by Children’s Book Author Naomi C. Rose
Your book is out! It’s in bookstores and on retail websites.
But how do you attract readers? How do you make sure your book receives the
accolades it deserves?
Submit your book for honors and awards.
Awards come in all shapes and sizes. We’d all love to win a National
Book Award or Newbery Medal, but many more opportunities abound. Small awards
may have requirements that narrow the field, giving your book a better chance
to win.
Big or small, an award creates buzz about your book, encouraging
readers to pick it up.
Many publishers will submit your book for appropriate awards.
However, they may not have the resources to find all the awards that suit your
book. Provide your publisher with suggestions of award contests. If your
publisher doesn’t submit your book, or if your book is self-published, you may
be able to do it yourself. Many award committees accept book submissions from
the author and if applicable, the illustrator.
No matter who submits your book, you’ll need to dig to find
suitable awards. To avoid missing submission deadlines, do this research several
months before your book’s publication date.
Step One: Dig for
Gold
Many blogs and websites include award information. None of
these sites is definitive. None covers every award. Few are totally up-to-date
at all times. So check many sites and cross-check the information.
Begin your online search with general keywords, such as “book
awards” or “children’s book awards.” If your book is for children, search for
adult awards too – many adult book awards contain children’s categories.
Many awards exist for specific characteristics of the book,
author/illustrator, or publisher. Use keywords that call out these characteristics.
·
Geographical.
Search for sites that list awards for your country,
state and region. There are plenty to find. Try these keywords: book awards [name
of your state], book awards [your country].
Don’t shy away from global awards.
Many international organizations bestow awards for both adult and children’s
literature. Key words: international literary awards, children book awards
international.
·
Author/illustrator
experience. Some awards honor first-, second-, or third-time authors and
illustrators. Key words: new author awards, new illustrator awards.
·
Author/illustrator
race or religion. Many awards honor books by or about a person of a
specific race or religion. Key words: book awards Jewish author, book award African
American.
·
Subject. Some awards focus on the book’s subject, such as
social causes (feminism, ecology, gay/lesbian, etc.), multicultural, peace and
social justice, religion, race, animals, developmental challenges, environment,
and storytelling. Key words: book awards multicultural, book awards Christian,
book awards autism,
·
Genre.
Some awards focus on the book’s genre, such as fiction, nonfiction, anthology, poetry,
memoir, biography, short story, science fiction, and children’s books. Some
awards are broken into age-related genres, such as picture book, middle grade,
and young adult. Key words: book award nonfiction, book award young adult.
·
Illustration.
Many art and illustration organizations bestow awards for book illustration.
Keyword: illustration book awards.
·
Publisher.
Awards exist for self-published books and/or books published by independent
presses. Key words: independent book awards, self
published book awards.
Don’t forget to mix and match key words and see what you
find. Keywords: book awards new writer science fiction, book awards poetry
children.
Another way to find book awards is to peruse books and magazines
related to writing, art, and publishing. Many list book awards.
Finally, read the news sections of professional and alumni journals,
such as The Author’s Guild Bulletin. These sections announce award winners
along with the names of the awards. If you see an applicable award, research it
online.
Step Two: Sift Through
the Nuggets
Gather submission information, such as deadlines, procedures,
criteria, and fees from the award websites. Use this information to further
determine if your book is a fit.
Step Three: Go for
the Gold
Send a list of suitable awards along with the submission
information to your publisher. If your publisher doesn’t submit your book for
an award, you may be able to do it yourself.
A word about fees. Some award organizations charge a fee for
submitting a book. This fee may range from $5 to over $100. You and/or your
publisher will need to decide if the cost is worth it. There are several
considerations when making this decision.
·
Does your book have a good chance of winning? Does the award organization honor 2nd
and 3rd place winners, thereby giving your book a greater chance of
being honored?
·
What kind of publicity does the award committee
provide for their award winning books? In other words, what does this fee
potentially buy for you in terms of publicity?
·
How many categories exist in the book award? If
there are many categories, your book may get lost in the publicity even if it wins.
·
Is your publisher sending a number of books to
the award? If so, you may be able to get a bulk discount.
Step Four: Let the
Gold Shine
When your book actually WINS an award, first bask in the
glow and the buzz. If it’s a big award, you’ll get plenty of publicity and
media attention. If it’s a smaller award, you’ll need to do more work. Most
awards organizations provide some publicity. They announce their award-winning
books to the media, on their website, in e-announcements, and so on. Add to
this by sending out your own media releases, e-announcements, social
networking, blog announcements, and so on.
Notify your loyal bookstores and online retailers. They may have a
special section in their store and/or website that will call out award-winning
books.
Finally, make sure your publisher buys the medallions from
the award organization and stickw them on your books. And be sure to put “award-winning”
in front of your name.
Researching awards takes time and energy, but it’s well
worth the effort. Imagine the wonderful feeling when the buzz for your book
gets louder.
A shiny medallion on the cover to attract readers doesn’t
hurt either!
Sidebar: Useful Sites
Naomi C. Rose is a children’s book author, illustrator, and
storyteller. Her books have several shiny medals. Tibetan Tales for Little Buddhas (2004) won the Nautilus Book Award (Gold Winner) and a Storytelling World
Honor. Tibetan Tales from the Top of the
World (2009) won the Nautilus Book Award (Silver Winner) and an
International Book Award Honor. Tashi and
the Tibetan Flower Cure (2011) earned a spot on Bank
Street College’s List of Best Children’s Books of the Year. Where Snow Leopard Prowls (2013) won an
International Book Award Honor. Find out more about her at www.naomicrose.com.
Brian Feinblum’s
views, opinions, and ideas expressed in this blog are his alone and not that of
his employer, Media Connect, the nation’s largest book promoter. You can follow
him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed
in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014.
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