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Saturday, May 25, 2019

Authors Can Get More Media Coverage & Book Sales By Doing Just 1 Thing



Image result for one image 


Most people make a key mistake in how they present themselves or their message to the news media and to potential book buyers.  But there’s a simple way to correct it that allows you to secure more media coverage, sell more books, and persuade others to value your viewpoints.

When people especially authors, talk about their book or themselves they make a fatal flaw.  They think the conversation is about them, but in reality it’s about the listeners and their needs, desires, curiosities, and experiences.

You can state something one way, and people reacted to it a certain way.  If you just tweak how and what you say, you’ll witness a different reaction.  At the core of things it’s still you talking about yourself and your book, but the subtle differences in presentation make a world of difference in how others embrace a message.

So, let’s say your book is about how to grow rich.  Perhaps your book is based on your success in becoming wealthy.  So what would the media want to hear to convince them they should interview you?

You can be ego-centric and highlight how rich you are and tell stories of your opulent life.  But that could turn people off.

You can state, as a credential, how wealthy you are, but then offer tips and strategies as to how others can copy some of your success.  Now you’re offering something to help others and it shifts the focus from you to them.

People will buy your book for anyone of a handful of reasons.  You either inform, entertain, enlighten, or empower them.  That’s it.  So when you talk about your book to a group of people, you have to filter all that you say through a prism.  Is what you say going to support one of those four things?  Which of the four does this group care most about?

If you believe people want to be entertained, and that people will buy your book because they hope to be entertained by it, then all that you do in a dialogue with others should have the singular goal of entertaining them.  It’s almost useless to go beyond that.  This is part of your branding.  You need to understand why someone will buy your book and then feed them back what they want, need, or expect.

You can’t be everything to everyone.  You can only hope to be something to someone.  Don’t try to please everyone – you’ll fail to win anyone over.  Look to segment and customize your approach.  Appeal to the type of people or demographic that you feel most certain of as your targeted buyer or media outlet.  This approach at minimizing who your book is for will help you get maximum exposure and results.


Catch Me At Book Expo America May 31




DON”T MISS THESE!!!

How Authors Get Bulk Sales Now

Some key principles to rally your book marketing around

How to write powerful, effective book advertising copy that sells tons of books

So what is needed to be a champion book marketer?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.

Friday, May 24, 2019

What Do You Need To Sell Your Book?




15 Things You Can Provide Potential Book Buyers:
·         Convince someone your book delivers as promised
·         That your promise is something useful to them.
·         That they see a return on investment offered by you.
·         That your ROI is better than others that they are mulling.
·         They need to have a clear understanding of what you are selling.
·         They need to be convinced you are a legitimate expert.
·         They need to trust you and have faith you are not a scammer.
·         They will want to like you or relate to you.
·         They want little or no risks to dealing with you.
·         They want to feel you offer something they need or desire.
·         Nice packaging is a plus.
·         A good price is extra nice.
·         They want convenience or ease in dealing with you.
·         They want to feel you understand them or support their plight.
·         They want to be able to relate to you or connect on some level.

You can and should do many things to not only put people at ease, but to get them on your side. Everything you say and do, or don’t say and don’t do – will influence their decision of whether to buy from you. The words you select, the ideas you raise, the questions you ask, the stories you share – all of it contributes to their forming a quick assessment as to whether they want to work with you.

Whatever you do, take hold of the things you have control over. You can be on time or even early. You can respond quickly to emails or calls. You can be polite and respectful. You can share ideas – it costs you nothing. You can also exude confidence and reassure them of your passion for what interests them. You also have, within your capability, to be rude, sloppy, lazy, inconsiderate, late and scores of other turn-offs that plague your competitors. Take control with positive steps!

