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Sunday, July 21, 2019

Should Your Book Be A Textbook?


Image result for textbook images


Your book may be perfect for the college market.  To get your book sold into the classroom you’ll need to convince professors to use it for the course, or you might be able to sell it to the college bookstore as an optional, supplementary book.

What will the professors and college bookstore review for consideration?
1.      The book should be relevant and targeted to the class subject matter.
2.      It should be filled with facts and double-sourced information, not an opinion-filled diatribe.
3.      It needs to have an index, bibliography, and a glossary, and if possible, recommended resources for further reading and research.
4.      The title, the cover, the layout design, and length of the book will be examined as well.
5.      Your book must be current and up to date.
6.      The book cannot have advertisements.
7.      Your credentials should be clearly presented, highlighting your professional and academic background.
8.      Supportive testimonials, endorsements, and positive critical reviews or media exposure.
9.      The book should come off as neutral and unbiased.

There are educational conferences held throughout the year that you can attend, in hopes of getting your book sold into colleges.  To locate school book buyers, try Quality Education Data (QED), www.qeddata.com.  You can also contact college libraries, either individually or through wholesalers and distributors that address this market segment.

NASCORP is a national wholesaler to college stores and campus resellers.  They are part of National Association of College Stores, a professional trade association.  NACS publishes The College Store magazine.  Consult www.nacs.org.

Another part of the college market is student associations.  Every campus has clubs, a student government, and activities groups.  They may purchase your book directly as well.

If you want to contact students directly, you can advertise in  school newspapers or purchase mailing lists from places like American Student List Company (www.studentlist.com).

Another way to sell books is to various alumni associations or campus chapters of the American Marketing Association.  The book can be used as a fundraiser, though most alumni associations will focus on selling books from their own alumni.



“Mankind must put an end to war or war will put an end to mankind.”
--John F. Kennedy

“Injustice anywhere is a threat to justice everywhere.”
--Martin Luther King, Jr.

“A house divided against itself cannot stand.”

--Lincoln Abraham

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Thursday, July 18, 2019

Know Your Book Competition



  
You need to know that consumers have options. You help your cause by knowing what the competition is. People looking for specific information may buy a book – or they may hire a consultant, or access a video or join a group that helps them. They may not buy anything and instead, rely on whatever they can get for free, online or though non-profit groups. If they agree to buy a book, what will make them buy yours? Aside from the perceived benefits that you seek to sell to them, you must also know of the competing titles that the consumer may be aware of.

You should get to know of the competition. Determine what makes you better – is it the price , writing style, book length, credentials of the author, or age of the book? Be prepared to lay claim as to why your book is the better buy. You don’t need to name a competing title, but by knowing it exists, you can indirectly reference it while hyping the reasons one should buy your book.

So how do you know of your competition? Every published book requires an ISBN. The database that lists all books that are available in the marketplace, as well as identifying  books that will soon be published, is called www.booksinprint.com You can look up books on the topics and genres your write on. See what has been the big seller, which titles are established, and if any “own” the market.

Consult best-seller lists to see which titles are doing well in your genre. Also, see what has been reviewed by industry-leading publications, such as Publishers Weekly, Kirkus Reviews,The Foreword, or major newspapers, such as The New York Times, Washington Post, USA Today, or Wall Street Journal. Go into a bookstore or browse Amazon to see what other books are available on your subject matter.

What Is Available Elsewhere?
How do you think the person who would like your book is looking for information, free or otherwise? Are they Googling the topic, reading certain blogs, contacting government agencies, going on You Tube for instructional guidance, or doing something else?  Even if they are doing any and all these things, they still might buy your book. You just need to know why they would buy your book as a complement to other options or instead of them.  Once you know what makes you special or unique, in the eyes of others, you must highlight it as a selling point to potential consumers.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.



Tuesday, July 16, 2019

Book Trailers: Should You Do One?



Are book trailers the best marketing tool for authors?  Or are they a complete waste of time and money?  The truth lies somewhere in between.

First, let me caution, a book trailer video is only useful if it’s well done and most are not.

Second, you can’t just create one and then think it’ll take care of itself.  You’ll need to push it and post it all over the place.

