What
if I told you that you can market your book for just five minutes a day and be
successful at selling more books, branding your name, and getting out your
message?
From a handful. I would get the response:
“That’s too much time.” They fear
book marketing. But for the vast majority, they’d likely respond: “That’s not possible.”
Well,
after reading through a new book, 5-Minute
Book Marketing for Authors: Easy and Effective Ways to Market Your Book Every
Single Day by Penny Sansevieri, you will feel not only is it possible, but necessary.
The
book is written in short, easy-to-follow chapters that ease even novice authors
and first-time book marketers into the process of making themselves a little famous.
Sansevieri,
who has penned 16 books, runs a marketing company, and teaches publishing and
marketing at NYU, claims: “This book is
set-up so that you can do only 5-minute incremental work, but it also includes
instructions for when you are ready to dig deeper and spend more time.”
So
what goodies does she offer on the quick that can instantly ramp up a writer
into a smooth-talking book promoter? She has chapters on the following:
·
Maximizing
Goodreads Giveaways.
·
How
Great Amazon Descriptions Sell More Books
·
Optimizing
Your Amazon Author Central Page.
·
Five
Facts About Kindle Unlimited
·
Why
Free Us A Killer Marketing Strategy
·
How
to Get More Out of Your Newsletter.
·
Making
Your Website Work For You.
·
4
Easy Things to Do Even If You Don’t Want to Market Your Book
·
Twitter
101
·
Facebook
Secrets
·
Pinterest
Basics
You
realize, just after skimming through her book, there are so many strategies to
promote and market a book – and many of them don’t have to use up a lot of your
time, money or brain cells. Some of the obvious steps one should take include:
- Create an author profile on Goodreads and do a book give-away.
- Create an Amazon Author Central Page – and claim a page from overseas sites such as authorcentral.amazon.co.uk.
- Develop an elevator pitch so you can discuss your book easily and quickly any time.
- Update your Amazon book page often, use top keywords, add in new reviews, tailor your bio to your book, and be aware of how your book is categorized (print genres differ from e-books)
- You can get 5-star Amazon book reviews via your professional network, super fans, bloggers, and Amazon reviewers (see www.amazon.com/review/topreviewers).
- Give away other things besides a book – videos, webinars, content, reports, and resources – to inspire people to buy your book.
Sansevieri
noted there are many sites you can list your book – for sale or giveaway –
including:
Her
website tips include these:
·
Never
design your own web site – hire someone.
·
Make
your sites scannable – your homepage text should have 200-250 words max.
·
Readers
look at the upper left-quadrant of a site first – put your lay message there.
·
Include
a media room – list your media clips and share your video, Q & A, photos, and press releases.
·
Update
it often.
Sansevieri’s
book can’t be read in five minutes but after spending an hour with it, you can
digest a lot of helpful information to get you going.
There was no mention of speaking engagements, which are often used to sell and promote books. The book was also silent on traditional media – how to get interviews, book reviews, or feature stories with television, print, or radio – or even how to go about getting covered by podcasters, major websites, and other digital media. Lastly, the Twitter chapter was a thin 1.5 pages that lacked substance. Still, no book can be all things to all people. For authors looking to do a little each day – and not much more, 5-Minute Book Marketing for Authors points people in the right direction.
There was no mention of speaking engagements, which are often used to sell and promote books. The book was also silent on traditional media – how to get interviews, book reviews, or feature stories with television, print, or radio – or even how to go about getting covered by podcasters, major websites, and other digital media. Lastly, the Twitter chapter was a thin 1.5 pages that lacked substance. Still, no book can be all things to all people. For authors looking to do a little each day – and not much more, 5-Minute Book Marketing for Authors points people in the right direction.
Check These Out!!
12 Big Threats to Free Speech
Welcome To Your 2017 Complete Author Book Marketing & PR
Toolkit
Choosing Your Next Book Or Dog Is Challenging
Does Your Subject Line Stink?
Should authors Use Twitter or Facebook
How Big Book Marketing Comes From Small Things
Why selling a home and promoting a book are similar
Overcoming Your Book
Marketing Phobia!
Why Authors Need To
Get Physical With Their Book Marketing
How Authors Should Promote Books On News Trends
Do You Promote Your Book Outrageously?
Do You Support The
Bookism Movement?
What Color Is Your Book Marketing Parachute?
Brian Feinblum’s views, opinions, and ideas expressed in this blog
are his alone and not that of his employer. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in
Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs
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