Follow by Email

Friday, November 30, 2012

Great Media Pitch. Now Improve It!

Getting the news media to pay attention to you can depend on no less than a dozen factors – from contacting the right person at the right media outlet, to timing, newsworthiness, popularity of the topic, credentials of the spokesperson, the needs and desires of the media, etc.  But one thing that needs to fall into place in order to register some media exposure is a catchy pitch.

A pitch can be a 15-second verbal explosion out of your mouth.  It can be a targeted e-mail.  It can be a press release.  Whatever form it’s in, it has to spark an idea, generate curiosity, and come off as intriguing.  Saying what others say won’t separate you from the masses.  You will need to generate a phrase or a word that makes them think, feel, laugh, or question things.

It may need to be sarcastic or declarative or outrageous.  It shall need to tie into something big, famous, or important.  It should feel like news even when it’s not. And it must sound timely and immediate – the media likes to have a deadline to beat.  Above all, the pitch has to pique their curiosity enough to ask for more information and a copy of your book.  You just need to hook them in -- and then you can close the deal.

So what will impress the media?  Different things will impress different people.  One reporter may want an entertainment angle, while one needs a health theme to the story.  Some people and books could very well appeal to multiple types of media beats.

Whatever you come up with, keep trying. Once you hear something that sounds edgy, look to build on it.  The pitch may come to you quickly but it still may need to be played with.  The substitution, addition, or deletion of even a single word can make all the difference in how the media receives you.

First, determine the tone – will you use deeply serious, confrontational, demanding, questioning, or other?

Second, decide if you lead with credentials or the subject – “bestselling author Joe blow says blah,blah” or “Economy may rise by double-digits in 2016, says professor Joe Blow in a new book.”

Third, if you use humor, how outrageous will you be?  How will you know that people understand the wit?

Fourth, determine the length of the pitch-- shorter is better.

Fifth, which words can be changed so as to give the pitch a certain feel – perhaps an intellectual voice works or maybe go for athlete speak or perhaps it’s the voice of the victim or that of the small businessman.  Determine how you shall be seen.

Sixth, think about how to tune your pitch to the news cycle of the day/week, calendar events, or stuff that is in the news now.

Lastly, whatever pitch you have, see if you can tweak it and make it better.  You are competing not just with yourself – but the pitches of millions of others.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. All material is copyrighted by BookMarketingBuzzBlog 2012.


  1. Most have rarely had such instruction themselves nor have they likely needed it: one doesn't get a Ph.D in mathematics or acceptance to a doctoral program in the subject at a place like Michigan without having likely been pretty adept and interested in math like I when write my thesis paper for me pretty early on in the game.

  2. The major and extremely fundamental job that the thing is playing is the sentence development. In the event that the vocabulary source is great than an individual might be fruitful to get increase by the article. The gathering of point is the main thing and afterward picking right words are the second thing that is critical.

  3. When we see a few pictures on various blog we recall about our past life in which we invest our energy with our check out the post right here companions in various exercises. Through this blog I recall the most recent day of my college.

  4. Wonderful post,I visit peruser of your site on the grounds that the exertion and fearlessness you are appearing to the watchers is considerable and each time you post the splendid stuff which demonstrates your exertion and dedicated
    and get info to click on if you wanna to get quality work. Your article is anything but difficult to see and reasonable.

  5. Awesome blog entry, There is one more point is the reiteration of the data over and over on the web and young people can't get something new as the instructor's location dependably has some certified data and there ideas here give all the all the more learning.

  6. I have more interest in the field of marketing then I get more book about learning the marketing fields. We can achieve the goals of marketing for my company. It provides visit site marketing books for those students who want to achieve the goals of life.

  7. Hi There
    Very Nice Blog
    Guys you can visit here to know more
    best seo company in dehradun