Third, don’t spend much money on this, if any at all.

There are good, reputable companies that create these trailers and if you feel technologically baffled or simply want a pro to film and edit the piece, use them.  But video trailers are just a small piece of the marketing puzzle.

A movie lives and dies on its trailer – a book does not.  The trailer can get people excited or curious about a book and it can give off a feeling or vibe that helps influence people to want to learn more.  But how many people do you know bought a book based on a trailer?

The key is not the making of the trailer, but its distribution.  The trailer needs to go viral for people to view it and share it with others.  So ask yourself, what will allow that to happen?

Do the following:
·         Review other trailers, especially those that have gotten many downloads.
·         Think about what images or visuals you can use for your video.
·         Consider adding music to it.
·         What will you say in the trailer that will invite curiosity, touch a nerve, make them laugh, cause them to think, or provoke an emotional response?

You cannot simply talk for two minutes and drone on about your book.  People need to be pushed and swayed – you need to get them happy, or angry – and nothing in between.  You’re not selling “maybe.”  You need to take a chance and use the video to really wake up.  It’s not an easy feat.  Even a great book may not always have a great trailer.  Your job is to make the trailer better than the book.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.



Sunday, July 14, 2019

Things To Consider When Promoting A Book




Can You Really Market Your Book?
Not everyone is a good writer.  Not everyone is a good marketer.  Often, someone who is a good writer can become a good marketer.  It will take a number of factors for you to successfully navigate getting published and sold and to turn your writing career into positioning you to become a speaker, consultant, and expert in your field.  You’ve taken the first step by buying this book and seeking out professional guidance. Now, the next steps will become more challenging, but if followed, very rewarding.

Direct Mail Tip
The letter or email must make the reader want more. It should tease them and tantalize them with possibilities. The recipient should want to see more and to feel misconceptions are cleared up and questions are answered. They need to be inspired and freed up to take an action step.

Live Authentically – It’ll Help You Be A Better Marketer
Barbara De Angelis, a best-selling author of inspiration and empowerment books, says to live authentically means the following;

“Behaving in ways that are in harmony with your personal values.”
“Making choices based on what you believe, and not what others believe.”
“Feeling you can be yourself and be loved rather than having to act in ways you feel will be acceptable to others.”
“Accepting and honoring all parts of yourself rather than hiding or lying about them.”
“Communicating the truth when you need to, even though it might create conflict or tension.”
“Not settling for less than what you know you deserve in your relationships.”

Copy That
Looking to utilize material from other writers but don’t want to have to pay a royalty?  Try searching for material that no longing or never had copyright protection.  Go to www.copyright.gov/records or www.digital.library.upen.edu/books/cee. Otherwise, follow copyright laws on fair usage.  You can also ask permission of the writer or copyright holder for extended usage.

Time To Launch Your Own Radio Show?
Some companies, like Matrix Media Inc. and UBC Radio Network produce radio shows where an advertiser pays for the show’s production and distribution.  There are also plenty of ad-supported online radio shows.  Are you ready to talk your way to success? Many radio networks and local affiliates will sell airtime cheaply to you and you can convert that ad time into a show for yourself.  You can even sell ads for it.

Survey To Success
One tool for capturing emails of potential clients is to conduct a quick survey. People who respond to the survey may be potential book readers. The results, once tallied, can impress potential clients that you have a direct understanding of issues relevant to them. With a little bit of research, you may be able to uncover existing surveys and polls and share the results with others. But if you conduct your own poll or survey, think of these things:

1.      What do you hope the results will show and how will that help you in your message?
2.      How will you survey people – on your site, via email, postcard, phone, or other?
3.      Over what periods of time and to how many people will you conduct the survey?
4.      What types of people do you want to respond and where will  you find them?
5.      What questions and how many will  you ask of people? Will they be true or false or asking to respond to multiple choice or to some kind of scale, from 1-10?
6.      If the pool of respondents is large enough, will you send out a notice of the results to the news media?

Some Reasons Not To Do A Survey Include:
1.      Can be too time-consuming.
2.      Could cost some money.
3.      The results may be negative or unhelpful to your selling efforts.
4.      The results may only reflect a small pool or include bias/inaccuracy and lend itself to criticism.

