A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
the book Change Your Mind:57 Ways to
Unlock Your Creative Self, it’s as if author Rod Judkins is talking to each
and every one of us.If you’re looking
for guidance, insights, and words of inspiration, look no further than these
If You Can’t Find A Way, Make One
belief and conviction creates resilience. Self-belief carries the creative through
troubled times.It is a shield from the negativity
creative person’s refusal to compromise can make them unpopular, but the
important thing is to create at all costs…
have to believe in yourself and your work.If you don’t, how can you expect anyone else to?”
Join Forces To Be A Force
someone else to bounce ideas off can help the flow of inspiration.”
Be Proud To Be Different
worry if people think you and your methods are odd or unusual. It’s an
advantage to be unique.Original thinkers
don’t automatically adopt the practices of others in their field of work.They develop their own working methods.This leads to different ways of thinking.
ok to be unreasonable.To solve an
exceptional problem, to get people to think in an entirely new way, or to crack
an impossible task, you need someone driven not by logic, but by emotion,
passion, and desire.”
Don’t Hurry Time
must live at the speed that suits you.Don’t force things.To be truly creative
you must work at your own pace…Don’t impose a time frame on yourself.Let your work tell you how long it needs.”
Go With The Flow
not devise a plan and then slavishly follow it.To live creatively you must go with the flow and see what evolves.Listen to the work you are producing and it
will tell you how it wants to progress.”
Be An Extremist
far can you take things?Be extreme,
rapid, intense, and excessive.Whatever
you are doing, push yourself and your work to the limit…What can be
exaggerated, overstated, or understated? How would you approach your project if
you had all the resources in the world, or no resources?"
Be Certain Of Uncertainty
around you is constantly changing.Nothing is fixed.Nothing is
forever.Successful, creative people
don’t work against this knowledge but work with it. Everything is in a state of
flux.Boundaries between disciplines
break down, values become increasingly blurred and change accelerates.”
Turn Fear Into Fuel
creative people feel dread and panic.The difference is that they feed off it.They turn it into a positive force.”
Make It Happen
you want something to happen, you will have to make it happen.
everyone else is thinking of reasons why a task is too difficult, impossible,
the creatives are thinking of reasons why it’s possible.
creative mind is proactive, not passive.Things happen around creative people.”
“Confidence is contagious. But so is lack of confidence.”
--Vince Lombardi, Superbowl Champion Head Coach
“Judge a man by his questions rather than by his answers.”
“The important thing is somehow to begin.”
“Writers see the world differently.Every voice we hear, every face we see, every hand we touch could become story fabric.”
On a hot sunny day, people will sell cold soda on the sandy
beach. At concerts, people will hawk T-shirts. Outside a political rally,
people will sell pins. It seems many opportunities to sell pop up everywhere,
often based on timing and circumstance. How can anauthor capitalize on similar opportunities?
What should you do to sell your book beyond the bookstore?
Give it some thought. Identify who your reader/buyer is and
then determine where they will be – not just where they normally hang. Will
they be at an upcoming event or occasion, and if so, can you maneuver to sell
your book there? Of course, many places are inappropriate for selling books,
Any place where you need
to get a license or buy a booth (don’t try to crash the party).
demonstrations, or any situation where there could be violence or people
are less in the mood to buy a book and more in the mood for something
Places where you will get
lost – such as where there are too many other vendors or peddlers next to
Any place so loud that you
can’t be heard if you need to speak to the customer.
You have to be creative when it comes to pursuing sales. If
you want to find out about local events, consult various newspapers, community
web sites, and local listings posted at public places like a library. Seek to
understandhow many people would attend
and if their demographic matches somewhat , or a lot with your book’s targeted
reader. Think about what type of message they would need to hear from you. Find
out what your competition might be at the event. Determine if you want to hand
out fliers or sell your book – or do both. Maybe you want to network at the
event or inquire on speaking opportunities. Perhaps you can strike a deal with
existing vendors and see if they will carry your book for a decent commission.
