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Tuesday, November 20, 2018

All New 2019 Book Publicity & Marketing Toolkit!


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8th Annual Edition For Authors & Publishers


Here we are, with over 3,000 posts on my blog. At the seven-and-a-half-year-point of this award-winning blog, I proudly reached my 1.60 millionth click.   Below are the best blog posts of the year.

My sincerest goal is for authors to become better book promoters and for all books to get the media exposure they deserve. 

This blog is a labor of love and I am happy to say it has been recognized by so many people as a leading source of great book marketing and publicity tips, strategies, and resources.

Enjoy, and please give back by sharing this with others.



This Is How You Get Book Reviews!

Where You Find Book Reviewers

Why Authors Must Invest In Book Marketing

12 Things Authors Should Do To Promote A Book

Best-Selling Book PR Tips From Book Expo Panel

Book Marketing Landscape For First-TimeAuthors

How Authors Can Craft Effective Facebook Posts

Great Book – Or Great Marketing?

Blog Post 3,000!!

Best Interviews in Book Publishing In 2018

Here Are Big Book Marketing Lessons From My All-Time Top 10 Blog Posts

2018 Book PR & Marketing Toolkit


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.


Monday, November 19, 2018

Authors Get Write Advice From Uber Driver




While giving a presentation on book publicity trade secrets to a group of recently published authors in Nashville, I had an interesting cab ride with an Uber driver who is a struggling songwriter. I never quite thought of things the way he stated them to be, providing insights for authors.

The driver perhaps a decade younger than I am, said he moved to Nashville after he lost his job in the tech industry five years ago.  He decided to pursue his real dream – writing songs for musical talent.

“I have met some really talented people,” he admitted.  “Some are way more talented than me – and they’ve been here longer.”

Hmm, sound familiar?

“I think you have to have talent and work really, really hard,” he added.  “But you have to have luck.  Maybe it’s 20-25% talent, and 75% luck.”

Again, sound familiar?

He told me how he came close to a breakthrough.  One time a famous singer accepted his song and recorded it in a studio, but it didn’t make the final cut to the album that was released.  If it had been published, he might not be Uber-driving today.  Instead, he toils away, knowing the odds of success are low.

But he’s passionate about song-writing and believes or hopes he will break through.

Sound familiar?

Here’s this middle-aged guy driving strangers around the world’s music capital, hoping he gets lucky and lands a deal, believing that even with great talent and a determined work ethic are not enough to succeed.  But maybe luck comes to those who work a little smarter, a little harder, a little differently.

In our capitalist society there are huge winners and heart-crushing losers. We all have a shot, perhaps an unequal one, but one nevertheless, to break through and become who we believe we can be. But the process can be brutal and challenge us on so many levels.

But like this Uber driver who has not given up, you shouldn’t either.  Your day could come – today, tomorrow, in a decade, or never.  As long as you keep trying – and look to take different approaches – you can break through the clutter and build a satisfying writing career.

Maybe what this guy should do is hand out his cards to everyone, maybe even samples of his songs.  Who knows who will be in his cab – maybe his breakthrough will simply come from a conversation.  It’ll be a lucky thing, but it’s luck that derived from his ambition to write songs that led to him driving an Uber.  He’ll have earned his success.

DON”T MISS THESE!!!

How Smart Book Marketing Decisions Are Made



Best interview of book publishing experts: 2018



How to have a successful book



Book Blog Post #3,000



What do authors want to hear about book publicity?



21 book marketing ideas for authors



What Should I Do Today To Publicize My Book?



Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

Sunday, November 18, 2018

Know Why You Are Marketing a Book; Then Determine The What, How & When



Authors have many, many options as to what they can do to market and promote their book.  So what should they do?

Choice A:  Everything
Not realistic given your time constraints, skill set, and resources.

Choice B: Nothing
Only do this if you want your book to fail

Choice C:  Do What You Can
Start by doing the things you feel comfortable with and capable of doing.

Choice D:  Do What You Can and What’s Needed
This is the winner.  Do what you can and prioritize, but also, do what’s needed and stretch yourself beyond your comfort-zone.  Divide and conquer – some things you will do, some things will get outsourced, and some things simply will not get done – and that’s okay.

So where do you start?

First, know why you are promoting a book.  The what and how and will come as a result of determining the goals you seek to achieve.  Are you promoting a book with a specific wish-list in mind?  For instance, is it to sell a certain number of books?  Is it to build a media resume which could lead to speaking gigs, book deals, and other opportunities?  Is it to impact people with a message that you are passionate about?  Is it to turn your book into a movie?  Is it to build your brand so that you can grow a business?  Is it ego?  Maybe it’s some or all of these things, but know your why to determine the what.

