In
a new book, Mobile for Good: A How-To
Fundraising Guide for Non-Profits by Heather Mansfield (McGraw-Hill),
there’s solid advice and guidance on what one needs to know in order to conceptually
build and maintain a mobile and social fundraising strategy to greatly increase
donations. But I found chapter three, Using Mobile and Social Networks to
Distribute Content, to be quite applicable to authors and book publishers.
The
chapter opens up with a powerful statement that every writers need to really
understand:
“The
Internet is at a tipping point. It is estimated that by late 2014 or early
2015, the majority of adults will get their information from social networks
rather than search engines, and that social networks will become the primary
source of referral traffic to your Website and blog.”
The
author lists the following 9 best practices as it relates to social media:
1.
Prioritize
storytelling over marketing. “The five content approaches of success, urgency,
statistics, quotes, and humor should be interwoven throughout your social
network strategy.”
2.
Novels
inspire higher interaction and engagement rates. “This reflects a seismic shift
away from text to visual content…you absolutely must have photo-editing skills
and a digital image library to work with.”
3.
Engage
authentically. “Building a strong personal brand requires “being human on
social networks…focus more on becoming an expert resource and a compelling
storyteller.”
4.
Do
not automate content between social networks. “Be very wary of miracle
marketing automation tools. Mobile and social media require authenticity and a
time investment to be effective.”
5.
Be
a content creator. “Regularly getting in the habit of searching, sourcing, and
posting, thus creating interesting content to your social networks is a
must-have skill.”
6.
Tap
into breaking news and current affairs. “Be ready to respond to breaking news
and current affairs. Some of you highest interaction and engagement rates will
occur when you create and distribute content that is timely and relevant to
news stories that are going viral.”
7.
All
social networks are mobile. “Studying how your content is displayed on social
networks on mobile devices will further eliminate how visuals often work best
on both PCs and mobile devices, and this highly impacts your content strategy.”
8.
Content
frequency is dependent upon capacity. “There are negative consequences to
posting too often.”
9.
Professional
graphic design is essential for effective branding. “Internet users have become
highly advanced and now expect quality graphic design in all your online
communications.”
Some may say promoting a book is similar to promoting a nonprofit -- both represent ideas and both don’t bring in a lot of money. But if you use mobile social media wisely, you’ll tap into the heart of the marketplace.
DON'T
MISS THESE
Sell
a book like a car salesman
Can
you write a book that never ends?
Who
has a monopoly on ideas?
Will
the media returrn to authors?
Writers
and their legacy
When
books are dead on arrival to the media
Do You
Believe In Book Publishing’s False Prophets?
A look
into the future of books and language and the struggle for relevancy
Working
your own book publicity miracle
Brian Feinblum’s views, opinions, and ideas expressed in this
blog are his alone and not that of his employer, Media Connect, the nation’s
largest book promoter. You can follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed
in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.