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Saturday, May 19, 2018

Interview with author Brian J Greenberg



The Salesman Who Doesn’t Sell: A Marketing Guide To Making Money While You Sleep

Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over 100 million in revenue from his businesses True Blue Life Insurance, Wholesale Janitorial Supply, and TouchFree Concepts. Brian has collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman who doesn’t sell. As a multi-faceted entrepreneur, Brian believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and a commitment to exceptional customer service. For more info, see: https://www.truebluelifeinsurance.com.

1. What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book?
I’ve been running companies online since 2003 and have seen marketing strategies change drastically. After the April 2012 Google Penguin update I saw thousands of quality companies purged from the google index and their businesses destroyed. Since that date companies must do the things that real companies do, and stay far away from black-hat link building tactics.
I believe that in order to grow your company for the long term, a customer-centric approach is required. In the book I show companies how to obtain 5 star reviews from customers and then leverage their online reputations to attract new business and shorten the sales process. I want to put an end to pushy sales tactics and terrible service and show that there is a better way.

2. What is it about and whom do you believe is your targeted reader?
This book is for current and aspiring business owners. I show all the things a company and do to build their online reputations. Online social proof benefits entrepreneurs who run online and offline businesses. These days people go online to confirm the validity of company, and your online reputation can make or break a sale.

3. What do you hope will be the everlasting  thoughts for readers who finish your book? What should remain with them long after putting it down?
I hope that readers take away that it is better for long-term business success to focus on the customer experience, rather than short term profits.

4. What advice or words of wisdom do you have for fellow writers?
The thing that separates entrepreneurs from wantrepreneurs is action. The same hold true for authors. Focus on progress, not perfection.

5. What trends in the book world do you see and where do you think the book publishing industry is heading?
I believe we are seeing the publishing industry move towards an online focus, rather than physical bookstores. This lowers the barriers to entry for authors via self publishing options. How many Twitter and Facebook followers you have is a large factor on how lucrative a publishing deal you can get.

6. What great challenges did you have in writing your book?
Everytime I went through the book I decided to add more or re-work content. I pushed back the release date of the book several times to make sure the book was as good as it can be. There is a drive to just get your work out there, though if the work is truly done well, it will stand the test of time.

7. If people can only buy one book this month, why should it be yours?
I think people know about the huge opportunity to market their businesses online, though they have no idea how to do it. People need to be cautious when choosing how and with who to market their companies. I’m here to help cut through the clutter. I understand the obstacles that entrepreneurs and business owners face when it comes to marketing their companies. I know because I’ve been through it all and found a better way—better methods for long-term marketing success.

Check These Posts Out
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For Self-Promoting Authors: The 2018 Book Marketing & PR Toolkit

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Which media outlets really move books?


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.”

Interview With Author Dana M. Hayne




GPS for the Soul—Wisdom of the Master


1. What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book?
In truth, I felt commanded out of compassion for the suffering of others both to write and publish GPS for the Soul. You see, I was just so incredibly confused growing up. And when I look around me today, I see similar confusion or outright disillusionment, growing exponentially. I see so many folks, young as well as old, but especially the young, asking, “What’s it all about—life that is? What’s the point of all this? Why am I here? What does it matter anyway?” And it would seem that no one has answers for them. And as a result suicides, addictions, violence and mental illness grow. I feel GPS offers not only understanding for these folks, but also solutions.

2. What is it about and whom do you believe is your targeted reader?
GPS targets readers who are searching or have questions—metaphysical questions: Who am I? Why was I born? What is the purpose of life? Is there life after death? How do I get what I get in life? These can be individual of any age or faith base, individuals recovering from addiction, those who have health challenges or who have experienced loss.

Back in the 50’s and 60’s, when I was growing up, I certainly wanted answers to those questions that folks are asking today. Roy Rogers and Ozzie and Harriett were beginning to lose their mythical hold on ‘all is well and wholesome’ due to the continuous succession of troubling world events —the Cold War, Korean War, Vietnam War, the Cuban Missile Crisis, as well as the multiple disheartening assassinations of JFK, Robert Kennedy, and Martin Luther King. All my trusted authorities—parents, teachers, church— were telling me one thing, but what I witnessed was quite different. How could one trust authorities who talked with forked tongue?