Once you have set your goals, work backwards from there and think of what needs to be done and by when.  The publication date of your book dictates many things.  For instance, if you have any chance of landing a book review in a traditional print publication such as Library Journal, Publishers Weekly, USA Today, a women’s magazine, etc., you must, must, must send an advance review copy some three-four months ahead of publication date.  If you miss that window, move on.

Think of what you’ll do for free vs. pay for.  You can speak at a bookstore or library, email local organizations to see if they will buy your book, and post onto social media – all for free. You can also pay for Facebook ads, a publicist to secure news media coverage for you, a consultant to help you with marketing, and for certain media opportunities such as paid book reviews.  So budget your time and money for what needs to get done.

One thing should be clear to you – you drive this bus.  Getting your book written and published is like giving birth. It’s your baby. Now you need to raise it through college – that’s the book marketing part.  Your work is just beginning, so know the why to figure out the what.


DON”T MISS THESE!!!
How Smart Book Marketing Decisions Are Made

Best interview of book publishing experts: 2018

How to have a successful book

Book Blog Post #3,000

What do authors want to hear about book publicity?

21 book marketing ideas for authors

What Should I Do Today To Publicize My Book?


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

Saturday, November 17, 2018

Interview with author Scott Shoemaker



Taking Steps Toward Mental Illness 1 & 2 
Pattern Fitness- Your Body, Your Mind, Your Workout



1.      What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book? What really inspired me the most was that I was making progress with my mental health struggles by incorporating exercise into my daily regimen. 

2.       What is it about and whom do you believe is your targeted reader? 
Pattern Fitness empowers people to take control of their mental health symptoms through a structured exercise routine.  This book is for anyone with anxiety, depression, ADD/ADHD, stress issues, and even bipolar struggles.  Since I have struggled with all of these and found ways to approach exercise in a new way that has helped, I believe anyone who struggles to get started and maintain and exercise routine is my target audience!

3.      What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down?
I hope that readers will remember that they are not alone in their struggles and that they can make progress and have more good days in their daily lives.  I think that what will remain with them is the fact that it’s not the end result they’re looking for, but instead that they are finally moving their body on a regular basis, resulting in a sense of accomplishment.
4.      What advice or words of wisdom do you have for fellow writers?
I love this question as I have been asked many times.  I think with relation to mental health struggles is that people who wish to publish their personal stories about anxiety, depress, bipolar, etc. need to keep one thing in mind.  If they have never shared their problems with others and decide to publish it to the world, they may go through an emotional roller coaster as I did.  I really never shared all of my issues with anyone before I decided to publish it.  And after I put it out there, I almost immediately regretted as my personal experiences where now public and I would have to talk about it out loud with others.  It was very difficult and I didn’t realize what I was actually doing when I published my first book.
 
5.      What trends in the book world do you see and where do you think the book publishing industry is heading?
The trend I think I see the most is the advertisements from publishers, even on TV commercials offering to help writers put their books together.  I think things will keep getting easier to put words in print.

6.      What great challenges did you have in writing your book?
My greatest challenge was that this book wasn’t just about personal stories and experiences.  Instead, creating programs and expressing ideas based upon my own workouts.  It was much harder to write and describe what I had been doing and to do it in such a way as to convey to others how to do it too. 

7.      If people can only buy one book this month, why should it be yours?
People need to know that there are real solutions to help with their mental health struggles written by someone who actually gets it!   I think that has been the feedback I have received the most is from others thanking me for sharing my personal stories. 

Scott Shoemaker is an accomplished Business Development professional with a desire to help others make informed choices.  A long time sufferer of anxiety and depression, Scott decided to use his “Discovery Skills” on himself and started writing about his thoughts and experiences suffering from a lifetime of mental health issues.  After careful consideration, Scott decided that writing down his problems was just the beginning and decided to put them into book form with a desire to share his story.  For more info, please see: www.sharingmentalillness.org and

 DON”T MISS THESE!!!
Great book -- or great marketing?

How do you find more book reviewers?

When writers can’t find time to write and market their books

Authors really need to be SUPREME in their book marketing

How to use the right words to market your book

Best Book On Fake News Shows Us How To Defeat The Lies

Valuable Info On Book Marketing Landscape For First-Time Authors

Scores of Best-Selling Book PR Tips from Book Expo PR Panel

How should authors sell themselves?

Enjoy New 2018 Author Book Marketing & PR Toolkit -- 7th annual edition just released

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

$400 Million Statue Not Needed to Honor Books



India recently unveiled an enormous statue, the tallest one by far in the world.  Its Statue of Unity immortalizes Indian independence leader Sardar Vallabhbhai Patel and scrapes the sky 600 feet above the ground – exceeding the Statue of Liberty by four times!  It also dwarfs the world’s previously tallest statue, a 177-foot one in China.  Meanwhile an even taller one is set to be built by 2021 off the coast of Mumbai. India’s $400 million statue made me think about how books should be honored – but is a statue a good use of resources?

