Follow by Email

Wednesday, July 31, 2019

Should You Write A Second Book To Promote The First?




You are trying to promote and sell your current or upcoming book so the last thing you need is to publish another book that needs publicity, right? Well, what if you published one book in order for it to be used as a marketing tool for one’s business, consulting firm or brand?

Let’s say you publish a book on selling real estate and you want that book to sell well, help you get new clients, and help you get publicity. Consider doing an ebook (something you can get out quickly, with little or no cost and something that can be shorter than a traditional book) in addition to your main book. The e-book can even be given away for free in hopes it will get people to your site, where they can buy your original book. The ebook can be on a complementary subject or it can be some additional material that serves as a teaser for the book you want to sell.

Or let’s say you published a specialized book that sells more than a typical book in a bookstore. Maybe it is selling for $100 or $1000 a copy. To promote such a high-priced volume, consider having a traditional publisher issue a different version of the book, one that doesn’t give the same quantity of information of the premium valued one but nevertheless still is perceived as giving useful, and interesting information. The mass distribution of the second book could get more visitors to your site and lead some readers to buy your more expensive, specialized book.

You can experiment and release different books at varying price points and each one can serve to help sell the other one and space lend to generating more traffic to your site. Some people prefer different options., based on budget preference or needs. 

If you don’t want to do a second book, consider writing a number of white papers (well-researched 4-6 page reports on a specific topic) and use them to promote your book and site.



“Do not wait for extraordinary circumstances to do good action; try to use ordinary situations.”
--Jean Paul Richter

“Things are not as we see and sense them but as we wish they were seen and sensed.”
--Augusto Roa-Bastos

“To understand a new idea break an old habit.”
--Jean Toomer


DON”T MISS THESE!!!
How authors get their book marketing mojo – and avoid failure

Authors cannot succeed without the right attitude

So what is needed to be a champion book marketer?

Should You Promote Your Book By Yourself?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE



Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Monday, July 29, 2019

Mapping Your Book Sales Call



Let’s say you want to contact an organization to see if they will purchase your book. Perhaps you want a company to buy 50 copies for their employees. When you call them, what will you say that will convince them to buy, buy, buiy?

·         What is your opening line?
·         Who are you asking to speak to?
·         What do you do if you get voicemail?
·         What do you know about the company/person you are calling?
·         What do you hope the call will accomplish?

Consider these steps:

1.            The Beginning…Your call begins with you dialing the number of someone or some organization that you hope to gain a positive, achievable outcome with. Make sure you built or secured a targeted contact list. If possible, know the name of the person or their title/department, so you don’t ask the person answering the phone to guess what you want. If the operator/receptionist asks what this is in reference to, don’t pitch them. Just explain you have a unique opportunity that you’d like to share. If you get voicemail, try back another time. Ask the operator when it’s best to call again.

2.            Once you get the person you want, deliver a version of the 100-word introduction. In this case, you can say it in four sentences: “Hi, I am the author of a new book that I believe will be of interest to you and your employees (or members). It helps them to (do something). It’s based on original research, my 15 years as a veterinarian, and as the happy owner of three dogs. I would love to explore how we can work together.”

3.          The call must have a purpose. Determine what you seek and prioritize these goals. For instance, your goal may be a hard sell to get them to buy a lot of copies of your book or to have them use you as a paid speaker. Or maybe you want to merely introduce yourself and invite a next step – to come visit them, to offer to send them a copy of the book to see if they would be open to you guest-blogging, or some other action step. The call may be of use to you in that you’ll learn about the organization and its needs. Maybe you’ll be educated on industry trends or things you had not yet factored in. You should gain something from every communication – a sale, information, or goodwill.


DON”T MISS THESE!!!
The Book Marketing Strategies Of Best-Sellers

How Authors Can Sell More Books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

How Authors Get Bulk Sales Now

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.




Friday, July 26, 2019

Sometimes You Need Approval From 10 People To Sell a Book



Some organizations, corporations, charities or government agencies have a bureaucratic approval process when it comes to buying your book in bulk or to hire you as a speaker or consultant.  You may need to win your sales many times over by dealing with:

·                     The owner or president.
·                     The head of marketing and publicity.
·                     An investor or sponsor.
·                     Influencers – consultants, lawyers, and board members.
·                     Someone with policy or political clout who bends the ear of decision-makers.

Hang in there but be prepared to go through the sales process with multiple people at various stages.

