded my understanding of humanity. The book is for travelers, certainly, but also for anyone facing loss, transition, loneliness, or the need to begin again. You don’t have to travel to every country, or even very far, to recognize yourself in that search.

 

3. What do you hope readers will get out of reading your book? I hope readers come away believing that renewed purpose is possible after loss. Grief may permanently change us, but it does not have to be the end of our story. I also hope the book encourages readers to look beyond headlines and approach unfamiliar people and places with curiosity rather than fear. There is real danger and suffering in the world, but there is also profound beauty in listening to people, respecting their dignity, and trying to understand lives different from our own.

Most of all, I hope readers feel inspired to take their own first step, whether that means traveling, reconnecting with others, or simply becoming more open to the world. The world can change us if we let it.

 

4. How did you decide on your book’s title and cover design? The title came from the central realization of my journey. After losing Jackie, I felt disconnected from the life and future I had known. Through travel, and especially through the connections I formed with people around the globe, I gradually developed a sense of belonging to something

much larger than myself. I came to feel that I belonged not only to one home or community, but to the world. The cover reflects that emotional journey. The open landscape, distant horizon, and warm light suggest both travel and renewal. It captures the idea of emerging from darkness, looking outward, and discovering that another beginning may still be waiting.

 

5. What advice or words of wisdom do you have for fellow writers other than run!?

Don’t wait until you know exactly what the story means before you begin writing it. Sometimes writing is how you discover the meaning. Be honest, especially when the truth is uncomfortable, but remember that a memoir should offer the reader more than a record of what happened to you. Ask what your experience might illuminate for someone else. I would also say: stay curious. Listen carefully to other people, question your own assumptions, and be willing to revise—not only your sentences, but your understanding of the story. And

accept that writing something meaningful requires vulnerability, persistence, and a great deal of patience.

 

6. What trends in the book world do you see and where do you think publishing is heading? Readers now discover and experience books in many different ways, through print, e-books, audiobooks, podcasts, interviews, and online communities. Audiobooks are an especially significant area of growth. At the same time, I believe readers still want something timeless: authentic stories that help them understand lives beyond their own. As our world becomes more divided and much of our information is reduced to alarming headlines or brief social-media posts, books offer the space to slow down, listen, and develop empathy.

Publishing formats will continue to evolve, but our need for compelling human stories will

remain.

 

7. Were there experiences in your personal life or career that came in handy when writing this book? Nearly every part of my life contributed to it. I grew up in a traditional Iraqi-Jewish family in Southern California, and my mother was born in Baghdad, so the Middle East always held a particular pull for me. My first backpacking trip to Europe at 18 awakened a curiosity about the wider world that never left me. My career at J.P. Morgan took me around the globe and helped develop my adaptability, resilience, and comfort in unfamiliar environments. My humanitarian work through Caravan to Class also taught me the importance of listening to people and understanding their lives on their own terms.

Most importantly, loving and losing Jackie gave the book its emotional foundation. The Bourse Jackie scholarship program, which supports women in West Africa, also connects the book’s story to her legacy.

 

8. How would you describe your writing style? Which writers or books is your writing

similar to? I would describe my style as reflective, candid, and people-centered. The book combines travel narrative with memoir, history, culture, and personal reflection. I try to bring readers into the immediacy of a place while also exploring what each encounter taught me about grief, connection, and our shared humanity. Rather than presenting myself as a heroic adventurer, I try to remain curious and honest about my assumptions, including the occasions when the people I met forced me to reconsider them. The book belongs to the tradition of reflective travel memoirs in which the external journey becomes an internal one. Ultimately, though, I hope the voice feels distinctly my own.

 

9. What challenges did you overcome in writing this book? The greatest challenge was returning to the most painful period of my life. Writing about Jackie meant revisiting the phone call that changed everything, the shock that followed, and the loneliness of trying to imagine a future without her. There was also the challenge of shaping an enormous journey, 72 new countries, more than 600,000 miles, and hundreds of encounters, into a coherent story. I had to look beyond the statistics and decide what the journey was actually about.

Finally, I wanted to avoid turning the people I met into background characters in my adventure. Their stories deserved care, dignity, and context. The challenge was to tell my own story while honoring theirs.

 

10. If people can buy or read one book this week or month, why should it be yours? I would never claim that one book is right for everyone, but I believe Belonging to the World

offers something urgently needed: a hopeful, firsthand view of our shared humanity.