You must always figure out what you can buy, barter, or
profit-share with someone so you can make a buck.Plenty of people are just like you and
welcome an opportunity that you could be presenting to them. No need to be shy
or make wrongful assumptions -- reach out, experiment, take a chance, and
analyze how to improve the situation after it takes place. Then repeat these
steps, and do so on a larger, more frequent scale.
“To imagine is everything,
to know is nothing at all.”
purpose is to make one set of people forget that certain other sets of people
“You cannot avoid a
decision, because even the avoidance is a concealed decision.”
“Don’t just count
your years, make your years count.”
DON”T MISS THESE!!!
How authors get their book marketing mojo – and avoid failure
There is something called crisis PR, which is the art of
someone responding quickly and effectively to a major issue. When an oil rig
leaks oil, that’s a PR crisis. When a company has a lawsuit it filed
against it or it issues a product recall, a CEO ouster, or an industry setback,
PR crisis teams are assembled. There is no such thing as crisis book marketing
but I will use the term to define how every author feels.
The crisis is that
you want your book to sell and to boost your career as high and as fast as you
can. Start thinking of how you can do things with a sense of urgency (but not
panic) -- and to get ahead of any setback or fear.
If you act as if there is a crisis, you may ignite a fire to
your book marketing outreach. But don’t panic, do anything drastic or act out
of desperation. Just feel a sense of initiative and take it daily. Do some of
the things one would do to develop a crisis PR plan -- but differ your
a comprehensive action plan (to market!).
a small, trusted team of advisors to focus on your marketing.
not containment of a bad story, but exposure and expansion of a good story and
your allies and seek third-party assistance.
short-term always, but don’t ignore a long-term strategy.
a worst-case scenario response strategy. If you approach A or enlist B, or try organization
C – and all are ineffective, what’s the back-up plan? You cannot just say you
tried and failed. That’s not good enough. The goal is to succeed, no matter how
many setbacks you suffer.
Do not panic -- but act with a sense of urgency.
“Truth for us
nowadays is not what is, but what others can be brought to accept.”
“It is better to
sleep on things beforehand than lie awake about them afterwards.”
“There are no gains
“It’s better to write about things you feel than about things you know about.”
“An opening line should invite the reader to begin the story.It should say:Listen, Come in here.You want to know about this.”
“Metaphors have a way of holding the most truth in the least space.”
“Creativity requires the courage to let goof certainties.”
How authors get
their book marketing mojo – and avoid failure
we communicate differently online than in person? Do we write differently from how we
speak? Are online communications
different than penning written litters or writing books?
course, to all of the above. A new book examines how we are now influenced by
the Internet’s use of language and how our language is becoming more fluid than
Internet: Understanding the New Rules of
Language presents the view that the rules of language get bent by the Internet and
therefore, rather than chide these violations, we must go with the flow. Accept the changes at rapid speed or remain
on the sidelines, voiceless and frustrated.
McCullogh, a linguist with a podcast who writes a column for Wired magazine,
highlights in her book just how the digital world will transform the English language. In fact, it already has and will continue to
may not lol after reading her book. You
may want to tweet something with the hashtag #EnglishScrewed. But you will feel like you understand the
world that now lives on new words spurred by new technologies to describe a
world is changing – quickly. Perhaps no
faster than in how we communicate online – and what we say – with letters,
words, emojis, and punctuation (or their lack thereof).
inventive online communities spread new slang and jargon with dizzying speed,
while we adapt our conversations to meet character limits and conduct our
public debates via @replies," says the book's jacket copy. "But social
media isn’t just an engine of linguistic change – it’s also a vast laboratory
of unedited, unfiltered words where we can watch our language evolve in real
time,” says the bock’s jacket copy."
who needs a dictionary, grammar or style book anymore. Just let the world
collectively show us, in everyday usage, how we should speak properly Emoji
here, acronym there, cap letters, or slang there and look, you have shared what
you wanted and someone understood you. Or
agree that English and writing styles evolve over time but I don’t believe that
we crash the system to evolve and pay hefty weight to how the ignorant choose
to grunt at us. Take your misspelled,
emoji-laced, unedited, incoherent word vomits and filter them until they
conform to not only the standards of English, but of how normal, sane,
reasonable people talk!