Marketing changes at the speed of technology and the rate of consumer adoption and acceptance of the technology.  However you communicate your effort to sell your book or service, just remember that people want the facts, a fair price, to believe you’ll deliver as promised, and to receive something of value.  Make the transaction as easy as possible.


DON”T MISS THESE!!!

17 Book Marketing Strategies That Work
https://bookmarketingbuzzblog.blogspot.com/2019/05/17-book-marketing-strategies-that-work.html

The Book Marketing Strategies Of Best-Sellers

How Authors Can Sell More Books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

How Authors Get Bulk Sales Now

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.


Tuesday, July 23, 2019

How To Sell Your Book To People


Image result for book selling images

Customers Have Needs
People want to buy from you. All that you have to do is convince them of a few things, namely that you offer something of value and enough supportive evidence that you will deliver on your promise or offer.

Here Is How Most People Want To Buy From You:
1.      Be there when I need you (sell me an umbrella on a rainy day).

2.      Make it easy for me to talk to you (don’t play phone tag or deal only through email).

3.      Don’t sound like a salesperson; come off as an advisor.

4.      Teach me something or give me something for free – we need goodwill.

5.      Sound sincere when you speak and not be slick, shifty, or full of crap.

6.      Entertain me and make me feel good.

7.      Show me that you listen to my concerns.

8.      Don’t be critical of me – just tell me how to get from here to the next step.

9.      Never talk down to me or make me feel small.

10.  Don’t argue with me or plant doubts about how I operate.

11.  Make me feel that I have choices and options.

12.  Show me what your offer is in a clear way – don’t hide charges or dress up additional costs.

13.  Never lie to me.

14.  Call me when you say you will.

15.  Tell me why I should go with you over someone else.

16.  Just give me the facts and cut to the chase.

What Does The Book Customer Need?
Everyone needs different things,  but we all need certain things that are the same. It just might be that you don’t need the same thing at the same time that others do. But along the way, many of us have the following concerns. See which ones your book taps into and seek to address them in your marketing efforts.

According to Maslow’s Triangle, which shows a hierarchy of needs by humans, people have physiological needs, safety needs, social needs, esteem needs, and self-actualization needs. We need to make sure we have healthy air to breathe, clean water to drink, access to nutritious food, sleep, health, shelter and clothing. We may need  sex/love/relationships, security, and to feel good about ourselves. So many things are involved, from pets and children to careers, entertainment, weather, sports, games…you name it. Figure out where your book fits in to all of this.


“Wealth doesn’t make you happy but it helps you to endure unhappiness.”
--Robert Gervaso

“When myth meets myth, the collision is very real.”
--Stanislaw Jersey Lee

“Whenever a husband and wife begin to discuss their marriage they are giving evidence at a coroner’s inquest.”
--H.L. Menchken

“The success of most things depends upon knowing how long it will take to succeed.”

--Charles-Louis de Secondat, Baron de Montesquie

DON”T MISS THESE!!!
The Book Marketing Strategies Of Best-Sellers

How Authors Can Sell More Books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

How Authors Get Bulk Sales Now

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Sunday, July 21, 2019

Should Your Book Be A Textbook?


Image result for textbook images


Your book may be perfect for the college market.  To get your book sold into the classroom you’ll need to convince professors to use it for the course, or you might be able to sell it to the college bookstore as an optional, supplementary book.

What will the professors and college bookstore review for consideration?
1.      The book should be relevant and targeted to the class subject matter.
2.      It should be filled with facts and double-sourced information, not an opinion-filled diatribe.
3.      It needs to have an index, bibliography, and a glossary, and if possible, recommended resources for further reading and research.
4.      The title, the cover, the layout design, and length of the book will be examined as well.
5.      Your book must be current and up to date.
6.      The book cannot have advertisements.
7.      Your credentials should be clearly presented, highlighting your professional and academic background.
8.      Supportive testimonials, endorsements, and positive critical reviews or media exposure.
9.      The book should come off as neutral and unbiased.

There are educational conferences held throughout the year that you can attend, in hopes of getting your book sold into colleges.  To locate school book buyers, try Quality Education Data (QED), www.qeddata.com.  You can also contact college libraries, either individually or through wholesalers and distributors that address this market segment.

NASCORP is a national wholesaler to college stores and campus resellers.  They are part of National Association of College Stores, a professional trade association.  NACS publishes The College Store magazine.  Consult www.nacs.org.

Another part of the college market is student associations.  Every campus has clubs, a student government, and activities groups.  They may purchase your book directly as well.

If you want to contact students directly, you can advertise in  school newspapers or purchase mailing lists from places like American Student List Company (www.studentlist.com).