It takes readers beyond the headlines and into encounters with people whose warmth, dignity,

humor, and generosity are often missing from the stories told about their countries. It is also an honest account of grief and the possibility of finding renewed purpose at any stage of life.

And the book has an impact beyond its pages: 100 percent of the proceeds support  scholarships for women in West Africa through the Bourse Jackie program, created in my wife’s name. So reading it becomes part of a continuing story of connection and opportunity.

 

About The Author: After a fifteen-year career in investment banking that took him around the world, Barry transitioned into a second career farming grapes and olives. His Silverwood Ranch olive oil has earned multiple gold medals, and his wine grapes have been bottled into Francis Ford Coppola’s Archimedes wine. Today, Barry is the founder of Caravan to Class, a nonprofit he launched in 2010 to advance girls’ education in West Africa through the Bourse Jackie program, named in honor of his late wife. His book, Belonging to the World (Girl Friday Books), chronicles his journey to every country in the world following Jackie’s tragic passing in Africa in late 2017. Barry is passionate about the world and has visited 192 of 193 countries, earning distinction of Most Purposeful Traveler 2025 (NomadMania Annual Traveler Awards).


Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 9, 750,000 page views. With over 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Interview With Environmentalist Author Robert H. Sulnick



1. What inspired you to write this book? The existential nature of climate change and the fact that we are not adequately responding to it.  

2. What exactly is it about — and who is it written for? The book is written for people who want to respond to climate change, in particular this next generation of environmental activists, who have to change their approach to global advocacy through the Internet and social media. 

3. What do you hope readers will get out of reading your book? I hope they understand that nature has a consciousness, is asking for help and will send guides to assist.  This process of dealing with global warming is an adventure!  

4. How did you decide on your book’s title and cover design? We are all, as human beings, literally Nature’s Allies, and the whole planet is in jeopardy; therefore, a picture of the planet is on the book cover. 

5. What advice or words of wisdom do you have for fellow writers – other than run!? Tell the truth.  Regardless. 

6. What trends in the book world do you see -- and where do you think the book publishing industry is heading?   There is a large and growing market for environmental books and memoirs.  "Nature’s Ally" is both. 

7. Were there experiences in your personal life or career that came in handy when writing this book?  Definitely.  Representing 1,000 victims in the Bhopal, India gas disaster, the worst industrial accident of the 20th century, taught me about the threat of industrial society to the environment, and that Nature has a consciousness; representing the town of Casmalia, California against the Casmalia toxic waste dump, accepting toxic waste from as far away as Los Angeles, taught me about the threat of toxicants to our environment; being the President of No Oil Inc. a voluntary group (NIMBY) which stopped Armand Hamer and Occidental Petroleum from drilling 60-100 oil wells across from the Will Rogers State Beach in Pacific Palisades, California, taught me you can successfully fight “City Hall;” co-founding  American Oceans Campaign (AOC) with Ted Danson and running the organization for a decade taught me about the environmental threats to our oceans, how to use Congress in the environmental fight and how to oppose and both work with the oil and gas industry, how to work with celebrities and the media in the context of environmental preservation; being both the Campaign Chair for the Alliance for Rio Grande Heritage and the environmental director for the Eight Northern Indian Pueblo in New Mexico, taught me about fresh water shortages and the struggle for the resource, coalition advocacy and how to work with First Nations on environmental issues; being the CEO of he South Coast Clean Air Partnership, taught me about how to work with the oil industry in creating low-sulfur diesel fuels working with recyclers to use legislation to create California law mandating the recycling of used motor oil; being the CEO of OCWISE (Orange County Water Sustainability) taught me how to work with administrative agencies to create new fresh water through ocean desalination.

In "Nature’s Ally," I wrote about all of these experiences and techniques on how to fight climate change.

8. How would you describe your writing style? Which writers or books is your writing similar to? My writing style is straightforward and accessible.  My writing is similar to the following books: “An Environmental Leader’s Tool Kit," "Climate Optimism: Systematic Change,” and “Working to Restore: Power of Regenerative Business."  

9. What challenges did you overcome in the writing of this book? Making the topic accessible and understandable for readers. 

10. If people can buy or read one book this week or month, why should it be yours? Because global warming is an imminent threat as shown by the fires burning out of control around the globe as I am sending you this response.  It’s because of the overheating of our planet.  