sample excerpts from the book include these:
Internet, then, makes language change faster because it leads to more weak
ties, you can remain aware of people who you don’t see anymore, and your angst
to know people who you never would have met otherwise. The phenomenon of a hashtag or funny video
going viral is an example of the power of weak ties when the same thing is
shared only through strong ties, it ends up merely as an inside joke.”
first year that over half of Americans used the Internet was 2000, according
the Pew Research, although usage rates were already over 70% for those that
were college-educated or between the age of eighteen and twenty-nine. In 1995, a mere, 3 percent of Americans had
visited a web page, and only a third had a personal computer.”
first iPhone come out in 2007, and American smartphone sales first surpassed
sales of non-smart cellphones inn 2011, with the same shift happening globally
in 2013. Most of us find
that it’s worth trading away some privacy for the sake of having a life. Instead of embracing hermithood, we seek a
balance: one study found that people differentiated between the kind of
information that they’d share in a post versus in a chat message rating
information about their hobbies or favorite TV shows as less intimate and
therefore more likely to be shared in a post than their fears, concerns, and
personal feelings, which they preferred to share in a private message, if at
all. In other areas people disagreed,
such as about the privacy of political or religious opinions and life events
like births or marriages, which probably explains why it sometimes feels like
others are oversharing or overly reticent.”
used to the idea that language changes, at least somewhat. One generation’s new slang is another’s tired
cliché. We don’t talk like
Shakespeare. And so on. But what’s less apparent is that macrolevel
conversation norms have changed and will keep changing. Sometimes they change because new technology
arises; sometimes the underlying technology is practically unchanged but its
social context is different. Telephones
changed our greetings, and smart-phones changed them again. Business communication spent a whole century
getting less ornate, from memos to emails to chat. Posts have a long and complicated
relationship with the public sphere.
Chat became more intimate and conversational as more people started using
it. Videochat may be switching in the
opposite direction: becoming more like a third place hangout with the rise of video
“chilling” apps like Houseparty, which lets you drop in on a group videochat
with whichever of your friends happen to be around. The current configuration of sites that
provide us with first and second and third places has changed before and will,
in all likelihood, change again, but the appeal of having friends in your
pocket is unlikely to go away.”
know that language as a human ability is so very old – some hundred thousand
years older than any form of writing – and what that means is that language is
incredibly durable. We know that we’ve
met many societies without any form of writing system, but we’ve met any
without spoken or signed language at all.
Furthermore, linguistic complexity is unrelated to the complexity of the
material culture it comes from. Language
has existed with or without all kinds of technology – writing, agriculture,
aqueducts, electricity, industrialization, automobiles, airplanes, cameras,
photocopiers, televisions – and the internet is no exception. In fact, language’s only known predator is
other people: many languages have been
stamped out or imposed on others through war or conquest.”
changeability of language is its strength:
if children had to copy exactly how their parents spoke in order for
language to be transmitted, language would be brittle and fragile. It would be losable, the way that ancient
techniques for art or architecture can be lost.
But because we remake language at every generation, because we learn it
from our peers, not just our elders, because we can make ourselves understood
even though we all speak subtly different personal varieties, language is
flexible and strong.
“But now that we
can think of language like the internet, it’s clear that there is space for
innovation, space for many Englishes and many other languages besides, space
for linguistic playfulness and creativity. There’s space, in this glorious
linguistic web, for you.”
author’s website is his or her storefront.It both tells and sells.It’s
your brand.It’s your foundation for
your books, blog, social media, and marketing materials.Your site anchors your message and
persona.So how will you make sure it is
very good at what it is supposed to do?
do not have to have flashy, $10,000 websites, but they can’t settle for
bottom-of-the-basement free sites either.But I’ll leave that up to authors to find a decent hosting platform and
web designer. Let me tell you of the things you should think about, including best practices.
start with the core basics.
You will likely have these following
elements on your site:
information (include social/media handles).
(for you/your book/your company).
free to sign up for.
your company/services (if you have one).
·Media/appearances (past and upcoming).
site should best represent your brand.The font, typeface, colors, images, sound clips, video, and text combine
to form a picture of who you are.
