There
are only six companies that own most media --TV networks, move studios,
publishers, magazines, and newspapers. If Rupert Murdoch’s 21st
Century Fox takes Time Warner over, there’ll be five.
·
Comcast
is worth $142.7 billion
·
Disney
is worth $149.2 billion
·
CBS
is worth $34 billion
·
Time
Warner is worth $62.6 billion
·
21st
Century Fox is worth $78.4 billion
·
Viacom
is worth $36.4 billion
These
are powerful forces of influence. In the digital world, there are titans
too—Netflix, AOL, Google, Amazon, Twitter, Facebook, Print has a few powerful
organizations such as Gannett, Associated Press, The New York Times and magazine
conglomerates such as Hearst and Conde Nast, and book publishers such as Penguin Random House wield a
lot of power. How can we insure all voices are heard when it comes to what is
published, produced, and reported?
There
is a danger when just a handful of people can decide what gets talked about.
The Internet is just an extension of these forceful media owners. All the blogs
in the world can’t counter what people consume from the networks and the
studios attached to them.
There’s
an interesting book out about media manipulation called 955 Lies, by Charles Lewis. In his book, he documents how ABC News
and CBS’ 60 Minutes would often squash a story critical of the powerful and
connected.
We
must each be vigilant in pursuing the truth, discussing controversial ideas,
and in analyzing our behavior. The mass media is just a giant illusion when it
comes to being a democracy of news, art, and entertainment.
As
authors, you can play a role in making sure all ideas are explored, that all of
history isn’t forgotten, that current events are not ignored, and that our
imaginations are stimulated and inspired to find the cure to media conglomerate
mania.
Brian Feinblum’s views, opinions, and ideas expressed in this blog are
his alone and not that of his employer, Media Connect, the nation’s largest
book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels
more important when discussed in the third-person. This is copyrighted
by BookMarketingBuzzBlog © 2014
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