How To Be Convincing
People buy from whom they know and trust. They also buy from people they like or from those who convince them they can get what they want for a great price. Everyone loves a good deal, right? People buy for any number of reasons. Let’s explore this.

Are You A Disabled, Gay, Latin, Female Veteran?
Use what you are to your marketing advantage. Think about what affiliations you can use to market your book.  There are groups that cover every demographic, condition, or preference. You can network within or sell to these groups. Start with things like your race, religion, sex, city, or region, school alumni, industry, or some other status, such as military veteran, cancer survivor, pet owner, fans of classical music, etc. Think of all the groups you identify with – even if you are not so active in those areas – and use them as a means for gaining introductions to others. It is okay to network with Catholics even if you feel you haven’t fully practiced as one in a while.

Or if you want to join a group for people who are divorced, even though you don’t feel you have any relationship issues, do so if it will open doors to meet others who can raise your book’s chance of success.

Sometimes joining a committee or serving on the organization’s newsletter or event-planning will allow you more face time with active members.

You can also venture out into groups you didn’t previously think you identified with. For instance, maybe you never thought about joining a group that brings Pisces together or that drinks tea, or that wants to make a library a landmark. All of these groups may have people who would buy your book, have you as a speaker, or help you network with others.


“Education is what remains after one has forgotten everything he learned in school.”
--Albert Einstein

“Many of life’s failures are people who did not realize how close they were to success when they gave up.”
--Thomas Edison

“A room without books is like a body without a soul.”
--Winston Churchill


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https://bookmarketingbuzzblog.blogspot.com/2018/12/a-podcast-on-book-publicity-that-all.html

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.


Thursday, July 11, 2019

Overcoming Fears and Concerns Regarding Book Marketing




Marketing is a necessity for authors today.  Whether you’re self-published or represented by a traditional publisher, it’s up to you to make your book a success, to use it to increase your brand, to sell other services, to be a sales magnet, and to lead to future books.  You have a lot to gain -- and lose -- on your marketing success.   There’s always something  you can and should be doing to market your book, even if you hired others to help. Of course, to market well, you need to have the right frame of mind.  Let’s address some of the concerns you may have:

1.      I don’t want to come off as bragging. Okay, then don’t. You can say something positive about yourself without sounding egotistical.  Show people what they will get and word it in a user-friendly way.

2.      People will see me as desperate.  Not true.  When you offer something you don’t have to beg.  Simply state the benefits that you offer and let people recognize the value provided.

3.      I don’t want to lose credibility within my profession.  Oh, please.  What’s unprofessional about helping people?  Everyone is promoting, marketing, and advertising to some degree.  To not go that route is professional suicide.  You’re not selling a gimmicky widget – you’re providing a book with useful information.  People can respect that.

4.      By raising my profile, I will come under scrutiny.  Assume you are always being watched by competitors.  So what.  Act professionally, ethically, and sincerely and you have nothing to worry about.

5.      I don’t have anything glitzy or sexy to market.  Sometimes good, useful information from a competent, experienced professional is enough!

6.      I am not a natural marketer.  Who really is?  If you can speak well or write good emails or be smart about who to approach, you can do this.  It takes persistence, being able to handle rejection, and taking initiative to be a good book marketer – the same skills many writers call upon to get their books published.

7.      I don’t know how to exaggerate and hype things.  Then don’t.  You should put your best foot forward and state the facts in the best possible light.  No need to lie or overstate something.

8.      I’m concerned about being in the limelight.  You should only be so lucky!  Few of us become celebrities.   Your goal is to increase book sales, web site traffic, and the branding of your expertise.  The papparazzi are not knocking on your door but if they do, consider that a sign you’ve made it!

9.      I don’t have the time or money to dedicate to marketing.  If that’s true, stop writing books.  They won’t sell themselves.  You need to be proactive and stay involved in marketing and PR.  It doesn’t have to take up every waking minute or call on you to exhaust your retirement nest egg, but you should budget some time and/or money for marketing.

10.  I can’t give away free books or information.  Sure you can.  Don’t obsess on the free part. Think of the new business or book sales you’ll generate as a result of giving something away.  Every company, author, and organization gives something away. If you don’t keep up, you won’t advance.