Your site should be:
to navigate and find things.
to answer questions one’s likely to ask.
tool to sell something.
place for people to connect with you.
but not complex.
·Full of information
but not overwhelming others with it.
than competing authors in the same genre.
website should be logical in how it presents you.No one will be standing next to the visitor to
your site to explain what to do or where to go.It should speak for itself.Say
what you mean and mean what you say.Use
your words judiciously – less is more – but make sure you state what you are
about and explain your unique selling proposition.
your site is just as good as anyone’s – or worse – that it is not good
enough.Competition is fierce.Just as you wrote the best possible book, had
it edited professionally, and had a great title and cover picked out, put
together a really good website. It is an
extension of who you are.
website needs to take the user on a journey, one that informs, enlightens,
inspires or entertains.It’s your chance
to really excite people about what you can do for them.People will decide whether to buy your book
or do business with you, based heavily on your website.
Ask yourself these questions about your site
before it goes live:
it present a focused, well-articulated brand promise?Is it presented in a compelling way?
you offer a consistent voice or message that rallies around a catchy slogan?
you present a special or irresistible offer, test sample, or free item?
your claims credible, accurate, important, and reasonable?
your site SEO optimized to reach your target readership? Does it include popular
it come off as too salesy – or as a resource?
everything spelled correctly and edited properly?
it use inviting headlines, bullet point-filled content, and clear calls to
website doesn’t have to be perfect, but it should be pretty good.You can always add to it and modify content but
make your introduction to people a successful one.A good website is just as important as a good
“According to a
report by the International Publishers Association (IPA), the UK publishes more
books per capita than any other country.
The annual output of just under 200,000 new and revised titles is
roughly four times the figure of forty years ago, and works out at around
twenty new books per hour.”
--For the Love of Books Stories of Literary Lives,
Banned Books, Author Feuds, Extraordinary Characters and More byGraham Tarrant
New Book Shows The Principles Of Financial Success – And How To Succeed In Real
Estate – As An Entrepreneur, Real Estate Agent or Home Owner
real estate – owning it, selling it, working in it – change your life the way
it has for preacher-turned- real estate entrepreneur, Dr. Brian P. Simon?
new book shows how all facets of real estate can spur wealth, success, and
fulfillment,The Real Estate Journey:
From Dreaming and Home Buying to Realty and Entrepreneurship (Morgan
can grow wealth with real estate, via one aspect or another,” claims Dr. Simon,
who owns multiple real estate–related businesses, including construction,
mortgage, and realty.
as an entrepreneur and real estate investor has much to do with the mind game
and emotional endurance,” he says.
Real Estate Journey
dives into the multiple facets of real estate on both the personal and
professional level to help readers succeed in unpacking their real estate
dream, serving as a guide for those who want to get started on achieving their
Dr. Simon also talks about what it takes
for entrepreneurs to succeed:
to overcome dream busters.
you can cultivate the power of belief in yourself.
skills needed to succeed in business.
to turn your dream into a S.M.A.R.T. (specific, measurable, attainable,
relevant, time specific) goal.
to overcome risks by embracing them and not avoiding them.
financial aptitudes that must be developed.
serial entrepreneur the past 17 years, Dr. Simon honed his communication and
leadership skills as a leadership coach and adjunct professor at Regent
University School of Divinity.
those struggling with believing that real estate is a viable option for
building wealth, Dr. Simon offers reassurance that once people connect with
their ambition, unpacking their dream and claiming their piece of the pie is
simple with the guide and principles he supplies.With authentic leadership, Dr. Simon shares a
realistic outlook for entrepreneurs by sharing his own failures and successes
and invites real estate agents, every day investors, and entrepreneurial
spirits alike to spread their entrepreneurial wings and fly.