About The Author: Robert H. Sulnick is an environmental lawyer, law professor and activist.  Co-founder of the American Oceans Campaign with Ted Danson and former member of the Green Group, a coalition of the nation’s leading environmental organizations, he has helped chart the course of modern environmental policy.  For more information, visit: https://naturesallymemoir.com/

Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 9, 750,000 page views. With over 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Sunday, September 13, 2026

Does Humanity Have An Expiration Date?



A few days ago, on September 11th, I read how 100 million adults in America have no personal memory of 9/11 and realize that my two children are part of that. To Olivia and Ben, 9/11 may sound as distant as World War II sounded to me in grade school.  It was another generation, another world.   

But 9/11 brings tears to me right now as I listen to the Star Spangled banner played on the radio from a Ground Zero ceremony. I didn’t lose anyone that I knew that day, though my mom worked across the street from it and a good friend that I would meet a few years later was in one of the towers.   

I lost the feeling of security. I lost the powerful landscape of the greatest city that I grew up in. I lost faith in humanity. I think that is what fills my tears, even now, 25 years later. 

A few weeks ago, a mentally ill mother of three stabbed two people on a crowded New York City street, killing one. You might not be surprised to hear such a story. It seems too common place, though the city luckily has had a record-low murder count this year.

The perpetrator, too fat to be incapacitated by taser, was shot dead by the police. It is one of those series of senseless events that one would think could be avoided if circumstances were different, but all of the mayhem just bares witness to what life really is — a series of random moments that are not often in our control.

We think that society has safeguards and laws to protect it from itself, but we really don’t. Little would stop someone from obtaining a rapid-fire gun and shooting dozens of innocent people. Not much stops someone from snatching a woman in a dark parking lot at night and raping her. Little stands in the way of one robbing a store. And nothing stopped a crazy person from getting a pair of knives to take another’s life on a crowded street in broad daylight.

The system is broken. The mentally ill population is large and growing. Meds can’t work if you don’t take them. People can’t get better if a lack of insurance or therapist availability exists. But even if everyone saw a doctor and doped up, it is human nature and a failure of the mental health professional community that will always allow for such horrible events to unravel.

Yes, you will say the chances of getting caught have increased. Cameras everywhere. DNA testing. Everything is digitized and recorded. But that is after the fact. Crazy people don’t let consequences get in the way.

You will say more police and smarter citizens can minimize vulnerability. Maybe. But opportunity exists somewhere. And criminals are getting smarter, using more high-tech methods, and they are more desperate. Where there is a will, there’s a way.

You will say capitalism and a good economy can save us from society’s criminality. Even in the best of times, there are violent and financial crimes committed. Not everything is about money. And someone is always without.

Mental illness, childhood victimization, low education, or one born violent can lead to newly minted criminals with unfortunately very reliable outcomes. We can try to mitigate the damages of human behavior, and seek to control and influence it, but we may always have wars, murders, rapes, abuse, robberies, and acts of insanity.

Ok, maybe that is too dark. There is also reason for optimism and hope. We may not be able to completely rid humanity of its penchant for violence, but luckily, things have been trending positively. Violent crimes in America are way down and the number of dead from war, globally, is minimal compared to most other decades over the years.

So how is it that we still feel unsafe at home, and are deeply troubled by the dead from terrorism, war, and civil unrest abroad? Because even statistically low levels of violence is too much to tolerate. Senseless deaths show that the globe’s social contract is broken, that our shared values are not enough to prevent murder and mayhem.

What will save us from ourselves? Even if we don’t kill each other or destroy the planet, will alien invasion kill us off? Maybe dinosaur-extincting asteroids? AI gone bonkers?

In some ways, it is amazing that we are all still here. Every day is a second chance for humanity. It is not too late. We can’t live perfectly nor will everyone be happy at the same time. But we can do better and strive to push back the date of inevitability that humanity will one day perish
— if not by the hand of humans, aliens, robots, or natural shortages, then by the death of the sun in a few billion years.


Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 9, 750,000 page views. With over 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Friday, September 11, 2026

Authors Must Focus On, Not Obsess Over Marketing

 

1

 

Accidental or unintended success is not something you can work at, but you can intentionally not stress yourself out or obsessively focus on one narrow objective. It may feel counter-intuitive, to not zero in on the object of your desire, but the truth is, if all you do is laser in on a solo goal or task it can force you to be off your game.

I know some people are tasked with singular goals. Athletes want to win championships, military generals need a victory in war, and surgeons need to save their patients. But even in those cases, they don’t just succeed at something in one instance.

