Follow by Email

Wednesday, July 19, 2017

How Will You Market Your Author Brand Each Day?



I read a recent article in The Writer about how authors can move their career forward 15 minutes a day.  The idea is right – do something daily to help yourself – but the question is:  What should you do?

There are many things writers can – and should do – to promote their brand and books.  Time is precious and authors lack some of the skills or desire to do what’s necessary to advance their writing career.  Authors need to prioritize, not based on what’s convenient, fun, or achievable, but on what’s vital to bringing a big pay-off.  

Sometimes it’s as simple as blogging, tweeting, or connecting with a fellow writer.  Other items it is doing the heavy lifting to secure speaking engagements, scheduling media interviews, and drafting articles to post online or submit to print publications.

Writers can organize their efforts according to any number of factors.  I would recommend they set their long - and short-term goals, identify resources to help them, and work backwards from there on what they need to do incrementally in order to make real achievements.

Today, Will You:
·         Make calls?  How many? To whom?
·         Send emails?  How many? Too whom?
·         Mail letters, books or items to others?  How many?  To whom?
·         Spend time on social media?  For how long?  On which platforms?

Setting daily goals and budgeting time is crucial to achieving substantial progress and success.

What will you do today that’s reactionary?
·         Responding to emails.
·         Commenting on social media posts of others.
·         Getting back to people who left voice mails.

More importantly, what will you do, offensively, to grow your brand, increase book sales, and influence others with your writing?

How much time will you spend on nurturing your growth as a writer, such as:
·         Reading blogs like this one or taking in a publication like The Writer?
·         Participating in a writers conference?
·         Reading books and learning more of what you write on – or on matters relating to publishing, marketing, and promoting?

In the end, you can’t do everything – not enough time, money or ability.  So accept that.  Let stuff go.  Now think about what you want to focus on and how you can do those few things really well.  Go the extra mile.  Give something you are doing a boost.  Make the extra call, send a longer email response, retweet something.  Quantity and quality equals success.

DON’T MISS THESE:
What actually works in book publicity?
Do most authors make any real money from their books?

Writers can shine a spotlight on themselves

The Dimwits of English Language Explored In A Curmudgeon’s Book

How Many Bookstores Do We Really Need?

Good book publicity is a marathon, not a sprint

Authors don’t need to panic when speaking to the media

Best Author PR Strategy: Cover The Basics

Can you sell at least 10 copies of your book every day for a year?

What Does It Really Take To Hit A Best-Seller List?

An author primer on how the news media works

10 Lessons For Authors-Turned-Bloggers

Can you market your book for five minutes a day?

Complete Author Book Marketing & PR Toolkit for 2017


Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs


Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs 

No comments:

Post a Comment