information about Dr. Simon, who is promoted by the PR firm that I work for,
is a Q and A with him:
1.What inspired you to write The Real Estate Journey:
From Dreaming & Home Buying to Realty & Entrepreneurship? Portions of the book I initially began writing for real estate agents at
my brokerage, Fit Realty. In the last 12 years, I have seen so many agents get
inspired into entrepreneurship. I have watched many with great talent come in
and make a boat load of money in their first full year in full-time real
estate, but by the middle of the second year they began crashing, either
because they did not understand the raw grit and endurance/mind game or because
they lacked very essential core business philosophies, which I have attempted
to weave into the book. Also, I started thinking and came to the realization
that nearly every person I have spent time with over the last 10 years has been
sparked into entrepreneurship. It was our time together that helped to
strengthen the fire of a dream they had, but they lacked the confidence to
pursue it. I wanted to help create a guideline for that. Lastly, my childhood
friend, John Garvin, was transferred by the military and lived near me for a
couple of years prior to me writing the book. Dr. Garvin, who is currently a
professor at West Point, and I spent a ton of time catching up over those
couple years that he was stationed here, and he began pushing me to write the
book to help spark other people’s dreams.
2.Your book, in
part, discusses why real estate is a viable wealth option.Why is real estate a favorite investment
vehicle? The awareness of how simple it can be to retire well
as a result of owning rental property was instilled into my life as a young man
by my father.Also, Kenton, my home
building partner, and I learned quickly that “a builder is only as good as his
land” as we jumped headfirst into the industry as young, naïve and foolish
dreamers. That began the pronged journey of seeing all of the many ways in
which money is made by various parties, starting from the land to a finished
residential home. I have watched a lot of people with very little, if any,
money accumulate storage units, rentals, multifamily homes, real estate
wholesaling, and/or real estate agency over time. The cheapest real estate
education available is to get a simple real estate license and help a few folks
make their dreams come true.Beginning
there, serving others in property purchase, will help make the journey into
property investment much safer than when they are led to go it alone.Bottom line: you make money when you buy, not
when you sell. Buy the property at the right price and you lock in your equity.
Each time property trades hands, whether raw land, residential or multifamily,
there are large chunks of money moving hands.
3.You are a serial
entrepreneur, having started over 10 successful businesses.What advice do you have for those who seek to
create a profitable business?First, try to only focus on getting one business (the one you believe
will succeed the most) and push it into true success with money in the bank, a
solid structure, and systems being executed before diving into another
business. Second, decide what problem you want to solve. Many years ago, in
my early twenties, I accepted the reality that people had constant problems,
and if I could solve those problems I would get paid and others would
appreciate having their problems solved. Plumbers solve plumbing problems; car
salespeople solve car problems; nail technicians solve finger and toenail
problems; military men and women solve war and peace problems; real estate
agents solve home buying, selling, and rental problems. I later learned that if
you solve problems but don’t have time to keep solving them, you can hire
someone else to do it. That’s how a business system perpetuates itself: solve a
commonly experienced problem, empower leaders and managers to solve that
problem, and then pick a new problem to solve. I love solving problems.
4.You provide some strategies for managing finances
while on the entrepreneurial journey.Can you share some of those tips with us? Yes, here are some tips:
·Plan ahead – I like to plan five to ten years ahead.
It comes very natural to me.
·Create a budget – Get honest with yourself about how
much debt you have, how much money you make, and how much money you need to
afford the lifestyle you want to live.
·Save – Make sure you save enough to pay your taxes,
for investing, for a rainy day, for college accounts, and for vacations/luxury
·Invest – There are a ton of ways to invest,
including index funds, certificate of deposits, annuities, and of course, real
·Allocate your income – Take your income into account
to get a complete picture of your budget. Think long-term and allocate wisely.
·Increase your income – Get creative. Use your
talents to work a side hustle. Sell items online. Or, get involved in real
estate, and learn how to increase your sales.
5.How does one create a “vision of success”?Grеаt асhiеvеrѕ have a habit. Thеу ѕее
themselves living the life of their dreams. Thеу imagine аlrеаdу having what
they want. Teach yourself to visualize уоurѕеlf succeeding. See the light at
the end of the tunnel bеfоrе еvеn starting. Create an inner dialog of ѕuссеѕѕ
and аllоw уоurѕеlf to already fееl the fееlingѕ of achievement.
