A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Tuesday, March 18, 2014
Why It Pays To Pen Books
often make money because of their book- but not from it. Yes, the not-so-secret
truth is that the vast majority of authors make money, not from book sales, but
from the boost a book brings to their credentials. The book becomes the calling
card and as a result, other income streams develop.
instance, if you are a consultant, having a new book can net you PR, which in
turn, gets you more business. Further, people perceive you differently once you
have a book. They now will pay you more for the same service you previously
are great for netting speaking engagements. You may earn a fee for these
speeches and/or have an outlet to sell books, but more importantly, it builds
your brand and adds to your resume. Further, you will benefit from networking
at the events you speak at, leading to more business.
novelists, a book can lead to more deals. You’d be surprised to learn how many
books are optioned to Hollywood and never get made.
are great ways to get the attention of the news media. Whereas the local
newspaper or TV station may ignore you as a consultant, all of a sudden a book
allows you to sell ideas and position you as an expert.
are many, many ways to cash in from having a book but writers mistakenly think
it is from book sales. That may be one of the least effective ways to earn
course, many write books because they feel implored to do so. They have
something they want to share with others. It’s a gift to write and to be able to
influence the minds, hearts, and souls of others. Perhaps that is your biggest