"Do as I say, but not as I do." Preaching non-violence while participating in endless wars. Preaching proper conduct and sexual integrity, while molesting young children and forcing young girls to abort or give up for adoption pregnancies imposed upon them through rape or force? Oh, none of it made sense! So, I packed my pack back and started circumambulating the globe looking for answers.

GPS for the Soul chronicles that search and its end result, which brought me right back to the United States where grace introduced me to a hundred-year-old wise man from Sri Lanka, who mentored me for over eleven years. Not only did His Holiness answer all my questions, but more importantly he resurrected my faith and awakened the station of wisdom inside me, whereby I might find answers for myself. Often he urged that one, "Seek even unto China for Ilm or wisdom."

3. What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down?
I want readers to know that life is not meaningless, not random, nor are they victims or powerless. I want them to understand that they do have power, and that that power resides in the development of wisdom and discernment, which can overcome ignorance and enable right action. What should remain with them is a sense that there is a source of Universal Goodness available to them and that a life of peace is possible.

4. What advice or words of wisdom do you have for fellow writers?
Write what you know. Trust that your audience will follow.

5. What trends in the book world do you see and where do you think the book publishing industry is heading?
Personally, I do not believe that every thought is print worthy and I think the explosion in self-publishing threatens to bury some gems under an avalanche of babble.  Also, many individuals are just reaching that age where they are beginning to understand and want to share their life’s lessons. Unfortunately, much of that wisdom is lost because these folks lack the computer and technological skills required in this day and age of self- publishing.

6. What great challenges did you have in writing your book?
            a. Trusting that I had something to say.
            b. Working with modern technology
            c. Learning how to be appropriately intimate with my audience.

7. If people can only buy one book this month, why should it be yours?
My book does not just end when one finishes reading it. One is inspired to continue exploring the notion of wisdom and self-guidance.

Dana Hayne is a retired labor and delivery and maternity nurse. She received a Bachelor of Science in nursing from Thomas Jefferson University in Philadelphia, graduating magna cum laude. She lived and studied alongside His Holiness Muhammad Raheem Bawa Muhaiyaddeen, a spiritual teacher from Sri Lanka, for thirteen years until his passing in 1986. She continues to assist individuals in their healing journey as a medical tour guide to the Casa de Dominacio Healing Center in Brazil for the spiritual healer, John of God. She also volunteers with the chaplaincy and hospice services in her community hospital. Dana lives with Rodger, her husband of more than forty years, in the suburbs of Philadelphia where they enjoy their two sons and three grandchildren. For more info, please see: http://www.gps4thesoulbook.com.

Check These Posts Out
For Self-Promoting Authors: The 2018 Book Marketing & PR Toolkit

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Which media outlets really move books?


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.”


Interview With Author Ivan Figueroa –Otero, M.D.




Spirituality 103: The Forgiveness Code


Ivan Figueroa-Otero, M.D. has practiced and studied medicine for over 40 years.  He had a lengthy career as a successful pediatric surgeon, retiring in 2009.  He then became certified in the practice of acupuncture and applies traditional Chinese medicine techniques to treating his patients.  Now, at age 73, he has released a series of award-winning, Amazon best-sellers that explore the depths of the mind-body- spirit connection and offers insightful advice on how we can lead fulfilling, balanced, and productive lives.  His books are a bit of Buddhism meets Western medicine, where the healing solutions come to us not only with pills or surgeries, but from within each of us.


1.       What’s your latest book, Spirituality 103:  The Forgiveness Code, about? Spirituality 103 takes the spiritual curriculum of the School of Life trilogy to a higher level by unraveling the emotional maze that traps us in the self-made prisons built by guilt. The book guides you through an imaginary battle fought in the deepest recesses of our minds, where the enemies, which are the shadows of our ignorance, are defeated by the guilt-busting light of forgiveness.