6.How does one turn a dream into a goal?To turn your dream into a goal, it needs
to be SMART! It needs to be Specific, Measurable, Attainable, Relevant, and
Time-Specific. Specific, meaning not broad. Measurable, meaning you need to be
able to tell when you have accomplished the goal. Attainable, meaning it cannot
be lofty or unachievable. Relevant, meaning it should be important to you and
reference your values. Time-Specific, meaning it is not open-ended.
7.You were a teacher
and an academic dean at a Bible College.How did faith shape your views on business and wealth? As I mention in the book, it was during my time at YWAM that I embraced
the concept of the father heart of God. The core of that has remained at the
center of my strength to get up and fight another day regardless of how bad
things may get along the way. Whether my businesses succeed or fail, I know
ultimately that my father God will give me the strength and wisdom to rebuild.
While at Regent getting my master’s degree in church history and doctrine, I
fell in love with some of the great biblical warriors, including the Davids,
Sampson, and Joseph. They all struggled and made huge mistakes, yet they got up
and did great things. Business is a little bit like old testament warfare to
me; business is my way to be a fighter, a warrior. Most call it competition. To
me, business is personal. It does matter. I fight for my companies as a
whole as aggressively as I would fight in hand-to-hand combat, old testament
style, donkey bone in hand, let’s slay our enemies. Biblically speaking,
failure is part of every successful person that God honored by having them
mentioned in the scriptures. Failure is part of an entrepreneur’s journey, but
most don’t want to accept that reality.
8.What traits do
many entrepreneurs share?What aptitudes
are needed? Key
aptitudes that entrepreneurs should have include perseverance, self-assurance,
creativity, tolerance for ambiguity, an attitude towards failure,
action-oriented, and, most importantly, flexibility. “Blessed are the flexible, for they shall not be broken.” This is a must
and takes time to develop. Our world is rapidly changing, and businesses must
stay on their toes at all times. There are times to be as stubborn as an
old mule, but there are many more times that an entrepreneur must remain
9.On the subject of home ownership, you say, there’s “no
perfect spouse, no perfect house.”So
how should one decide which home to buy?First
find a real estate agent you can trust. Then find the home and neighborhood
that meet your needs. Make the mоѕt of уоur rеаl еѕtаtе agent, as thеу саn hеlр
еduсаtе уоu оn what to lооk for and what to аvоid, and they can рrоvidе уоu
with reliable references for оthеr еxреrtѕ you’ll nееd аlоng the wау, ѕuсh as
inѕресtоrѕ and lеndеrѕ. View as mаnу hоuѕеѕ in your price range and in your
targeted location аѕ уоu possibly can. Talk to friends and family аbоut thеir
real еѕtаtе experiences, and rеаllу listen. Реорlе can раѕѕ on invaluable аdviсе
and rесоmmеnd gооd рrоfеѕѕiоnаlѕ in the trade. Kеер the faith that you’ll find
the right hоuѕе for уоu. Wherever уоu go, kеер аn еуе out for properties. The
реrfесt hоuѕе may just pop up and ѕurрriѕе you when уоu lеаѕt expect it.
However, don’t forget: no perfect spouse, no perfect house! There is no such
thing as a perfect house. Trust that the house you choose will be a great next
step for you in this season of your life. Lastly, use your agent to negotiate
to get the best price
10.What are some of
the key steps that home buyers need to be aware of? Don’t choose
just any real estate agent. If your region has new homes, be sure that you
explore both new and re-sale homes. Decide in advance whether you are buying
this house primarily as an investment or primarily because it suits your
family. Do you want to buy a home you can make $100,000 profit over two to four
years or do you want to buy a home because it will make you happy while you
raise your family, use it for a tax write-off, and make a small profit in a few
years? That core decision will swing you one way or the other on the final
decision. But either way, make sure that you get all of the necessary home
inspections and that you shop for homeowners’ insurance to protect your new
the time уоu tаkе when buying a home is a gооd invеѕtmеnt. The time you invest
will pay you back 100-fold during your lifespan, and what you can leave in
knowledge and assets to your children or a favorite charity will help you and
others make more money over the long haul.
DON”T MISS THESE!!!
Avoid These 21 Worst Practices For Seeking Media Coverage