Another way to sell books is to various alumni associations or campus chapters of the American Marketing Association.  The book can be used as a fundraiser, though most alumni associations will focus on selling books from their own alumni.



“Mankind must put an end to war or war will put an end to mankind.”
--John F. Kennedy

“Injustice anywhere is a threat to justice everywhere.”
--Martin Luther King, Jr.

“A house divided against itself cannot stand.”

--Lincoln Abraham

DON”T MISS THESE!!!
How can authors go viral in 2019– and sell books?

Advice To Writers Who Need To Sell Lots Of Books

How Authors Get Bulk Sales Now

A podcast on book publicity that you need to listen to today

Some key principles to rally your book marketing around

How to write powerful, effective book advertising copy that sells tons of books

So what is needed to be a champion book marketer?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Thursday, July 18, 2019

Know Your Book Competition



  
You need to know that consumers have options. You help your cause by knowing what the competition is. People looking for specific information may buy a book – or they may hire a consultant, or access a video or join a group that helps them. They may not buy anything and instead, rely on whatever they can get for free, online or though non-profit groups. If they agree to buy a book, what will make them buy yours? Aside from the perceived benefits that you seek to sell to them, you must also know of the competing titles that the consumer may be aware of.

You should get to know of the competition. Determine what makes you better – is it the price , writing style, book length, credentials of the author, or age of the book? Be prepared to lay claim as to why your book is the better buy. You don’t need to name a competing title, but by knowing it exists, you can indirectly reference it while hyping the reasons one should buy your book.

So how do you know of your competition? Every published book requires an ISBN. The database that lists all books that are available in the marketplace, as well as identifying  books that will soon be published, is called www.booksinprint.com You can look up books on the topics and genres your write on. See what has been the big seller, which titles are established, and if any “own” the market.

Consult best-seller lists to see which titles are doing well in your genre. Also, see what has been reviewed by industry-leading publications, such as Publishers Weekly, Kirkus Reviews,The Foreword, or major newspapers, such as The New York Times, Washington Post, USA Today, or Wall Street Journal. Go into a bookstore or browse Amazon to see what other books are available on your subject matter.

What Is Available Elsewhere?
How do you think the person who would like your book is looking for information, free or otherwise? Are they Googling the topic, reading certain blogs, contacting government agencies, going on You Tube for instructional guidance, or doing something else?  Even if they are doing any and all these things, they still might buy your book. You just need to know why they would buy your book as a complement to other options or instead of them.  Once you know what makes you special or unique, in the eyes of others, you must highlight it as a selling point to potential consumers.


DON”T MISS THESE!!!
How Authors Get Bulk Sales Now

Some key principles to rally your book marketing around

How to write powerful, effective book advertising copy that sells tons of books

So what is needed to be a champion book marketer?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.



Tuesday, July 16, 2019

Book Trailers: Should You Do One?



Are book trailers the best marketing tool for authors?  Or are they a complete waste of time and money?  The truth lies somewhere in between.

First, let me caution, a book trailer video is only useful if it’s well done and most are not.

Second, you can’t just create one and then think it’ll take care of itself.  You’ll need to push it and post it all over the place.

Third, don’t spend much money on this, if any at all.

There are good, reputable companies that create these trailers and if you feel technologically baffled or simply want a pro to film and edit the piece, use them.  But video trailers are just a small piece of the marketing puzzle.

A movie lives and dies on its trailer – a book does not.  The trailer can get people excited or curious about a book and it can give off a feeling or vibe that helps influence people to want to learn more.  But how many people do you know bought a book based on a trailer?

The key is not the making of the trailer, but its distribution.  The trailer needs to go viral for people to view it and share it with others.  So ask yourself, what will allow that to happen?

Do the following:
·         Review other trailers, especially those that have gotten many downloads.
·         Think about what images or visuals you can use for your video.
·         Consider adding music to it.
·         What will you say in the trailer that will invite curiosity, touch a nerve, make them laugh, cause them to think, or provoke an emotional response?

You cannot simply talk for two minutes and drone on about your book.  People need to be pushed and swayed – you need to get them happy, or angry – and nothing in between.  You’re not selling “maybe.”  You need to take a chance and use the video to really wake up.  It’s not an easy feat.  Even a great book may not always have a great trailer.  Your job is to make the trailer better than the book.


DON”T MISS THESE!!!

The Book Marketing Strategies Of Best-Sellers

How Authors Can Sell More Books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

How Authors Get Bulk Sales Now

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.