2.       You say the healing code for our emotional scars is forgiveness.  How so? In the allegorical view of our spiritual journey as a war scenario between wisdom (warrior of the light) and ignorance (the warrior of the shadows), the wounds create scars left by the emotionally sharpened sabers contaminated with the bacteria of guilt. Forgiveness is the only antibiotic that can facilitate the healing of those imaginary wounds. Understanding that the injuries were self-inflicted comes from the hidden wisdom stored in our DNA, liberated by the lessons of love (medals) acquired for our bravery under emotional bombardment.

3.       Living in Puerto Rico and seeing the devastation of the hurricane, as well as the economic duress that existed before it, how do you find your message helps to heal those in need? This has been a golden opportunity to apply all the lessons of my school of life in my own life and to see how learning from our mistakes of the past helps us to reconstruct our lives and our country in solidarity.

4.       As a pediatric surgeon for many years you often operated under a lot of stress.  What advice do you have for people to relax under pressure? Practice makes perfect when you focus on your given talents. You shouldn't only do your best, but also feel good about doing it. Feel respect and solidarity for the life’s purpose you share with others and do the best you can without expecting perfection in the results. Stress can be a motivating force to respect the importance and responsibility of your role and can extend your capabilities at doing it. Always feel connected to your common source of wisdom and think like a musketeer, “One for all and all for one.”

5.       You were also schooled in traditional Chinese medicine and became certified in medical acupuncture.  How have you seen healing take place by employing a mind-body-spirit connection? Modern medicine trained me to oversee the healing process of the patient and also get most of the credit for it. It also guided me to eradicate symptoms as rapidly as possible even if I didn’t know the cause. The dark side of this system is that if I failed I would also carry the burden of the result. In contrast, traditional Chinese medicine, acupuncture and other holistic fields of medicine focus on looking for the root cause of diseases and empowering the patient to correct the lifestyle errors that promoted them. The healing is primordially done by the patient under guidance by the therapist.

6.       You talk about how individuals need to undergo a self-transformation that will guide our “magic-mirror” through our “multidimensional voyages”.  Please explain. In Spirituality 103, The Forgiveness Code, I compared our minds to a magical mirror where our universal experience will be reflected based on the purity of our vision. We are created from the reflection of the primordial magical mirror, which in its nature was pure, and as such we should be able to reproduce its clarity without distortions. During the multidimensional voyages traveled with our minds (mirrors) the subjective traveling experiences will be distorted by the emotional interpretations of the voyagers. These distortions are what we must transform by remembering the original pure creative reflection of our primordial magical mirror. “In the Magical Mirror of your mind, the clarity of your vision (self-esteem) will depend on the purity of your vision”.

7.       How can we understand the love lessons hidden within every experience of suffering? I am a firm believer in the law of cause and effect, which is in accord to Newton’s third law of physics, which says, “When one body exerts a force on a second body, the second body simultaneously exerts a force equal in magnitude and opposite in direction on the first body”. I differ with the traditional view of the law that maintains all effects of negative actions result in karma or punishment to the person doing it. The main purpose of the law, which I renamed the law of love, is to teach the individual who perpetrates the inappropriate action to learn from the consequences of his action on others, so that he or she can rectify it on future actions. The purpose of the law has always been a lesson of love that creates awareness and empathy. The good or bad results of any action will depend on the intention behind it. Intentions that consider the results of the effects on the majority of those that share our journey are said to be inclusive and unselfish, and those that only consider the impact on some of the voyagers are exclusive and selfish since they please only a few of the participants.

For more information, please consult: www.ifigueroa.allauthor.com.  
Please note: This author is a client for the public relations firm that I work for.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource

Friday, May 18, 2018

Book Industry Should Bet On Sports Gambling As A Savior



A new opportunity may have just opened up for the book publishing industry:  the legalization of sports gambling.

With the Supreme Court announcing states can choose to legalize or regulate sports betting, a monumental opportunity has arisen not just for sports teams and states that pursue sports gambling, but for the book world.

Bookstores should lobby to accept the placement of bets.  Get it.  You can “book” your bet at the bookstore.  Let your bookstore be your “bookie.”  What are the odds of that happening?

But if it does, bookstores will not only rake in tons of money, they will draw crowds.  Some bettors, while waiting around to see if their bets pay off, can read-buy books and sit at the store’s cafĂ©.  All those winners may want to splurge for a gift (book) for someone.

