Follow by Email

Sunday, July 30, 2017

Do We Really Need To F**king Curse?



The recent tirade filled with expletives by President Trump’s henchman, Anthony Scaramucci, against other Trump-appointed operatives, showed not only a White House in disarray but a remarkable low-point in public discourse.

When White House Communications Director Scaramucci mouthed off to a reporter during a New Yorker interview, he used incredibly disrespectful language to describe Chief of Staff Rance Priebis, labeling him a “fucking schizophrenic, a paranoiac” and said of presidential advisor Steve Barron, “I’m not trying to suck my own cock.”

Ladies and gentlemen, what’s going on here?  Instead of leadership exuding from the top, we have the opposite.  We have a bombastic, egotistical, maniacal, power-hungry, intellectually-absent, morally-bankrupt president endorsing such tactics and making it open season on respectful dialogue.

Such tactics are spreading and infiltrating other areas of our society.  We hear coarse language everywhere, from our television sets and movie theaters to our musical lyrics and tweets from celebrities.  Don’t get me wrong.  I’m not a prude with virgin ears.  There is a time and place for colorful language. But it’s never okay for high-ranking public servants to speak that way, so freely and out in the open, especially with the media.  These comments are then rebroadcast at 10 year olds who need to ask parents why that man said someone is a fucking idiot.

Book publishing is no better.  It’s chosen to take the low road when it comes to using curse words and blue language on its covers.

A hot book right now is The Subtle Art of Not Giving a Fuck.  Another one is called Fuck Feelings.  Then you have Confessions of a Prairie Bitch, Bill the Bastard, Fucking Martin, Good Manners for Nice People Who Sometimes Say Fuck, Fucking Apostrophes, Fuck Off!, I Love to Fucking Color, The Way of Fuck It, An Encyclopedia of Assholes, Cunt Coloring Book, Car is the Fuck Up…well, you get the point.

This is not a recent phenomenon for book publishing, but it’s part of an ugly trend.  A few years ago, a children’s parody for adults, Go the Fuck to Sleep, was a hit sensation.  Over a decade ago you had these titles screaming at us:  Fuck the Navy; Fuck, Yes!; the F-Word; English as a Second Fucking Language; They Fuck You Up; The Greatest Fucking Moment in Sports; The Fuck-Up; and other lovely titles.

The F-word is in the dictionary and is used often by most people, so it can’t be ignored, demonized, or eliminated but do we have to listen to the White House rant insanely with such language?  It’s disrespectful to the F-word itself.

The bigger issue here, it would seem, is why is the White House disgracefully dysfunctional and needing the media to settle its in-house fights?  Why must the nation be soiled by their filthy, debasing arguments just so a man-baby can get what he wants?  We have an infant bully in the pulpit and he is bringing down the nation one tweet, press release, and interview at a time. He’ll be impeached without passing any legislation but he’ll leave a stench that will never be cleansed.

Trump may leave his legacy with the thing he’s most proud of – his name.  Whereas Trump used to mean real estate, casino, celebrity television or even boastful and wealthy, the name will take on the flavor of a verb.  To Trump will now mean to belittle, to curse, to lie, to humiliate.  His name is now synonymous with the undershirt we call a “wife-beater.” His image is one of a hot-air balloon, inflated by bluster, ego, and greed.

His name is also a substitute for the F-word and he’s saying to all of us, Trump You!

DON’T MISS THESE:
How do authors get on TV?

Where do authors go for book PR help?

How can you keep up with book publishing news?

What actually works in book publicity?

16 nook marketing lessons learned at #Thrillerfest

Do most authors make any real money from their books?

Good book publicity is a marathon, not a sprint

Authors don’t need to panic when speaking to the media

Best Author PR Strategy: Cover The Basics

Can you sell at least 10 copies of your book every day for a year?

What Does It Really Take To Hit A Best-Seller List?

An author primer on how the news media works

10 Lessons For Authors-Turned-Bloggers

Can you market your book for five minutes a day?

Complete Author Book Marketing & PR Toolkit for 2017



Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs 

1 comment:

  1. Have you ever heard of the thought that anyone who uses vulgarities as a habit should enlarge his vocabulary. A friend of mine from church told us, when she was growing up and her dad heard her spout those potty mouth words, he made her read the dictionary.

    ReplyDelete