According
to a USA Today study, 35% of Americans use digital devices in the bathroom. The
study says the average reading time in the bathroom varies from 11.3 minutes
for those 55 and older to 18.1 minutes for those 18-24.
So
what does this mean?
It means that even the bathroom is invaded by tech devices and places like a bus or train, a store line, or the bathroom are no longer the domain of printed books, magazines, and newspapers. Devices not only threaten our reading of printed materials but they now open people to reading free things like blogs, or doing non-reading tasks like email, web-surfing, shopping, video-game playing, video-watching, music-listening, and social media posting.
How will the book world keep up?
It means that even the bathroom is invaded by tech devices and places like a bus or train, a store line, or the bathroom are no longer the domain of printed books, magazines, and newspapers. Devices not only threaten our reading of printed materials but they now open people to reading free things like blogs, or doing non-reading tasks like email, web-surfing, shopping, video-game playing, video-watching, music-listening, and social media posting.
How will the book world keep up?
One
solution is that the publishing world embraces the technology and uses it to
support its products: books. It is showing signs of doing just that, but one
has to wonder what the landscape will look like in a decade or two. One may
have to consult a crystal ball—or glowing device—to know for sure.
Brian Feinblum’s views, opinions, and ideas expressed in this blog are
his alone and not that of his employer, Media Connect, the nation’s largest
book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels
more important when discussed in the third-person. This is copyrighted
by BookMarketingBuzzBlog © 2014
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