Think of what four hundred million dollars could buy.  How many sick, illiterate, starving, or abused people could have been helped by that amount of money?  Why do we think throwing money at something is a great way to honor an ideal, event, or person?

I prefer living statues, where instead of building a useless hunk of nothing, go and live out the ideals the statue is supposed to embody.  Use that money to help liberate a suppressed nation.  Take that money and use it to provide needed resources to the poor.  Live your values – don’t just look for a statue or a building to pay homage to someone or something.

How many libraries could’ve been built with 400 million bucks?  Or affordable homes to house the homeless?  Or to fund college scholarships?  Or to do something that actually helped people live better lives?

But if you were to commission a statue of something relating to books, writing, or reading, what image would you want to create?  Where should such a statue reside?  Could the money that would be spent on a statue be better used to fund literacy programs, provide free books to the poor, supplement library holdings, and help struggling writers to practice their craft free of financial pressures?

I say we create a logo, not a statue.  We need an image, not a place or a physical thing, to inspire us to promote books, support literacy, spread free speech, and nurture our writers.  So what would be the right image that can be shared and reproduced throughout the nation, something universal, timeless, and reflective of book-centric values, something all of the people could easily support?

Statues may be useful to inspire people when you look at something like the Statue of Liberty.  It reflects a big principle -- freedom -- and doesn’t glorify an individual.  But most statues could become outdated, like the ones of Confederate soldiers, or merely fall into obscurity.  If something is truly worth knowing, remembering or preserving, do we need to rely on a statue?  No, these core values or ideals should be in our hearts and souls.  Do I need a statue to honor love?  I don’t think so.

And I don’t need to see 400 million dollars poured into a statue when that money can be used to save or improve lives.


DON”T MISS THESE!!!
How Smart Book Marketing Decisions Are Made

How to have a successful book

Book Blog Post #3,000

What do authors want to hear about book publicity?

Why authors can’t rely on ads to market their books and brand

How to craft a brief message for long books

Why authors need coaches, just like athletes

Know the media’s purpose in order to have them cover your book

How do you find more book reviewers?

Valuable Info On Book Marketing Landscape For First-Time Authors

Scores of Best-Selling Book PR Tips from Book Expo PR Panel


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

Friday, November 16, 2018

Do You Have Faith In Your Book?



I’m not a deeply religious person.  Neither is a significant portion of the country.  But that shouldn’t stop any of us from having faith, especially when it comes to marketing our books.

Have faith in yourself that you can succeed.
Have faith in others that they can help you.
Have faith in your readers that they will help spread the word.
Have faith in family and friends that they will support you.
Have faith in a higher power, in whatever mysterious form it may come in.

So much of the world goes unexplained.  What happens after you die?  Are there life forms beyond Earth?  What’s the purpose to life?  Are dogs smarter than us? Okay, we already know the answer to the last one!

I choose to believe there are answers to these questions, even if we may never come to know or understand them.  I also choose to believe the world’s forces can be harnessed for good.  I am nothing compared to the rest of the world.  I have nothing to lose in looking for hope beyond the reach of my arms.

We don’t have to believe in the same things nor live the same way, but wouldn’t it be great, if we could all agree to believe in ourselves and to welcome whatever support can come from others, including the powerful forces behind all of life?

This is not the easiest post to write, for there’s no simple process to show one how to let faith be a part of their life.  Only you can determine what role, if any, faith has in your life.  I’m just saying try it – why not – you may come to feel something loving and beautiful in your heart.

Authors can act out of ego, ambition, greed, and reasons that seem less desirable than answers that include:  “I want to help others” or “I have a wonderful message for others to embrace.”  But whatever drives you to write a book and promote it, may I suggest that faith be a part of the equation?

Be inspired, not fear-fueled.
Be motivated, not anger-filled.
Be hopeful, not helpless.
Be creative, not robotic.
Be loving, not isolated.

You put a piece of you out to the public’s critical eye when you write a book. Let faith guide you and hope that good things will come from projecting positive thoughts, honest actions, well-intentioned ideas and, kind-hearted interactions with others.  You can’t just ask for things from others; you must first give, and to offer others your great words, positive energy, and kind soul. 

Have faith and rise above your insecurities, fears, or hatred.


DON”T MISS THESE!!!
How Smart Book Marketing Decisions Are Made

Best interview of book publishing experts: 2018

How to have a successful book

Book Blog Post #3,000

What do authors want to hear about book publicity?

21 book marketing ideas for authors

What Should I Do Today To Publicize My Book?


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.