Make The Book Customer Happy
·         Leave ‘em laughing
·         Give them a gift.
·         Help them solve a problem.
·         Help them by understanding their needs – empathy.
·         Appear to show genuine interest in them.
·         Demonstrate your passion for their topic.
·         Express hope, optimism, and confidence.
·         Display pep, energy and vigor.
·         Act with appreciation and sincerity.
·         Ask positively phrased questions that cause them to think and engage you in a good way.
·         Have them see you offer mental, physical and financial benefits to them.
·         Speak with intelligence and a rich vocabulary.
·         Truly open your ears, eyes and heart and absorb their essence.
·         Treat others with respect, courtesy, and professionalism.
·         Let them feel they are your sole focus and priority – give them your full attention.
·         Do more than the customer expects – under promise and over deliver -- no delays, mistakes, miscommunications, substitutions, excuses, or lies.
·         Say you don’t know when you don’t know.
·         Admit you are wrong when you are.
·         Have the courage to take a contrarian viewpoint.


Catch Me At Book Expo America May 31




DON”T MISS THESE!!!

How Authors Get Bulk Sales Now

Some key principles to rally your book marketing around

How to write powerful, effective book advertising copy that sells tons of books

So what is needed to be a champion book marketer?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.






Thursday, May 23, 2019

Facebook Gets Zero Likes For Censorship

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Facebook says it is banning “dangerous” users. Mark Zuckerberg hopes to single-handedly and arbitrarily clean up social media like the Wild, Wild West needed a cleansing back in the 1800’s.  The only problem is that it is unAmerican to censor the voices of others. He may not violate the legal protections of the First Amendment, but he certainly destroys the spirit of it.

Here’s the problem:  Facebook has abusive posters, people spewing hate, sharing unfounded, extreme views, cursing at one another, and debasing peaceful public dialogue.

Potential solutions; shut down Facebook and no one posts anything.  Not a good idea.  Why punish all for the excess of the few.? It’s also not happening because 2 billion users make FB worth a zillion bucks and FB isn’t going anywhere.

Another solution:  educate users on the FB policies, encourage users to clean up their acts.  It’s been tried. It hasn’t worked.

Another solution:  Label questionable users-sites as being problematic.  If you do that, it probably doesn’t stop anything but it creates a distorted system of someone decreeing one view is better than another, without any deep studying of the matter.

Facebook’s solution:  Attempt to sanitize FB by some loose standard of what can be said. thought, and viewed on FB.  This is not helpful.  Who are they to say what is good or bad?  How about what people say with links and videos from other platforms that are sent as attachments – or people’s comments to those posts?  What if someone on Twitter is someone FB wouldn’t allow to have a page on FB?  Will FB allow them to see the site, to read it or comment on?  

How will society grow unless we debate the issues in public?  We can’t hide hate nor should we think it doesn’t exist just because it’s not on FB.

Here’s what I would be for:

1.      Free speech.  Period.  Let anyone say what they want.

2.      Have a site that follows the haters and fact check things and points out why a message is unfair, hateful, harmful, or just abusive – educating others.

3.      Encourage a positive atmosphere online but don’t force people to act, think, and speak the same on every issue.

4.      Users of FB should just leave if they find their experience is not to their satisfaction – but no one should be kicked off for merely stating their views, provided their views don’t encourage the committing of a violent crime.

5.      The police should use FB as a tool to identify who is a bad guy and follow the words to see where criminal actions take place.

I don’t care for white supremacists or racist people like Louis Farakhan – nor the NRA or right-wing provocateur Milo Yiannopoulos, but we can’t turn FB into some reality show where anyone can be voted off the island.  We need to have free speech that is so strong it can tolerate intolerance and to learn not to hate the haters.  It must be that all can say their views freely and peacefully -- but people should act responsibly and police themselves.  

Society has to be smart and assertive in fighting back against those it deems wrong or immoral – but it can’t simply just shut their voice down.  Everyone has a right to be heard, from death-row inmates and accused terrorists – to those espousing religious, political, economic, or nationalist views that differ from yours.  That’s how free speech works.

What if Google decides it won’t finish searches for requests on things it believes are unhealthy, immoral, or unfair, not allowing you to find out where to buy alcohol, or visit a strip club, or get your legal pot?

What if schools decide it won’t teach controversial topics, such as racism, sexism, or anti-Semitism?

What if bookstores decide not to carry books by or about people they don’t like?

What if the government decides, only certain non-profits can have a protected status, while others can’t?

See where this is going?

Sure, some things seem obvious.  On a scale of good and evil, most can spot the worst or best, but where do you draw the line?  If FB applied its standards to other media, Rush Limbaugh, Fox, and President Trump would all be banned.

Do we have free speech if it’s one-sided?  Where government used to be the feared source of censorship, book bans, or media shut downs, we now see it is Corporate America and the social media barons who are doing the things we feared only an Orwellian government would entertain?

The PC police need to hold their fire.  Sure, speak out for and against the things you believe we need to hear about, but never lobby to take away the precious freedom to speak freely.  

We all lose when speech is silenced, threatened, or erased.


Catch Me At Book Expo America May 31

Don’t Forget To Give Back
Don’t some of your book proceeds to a worthy charity. Feel free to consult these resources:

This nonprofit is dedicated to finding worthy giving opportunities.

This ranking system evaluates tons of charities.

Here are the 100 largest U.S. charities.

DON”T MISS THESE!!!
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How to write powerful, effective book advertising copy that sells tons of books

So what is needed to be a champion book marketer?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE



Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Wednesday, May 22, 2019

Why Do People Buy Books From You?



Ask yourself the following questions so you can analyze how well you come across to others when trying to sell your book or services:

·         How do people perceive you?

·         Do people tend to find you agreeable? Do people respect your opinion?

·         Do you come across as sincere?

·         Do people see you as honest?

·         How do you respond to people’s questions?

·         Do you pick up on clues, leads or hints from the other person?

·         Do you take the lead in the conversation?

·         When making a point or sharing a view, do you come across as righteous, pompous, overbearing, or obnoxious?

·         Do you think you are connecting with the other person?

·         Are you being viewed as a giver or a taker?

·         Do people want to be your friends, too?

·         Do others perceive you as smart and knowledgeable in what you say and do?

·         Did you make them feel comfortable and confident in you?

·         Did you plant enough seeds to lead to a follow-up call?



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No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Monday, May 20, 2019

How Do You Create Buzz For Your Book?



Companies spend millions of dollars to create a buzz for their brand, product, or service. You are not a Fortune 500 company, so don’t think you can compete in that area. But you can learn from what top tier professional marketers do to create a buzz.

At your own level, get people buzzing or talking about you. There are many weapons at your disposal. Aim them at the same core of people whom you believe will buy your book and also be in front of influencers and other opinion-sharers. With crafty blog entries, creative videos, and sustained media coverage – as well as participation in local or industry events – you can get people to chat about you.

Start by contacting people you know. Ask them to contact people they know. And so on. Introduce yourself to other bloggers or people who have had successful video placement. Ask to join in with them. Nothing and no one is off limits. If you give them something in return, they will help you. You are looking to be known, to be seen as a legitimate expert, to be viewed as likeable, knowledgeable, interesting, and as someone to follow.

When it comes to contacting people that you know, start with those you have the best relationship with – friends, family, co-workers, colleagues, neighbors, etc. Then think of all the people you interact with in some capacity. Maybe you know a woman whose child attends your kid’s school. Think of the person who makes your drink every day at Starbucks. Don’t forget people whom you have hired to do things around your house. Everyone counts because you never know who these people know. The key is to get them to introduce you in an effective way to the people they know and to the people those people know. You can’t just ask them to keep you in mind. You need to propose an action step: guest-blogging on their blog; asking them to tweet about you; having them post something on Facebook about your book; asking them to call in a favor for you; having them embrace your mission and book as if it were their own. You won’t get anywhere in book marketing by being subtle or shy.

You can advertise your way into the minds of those people you are looking to connect with but that can get expensive. Plus, advertising doesn’t come across the same as a media interview, interesting guest blog, empowering speech or funny video. You want to enter people’s inner mind circle, to be seen subconsciously as the expert on a given topic. Ads lack substance and need constant repetition to stay on people’s radars.

One way to build a buzz is through some kind of event or the issuance of a statement that turns people onto you. It sounds simple in one respect – you just need to take a stand on something, to make something your pet project, and people will begin to think of you in another light. But the catch is – what will you stand by and how will people hear your issuance of it?

To get people to evangelize you, think of what moves them. Is there a hot button waiting to be pushed? Every industry has something going on that people love or hate. Think like a politician – what outrageous demand or claim or battle cry can you issue, where there is black and white, good and evil associated with it? If it is an issue that splits people too evenly, you lose so many potential people who disagree with you, though you do rally half to your side, which is more than you had before.

The win-win is to find something few can argue with. If you write a book about losing weight, making an issue out of demanding health insurance companies pay for more prevention and wellness visits will win you fans. But making a statement that health insurance firms should raise rates to treat obesity probably will not. But if your book was written as a defense for  obese people, then such a statement would win you fans amongst potential book buyers. Certainly, only issue statements you believe in, and when you make them, back them up with facts and support from others. Think of who else would support your message – get it out to them and ask them to get the word out. Have others sell your message!


DON”T MISS THESE!!!

The Book Marketing Strategies Of Best-Sellers

How Authors Can Sell More Books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

How Authors Get Bulk Sales Now

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.



Sunday, May 19, 2019

How Authors Can Win Over TV/Radio/Podcast Producers?



When E-Mailing Radio
Your subject line is the most important part. If it causes you to get caught up in a spam filter or it’s not clear or exciting, it’ll just get deleted without being read. You should begin it with “Guest Idea” so they know the e-mail regards a guest versus junk or personal mail.

What follows “Guest Idea” should be short and say something to indicate the topic and a credential. How about this for someone who has a new book about how to lose weight by eating only fruit—Guest Idea: New Book Says You Can Get Thin By Only Eating Fruit. Or, maybe turn it up a notch and say: Controversial Book Says Skip Chicken & Veggies If You Want To Lose Weight, or Diet Guru’s Controversial Book Doesn’t Favor Fruit.

The body of the email should be short. No attachments, please. You can always send more information when asked. If you have a few sentences about what you’ll talk about, use no more than five one-line bullet points, list the name of your book, state your web site and put two sentences about your credentials, they will know 90% of what they need to determine if you’d be a good guest for their show.

Understanding Radio
When exploring your options with traditional media, the medium with a lot of opportunities is radio. More cities have radio than a local television station or daily newspaper, and there are typically more radio stations in a city than there are television stations or newspapers. National, regional, local and satellite radio offer thousands of stations, many with multiple interview opportunities afforded by talk shows and news programs. However, all radio is not equal.

First, you need to look at ratings, not just of a station, but of specific shows and then within particular time slots (7am vs. 3pm vs. 2am).

Second, you need to look at formats. You might be able to get on a high-rated show, but you might not want to be on it because the nature of the show doesn’t work for you. For instance, if you’re a more serious author, you may feel uncomfortable on a morning zoo show where everything turns into bathroom humor and similarly, if you want to tell jokes or engage in a shout-filled debate, NRP may not be the appropriate venue.

Third, you need to look at demographics. You might get on a high-rated show but the majority of listeners are not your targeted listenership. You should seek out a shows whose listeners best resemble your anticipated book buyer.

When researching radio stations don’t make the mistake at looking at wattage, or the strength of its signal. A 5,000 watt station in NYC reaches a lot more people than a 50,000 watt station in Santa Clara, CA.

Some stations simply offer no interview opportunities because they are highly specialized, such as they only play music from the 1980’s. Or it’s an all-Spanish station and only Spanish-speaking authors with books that connect to Hispanics and are printed in Spanish would have a chance to get on the air. Then there are stations that conduct interviews, but only on a single topic, such as sports or business or religion. Unless your core message connects to any of these specialties, move on.

Some Types Of Formats Of Radio Are Classified As Follows:
·         Adult contemporary
·         Adult hits
·         Alternative
·         Contemporary hits radio
·         Classical
·         Country
·         New age/smooth jazz
·         News talk/information
·         Oldies
·         Public Radio
·         Religious
·         Rock
·         Spanish
·         Sports

Within these groups it breaks down into several dozen specific categories, such as ‘70s rock, Christian Gospel, Oldies, etc. Further, these formats vary in their demographics as far as the listeners’ age, race, education, wealth, and other indicators that may influence whether they favorably embrace your message. So do your research.

There are several ways to get radio coverage. First and foremost, you want a live interview. Taped is okay, but you don’t know what time or day it will air—or if it will air at all. Ideally, you want a live interview during the prime listening hours. Some interviews last just a few minutes. If you can get a 10-minute interview, consider that decent. Certainly, longer interviews exist, and sometimes they include call-ins from listeners who ask questions. However, after 30 minutes or an hour, the effect is lost. You’re better off being on three shows for 10-20 minutes each than to do one hour on one show. You want to get your name out there with as many people as possible, and to talk long enough so they are properly interested, but eventually you can talk so long that you can turn someone off. You don’t want them to feel they got all that you had to say, and therefore, don’t need to buy your book or visit your web site.

Beyond a direct interview, the other ways to get on radio include an audio news release, giveaways, advertisements or sponsorships. Or to have a show discuss you and your back.

Audio News Releases
These are 30-60-90 second packaged interviews that get distributed to thousands of radio stations. They get played at all types of hours and sometimes more than once on a station. They provide content for stations looking to fill unsold air time. You could see any  number of companies for this service, to create and distribute the piece—and to follow up with reports of where/when it aired. This is effective for certain types of books, depending on your overall campaign strategy.

For instance, if you need to get your name out there and lack time to do interviews—or you’re failing to get interviews—or you want this in addition to whatever interviews you have time to schedule—this works well. Also, if in the piece that gets sent to stations you mention your web site and the site’s easy to remember, it will help direct traffic to your site. Then you can capture their email to list-build and/or to sell them other products/services to complement your book.

The ANR comes across as a news feature, rather than an ad. I’ve seen many clients get 500-900+ airings of a single ANR.

Giveaways
They are just what they sound like. Whether in conjunction with an interview or in lieu of one, you can contact stations and offer to give away three to five copies of your book for free. This gets your book mentioned on–air several times. Some stations also mention the give-away on their site. You can offer signed copies. No need to offer more than five copies per station. You just want to create a buzz. The winners will provide good word-of-mouth for you.

Once an interview is scheduled with a TV or radio show – or a podcast --you want to help them do the best possible interview.  You can’t ask them to send you interview questions ahead of time, but you can give them suggested interview questions or a Q and A.  You can put tabs in your book to indicate some of the key sections or passages so that if they have any time to skim some of it, they can be on the same page as you.

You need to understand that the interview means more to you than them.  They do a zillion interviews daily, weekly, yearly.  They want good radio that nets ratings and advertisers, but they aren’t going to plot and plan how to do a great interview.  In fact, they’re likely to be underprepared, overwhelmed, and ready to just wing it.  Some guests feel insulted that the radio host sounded ill-informed or goes off-message. Get over it.  Expect it.  Use it to your advantage.  The interview is there for you to get your key points across, not for you to simply answer what they ask.  Once you learn the art of bridging, you’ll be a seasoned pro.

If hosts poke fun at you, your book, or topic, don’t get upset.  Go with the flow.  Even if you have a serious topic, there’s a way to joke about anything.


If the host wants to argue, debate or challenge you in some way, the key is not to attack the host personally.  You’ll always lose that argument as the host has loyal listeners.  Just discuss the merits of your key points and move forward.


DON”T MISS THESE!!!

The Book Marketing Strategies Of Best-Sellers

How Authors Can Sell More Books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

How Authors Get Bulk Sales Now

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.