Marketing is a must but it’s not for everyone.  Do your best to tackle it on a daily and weekly basis.  You will find what works best and what fits with your comfort level.  Do more of what you like, and hire others to do the rest.  In the end, people will gravitate to you and find  you online once you build up your name and brand.  Marketing does get easier the more you do it.


 “Do good with what thou hast, or it will do thee no good.”
--William Penn

 “Whatever you are by nature, keep to it; never desert your line of talent.  Be what nature intended you for, and you will succeed.”
--Sydney Smith

“You can tell the ideals of a nation by its advertisements.”
--Norman Douglas

“An original writer is not one who imitates nobody, but one whom nobody can imitate.”

--Francois-Rene Vicomte De Chateaubriand

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Tuesday, July 9, 2019

What Do You Want Social Media To Do For Your Book?



All tools of marketing play a role in achieving your goals but when it comes to using social media some may not get enough ROI to justify their endless hours of living online.  Audit your efforts as follows:

·         Properly understand why you are using social media.  What are your goals – how many hits to your site, how many sales of  your book, how much branding, how much SEO?

·         Rank your efforts and strategies – what will you split your time doing and for how long?  Is it blogging; microblogging; creating videos, podcasts, or webinars; guest-blogging; surfing online for strategic partners; or other activities?

·         Did you target who you want to reach and determine how to find them?

·         Have you created a targeted and united message to approach your hit list?

·         Do you have concrete, measurable objectives when it comes to establishing yourself as an expert, increasing your name recognition, developing relationships, driving traffic to your site, etc.?

·         How can you improve or sharpen your efforts? Where can you improve by 10% or more?

·         What do you find is not very effective or isn’t much fun to do?  What should you cut back on?

·         Who else can you enlist to help you or to fill a void of expertise or information or access that you sorely lack?

·         Did you determine what would be a home run and quantify other potential efforts and outcomes?  Perhaps you’re not putting enough energy into approaching the things that pose the biggest pay off.

·         Have you secured the low-lying fruit and at least covered the basics?

Evaluate your progress, goals, and efforts regularly.  Make sure to experiment, try new things, and expand your approach.  But most importantly, be strategic and faithful to what you are striving to accomplish. You don’t have to do everything and you don’t have to copy what others do. If your strategy includes little or no Tweeting, so be it.  Just put your time, effort, and resources into other areas.

“Life is simply what our feelings do to us.”
--Honore de Balzac

“Life consists of what a man is thinking of all day.”
--Ralph Waldo Emerson

“We are not always that which we appear to be most often.”

--Marie von Ebner-Eschenbach

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Monday, July 8, 2019

Buzz Phrases For Authors Promoting A Book



Depending on your subject matter and targeted readership, you will find that certain words, phrases, references, or terms will elicit strong responses.  Ordinary wording just won’t do when you want to make an impression.  A good idea needs great words to express it.  

Below are random phrasings that are used for writing emotion -- thought-provoking, eye-catching marketing copy.  

The list is by no means exhaustive or original.  It was created based on my observations over the years.  Think of how you can expand on these phrases. Use them to create your own. Or, as needed, use them, word for word:

A first-of-its-kind
It rights the historical record on
A chilling expose of murder, lust, depravity and greed
Sure to appeal to the growing legions of
Catalogued in this uniquely descriptive guide are
Provides all the secrets for taking control of
Provides easy-to-follow analysis and real-life stories illustrating
It’s the definitive account of those responsible for changing the destiny of
An open and honest look at the subjects of
Enables readers to take complete control of
A vivid and gripping wartime saga
Reveals hundreds of innovative shortcuts to
In this provocative and certain-to-be controversial book
With the proven strategies and tactics he has learned from the front lines of
It is sure to challenge and change the way you see
An intriguing exploration of
Enter the fascinating world of
Packed with helpful
Will help readers achieve their success goals
Will discover in this remarkable guide
Tells how to get the most out of
Details all aspects of
It describes in rich detail how
This is an unforgettable depiction of
Written for both the layman and the well-informed
Is the indispensable guide to
A bombshell
This book is the first to explain not only the techniques but also just how the process works
A very important, yet rarely discussed, topic is that of
Explores the challenges for
Gives guidance to those interested in seeking
This magical record details the work of
Gain new insights into
Announcing an irresistible new tool for self-knowledge found nowhere else
A fascinating insight into
Is the no-holds barred account of
This book reveals many easy-to-learn techniques on how to
The author thoroughly examines
The tricks of the trade
This book is his attempt to correct the historical record once and for all
Is an intriguing story of
This much needed book helps you
Is guaranteed to make you laugh
The book is an eye-opening compendium of invaluable insights in
Finally, a book that tells you everything you ever wanted to know about
Is an insider’s view
The book is conveniently organized
Distilled and collected in this unique book
Dispelling myths and clarifying the facts
In this moving chronicle
It is a treasure chest of learning opportunities
Adds a totally new and invaluable dimension to everyone’s pursuit of
Describes with remarkable candor
Will allow you to use his unique insights to your advantage
Is packed with amusing anecdotes and fascinating revelations that emerge from frank discussions with
In dramatic question and answer format
Is the essential reference for
Through humorous anecdotes and rare, candid interviews
By combining existing research with previously unknown findings
This book is guaranteed to challenge one’s perception
Here is a persuasive demonstration showing how
This newly revised volume covers all the latest developments
Helps you take an active role
A complete program for
This innovative approach to
Has formulated a dynamic 12-step strategy
Demonstrates how to make powerful use of
Here is the remarkable story of
As it has never been told before
An incisive and authoritative text
Containing the latest information
This sound, practical and heartwarming guide will
This controversial books uncovers
Is packed with original and exciting activities
This controversial books uncovers
Is packed with original and exciting activities
One of the few books on
A useful compendium for those interested in
A step-by-step journey through
An unusual blend of
This book is for anyone who has
Keeps you informed about the latest and best in
You will discover the exciting history of
Are certain to challenge and stimulate readers
A superior, multi-level examination of
Each page will take you closer to your own personal prosperity
Methodically reveals
Their story is told with sensitivity, warmth and drama
Is the first and only book written especially for
Drawing upon extensive research
Meticulously documented
Is a skillful presentation of.
Is also a master account of
Demonstrates her proven techniques in an exceptionally clear
Are covered in this rich and inspiring volume
This penetrating, well-documented study shows
A special section summarizes and categorizes
Shedding new light on
May be the only book available that can
The author’s intimate knowledge of
Covers the entire spectrum of
With remarkable candor
Finally, a book that tells you everything you ever wanted to know about
It calls for a re-examination of
Essential reading
Shares the secrets of her trade
With tips and techniques gained from a lifetime as a
Provides a unique opportunity
Calls for a new investigation of
It is an important and courageous critique of
Offers no-nonsense advice for
Readers will gain the know-how and the confidence to effectively
This book is written for the millions of people who are
Provides eye-opening insights and specific advice on how to
This book will enable readers to make informed decisions about
Drawing on a wealth of research
An essential and enduring handbook for anyone who
With refreshing clarity, this book explains
A controversial yet stirring narrative that
Tells it all with the same honesty and depth of emotion that he brings to
Presents the results of years of research into
Is a comprehensive manual for
The only book to explore
A straight forward, compassionate, comprehensive guide to
Provides complete, detailed instructions for
This book is the cure for
The richness of this material gives the reader a vivid sense of.
Presents a fresh and compelling picture
This book serves to highlight.
Now, more than ever, this is the most readable, practical and complete book available on.
This is a true story about hope and defeat, promise and deception, falling down and getting up, again and again.
The author discusses and evaluates a wide range of conflicting material
Is a revealing picture of
Sheds light on the mysterious and intriguing subject of
Offers a streamlined and integrated approach to
The author reveals the entire and startling truth about.
Unravels facts so explosive that
The first book to focus on
Is filled with revelatory information


“Men are not prisoners of fate, but only prisoners of their own minds.”
--Franklin Delano Roosevelt

“The most successful politician is he who says what everybody is thinking most often and in the loudest voice.”
--Teddy Roosevelt

“The most important thing in any relationship is not what you get but what you give.”

--Eleanor Roosevelt

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.