Additionally, publishers can cash in on the betting craze.  There should be a flood of books coming out, perhaps these:

How to Bet on Basketball (or Football or Baseball or Hockey, etc.)
All the States You Need to Know About To Be A Smart Sports Bettor
Where to Vacation – and Place your Sports Bets
How to Reduce Your Taxes on Sports Winnings
After Marijuana and Sports Betting Goes Legal, Prostitution is Next

There will also be these likely titles:

·         How I Fixed Games to Win at Betting on Sports
·         Should Pete Rose Be Let Into the Hall of Fame?
·         The Lost Wager: How Sports Betting Addiction Tripled in 2018.
·         The Death of Las Vegas:  Why America Adopted Gambling at Home.
·         Instant Replay:  Did Sports Gambling Kill Pro Sports?

It may seem like sports betting and books have little in common, but perhaps there really will be a connection.  Bookstores should stock up on books about sports, gambling, and addictions.  They should – no joke – seek to get in on the action just like how every candy store now sells lottery tickets.

Bookstores should invite speakers who know about sports betting from casino owners to legislators to Mafia Kingpins to gambling addicts.  America is going backwards but why not capitalize on its demise?

Bookstores should also sell e-cigarettes, pot, lotto tickets, beer, and anything that gets people in their stores.  Vice shmice.  Bettors are book buyers too. Let’s not discriminate!

Only in a Trump America does the casino-mentality rule.  It figures that a former gambling tycoon would be in office when the Supreme Court rules in favor of expanding our nation’s degeneracy.  Now go write a book about it and cash in. Everyone else will.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.”

Wednesday, May 16, 2018

Interview with author Angela Himsel





A River Could Be a Tree

1. What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book?

I had been writing and publishing essays based in part on growing up in a restrictive, fundamentalist Christian sect in rural Indiana. Then, I felt that the bigger story was something that couldn’t be reduced to 800 words with a few laughs. There were darker things in the church that I alluded to but didn’t fully explore and I wanted to put the whole story out there, with the underlying message that change and transformation is possible.

2. What is it about and whom do you believe is your targeted reader?

A River Could Be a Tree is on one hand about my individual quest for truth, for God, for salvation, but it is also about the quintessential human urge to discover: Who am I and what do I believe? It’s also a very American story of reinvention and of possibility but with the added bonus of managing to hold on to my family and my past while forging ahead in my chosen future. The targeted reader is Jewish, Christian, American and anyone who questions what he or she has been taught, and dreams of another way of life.

3. What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down?

I hope readers’ takeaway will be that the bonds of family and of the past are strong, but they don’t necessarily have to inhibit you. Rather, they can nurture you as you move toward your own destiny.

4. What advice or words of wisdom do you have for fellow writers?

Write, read, repeat. And don’t take anything – rejection, criticism, advice from friends to consider becoming a salesperson - personally. Not that there’s anything wrong with becoming a salesperson.

5. What trends in the book world do you see and where do you think the book publishing industry is heading?

People are clearly reading more electronically, and given the many other distractions, reading less than before. However, I believe reading is unlike any other entertainment. It is a personal relationship and experience between the individual and the author’s work.

6. What great challenges did you have in writing your book?

I struggled with the most rudimentary thing: the beginning. Where to start the story? Indiana? New York City? Israel? Given that I didn’t come from a conventional Christian background, readers needed to know upfront what my own peculiar sect believed and practiced before they could understand the many choices I made later. And the only way to do that was to start from way, way back in history when Catholics and Protestants were having at it. While this history was fascinating to me, I worried it would not be so much to others. I was right. So I reduced all of my research on the Reformation, immigration to the United States, the rise of radio evangelists, to a few paragraphs. Which brings me to another thing challenging about writing this book: parting with my deeply loved research. I am still sad about that.

7. If people can only buy one book this month, why should it be yours?

As a child choosing books from the bookmobile, I preferred stories that would transport me, geographically or emotionally or both, to another world, and make me care, make me think, make me laugh, teach me something I didn’t know. But not manipulate me. I hope, and believe, that A River Could Be a Tree will likewise take you beyond yourself and introduce you intimately to people who, while different, are also relatable. And when you finish the book, you will feel it was time well spent. 

Angela Himsel is a freelance writer in New York City. Her work has appeared in The New York Times, The Jewish Week, the Forward and Lilith, and she received an American Jewish Press Association Award for her column “Angetevka” on Zeek.net. Angela holds a BA from Indiana University, which included two years at The Hebrew University in Jerusalem, and an MFA from The City College of New York. For more info, please see: https://figtreebooks.net/books/a-river-could-be-a-tree/.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.”







Exclusive: Best-Seller PR Strategies at BEA Panel Previewed




What are the key strategies employed by authors and book marketers to successfully promote books to the media?  What can be done to help a book become a best-seller?

Some of these secrets will be revealed at this year’s Book Expo America.  A terrific workshop http://bit.ly/MCatBEA conducted by Media Connect, one of the nation’s leading book publicity firms, promises to provide helpful insights on the steps one can take to get greater exposure for their book. I, as the chief marketing officer, for Media Connect, will moderate the panel.

So how about a sneak preview?

Ok, here are some of the helpful topics that will be covered by a panel of seasoned publicists with a combined 100 + years of book publicity experience:

·         What to say to the news media that will make them want to interview you.

·         The ideal timeline to execute a savvy book marketing campaign.

·         How to work your connections – and those of others – to become a best-selling author.

·         How unknown authors can get big media hits.

·         Which types of media work best for promoting your book.

·         How social media can be very helpful to you – even if you don’t personally blog, Tweet, or post on Facebook.

·         What needs to be kept in mind when working with a book marketing team – whether a publisher or hired gun – so that you collaborate well.

·         The biggest mistakes that undermine and sabotage authors.

·         What your website, press kit, and business card need to say.

·         How authors can help each other, even when competing for readers.

·         What to always share -- and never say -- in a news media interview.

·         How to adopt a confident and winning attitude when promoting your book.

·         How to craft headlines, subject lines, and emails that draw the media to you.

There are literally hundreds of things an author must do to be in a position to promote a book successfully.  Many of them are not difficult, but they must be done right – and in a timely fashion.  Once authors understand their role in making their book a winner, he or she can watch their brand take off.

Of course not all strategies work for all books.  Other factors that come into play are:

·         Genre:  Non-fiction or fiction– does it tie into the news?
·         Format:  Hardcover, trade paper, audiobook, mass market?
·         Is the book new, old, or soon-to-be-released?
·         Is the author a good speaker?  Are you shy?  Have you been media coached?
·         Does the book provide great information -- or truly entertain, inspire, or enlighten us?
·         How many books compete with yours on the same subject?
·         How much time can you put into this?
·         What resources do you have available to you?
·         How many connections do you have – online?  e-mail list?  personal network?
·         What are the author’s credentials?

The key to improving one’s efforts to promote a book to its maximum potential ultimately rests on the following:

Timing -- doing what’s needed when it should be done.

News Cycle -- your book needs to tie into what’s in the news, on the calendar, or an honorary day/anniversary.

Cover-Title-Subtitle – we buy on the look and sounds of a book.

Hiring Help – a good promotor or marketer makes a huge difference.

Luck – sometimes you have to be in the right place at the right time.

Word-of-Mouth – your book, if it’s really good, once in the hands of a few hundred or thousand people can get word-of-mouth traction.

Great Testimonials – they alone don’t sell a book but they add to the positive impression needed to influence others.

Diversify Your Portfolio – you need to hit all levels of traditional media, all forms of digital, media, an array of social media, speaking appearances, and direct marketing to individuals or groups of targeted readers.

Persistence – push daily and never giving up or get discouraged.

Confidence – act with the belief you will succeed.

Planning – strategizing and executing go hand in hand.

Local to National – start locally and regionally and then branch out nationally.

This year’s PR workshop at BEA is sure to help publishing pros and authors gain a greater understanding and deeper perspective of how to promote a book and brand successfully. Please come to room 1E11 at 10:00 am Est May 30th at Book Expo America at NYC’s Javits Center.

Check These Posts Out

For Self-Promoting Authors: The 2018 Book Marketing & PR Toolkit

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How you can FIX a broken PR campaign for a book

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Which media outlets really move books?

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.”