It is in a series of instances that they are tested, and it is an accumulation of winning smaller battles that positions them for a breakthrough. Each one really has to focus on getting their core fundamentals in line, so they can be put into a vantage point to succeed.

Think about it. An athlete’s success begins way before he competes. How he trains, how he stays fit, how he strategizes, and how he studies the competition is what will give him a better chance to win on the field.

Authors also must compete, every day in every way, to get the word out about their books. It takes a sustained, consistent, and persistent effort to market a book. One must focus on it to do well, but not obsess to the point they become blinded or fatigued by it. You want to care enough, even a lot, but not in a way that it impacts your judgment or ability to do what is needed.

One thing an author must be aware of is to avoid making marketing decisions based on ignorance, ego, or desperation. Simply determine what would make sense for you and your book by weighing your choice in the context of what the full menu of options available to you are. Don’t just latch on to what sounds good but is unrealistic, too costly, or merely shiny.

Know why you wrote your book and be aware of what your goals are. Then find marketing opportunities that are achievable and affordable that support your goals. Don’t worry about what other authors do — just customize your marketing to your book and goals.



Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 8,600,000 page views. With nearly 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Wednesday, September 9, 2026

How Do Authors Get Attention?

 


“Go screw yourself, you lyin’ piece of dog shit!”

Could that be the opening line of a good novel?

It works for this blog post. I have your attention.
 

Full disclosure, I had a strong alternate: 

“At the very moment he plunged into her perfect body— a product of youth, daily workouts, and a natural beauty —he became fully aware that he had crossed into another dimension, a place where he would experience unfamiliar erotic pleasure beyond his fantasies, and as a direct result, a house emptied of his wife, three kids, two dogs, half his net worth, and all of his dignity.”

In today’s fast-paced, split-attention, no- patience world, great writing has to grab readers in or they just wander over to the next shiny toy. Don’t just say something; make a statement. Be descriptive. Make the reader instantly care or wonder what the hell is going on.

The same is true with your book marketing communications.

Look at some of the statements you are likely to make and think about how a powerful opening could serve you well in each of these areas:

* web site content
* press release
* blog post
* e-mail customer solicitation
* book jacket copy
* Amazon page description
* social media post
* media pitch by e-mail
* book awards application
* book review submission
* postcard copy
* a flier
* advertisement

Aside from your opening lines, you have headlines or subject lines to draw people in. You could have the power of a strong visual, too. The overall layout, font, colors, and typeface will also turn people on — or away. You don’t get a second chance to make a strong first impression, so make the most of your opportunities.

What gets people’s attention?

Challenging one’s values: Are you doing enough to help the poor?
 

News: Award-winning book announces 10-point plan to end world hunger by 2041.

Secrets revealed: A man confesses to sleeping with his son’s wife for money.

Facts uncovered: New evidence reveals Nixon had an affair

Emotional rollercoaster: First she hated him; then she feared him. How they became lovers.

A belief that no one dares say: Are transgender people simply mentally ill?

Language: curses, neologisms, slang, foreign words 

Challenge our assumptions: Is the net benefit of exercise overstated, given the time, cost, and number of injuries? 

Bold prediction: Biden could run in 2028 — and win.

Challenging the status quo: Do we really need so many layers of government — town, county, state, and federal?

Breaking grammar rules for effect: 

Sarcasm or a joke: Great weather for a picnic (when it is raining).

Strong political, sexual, or religious statement: Are you a bad Christian if you don’t forgive your mother’s killer?

Controversial ideas: It is time to jail the homeless! 

Provocative questions: Should we abolish all laws regarding the mandatory wearing of clothing in public?

Outrageous statements: Veterinarians should be allowed to treat people in a medical worker shortage or crisis

Information that people need: Here is what you need to know to get a tax refund

Contrarian statements: You can lose weight and still have six beers a night.

Ridicule of a known entity or individual: Kim Kardashian has the authenticity of a Barbie Doll. 

Promises of success, wealth, or health: How to make money with the right side hustle.

Fantasies: Can you live your dreams?

Nostalgia: Why these 6 songs from the 80’s are still amazing.

Deadlines: Here are 5 strategies for last-minute tax filers tomorrow.

Lure of exclusivity: Learn what pleases your spouse from a former escort.

Crazy talk: The aliens are here and not what you think they would be like. 

Start working on your powerful opening line. One good sentence can sell a book!


Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 9,500,000 page views. With nearly 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum