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Sunday, March 24, 2019

7 Book Marketing Do’s – Don’ts




1.      You must be committed to marketing. You have to work at it and have a plan and keep pushing.

2.      You need to invest time, money, and resources into it.

3.      You should have a consistent, comprehensive approach, but allow for diversification, experimentation, and taking a risk.

4.      Don’t let your ego or crazy expectations get in the way of you doing the heavy lifting.  Success rarely comes to those who don’t expect it, but merely expecting or demanding it to happen does not automatically make it so.

5.      You make certain associations, estimates and forecasts out of real facts and/or hope. Once you start to measure results of various initiatives, recalibrate, and shift to the areas that now seem to be more lucrative and productive.

6.      Do the core basics to deliver success but also do a few “wow” moments – find the stunt, cool partnership, or big event  that gives you a chance at making a breakthrough. The odds might be against you, but you need to explore opportunities that, if successful, will greatly and quickly advance your career.

7.      Seek out those who also think like you, who want to have a breakthrough moment -- and find a way to partner with them. Just remember there are many others like you, but few may take the same steps or think the same way as you. Do what others don’t, and do it first, better, cheaper, faster than those that do.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Friday, March 22, 2019

Is Amazon On The Spectrum of Censorship?




In the technical sense, the First Amendment applies somewhat in a limited way to life.  It typically has to do with a government’s restriction on free speech.  But does its spirit apply to the book world?  Can retailers decide not to sell a book simply because they don’t agree with what a book says?

Amazon recently removed a pair of books that claim to contain cures for autism, according to the New York Times. It is a move “that follows recent efforts by several social media sites to limit the availability of anti-vaccination and other pseudo-scientific material.”

On the one hand, you might applaud them for scrubbing the shelves of ignorant if not dangerous, views. But the other hand says:  Who determines which views are wrong, unproven, or dangerous?  And even if a book is deemed to not be in the public’s interest, should it be banned by the nation’s dominant and largest book retailer?

Think back at books that suggested civil rights, women’s rights, and the abolishment of the death penalty were good things.  Think back when people advocated for gay marriage.  Then think of how the laws and nation’s mood were contrary to those books.  Would censorship of such books back then been harmful to public discourse?

Think about books that discussed chiropractors and alternative medicines or holistic treatments.  A few generations ago chiropractors were ridiculed.  Now everyone sees one.

Think about books in favor of marijuana legalization in the 1980s, when the nation had a bloody war over crack and cocaine. Such books now are embraced.

The list goes on and on.  Take any major social ill, political issue, or human right.  Books have and will come out to support a side that the vast majority or institutions detest.  A few generations later the tables are turned.

That doesn’t mean that these autism cure books have validity nor does it mean that current science knows everything about autism.  The epidemics caused by non-conformity on vaccinations comes, in part, because medicine has not helped prevent or treat the increased incidents of autism and so in the vacuum of the unknown and fear, we try to desperately find solutions, reasons, or alternative ways to help.  If science knew everything, we’d know whether these books have merit or not.

I do believe in free speech to the point that it should allow all books to exist and be sold.  Should they come with a warning label?  Should there be a database of books people deem inaccurate?  Should the media and scientific community do a better job of combating misinformation?  Maybe it’s up to the courts. Let parents of autistic children sue, and say these books are lies.

Otherwise so many books would disappear fast, without consistency or fairness.  How many books on dieting and investing should be banned?  How man novels that fantasize a slew of crimes should be censored?  What if Amazon doesn’t agree with one’s politics? would it sell an expose about Amazon?

Free speech means access to all writings and ideas.  We have to put up with some garbage in order for the bigger truths to become apparent.  If a book really could cause harm, sue the publisher and prove your case.  Otherwise, allow for a spectrum of views to co-exist and may the facts and truth win out.


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No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE



Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Thursday, March 21, 2019

Unfu*k Your Book Marketing



As adults we can get into a thinking rut, where we seem to get lost in negative or uninspiring thinking.  We know we need to do something – lose weight, change jobs, fix a relationship – but we can’t seem to get going in the right direction when it comes to marketing a book for most authors, writers need a boost or a swift kick in the butt to get them going in the right direction.  I came upon a book that could help redirect your focus – in life and probably for promoting your own book.

I just read Unfu*k Yourself:  Get Out of Your Head and Into Your Life by Gary John Bishop.  It is a New York Times Best-Seller.  I admit I was drawn to it by the catchy cover and provocative title, but the contents lived up to its name.

“It’s not that you have to find the answer,” he writes, “you are the answer.”

So what’s his secret sauce?

He talks about the conversations we have with ourselves daily.  Studies show we have over 50,000 thoughts a day. What do yours tell you to do, feel, or say?

“It all starts by making a conscious choice to talk in a way that’s helpful rather than harmful," the author writes. "By using the right kind of language and framing our problems in a more reality accessible light, we can quite literally change the way we see and interact with the world.”

He helps us understand “the complexity and power of self-talk and how to use it as a force for good in your life.”

Bishop encourages us to:
·         Engage with life and see a situation from a new perspective.
·         Control our destiny or let it control you.
·         Stop building things up  as bigger in our minds than they really are.
·         Cease from setting limits to our potential.
·         Achieve the things we set our mind to – we are wired to win.
·         Better understand our patterns of negative behavior in order to alter them.
·         Not stick to doing what we’re comfortable with because we need to stretch ourselves and try new things.
·         Embrace uncertainty and not worry about what we can’t control.
·         Grind it out, stake your claim, and hustle for what you want.  Sometimes you will need to make things happen.
·         Realize the only difference between you and the person who’s living the life you want is that they’re doing it. Stop wanting and start doing.

We often operate out of unrealistic perceptions of others – and unrealistic demands of ourselves.  We bundle our problems together to the point they overwhelm us, rather than try to tackle each one separately.  We can’t wait for the right moment, circumstance, or mood to strike – or wait for magic.  We simply must act and put our thoughts aside.  This is true in life – and in book marketing.

Bishop, implores us to adopt a mindset of “Expect nothing and accept everything.”  He believes this allows you to live in the moment and to act without worry about the future or of rejection.  He wants us to take ownership of our lives.

Some people don’t like motivational books or inspirational speeches, but I can tell you that Bishop just gives you the right amount of reality shock infused with some encouragement, talking to us in a very conversational way.  He made me feel, after reading his book, that more is possible in my life.

And more is possible with your book marketing.  Strategy, skills, and timing aside, the key to marketing your book effectively comes down to your attitude and state of mind.  It comes down to your devotion to taking action and changing with the times. 

Now go unfu*k yourself!

Here are some select excerpts:

Be Unwilling
Only when you’re unwilling to continue just simply existing, feeling unsatisfied and unfulfilled, will you make the effort necessary to make a change.  Only when you’re unwilling to put up with the bullshit any longer will you grab your shovel and star digging. At times there is no greater motivation to change than the unwillingness to do “this” any longer. Which one works for you in your life currently?  “I am willing” or “I am unwilling”?  Can you see how being unwilling can potentially be just as powerful as being willing?

Tackle Each Problem
Face your problems as they come, one by one; give them the attention they need and move on.  Bundling them all together into a morass of confusion and letting them overwhelm you just won’t help.  It talks precision, patience, and discipline of thought.  Work through each item pragmatically and with a solution in mind.  Remember, everything is solvable, and if you can’t see a solution, it only means you haven’t worked it out yet.

You are Relentless
When you’re not sure if you’re following the right path, when you’ve been knocked down a few too many times, it’s completely fine to get discouraged, hell, even defeated.  What’s not okay is to stop.

Because you can always lean on relentlessness.  When you have nothing else, you have relentlessness. When you have nothing else, you have relentlessness.

Rather than worrying about whether you should keep going or turn back, press in relentlessly.  Relentlessness has one direction, and that’s forward.  It only has one option, and that’s to keep the momentum going.

There is into giving up.  There is no quitting.  There is no changing of plans.

No Excuses
Take a long, hard look at your life.  Be honest with yourself, identify the behaviors that are holding you back. You need to use every waking hour of your life to further your cause, no excuses.  You’re not any different or any worse off than anyone else.  You’re not a fucking special case who needs different rules than everyone else.

You need to make a choice, right now.  You’re never going to change your life until you get rid of those things. No more excuses.


Two Steps to Freedom
If you’re truly ready to change your life, to take hold of that freedom you’ve been missing, there are two things you need to do.

1.      Stop doing what you’re currently doing.

Simple right?  Look at the things that are sourcing your problems, the habits that have put you in the situation you are in.

2.      Start taking the actions to propel you forward.

Again, pretty straightforward, right?  Changing your life isn’t just about NOT doing certain things.  You’ve also got to put in the work and build the positive habits that will pull you in the right direction.


DON”T MISS THESE!!!
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No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Wednesday, March 20, 2019

What Will Get People Interested In Your Book?



There are certainly many devices one can call upon to communicate a powerful written message. Below are some of the elements that can and should be employed to win others over:

·         Raise questions
·         Offer bullet-point benefits
·         Provide a solution to something
·         Quote someone famous
·         Play on words – rhymes, puns, etc.
·         Use metaphors
·         Use analogies that demonstrate a point
·         Provide short anecdotes
·         Employ humor
·         Make a bold claim, offer or idea
·         Express passion and concern
·         Supply key facts – numbers, graphics
·         Use wit/humor or sarcasm
·         Be descriptive and colorful
·         Provide a historical perspective
·         Challenge someone
·         Combine things normally not grouped together
·         Shock them with a startling statement
·         Request the reader act now
·         Lend insight to a moral dilemma
·         Comment on news events or celebrities
·         Present a hypothetical that could be real
·         Attack a known entity or rail against the circumstances of the day
·         Create a concern for something and then provide a solution
·         Make an emotional plea
·         Say something unusual
·         Issue a warning
·         Poke fun at yourself
·         Support a charitable cause
·         Debate something that seems undeniable
·         Use a few words and one stunning visual
·         Quote a news outlet to highlight an issue’s significance
·         Beg – use guilt, anger, or other emotional pulls


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No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Tuesday, March 19, 2019

Can Writers Lead The World To Change?



My pen lays quiet no more. I took about a week off from writing blog posts, though I had a reserve saved up to continue posting during my hiatus.  This is the first time I am writing in what to me seems like a very, very long-time.  I write the way one goes to the gym-stretching my brain muscles and working off my stress.  But the break felt needed, almost warranted.  

My ideas were slowing down.  The convictions behind them didn’t feel as strong as in the past.  I was risking putting out merely ordinary writing and for the writer to merely settle for mediocrity is like an athlete not caring if he wins against the competition.  To just show up doesn’t count for anything when it comes to writing.

I can’t say I’m back with a vengeance yet, but it feels good to start emptying out whatever is inside of me, to share whatever I’m thinking, to reflect upon what I’m experiencing, to navigate a new, ideal way of doing things.

The truth is writers don’t have all of the answers, but they are very good at asking the questions. Well, here’s my question:  Why is the world seemingly divided on everything, from politics and religion, to which book to read or whether to read at all.

There are so many different ways to live life, so many shades of viewpoints that can be held, so many styles to wear. Life has a spectrum of lifestyles that we can each try on and fit to our needs, desires, and past.  But what if the story we tell of ourselves is not complete, not fully accurate or reflective of how things could be or really are?

For instance, I took a vacation to Vancouver with my family.  They love to ski and I love to let them conquer snow-capped mountains while I battle the world with my hand-held sword in the form of an ink-filled pen.  Though I have zero interest in skiing.  I realize that for some, they are so passionate about it.  Think about it.  We co-exist in a world where something means everything to one, and less than zero to another.  This gets repeated a million times over with other activities and actions.

To ski or not seems like no big deal, but now expand this to politics and bigger issues.  Abortion, climate change, race, death penalty, socialism, religion, sexuality, and on and on.  We’re a world that exists with opposites and everything in between.  A gun nut to me is a patriot to another.  Where one loves to take risks, another is conservative.  Where one just wants to drink, smoke, and get high, another wants abstinence from such substances.  Where one lives for God, others believe the opposite.  Doesn’t matter who is right or wrong or if such a thing could even be proved or proclaimed. We must share the world.  Somehow, we have to find a way to tolerate, ignore, or even love one another.

But not all issues are equal.  Whether one likes to play chess or not is certainly not in the same conversation as one’s views on prostitution, drug laws, or healthcare.  The more a life – and – death or quality-of-life aspect is debated, the more important it is for us to find a way to agree or at least co-exist.

So how do we bridge the gap here?  How do we find a way to get unity on important matters?  And lacking unity, how do we respect the other side?

I no longer know the answer to this.  

I used to think if the facts, once collected, are weighed properly, that most of us would undoubtedly draw the same conclusion.  But I see, even in debating some of my Republican friends, that we can’t even agree on the facts or share in the same goals.  It’s like trying to get a woman to think like a man, a man trying to think like a child, a child trying to think like a dog.  We think we can empathize or see the other side’s views, but somehow we can’t.  Something blocks us from coming to terms of agreement, to mapping out a better world. 

We fear if we really start to understand the other side, we will find that we don’t feel secure about any of our views, that somehow we’ve lived a lie and that all that we thought to be true is not.  We fear if we give an inch, the other side will take a foot.

It’s a complex thing to try to get others, with long-held beliefs, to switch sides.  Many issues, though they should seemingly be singular ones that get debated on their own merits, are actually part of a slate of issues.  That clouds things too. 
 For instance, let’s say you are for helping ethnic minorities.  The Democrats seemingly represent them but if a black man wanted to be a Republican because he agrees with other issues that they represent, he will align with a party that will not support legislation that address other issues of concern for blacks.  The political party system divides us unevenly over too many issues.

Think of it as going to the diner.  If you want eggs, have them.  Make them anyway you want.  Add to them any side dish.  Wash it down with any of ten drinks.  Want more, have more. Want to eat breakfast at night?  Go ahead.  Tons of choice, lots of mixing and matching.  Something for everyone.  A gluten-free vegetarian anorexic can eat with an Atkins-following lumberjack.  But in the world of politics you only have two choices …Democrat or Republican.  Independent is not yet much of an option.  

We need a diner approach to politics, some way of expanding the slate of options and matching different columns with each other that currently doesn’t exist.

So what’s the solution to a better world?

Our media is in fragments.  Fake news and the non-stop assault on legit media is making society less informed and more distrustful of everything.

Our politicians are corrupt and the system they operate under is broken.  It doesn’t reflect what people want or need.  It’s failing us.

We lack leaders like a Martin Luther King Jr., unelected, self-appointed visionaries who spoke of a better world.  Where are those bright minds and well-intentioned souls who could help us rise above this mess?

How about our writers – especially our authors – who can inspire us to change the world?  I’m afraid we are burdened by too many competing voices – too many books, too many blogs, podcasts, and social media posts. We’re all talking but no one is listening.  We mistake popularity for authority.

It all then goes back to living your life the way you feel is proper.  Forget about national politics and just take care of your community.  Or ignore everything and just pursue your own narrow path.  Take care of your household and let the rest straighten itself out.  Be an isolationist?
It seems like I’m out of options here.  I want the world to be changed but lack the ability to do so.  I could retreat to my own little world, but that’s not enough for me, as the outside world impacts my life.

We are a society with many alliances and needs.  In church we may feel something towards others and be open to charity.  But come Monday, we compete in a capitalist society that says you win only when another loses.  We wish to live in peace but so much money and time is spent on the military and police to protect us.  If all of that money was spent on helping people and sharing resources, would we even need armed forces?

I know there’s no easy answer to this, but I would hope that all people can conclude that we could do better, that we can each have more, that we can find ways to come together and make life a more beautiful experience.  

But we’ll need to do better at convincing each other that the facts should unite us, that we have to find agreement on the big issues and that we must be willing to sacrifice long-held beliefs in order to move the world forward.

Perhaps writers will lead the movement.  Can you step up and be a part of the solution?


DON”T MISS THESE!!!
How Authors Get Bulk Sales Now

Some key principles to rally your book marketing around

How to write powerful, effective book advertising copy that sells tons of books

So what is needed to be a champion book marketer?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.